Goldfish hunts for second agency

By FRANCESCA NEWLAND, campaignlive.co.uk, Friday, 12 March 1999 12:00AM

Goldfish, the joint venture credit card owned by Centrica and HFC Bank, is talking to agencies about the launch of brand extensions.

Goldfish, the joint venture credit card owned by Centrica and HFC

Bank, is talking to agencies about the launch of brand extensions.



Goldfish credit card advertising, which features Billy Connolly, is

handled by TBWA GGT Simons Palmer, but it is understood that the

advertising for the launch products would have to be handled by another

agency because of client conflict.



TBWA holds the NatWest and Equitable Life accounts.



Grant Miller, the Goldfish marketing director, said: ’We’re very happy

with TBWA but that doesn’t mean they’re guaranteed launch work in the

future.’ He said he was quite relaxed about client conflict but hinted

that the agency’s other financial services clients were not.



Precise details of the Goldfish brand extensions are being kept under

wraps, but launches under consideration include mortgages, pensions and

ISAs. Such products present more of a direct conflict to both NatWest

and Equitable Life than the Goldfish credit card.



It is understood that talks with other agencies are at an early stage

and that no shortlist has yet been drawn up. The launch of the new

products is being orchestrated by the Goldfish managing director, Mike

Parsons.



Virgin Direct, a former TBWA client with pensions, PEPs and life

insurance products, shifted its pounds 10 million advertising account

out of the agency last year (Campaign, 4 December, 1998) following the

agency’s pounds 50 million NatWest account win the previous June.



Goldfish has more than 900,000 customers who get money off their gas

bills and TV licences when they use the credit card.



This article was first published on campaignlive.co.uk

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