NEWS: Impact lands pan-Euro Online launch

campaignlive.co.uk, Thursday, 12 January 1995 12:00AM

Impact FCA has been picked to handle the pounds 6 million pan-European launch of a news and information service on the Internet.

Impact FCA has been picked to handle the pounds 6 million pan-European

launch of a news and information service on the Internet.



The agency beat off challenges from Young and Rubicam and Bates Europe

to win Europe Online, currently available in English and German, in

French from next month and in most other European languages by the end

of the year.



The Europe Online service not only offers news in local languages but

information on leisure activities as well as live discussions with

celebrities and politicians.



Now Impact FCA is looking to link its new client with another, Yorkshire

International Thomson Multimedia - a joint venture between Yorkshire

Television and International Thomson Publishing, which was launched last

year to produce CD-Rom packages for a mass-market audience.



Europe Online will be promoted through national press advertising in

individual countries. Media buying will by handled by Optimedia, which

pitched alongside Impact FCA for the business.



Chris Caburn, Europe Online’s sales and marketing director, said that

Impact FCA had been chosen because of the communications package it had

devised and its ability to implement it across Europe.



‘The agency shares our vision for the product and it focused on its

humanity instead of just its technology,’ he added.



John Kearon, the agency’s head of planning, said: ‘Our advertising will

reflect the novelty of the medium.



Europe Online is the first provider to use the new medium in a different

way by allowing users to create the services they want.’



This article was first published on campaignlive.co.uk

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