Between the Lines: Duncan is right to shun five
campaignlive.co.uk, Friday, 19 November 2004 12:00AM
When Andy Duncan arrived as Channel 4's new chief executive, he began hatching a plan to "futureproof" the channel.
So not surprisingly, it emerged this week that C4's merger discussions with its rival five (begun by Duncan's predecessor Mark Thompson) have been ditched (page 5). Hitching C4's star to the pedestrian, shamelessly populist five would have undermined all that C4 has proudly stood for since its launch in 1982.
But Duncan's decision is about more than creative incompatibility. In an increasingly multichannel TV world, C4 is finding it ever harder to meet its public service remit out of its advertising purse and Ofcom's plans to set up a public service publisher will exacerbate the issue.
It's vital C4 is given sufficient funding to return to its innovative, edgy public service heritage. Duncan's next task is to work out how to make a strong case for a mixed-funding formula, common on the continent (page 17). If he can pull this off, Duncan could prove to be C4's most successful chief executive for some time.
This article was first published on campaignlive.co.uk
- Senior Marketing Communications Executive Ninesharp £28000 - £35000 per annum + Fantastic Benefits, City of London
- Account Director - Integrated - [Digital / Retail] - Superb London Agency! Fill Recruitment £45k - £49k + superb bonus & benefits, London (Greater)
- Online Trading Manager Premier Consultants c.£45k plus bonus , Central London
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)
- PLANNING ASSOCIATE DIRECTOR - GLOBAL SOFT DRINKS BRAND Ultimate Asset £50000 - £60000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith