Agency: Bartle Bogle Hegarty
campaignlive.co.uk, Friday, 19 November 2004 12:00AM
The agency will handle planning and buying for Lego and Legoland parks across 16 European markets, including the UK, Scandinavia and Southern, Central and Eastern Europe.
The incumbent, Mediaplus in Germany, will continue to handle Lego's media in Germany, Austria and Switzerland.
Lego is conducting reviews in Japan and the US and is expected to make decisions by the end of the year.
This article was first published on campaignlive.co.uk