By JOHN TYLEE, campaignlive.co.uk, Friday, 12 September 1997 12:00AM
Leagas Delaney withdrew from Apple Computer’s pounds 10 million
pan-European advertising pitch on Wednesday, one day after Bartle Bogle
Hegarty pulled out, following the revelation that the TBWA/Chiat Day
network was also being considered. Last month, TBWA won the computer
giant’s account in the US.
Loaded, the men’s magazine published by IPC, is understood to be looking
for an agency. IPC is drawing up a shortlist of creative shops to handle
a promotional drive for the title, which has been overshadowed in recent
months by the success of FHM.
Havas Advertising, the owner of Euro RSCG and WCRS in the UK, will
conclude talks on a link-up with a British or US advertising group by
the end of next year. Alain de Pouzilhac, the Havas chairman, refused to
comment on speculation that Havas is in talks with Leo Burnett, Grey and
Young & Rubicam.
Proton, the Malaysian car-maker, is believed to be considering the
future of its pounds 5.5 million account after only 19 months with a
small Westcountry shop, Bedrock Advertising and Marketing. The agency
has been running advertising under the theme, ’You’ll be pleased you
bought a Proton’.
Griffin Bacal has scooped the launch advertising for a magazine dubbed
’Loaded for women’ by its mystery publisher. The agency won the new
title - to be called So - after a four-way pitch, and will create a
debut campaign for the end of September. It will also help art direct
some of So’s fashion features.
Philip Gould, Labour’s advertising strategist, has set up a consultancy
with two of President Bill Clinton’s advisers, James Carville and Stan
Greenberg, to work with left-of-centre political parties around the
world. NOP, the polling company, will be the fourth partner in the
Leo Burnett has appointed its first account director specialising in new
product development for Kellogg’s. Kate Howe, who has six years’
experience in advertising, joins from DMB&B, where she worked on Burger
CIA Group has announced a 2 per cent increase in pre-tax profits to
pounds 3.5 million for the six months to 30 June, with turnover up 17
per cent to pounds 444 million. CIA’s chairman, Chris Ingram, said that
the company would now focus on developing in the US and Asia Pacific. He
added that performance in the UK had been ’relatively disappointing’ so
far this year.
Aegis, the media company which owns TMD Carat and BBJ Media Services in
the UK, has announced a rise in pre-tax profits of 12 per cent and in
turnover of 2 per cent to pounds 1,848 million for the six months to the
end of June. Billings for the group’s fledgling US operation now
represent around 10 per cent of the network total.
United News and Media has announced pre-tax profits up 15 per cent to
pounds 174 million for the six months to the end of June. Broadcasting
profits for the group rose by 24 per cent, with Anglia and Meridian’s
share of ITV revenue increasing to 18.5 per cent from 18.1 per cent. In
the consumer publishing division, profits were up 18 per cent.
Base London, the niche shoe brand for lads, has appointed Bean Andrews
Norways Cramphorn to develop a brand advertising campaign backed by a
spend of pounds 500,000.
In the 27 June issue, Campaign published a photograph of Hakuhodo’s Ando
Koji believing it to be Ando Koki, president of Nissin Foods. We would
like to apologise to both parties concerned for any embarrassment
M&C Saatchi has asked us to point out that the Two Dogs poster reviewed
in Private View (Campaign, last week) as a press and poster execution is
the only one in the series that will not run as a poster. We are happy
to clarify the situation.
Charlie Waller, an account director at TBWA Simons Palmer, died last
weekend, aged 28. For details of the funeral arrangements, call Annabel
Lucas on 0171-287 4455.
This article was first published on campaignlive.co.uk