Haymarket unveils central sales operation for male titles
By Staff,, campaignlive.co.uk, Friday, 22 October 2004 11:00AM
LONDON - Haymarket Magazines has launched a central sales operation to offer access to its portfolio of male-orientated titles.
The sales team, led by business development manager Dan Handscomb, will sell across a range of titles including Stuff, FourFourTwo, What Car?, Classic & Sportscar and F1 Racing.
Haymarket's team will use research to show that its specialist titles are reaching an ABC1 male readership. This shows that more than 2.2m ABC1 men read one of 12 Haymarket consumer titles.
Handscomb said that the new team will also provide flexibility for advertisers. "Our main selling point is the very large combined male audience that our titles deliver, and that they can be accessed through one contact."
The team will focus on core consumer titles but will also package websites, events, customer magazines and business magazines for advertisers.
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This article was first published on campaignlive.co.uk
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