campaignlive.co.uk, Friday, 17 September 2004 12:00AM
WildAid - J. Walter Thompson US WildAid is a global organisation that lobbies against the illegal trade in wildlife - estimated to be worth $6 billion a year. The charity announced its US presence during the Olympics in Athens with its "world champions for wildlife" campaign, which aims to inform US consumers that there is something they can do to stop the illegal trade in endangered species. A series of commercials feature famous US athletes, including the men's marathon runner Haile Gebrselassie who stars in the "running" execution.
Agency: J.Walter Thompson, New York
Creatives: Nat Whitten, Eric Steinhauser ("running")
Director: Sven Harding
Production company: Oil Factory, London
Ikea - Hasan & Partners Finland
Old and unwanted furniture fights back in the new Finnish campaign for Ikea from Hasan & Partners, Helsinki. A tired armchair switches off the television when an ad for the Swedish furniture warehouse comes on featuring shots of a newer, sexier model. The chair then joins a throng of unloved lamps, tables and soft furnishings, which pile up outside an Ikea showroom in order to prevent shoppers getting in. The spot was directed by the Blink duo Simon & Jon, with visual effects created by Framestore CFC in London.
Agency: Hasan & Partners, Helsinki
Art director: Magnus Olsson
Writer: Jussi Turhala
Directors: Simon & Jon
Production company: Blink, London
Heineken - TBWA\Tequila Hong Kong
Heineken ito is a limited-edition lager billed as "an innovative new beer experience". It comes in an aluminium bottle designed by the ice-cold French designer Ora-ito, a man who admits the packaging is very avant garde. "At first glance, you might confuse it with a cosmetic product of some sort because of its eye-catching exterior," he explains. "But when you look more closely, you will find that it is actually a unique beer bottle." Ora-ito goes on to express his hope that the ladies will also be enamoured with the bottle's exquisite design and style.
Agency: TBWA\Tequila, Hong Kong
Art director: Steve Llewellyn
Writer: Iain Pearson
Virgin Express - DuvalGuillaume Belgium
Some offers are just so good you can't wait a moment longer before taking the plunge. Virgin Express' new First Minute European flight deal is a simple one: the earlier you book, the cheaper your seat. The print campaign comes out of the agency DuvalGuillaume, an Antwerp-based shop that may well have taken inspiration from the Belgian restaurant chain Belgo and its famous "meals priced at the time of your order" deal.
Client: Virgin Express
Agency: DuvalGuillaume, Antwerp
Art director: Dirk Domen
Writer: Geoffrey Hantson
Photographer: Studio Habousha, Antwerp
This article was first published on campaignlive.co.uk
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