Between the Lines: Duncan is right to shun five
campaignlive.co.uk, Friday, 19 November 2004 12:00AM
When Andy Duncan arrived as Channel 4's new chief executive, he began hatching a plan to "futureproof" the channel.
So not surprisingly, it emerged this week that C4's merger discussions with its rival five (begun by Duncan's predecessor Mark Thompson) have been ditched (page 5). Hitching C4's star to the pedestrian, shamelessly populist five would have undermined all that C4 has proudly stood for since its launch in 1982.
But Duncan's decision is about more than creative incompatibility. In an increasingly multichannel TV world, C4 is finding it ever harder to meet its public service remit out of its advertising purse and Ofcom's plans to set up a public service publisher will exacerbate the issue.
It's vital C4 is given sufficient funding to return to its innovative, edgy public service heritage. Duncan's next task is to work out how to make a strong case for a mixed-funding formula, common on the continent (page 17). If he can pull this off, Duncan could prove to be C4's most successful chief executive for some time.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Business Development Manager: News4Media News4Media Up to £35000 per annum PLUS uncapped monthly commission structure, London (Greater) / Southwark, London (Greater)
- Business Development/Account Manager - £30k Base (£60-70k OTE) - Online Education - London Digital Gurus £30000 Per Annum, London (Central), London (Greater) / London (West), London (Greater)
- Account Director Major Players £48000 - £52000 per annum, London (Central), London (Greater)
- Associate Director PSD Group Up to £60k base + bonus + benefits, London (Central), London (Greater) / London (West), London (Greater)
- BBC to end exclusive Red Bee Media production deal
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Samsung celebrates Prince George's birthday
- Virgin Holidays launches digital Caribbean push
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- Happy birthday Mr Ad Server: the future of RTB