MEDIA: FOR THE RECORD

campaignlive.co.uk, Friday, 12 July 1996 12:00AM

Ogilvy and Mather has launched its media dependant, the Network, in the Asia Pacific region. Opened simultaneously across 13 countries, the Network claims to offer clients a total regional reach.

Ogilvy and Mather has launched its media dependant, the Network, in the

Asia Pacific region. Opened simultaneously across 13 countries, the

Network claims to offer clients a total regional reach.



Future Publishing has closed Comedy Review after only five months due to

disappointing sales and ad revenue. Meanwhile, the independently

published comedy title, Deadpan, is being relaunched. In its second

incarnation, Deadpan will become a general entertainment magazine

focusing on TV and will relaunch within the next eight weeks.



Pearl and Dean is updating its famous identity with a new logo and

revamped theme tune. The relaunch is the final stage of a three-year

plan to revitalise the company in the UK and was initiated by its

managing director, Peter Howard-Williams.



Time Out magazine launches a pounds 100,000 summer campaign this month.

The six-week push, which breaks on 14 July, targets tourists and

Londoners. The campaign comprises 200 12-sheet posters around the West

End and tube stations. In addition, 150,000 maps of London will be

distributed. The advertising was created in-house with media buying by

Total Media.



An ad for Mars created by Mark Norcutt, Laurence Quinn and Matthew Allen

of Buckinghamshire College was the overall winner of the 1996 More

O’Ferrall Adshel Student Design awards. In other categories, the Clairol

Glints award was shared by the Buckinghamshire College students,

Charlotte Dovey, Richard Johnson and Daniel Colley. The Polygram

category, with a brief for the film Fargo, was won by Anthea Simpson

from Somerset CAT.



Practical Classics, the classic car magazine from the Emap Nationals

stable, is to merge with its sister title, Popular Classics. The change

takes effect from the August issue. Rob Croxall, publisher of Practical

Classics, said he hoped the merger would create the strongest title in

the classic car market.



Another national monthly football magazine, Action Replay, will launch

in time for the 1996/1997 season. The magazine will be published by

Independent Magazines, which already produces titles for four Premier

League clubs. It will have a cover price of pounds 2.70 and an initial

print run of 100,000.



Ryvita’s Crackerbread brand has renewed its solus contract with the

poster contractor, Maiden Outdoor, for another year. The brand first

used Maiden’s poster sites in a deal organised by the media and

marketing company, Cobbe Smith Terris. The poster sites were paid for on

the basis of any increase in sales resulting from the poster

advertising.



Good Taste, an independently published food and drink magazine, will

launch in mid July. It will cost pounds 1.50 and be distributed through

food outlets and independent newsagents in the Tameside area in the

North-west. Initially it will publish quarterly and plans to increase

its frequency to monthly after Christmas.



TDI, the company that bought London Transport Advertising when it was

privatised, claims that revenues from transport media sales have

increased by more than a third in its first full year of ownership.

Total revenue increased by 43 per cent last year to pounds 34.5 million

and TDI predicts that 1996 revenues will hit pounds 50 million.



Swatch is sponsoring the Observer’s review of 100 years of the Olympic

Games. The full-colour supplement, which includes poster-sized colour

photographs, will appear on 14 July alongside a second pull-out preview

of the games. It is being supported by a national radio advertising

campaign through St Luke’s.



This article was first published on campaignlive.co.uk

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