Agency: Wieden & Kennedy
campaignlive.co.uk, Friday, 29 October 2004 12:00AM
Wright, who will take the official title of managing partner for BP, succeeds Mark Linder, who is now principally responsible for running J.
Walter Thompson's Vodafone business. However, Linder will still retain some involvement with BP, by co-ordinating the other WPP companies that are involved with the client.
This article was first published on campaignlive.co.uk