Editorial: Unilever media gives EC food for thought

campaignlive.co.uk, Friday, 12 November 2004 12:00AM

The news that the European Commission is running the rule over WPP's recent acquisition of Grey should come as no surprise. These things are a formality in big takeovers, and the deal looks set to be nodded through in the US. However, the size of WPP's media operations in Europe now that MediaCom is on board gives more to ruminate on. Now this week's news that MindShare has triumphed in the 925 million euro Unilever media review will ensure that the Commissioners' calculators are working overtime.

This article was first published on campaignlive.co.uk

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