campaignlive.co.uk, Friday, 10 December 2004 12:00AM
Publicis is expected to form a new media agency, which will co-operate more closely with the Saatchi & Saatchi-affiliated Zenith Media and Equinox Media and the Publicis-affiliated Optimedia. The agencies will continue to operate distinctly in Poland to avoid client conflict.
Zenith's clients include Toyota and Cadbury. L'Oreal, HP and Whirlpool are aligned to Optimedia in Poland.
This article was first published on campaignlive.co.uk