Mother and Carat to launch Gizmondo's answer to Nintendo
By Rachel Gardner, campaignlive.co.uk, Friday, 15 October 2004 12:00AM
Mother and Carat have been appointed to launch a next-generation games console for Gizmondo Europe in the UK, which aims to rival the gaming giants Sony and Nintendo.
Gizmondo Europe, a subsidiary of the US-based operation Tiger Telematics, is unveiling a hand-held console, the Gizmondo.
Mother has been charged with developing a TV-led multimedia campaign, including outdoor, print and guerrilla activity. The campaign will break next month, backed by a budget of around £10 million.
The product, which retails at £229, features an MP3 music player, a video camera and a global positioning system.
It will target a core market of 15- to 30-year-old gamers or consumers who like clever gadgets.
Owners will be able to link up with other users around the world to play games and download music and videos.
The Mother partner Stef Calcraft said: "Gizmondo is a beast. You couldn't write a better brief."
Ogilvy & Mather in Scandinavia, which handles a portion of the business in Europe, is not affected by the appointment of Mother.
Carl Freer, Gizmondo's managing director, said: "We have created the most powerful player in the world and we want advertising as good."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Account Managers and Executives Needed Ultimate Asset £23000 - £25000 per annum + Excellent Benefits, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires