NEWS: Simons Palmer lands pan-Euro Fuji account

By EMMA HALL, campaignlive.co.uk, Friday, 13 September 1996 12:00AM

Simons Palmer Clemmow Johnson has carried off Fuji’s pounds 6 million consumer account following a pan-European pitch.

Simons Palmer Clemmow Johnson has carried off Fuji’s pounds 6 million

consumer account following a pan-European pitch.



A standalone poster campaign for QuickSnap disposable cameras will

appear in the run-up to Christmas, although Simons Palmer’s main

branding campaign for Fuji’s film and cameras will not be launched until

spring next year.



Simons Palmer beat Howell Henry Chaldecott Lury in the UK leg of the

pitch (Campaign, 23 August) to win the right to go to Fuji’s European

headquarters in Dusseldorf, where it pitched again last week. This time,

the agency was up against French and German competitors, as well as the

Japanese agency, Dentsu, and Campus, the second-string network of Euro

RSCG.



Paul Simons, the Simons Palmer chairman, confirmed: ‘Fuji will be

looking at pan-European television, based on our strategic

recommendations.’



Media buying remains with CIA Medianetwork.



Separately, Simons Palmer’s sister agency, Maher Bird Associates, has

scooped the UK launch campaign for Fuji’s Advanced Photo System - a new

type of camera - which will break at the end of this year.



Saatchi and Saatchi swapped the Fuji account for Kodak’s global

professional and printing business in March (Campaign, 8 March).



Fuji’s hunt for a new agency was delayed by changes to its senior UK

management and the subsequent shift of marketing responsibilities to its

Japanese headquarters.



Simons continued: ‘We have thoroughly enjoyed the process so far, and

our task in the UK is to help establish Fuji’s rightful position in the

sector. Our solution has the promise to shake up the established

market.’


Kodak has about 34 per cent of the mass film market in the UK, while

Fuji accounts for 15 per cent.



This article was first published on campaignlive.co.uk

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