Media: Zeitgeist - The Fish Can Sing offers the lowdown on middle-class spread consuming England
campaignlive.co.uk, Friday, 08 October 2004 12:00AM
So it's true then. The world is now middle class. Or at least this corner of the world is. Britain. Or rather England. Actually, Class of 2004/05, a guidebook for people spotters, courtesy of The Fish Can Sing, feels terribly South-East. The basic thesis just about rings true - over the past decade or so, the middle classes have absorbed all but unreconstructed toffs at the top end and chavs at the bottom. But here's the rub. The middle classes are so desperate not to be seen as middle class they decline to look and act like Margot and Jerry from The Good Life and have fragmented into self-conscious, discretely identifiable groupings.
You are defined now by taste rather than background or education, you are insecure and mistrust authority even if you are nominally part of the Establishment and eat occasionally at Pizza Express.
The future's bright, the future's: Er, middle class, actually
According to: Those clever people at The Fish Can Sing
Find out which tribe you belong to at: www.theclassof2004.co.uk
This article was first published on campaignlive.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Manager - various accounts - up to £30k + bens Barker Graves Up to £30k plus bens, Central London
- Account Manager - Global Omnichannel Marketing Analytics Leader Recruitment Revolution £25,000 to £35,000 + 10% bonus + pension, Brighton, East Sussex
- Community Marketing Coordinator - Global Publisher Recruitment Revolution Excellent Salary + Company Benefits Package , Oxford, Oxfordshire
- Advertising Technology Executive - Media Owner (Music & Ents) Silverdrum Up to £35,000 + benefits, London (Central), London (Greater)
- BBC social media manager calls for brands to add value
- Dave Trott: Great advertising isn't just gimmicks
- Johnny Fearless closes after client departure
- WPP launches Xaxis Audio with Global
- Google aims to hold brands' hands with 'programmatic playbook'
- Manning Gottlieb OMD, MediaCom and PHD head shortlist for 2015 Thinkbox TV Planning Awards