The World: Dubai - Leo Burnett wins Middle East Braun account

campaignlive.co.uk, Friday, 26 November 2004 12:00AM

Leo Burnett EMEA has won the Middle East shaving business for Braun.

Focusing on point of sale, the agency will create an integrated multimedia campaign in Saudi Arabia, UAE, Bahrain, Qatar and Oman, as well as in Levant and North Africa.

Leo Burnett won the account in a four-way pitch that included the incumbent, Mema/Ogilvy & Mather, as well as BBDO and Saatchi & Saatchi.

The appointment follows a 7.3 per cent growth in the men's grooming category globally in 2003 and reaffirms expectations that the market, particularly in the Middle East, will continue to grow over the next few years.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs