REVIEW: Marketing and advertising news in the week’s press

By EMMA HALL, campaignlive.co.uk, Friday, 13 November 1998 12:00AM

Carat’s grip on Volkswagen’s European media buying has been weakened by the car giant’s decision to switch its #170 million German business to Grey Advertising’s MediaCom. The move of one of Carat’s biggest accounts leaves a question mark over other key VW markets where the network handles media buying, including the UK. - CampaignLive

Carat’s grip on Volkswagen’s European media buying has been

weakened by the car giant’s decision to switch its #170 million German

business to Grey Advertising’s MediaCom. The move of one of Carat’s

biggest accounts leaves a question mark over other key VW markets where

the network handles media buying, including the UK. - CampaignLive



Lloyds TSB has launched its first drive to promote the newly merged bank

in the UK. The ad, through Saatchi & Saatchi, features a specially

recorded version of What can I do? by the Corrs, and positions the bank

as one that supports its customers. It ends with the line, ’Lloyds TSB.

Your life. Your bank.’ - General release



Hello! magazine is seeking a full-time ad agency for the first time

since its launch a decade ago. It is talking to CDP, Publicis and Young

& Rubicam about the task which, until now, has been handled by the Cade

Partnership with media being bought by Greg Watson & Partners. The

review comes as the magazine is locked in a sales battle with its rival,

OK!. - Marketing



HHCL & Partners has won the #3 million advertising account for the BAA

airport operator after a three-way pitch with Ogilvy & Mather and

Publicis. Bates Dorland, which had held the account for ten years,

pulled out of the pitch in October. - Marketing Week



McDonald’s and Ford have emerged as two of the major sponsors of the

Millennium Dome. A third sponsor, believed to be Boots the Chemist, will

also be revealed when a formal announcement is made on 26 November. Ford

is thought to be sponsoring the ’Mobility Zone’ and Boots the ’Body

Zone’. It is not known what the McDonald’s deal involves, but it is

likely to have a heavy presence as a retail outlet. - Marketing


The Manchester United and England footballer, David Beckham, is to star

in an ad for Pepsi. The footballer, who is engaged to another former

Pepsi ad star, Posh Spice Victoria Adams, donned a blue Pepsi football

shirt for the ad. He has also appeared in ads for Adidas and Brylcreem.

- The Sun



Zeneca Crop Protection is carrying out a statutory review of its

advertising business, ending a ten-year relationship with the incumbent,

Publicis. Zeneca is drawing up a shortlist of agencies for the business

and believes it doesn’t need a multinational agency for its business,

which has become highly specialised. - Marketing Week



Bendicks has unveiled its first new commercials in three years, using

the endline ,’Special people deserve special chocolates.’ Both were

created by Leagas Delaney. They will go on air from 13 November. -

General release



M&C Saatchi is launching a specialist arts division aimed at using

consumer marketing techniques to attract new audiences to arts

organisations. The agency, called M&C Saatchi Arts, will target clients

such as the Royal Opera House, the British Museum and the National

Maritime Museum. It has appointed Judy Grahame, who recently resigned as

marketing director of the Royal Opera House, as chief executive. David

Kershaw, an M&C Saatchi partner, will be the chairman. - Sunday

Times



Levi Strauss is closing four European factories and temporarily shutting

seven more in America as part of a plan to lay off 9 per cent of its

global workforce and permanently shut 11 of its 27 US factories. The

move comes as the jeans manufacturer faces a critical period with its

once-dominant share of the market falling to 17 per cent. - Daily

Express



Safeway’s latest commercial features the voice of the comedienne and

talk show host, Ruby Wax. In the Christmas ad, a three-year-old girl is

seen frantically filling a trolley with Christmas gifts and toys before

setting off to the car park to find her limousine. The ad, created by

Bates Dorland, breaks on Sunday 15 November after Coronation Street. -

General release.



This article was first published on campaignlive.co.uk

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