Carat negotiates Sky Christmas TV's Anchor sponsorship

By Staff,,, Monday, 29 November 2004 11:00AM

LONDON - Arla Foods brand Anchor Real Dairy Cream is sponsoring a portfolio of Sky programming across Christmas.

Anchor Real Dairy Cream will back Sky programming from December 1. The sponsorship focuses on family movies and dramas across Sky One, Sky Mix, the Hallmark Channel and Sky Movies.

Creative for the sponsorship has been produced by Sky Networks and will show a range of desserts that Anchor Real Dairy Cream can accompany.

The deal was negotiated by Carat on behalf of Arla.

Krane Jeffrey, sponsorship manager at Carat Sponsorship, said: "The wide range of programming and the high ident frequency of this deal enable us to make this brand front-of-mind at this crucial time of year."

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