Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Thursday, 12 January 1995 12:00AM
Reebok launches a new star-studded global advertising campaign on 15
January, featuring some of the world’s best-known sporting
personalities. Such big names as Jurgen Klinsmann, Moses Kiptanui and
Gabriel Batistuta will appear in the campaign, which kicks off with a
commercial featuring the American tennis star, Michael Chang, practising
against the Great Wall of China.
Hook Advertising’s Chris Joseph is offering equity stakes in his agency
to keep alive the second part of his High Court case against Hutchison
Personal Communications, this time for alleged breach of contract. ‘We
stand a very good chance of winning a lot of money and any equity
partners would profit accordingly,’ Joseph said (Leader, p19).
The European Parliament’s culture committee this week voted to allow
member states to ban TV stations from beaming programmes from outside
their borders if they carry commercials for contentious products such as
alcohol and toys. The European Commission is not likely to back the
move, which runs counter to its declared aim of a single set of
broadcast rules. Lionel Stanbrook, the Advertising Association’s
director of political affairs, said: ‘Not only is this potentially
serious for the ad industry but it is against the spirit of the European
Advertising expenditure in Britain is expected to grow by 4 per cent in
real terms this year compared with 3.5 per cent in 1995 over 1994,
according to the Advertising Association’s latest forecast. The steady
growth pattern should continue into 1997, but could be affected by a
change of government, the association says.
Zenith Media has scooped the pounds 3 million media planning and buying
on Homepride cooking sauces from O&M Media, following the acquisition of
the range by existing Zenith client, Campbell’s. Howell Henry Chaldecott
Lury’s grip on the creative is not affected. Christine Walker, the chief
executive of Zenith, said Campbell’s would spend a total of pounds 11
million through Zenith in 1996.
Dragana Hartley, joint deputy managing partner and head of client
services at Mellors Reay and Partners, has quit the agency. She joined
the former Reay Keating Hamer from Young and Rubicam in October 1992 to
run its Kimberly-Clark, Ross Young and United Biscuits business.
Mitsubishi Motors is mounting its biggest ad campaign in Britain to
launch the Carisma, its first European-built car. It is putting pounds
2.5 million behind a national TV, press and poster initiative through
Butler Lutos Sutton Wilkinson to establish the Carisma as a serious
competitor in the upper-medium sector.
Richard Webb, the advertising director of News International’s tabloids,
has promoted the titles’ sales controller, Gary Savage, to deputy
director of advertising. Savage had been strongly tipped to take the
director role before Webb landed the post in a surprise move last June.
Ogilvy and Mather has won the task of publicising Shell International’s
link with the Ferrari Formula One racing team, following a three-way
pitch against fellow roster agencies, Publicis and J. Walter Thompson.
No budget has been set for the business, which sources claim could
amount to around pounds 20 million globally, of which roughly pounds 1
million could be spent in the UK.
The Daily Telegraph is to pursue a more tactical advertising strategy
following the appointment of Paul Woolfenden as promotions director
(Campaign, last week). Woolfenden, who has previously been promotions
director at the Times and the Sunday Times, stressed this week: ‘I want
us to become more sales oriented’.
Mirror Group will launch its major titles on to the Internet ‘by late
spring’, according to its general manager, Cornel Riklin. Riklin
confirmed that the group is planning to create a Mirror Group Website
with elements including a news digest, culled from all its titles,
recruitment ads and material from the group’s special interest
newspaper, Sporting Life.
This article was first published on campaignlive.co.uk