NEWS: Grey hires Nokes in bid to establish top creative reputation

By KAREN YATES, campaignlive.co.uk, Thursday, 12 January 1995 12:00AM

Barbara Nokes, the former executive creative director of KHBB, is to join Grey London at the beginning of February as one of its four creative directors.

Barbara Nokes, the former executive creative director of KHBB, is to

join Grey London at the beginning of February as one of its four

creative directors.



The move reunites Nokes with Paul Smith, Grey’s executive creative

director, with whom she worked at Collett Dickenson Pearce in the 70s.

It also ends weeks of speculation that she planned to leave Britain for

a role at DDB Needham in Sydney.



Nokes’ appointment comes six months after her abrupt departure from

KHBB. It was the people who work at Grey, she explained, that

particularly attracted her to the agency.



‘I’ve known Paul for many years, and I really got on well with Nigel

[Sharrocks, managing director of Grey] when I met him,’ she said.



Nokes will join Grey’s other creative directors, Mike Everett, Dolly

Beashel and Digby Atkinson, in reporting directly to Smith.



Smith said: ‘She’s got a proven record. I know she gets on with clients,

and she always has a point of view.’



This article was first published on campaignlive.co.uk

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