NEWS: HOTLINE

campaignlive.co.uk, Thursday, 12 January 1995 12:00AM

Reebok launches a new star-studded global advertising campaign on 15 January, featuring some of the world’s best-known sporting personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and Gabriel Batistuta will appear in the campaign, which kicks off with a commercial featuring the American tennis star, Michael Chang, practising against the Great Wall of China.

Reebok launches a new star-studded global advertising campaign on 15

January, featuring some of the world’s best-known sporting

personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and

Gabriel Batistuta will appear in the campaign, which kicks off with a

commercial featuring the American tennis star, Michael Chang, practising

against the Great Wall of China.



Hook Advertising’s Chris Joseph is offering equity stakes in his agency

to keep alive the second part of his High Court case against Hutchison

Personal Communications, this time for alleged breach of contract. ‘We

stand a very good chance of winning a lot of money and any equity

partners would profit accordingly,’ Joseph said (Leader, p19).



The European Parliament’s culture committee this week voted to allow

member states to ban TV stations from beaming programmes from outside

their borders if they carry commercials for contentious products such as

alcohol and toys. The European Commission is not likely to back the

move, which runs counter to its declared aim of a single set of

broadcast rules. Lionel Stanbrook, the Advertising Association’s

director of political affairs, said: ‘Not only is this potentially

serious for the ad industry but it is against the spirit of the European

Union’.



Advertising expenditure in Britain is expected to grow by 4 per cent in

real terms this year compared with 3.5 per cent in 1995 over 1994,

according to the Advertising Association’s latest forecast. The steady

growth pattern should continue into 1997, but could be affected by a

change of government, the association says.



Zenith Media has scooped the pounds 3 million media planning and buying

on Homepride cooking sauces from O&M Media, following the acquisition of

the range by existing Zenith client, Campbell’s. Howell Henry Chaldecott

Lury’s grip on the creative is not affected. Christine Walker, the chief

executive of Zenith, said Campbell’s would spend a total of pounds 11

million through Zenith in 1996.



Dragana Hartley, joint deputy managing partner and head of client

services at Mellors Reay and Partners, has quit the agency. She joined

the former Reay Keating Hamer from Young and Rubicam in October 1992 to

run its Kimberly-Clark, Ross Young and United Biscuits business.



Mitsubishi Motors is mounting its biggest ad campaign in Britain to

launch the Carisma, its first European-built car. It is putting pounds

2.5 million behind a national TV, press and poster initiative through

Butler Lutos Sutton Wilkinson to establish the Carisma as a serious

competitor in the upper-medium sector.



Richard Webb, the advertising director of News International’s tabloids,

has promoted the titles’ sales controller, Gary Savage, to deputy

director of advertising. Savage had been strongly tipped to take the

director role before Webb landed the post in a surprise move last June.



Ogilvy and Mather has won the task of publicising Shell International’s

link with the Ferrari Formula One racing team, following a three-way

pitch against fellow roster agencies, Publicis and J. Walter Thompson.

No budget has been set for the business, which sources claim could

amount to around pounds 20 million globally, of which roughly pounds 1

million could be spent in the UK.



The Daily Telegraph is to pursue a more tactical advertising strategy

following the appointment of Paul Woolfenden as promotions director

(Campaign, last week). Woolfenden, who has previously been promotions

director at the Times and the Sunday Times, stressed this week: ‘I want

us to become more sales oriented’.



Mirror Group will launch its major titles on to the Internet ‘by late

spring’, according to its general manager, Cornel Riklin. Riklin

confirmed that the group is planning to create a Mirror Group Website

with elements including a news digest, culled from all its titles,

recruitment ads and material from the group’s special interest

newspaper, Sporting Life.



This article was first published on campaignlive.co.uk

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