Media: ITV signs painkiller brand to sponsor hospital drama

campaignlive.co.uk, Friday, 26 November 2004 12:00AM

ITV has signed the Novartis Consumer Health painkiller brand Voltarol Emulgel to sponsor its hospital drama series The Royal. The deal was negotiated by ITV Sales and MEC:Sponsorship.

This article was first published on campaignlive.co.uk

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