NEWS: Agency shortlist on cards as HHCL and Molson call it quits

campaignlive.co.uk, Thursday, 12 January 1995 12:00AM

Howell Henry Chaldecott Lury has split officially from Molson Breweries, claiming that the relationship was put on ice two years ago.

Howell Henry Chaldecott Lury has split officially from Molson Breweries,

claiming that the relationship was put on ice two years ago.



Molson, whose main brands are Molson Special Dry and Molson Ice Beer,

was Howell Henry’s fifth client.



Molson intends to resume advertising activity, and is drawing up a list

of prospective agencies, which will not include Howell Henry. A

release from Molson states the company has ‘agreed that Howell Henry

should be free to pursue other clients’.



Rupert Howell, managing partner at Howell Henry, said: ‘Molson helped

put us on the map. We are particularly proud of our ‘Jim Dunk’ TV and

Thatcher endorsement press campaigns for it, and Molson people in Canada

and the UK have become family friends. That won’t change, but everything

else does. We’re now better suited to bigger accounts.’



Molson’s managing director, Geoff Palmer-Moore, said: ‘We’ve had great

times together and we’ve enjoyed watching Howell Henry prosper. It has

done some famous work for us, but our needs have changed.’



Molson has not done any brand advertising for two years. Its last major

work was a series of cross-track posters featuring Baroness Thatcher and

Lord Tebbit.



In September last year, Molson ran a promotion called Hot Bike, Cold

Beer, giving away a Harley-Davidson Fat Boy motorcycle. In April 1995,

it ran a pounds 500,000 trade and consumer promotion themed around its

sponsorship of the Toronto Indy motor race, through Richardson Birkett.



This article was first published on campaignlive.co.uk

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