Rajar aims to stop City leaks with new data release times
By Rachel Gardner,, campaignlive.co.uk, Tuesday, 21 September 2004 11:00AM
LONDON - Rajar, the radio audience measurement body, is to revise its quarterly data arrangements following concerns about the potential for insider trading.
Currently, the information is sent out to broadcasters at 6am, five hours before it is released to the press and public and before the Stock Exchange opens.
Despite there being an embargo on the data until 11am, when the top-line audience listening figures are officially presented, subscribers believe there could be an opportunity for the system to be abused prior to the public release.
Capital, Emap, Chrysalis and GWR own the main commercial radio stations and leaked audience figures could be detrimental to their share prices in the volatile market leading up to the results.
Under the new method, subscribers will receive their audience data at 5.30pm on the eve of the release date.
The figures will then be embargoed until 7am the following morning, when the media and the City will be made aware of the top-line situation.
A press conference will then be held at 9.30am.
Although there is no definite evidence of the system being misused, officials at the radio body believe circulating the information the day before general release will give companies more time to prepare press releases.
Jenny Abramsky, the Rajar board director and director of BBC radio and music, said: "We recognise how important the timing of the release of data is for the commercial sector and we are, therefore, happy to support this change."
The changes will take effect from the next Rajar release date, which is due on Thursday October 21.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Digital Account Manager - Global Brand Ascent Solutions Up to £40,000 + benefits , London (Greater) / London (Central), London (Greater) / London (North), London (Greater) / London...
- Senior Account Manager - B2B / [Retail] - Superb independent agency! to £39k Fill Recruitment Up to £39k pending experience. , London (Central), London (Greater) / London (North), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Sometimes collaboration, not innovation, can be the key to winning campaigns