Agency: Wieden & Kennedy
campaignlive.co.uk, Friday, 26 November 2004 12:00AM
Not a bit of it. Shock resistance and the ability to keep your breakfast down when all around you are losing theirs would seem to be essential prerequisites. Recently, the organisation took delivery of boxes of award entry work which had been in storage for several years. As staff opened up the historic haul, Michael Hockney, the D&AD chief executive, was alerted by screams. One packing case contained the skeleton of a rat that had been trying to gnaw its way out... Rainey Kelly Campbell Roalfe/Y&R's sparkling new Christmas campaign for Marks & Spencer will have to work hard to drive seasonal sales. But the chief executive, James Murphy, knows all about that. During a stint on an M&S checkout this time last year, Murphy had the temerity to ask a rather grand lady customer if she would like a store card. "No, I would not" was the withering reply from Dame Maggie Smith... Nestle Rowntree's outspoken managing director, Chris White, is apparently an old rocker at heart. When he's not giving Nestle's advertising icons the elbow, he likes to jam with his buddies Status Quo. Maybe he'll enlist the talents of his pals for Nestle's next brand overhaul.
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This article was first published on campaignlive.co.uk