Universal McCann picks up £20m SC Johnson UK work

LONDON - Universal McCann has won SC Johnson's £20m UK media planning and buying business following a global pitch.

It is understood that the global account, worth £200m, will be split between Interpublic Group agencies Initiative Media and Universal McCann, with McCanns charged with handling the UK account.

Initiative already handles SC Johnson's media in the US, while Universal McCann also handles Australia.

The Interpublic agencies won the business after a pitch against incumbent ZenithOptimedia. ZenithOptimedia had held the account since 1997, after winning it from CIA.

The win will partially make up for McCanns' loss of the £43m Sky Media account to MediaCom recently and adds to a raft of wins for the agency, including The Telegraph Group, RHM, More Th>n and H&M.

The pitch was called from the US at the beginning of the year, when the company said that it wanted to move the business into a single network.

SC Johnson is owned by the Johnson family, employs 9,500 people in 70 countries. However, around 60% of its business is now outside the US. Brands include Glade, Pledge, Mr Muscle and Toilet Duck.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published