NEWS: Euro RSCG shares global Reckitts with McCanns

campaignlive.co.uk, Thursday, 12 January 1995 12:00AM

Euro RSCG has captured pounds 50 million worth of Reckitt and Colman business as part of the company’s global advertising consolidation.

Euro RSCG has captured pounds 50 million worth of Reckitt and Colman

business as part of the company’s global advertising consolidation.



The rethink also sees McCann-Erickson pick up pounds 150 million in

billings worldwide.



Reckitts has consolidated its regional European brand portfolio into

Euro RSCG. The major brands affected include Immac, Woolite and

Steradent.



Euro RSCG will be responsible for advertising across the Continent in 13

categories, including depilatories and national toiletries.



Brett Gosper, chief executive officer of Euro RSCG Wnek Gosper,

commented: ‘It is fantastic to be awarded a European assignment by one

of Britain’s leading marketing companies.’ The business is worth about

pounds 5 million in the UK.



McCanns will take responsibility for leading consumer brands such as

Airwick, Dettol, Harpic and Haze.



David Warden, chairman of McCanns in London, said: ‘This is a pivotal

moment for Reckitts, and we are the obvious choice to partner them

globally.’



Industry sources say Cowan Kemsley Taylor will keep its place on the

roster, but the realignment eliminates Saatchi and Saatchi, BST-BDDP and

TBWA from the business.



The two appointments were made without a formal pitch, but Warden denied

that Reckitts was more concerned with structure and administration than

creativity. He said: ‘We had a great deal of discussion about our

creative philosophy of advertising.’



TMD Carat’s relationship with Reckitts on media planning and buying

across Europe remains unchanged.



In May 1995, Reckitts declared its aim to reinvent itself as a

marketing-led company.


This article was first published on campaignlive.co.uk

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