MEDIA: FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 13 November 1998 12:00AM

The Radio Authority has announced details of its timetable for the award of local and regional digital multiplex service licences, which begins later this month when a multiplex licence for Birmingham is advertised. The authority aims to advertise one local or regional digital licence each month up to the end of 2000.

The Radio Authority has announced details of its timetable for the

award of local and regional digital multiplex service licences, which

begins later this month when a multiplex licence for Birmingham is

advertised. The authority aims to advertise one local or regional

digital licence each month up to the end of 2000.



The Mediapolis/WCRS charity auction on behalf of the Pepper Foundation

will be held on 3 December at the WCRS wine bar at 5 Golden Square.

Tickets are #5 and donated items are also being sought for auction on

the night. Last year’s event raised #28,000 and paid for one Pepper

Nurse to care for terminally ill children.



Commercial radio ad revenue has broken through the #400 million mark,

which represents a growth of 17.4 per cent over the past year. The

latest Advertising Association quarterly survey figures also show that

radio advertising accounted for a record 5.5 per cent of all display in

the second quarter of 1998.



Maiden Outdoor has promoted Jonathan Ratner to head of client sales.

Ratner joined Maiden a year ago from Express Newspapers. The company has

also hired Robert Hood from TSMS as client sales executive reporting to

Ratner.



Overall TV viewing has shown modest growth this year according to the

latest Trends in Television report from the Institute of Practitioners

in Advertising. Viewing is up for the first nine months of the year,

with average daily hours of viewing hitting 2.83 for the third quarter.

However, BBC1’s share has slipped below 30 per cent for the second time

this year.



The Sci-Fi channel has launched an ad campaign to promote its latest

acquisition, a 22-part series, Highlander: The Raven. The campaign, put

together by a group of freelance creatives and bought by Carat, includes

30-second spots across Sky channels, a colour print campaign in national

newspapers and lifestyle magazines and a national radio campaign.



Redwood Publishing, the wholly owned subsidiary of the Abbott Mead

Vickers Group, has joined forces with the Orchard Group, BBDO’s

integrated communications services agency in Asia, to work in the

Asia-Pacific region. The alliance will look to build new client

business, support Redwood’s existing clients in the region and develop

new products for the Asian market.



Future Publishing has launched the first title dedicated to digital

versatile disc technology, What DVD? The magazine is priced at #2.95 and

aims to tell readers all they need to know about the new technology,

which is being presented as an alternative to videos and CDs. It will

have a print run of 35,000 and is a one-off, although a further issue is

planned if sales go well.



A study commissioned by GWR Group and carried out by KPMG has called for

ownership controls on commercial radio to be replaced with a new regime

similar to the one governing TV. The study argues for a maximum audience

share of 20 per cent for owners. The report is in response to the

Government’s green paper, Regulating Communications, and argues that

current regulations hinder the pursuit of objectives for radio set out

by the Government in its consultation paper.



Jill Forgham, an executive from Portland Outdoor Advertising, has been

appointed director of client services at Portland’s office in Venezuela

as part of PPL’s expansion into the Latin American market. Forgham’s

responsibilities will include BAT Bigott, a recent PPL account win in

Venezuela.



Deconstruction Records has bought a microsite on NME’s website for the

band, Spiritualized. Box banners in the margins of pages on the NME site

advertise the microsite, which includes details of the new album from

the group, tour news and audio clips.



This article was first published on campaignlive.co.uk

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