By ELEANOR TRICKETT, campaignlive.co.uk, Friday, 12 December 1997 12:00AM
Abbott Mead Vickers BBDO and New PHD are expected to pick up the
pounds 15 million account to launch British Digital Broadcasting to
consumers next year. AMV, which pitched against Lowe Howard-Spink and
BMP DDB, is said to be the only agency still in talks with BDB, a joint
venture between Carlton and Granada Television.
The Mirror Group is to turn the Sporting Life into a general sports
daily newspaper. Len Gould, the editor of the People, will work on the
title. The announcement follows news of the Mirror Group’s agreement to
publish the specialist horse racing newspaper, the Racing Post.
Leagas Shafron Davis is buying back the minority stake held in it by the
Germany-based Wilkens network. The agency is exercising its right to
reclaim Wilkens’ 13 per cent shareholding after the network’s
acquisition by FCB earlier this year.
The International Advertising Festival is rumoured to be hiring an
executive from a US ad agency network as its new president. The
individual is about to retire from his present post. Romain Hatchuel,
son of Roger Hatchuel, the festival’s chairman, is its new director. The
appointment follows Charles Sciberras’s resignation last week. Roger
Hatchuel, who owns 10 per cent of the Cannes festival, now plans to be
less involved with the event.
Leo Burnett has lost the job of promoting the Queen’s Awards to
Industry. MBA, FCA! and Mellors Reay & Partners will pitch for the
pounds 300,000-a-year account next month as the COI seeks to use more
agencies with integrated marketing credentials. ’I anticipate our
pitch-lists will look a little different in future,’ the COI’s director
of marketing communications, Peter Buchanan, said.
Great Eastern Railway, which runs services from Essex and Suffolk into
London’s Liverpool Street station, is shortlisting agencies to pitch for
its pounds 1.5 million above-the-line account. The company, owned by
FirstBus, the Aberdeen-based bus and rail group, is carrying out a
review of all its marketing services.
Britain’s agencies were this week accused of closing their doors to
foreign job seekers because of ’cosy’ relationships with a select band
of recruitment consultants. The charges have been levelled by CV
Concern, a recruitment consultants’ pressure group, which has written to
more than 200 agency managing directors urging them to end restrictive
DMB&B’s ad for Procter & Gamble’s Always Ultra has been voted the worst
commercial on TV by readers of TV Quick magazine, who condemn it as
’distasteful and embarrassing’. A ’tacky’ series of ads by Grey for the
DFS furniture chain took second slot, while Leo Burnett’s ’doorstep
challenge’ films for P&G’s Daz took third place for being ’plain stupid
Dean Weller, director of strategic planning and research at the Media
Business, has left the agency after 11 years without a job to go to. It
is believed that a replacement is being sought but no-one at the agency
was available for comment.
Brand development is becoming more important than ever, according to a
survey of senior management in Britain’s top companies unveiled this
week by KPMG Management Consulting. The report also finds that marketing
is evolving into more than just a departmental function and is beginning
to be regarded as a common focus for all employees.
The TV chef, Ainsley Harriot, features in a radio push developed by
Delaney Fletcher Bozell to help stop people getting food poisoning from
their own cooking this Christmas. Breaking next week, the campaign is a
joint initiative set up by the Ministry of Agriculture Fisheries and
Food and the Department of Health.
John Smee, the chairman of Smee’s Advertising, died last week. His son,
Anthony, remains as chief executive of the agency. The funeral is today
(Thursday) at noon in Ruislip Crematorium. For further information
contact David Farbey on 0171-486 6644.
This article was first published on campaignlive.co.uk