The A List: Part 2 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

BAZALGETTE, PETER

Job Chairman, EndemolUK.

Company Endemol UK, Shepherds Building Central, Charecroft Way, London

W12.

Work tel +44(0) 20 8222 4453.

Born 22 May 1953.

Place of birth London.

Lives London.

Family Wife, two children.

Career milestones 1978: failing to present That's Life. 1981: putting

bridge on TV. 1984: creating the Food & Drink format. 1994: creating

Ready Steady Cook . 1996: creating Changing Rooms. 2000: importing Big

Brother.

What one principle in life do you live by? It's better to entertain

someone before you inform them.

What advice would you give someone wanting to follow in your footsteps?

Allow fate to offer you opportunities, then seize them.

Your alternative career? Barrister.

Name your three closest friends in the business I love them all.

Favourite consumer magazine The Spectator and Private Eye.

Favourite business magazine Undisclosed.

Favourite newspaper The Guardian and Observer.

Favourite TV programme Newsnight/Channel 4 News.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? At the table, with wine.

What is your greatest extravagance? Wine.

Name one thing about yourself that might surprise others I like

butterflies.

If you were an ad, what would your strapline be? "No strapline

necessary."

Lowdown Probably the only TV producer the average person on the street

might have heard of. To the relief of Channel 4 Bazalgette's Endemol

improved its reality show, Big Brother, this year. With the Spanish

telecoms group Telefonica looking for bidders for Endemol, he could soon

be taking the company back into private ownership.

BEATTIE, TREVOR

Job Chairman and creative director, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 6666.

Born Undisclosed.

Place of birth Birmingham.

Lives London.

Family Undisclosed.

Career milestones Getting a job in advertising. Working with Muhammad

Ali (on a shoot for Equitable Life). Working with Nelson Mandela (on a

shoot for Unicef). Still having a job in 2004.

What one principle in life do you live by? Never eat anything with a

face.

What advice would you give someone wanting to follow in your footsteps?

Please don't follow my footsteps. Or anyone else's. Always walk in your

own.

Your alternative career? Archaeology.

Name your three closest friends in the business I'd rather not.

Favourite consumer magazine Boxing News.

Favourite business magazine Campaign.

Favourite newspaper Anything that isn't the Daily Mail.

Favourite TV programme Sky News.

Favourite radio programme Test Match Special.

How do you unwind? Quickly. I have never craved two weeks on a beach

with a fat, crap novel.

What is your greatest extravagance? Spending £37,000 on Muhammad

Ali's gloves.

Name one thing about yourself that might surprise others I'm a gardener.

If you were an ad, what would your strapline be? "Melts in your mouth.

Not in your hand."

Lowdown TBWA's top creative is still tuned in to the masses and tests

his advertising ideas on his large family. More media-savvy than the

rest of the creative community put together, Beattie remains

refreshingly untouched by the industry's rampant cynicism.

BEDNASH, GRAHAM

Job Managing partner, Michaelides & Bednash.

Company Michaelides & Bednash, Elsley Court, 20-22 Great Titchfield

Street, London W1.

Work tel +44(0) 20 7468 1168.

Born 5 March 1959.

Place of birth London.

Lives Crouch End, London.

Family Sharon Burns, Josh Bednash, Ethan Bednash.

Career milestones The GGT boot-camp experience; the glory years at HHCL;

starting my own company; founding the computer recycling charity Tools

for Schools.

What one principle in life do you live by? Stay curious.

What advice would you give someone wanting to follow in your footsteps?

Enjoy it - it's just a game.

Your alternative career? I would have created Pret a Manger before Pret

a Manger.

Name your three closest friends in the business George Michaelides, M&B.

Carolyn McCall, The Guardian. Tim Ashton, Antidote.

Favourite consumer magazine The New Yorker.

Favourite business magazine Undisclosed.

Favourite newspaper The Observer.

Favourite TV programme Curb Your Enthusiasm.

Favourite radio programme Giant 45 on BBC London.

How do you unwind? A run, a shower, sex, iPod on shuffle.

What is your greatest extravagance? Bathrooms.

Name one thing about yourself that might surprise others I got my first

job in advertising only because the guy who interviewed me remembered me

as the Saturday boy who had sold him a coat and a pair of loafers at

Woodhouse.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Compared with his partner, George Michaelides, Bednash may be

the gentle face of M&B, but he is equally passionate about his craft. He

has recently found a way to unwind by camping.

BELFORD, PAUL

Job Creative director, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3544.

Born Undisclosed.

Place of birth Yorkshire.

Lives Shoreditch.

Family Wife, Kaori.

Career milestones Joining Leagas Delaney, joining TBWA, joining Abbott

Mead Vickers BBDO.

What one principle in life do you live by? Good is the enemy

of great.

What advice would you give someone wanting to follow in your footsteps?

Trust your intuition. Don't be afraid to make mistakes. Don't expect

instant success. Be different.

Your alternative career? Research scientist.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Design, photography and art books.

What is your greatest extravagance? First edition of Robert Frank's The

Americans.

Name one thing about yourself that might surprise others I have a PhD in

biochemistry.

If you were an ad, what would your strapline be? I would not have a

strapline on my ad.

Lowdown The Yorkshire-born creative director enters The

A List for the first time after he and his partner, Nigel Roberts, were

promoted in an AMV reshuffle earlier this year.

Charged with raising creative standards at the agency, he is known to be

one of the hardest workers in the industry.

BELL, DAVID

Job Chief executive, Interpublic.

Company Interpublic, 1114 Avenue of the Americas, New York.

Work tel +00 (0)1 212 704 13167.

Place of birth Minneapolis, Minnesota.

Born 29 May 1943.

Lives New York.

Family Wife, Gail Bell. Children, Ashley, Andrew, Jeff, Jenny, Jennifer.

Career milestones Have had the pleasure of working the full range of

companies and clients, having the major US associations, as well as

leading two large holding companies.

What one principle in life do you live by? Driving clients' businesses

through powerful ideas is our reason for being.

What advice would you give someone wanting to follow in your footsteps?

Be patient, be wary, work in teams, love clients.

Your alternative career? Litigation.

Name your three closest friends in the business Ramesh Rajan, McCann

Erickson. Bob Borocci, ARF. Don Elliman, ex-People magazine.

Favourite consumer magazine Undisclosed.

Favourite business magazine Fortune.

Favourite newspaper The New York Times.

Favourite TV programme Law and Order.

Favourite radio programme 1010 WINS.

How do you unwind? The ocean.

What is your greatest extravagance? Residences.

Name one thing about yourself that might surprise others I have been on

a private exploration retracing Charles Darwin's steps on the Santa Cruz

River.

If you were an ad, what would your strapline be? "Soft on the outside,

hard on the inside."

Lowdown Churchgoing, unflashy and a famous early riser, Bell is an

old-school adman who has so far defied predictions that his appointment

to run the troubled Interpublic would be no more than transitional. Has

had a mauling from IPG shareholders, who contrast the rich bonuses paid

to him and other executives with the poor performance of their stock.

BELL, DAVID JOHN

Job Chief executive, Cheetham Bell JWT.

Company Cheetham Bell JWT, Astley House, Quay Street, Manchester.

Work tel +44(0) 161 832 8884.

Born 13 July 1961.

Place of birth Downpatrick, Northern Ireland.

Lives Bowdon, Altrincham, Cheshire.

Family Separated. One child, Rafe (9). Partner, Nina.

Career milestones Setting up Cheetham Bell with Andy Cheetham in 1992.

Pitching for Vimto with a farting stick man and winning (we've still got

the account seven years later). Hiring Katrina Michel as head of

planning.

Merging Cheetham Bell with J. Walter Thompson and becoming the top

regional agency. Enjoying working with everyone in 1 Knightsbridge

Green.

What one principle in life do you live by? Stay young.

What advice would you give someone wanting to follow in your footsteps?

It's a rollercoaster. You're safer off at Alton Towers. If you've got

the brains to get into advertising, use them and don't. Do something

worthwhile instead. However, if you must, a passion for creativity will

come in handy.

Your alternative career? I once considered becoming a professional

gambler.

Now, a writer.

Name your three closest friends in the business Andy Cheetham and

Katrina Michel, both at Cheetham Bell JWT.

Favourite consumer magazine I have subscriptions to Private Eye and GQ.

Favourite business magazine Campaign.

Favourite newspaper The Daily Telegraph.

Favourite TV programme University Challenge.

Favourite radio programme The morning show on Radio 5 Live.

How do you unwind? Cycling. I usually come back happier than when I

left.

What is your greatest extravagance? My partner's wardrobe.

Name one thing about yourself that might surprise others Most people are

surprised when I tell them I've got a PhD in horse racing in ancient

Greece.

If you were an ad, what would your strapline be? "Does what he says on

the tin, so he does."

Lowdown Energetic and tenacious,Bell has extended his agency's offering

by broadening its high-street and healthcare expertise and turning it

into the JWT network's centre of excellence for healthcare clients.

BELL, LORD TIM

Job Chairman, Chime Communications.

Company Chime Communications, 14 Curzon Street, London W1.

Work tel +44(0) 20 7495 4044.

Born 18 October 1941.

Place of birth London.

Lives London.

Family Wife, son, daughter.

Career milestones CPV,

Hobson, Bates, Geers Gross, Saatchi & Saatchi, Lowe, Chime.

What one principle in life do you live by? Individual responsibility.

What advice would you give someone wanting to follow in your footsteps?

Listen and learn.

Your alternative career?

English teacher.

Name your three closest friends in the business Charles Saatchi, Maurice

Saatchi and Martin Boase.

Favourite consumer magazine Tatler.

Favourite business magazine Campaign.

Favourite newspaper Daily Mail.

Favourite TV programme Sky News.

Favourite radio programme Any Questions.

How do you unwind?

I don't unwind.

What is your greatest extravagance? Cars.

Name one thing about yourself that might surprise others I once played

jazz with Miles Davis.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown A throwback to the halcyon days of British advertising, Bell has

always seen it as his springboard to places of power and political

influence. The man once described as "the third Saatchi" has been an

industry fixture for more than 40 years. Still as passionate about

detail as ever.

BELL, NICK

Job Executive creative director.

Company J.Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0)20 7656 7000.

Details Not supplied.

Lowdown Brought in to bolster JWT's creative credentials, Bell's first

year at the helm has undoubtedly been a baptism of fire. Seems to be

working well with JWT's blue-eyed creative supremo, Craig Davies.

BELLASS, ANDY

Job Strategist, Mother.

Company Mother, The Biscuit Building, 10 Redchurch Street, London E2.

Work tel +44(0) 20 7012 1999.

Born 10 April 1968.

Place of birth Rochdale, Lancashire.

Lives Islington, London.

Family Wife, Karen.

Daughter, Connie.

Career milestones Blagging my way into an investment bank in Boston aged

20. Getting a job in advertising at WCRS in 1991. Winning an IPA media

award in 1995. Being on the board of GGT aged 29. Becoming the group

planning director TBWA at 30. Joining Mother more than five years ago

and having fun ever since.

What one principle in life do you live by? You get out what you put in.

What advice would you give someone wanting to follow in your footsteps?

Under promise, over deliver.

Your alternative career? Car mechanic, engineer, fighter pilot,

professional snowboarder, teacher.

Name your three closest friends in the business George Everett (M&C

Saatchi), Paul Shearman (TBWA), Richard Taylor (EGG).

Favourite consumer magazine The Week.

Favourite business magazine New Scientist.

Favourite newspaper The Sunday Times.

Favourite TV programme The Sopranos.

Favourite radio programme Radio 5 Live.

How do you unwind? Hanging out with my family, listening to music,

running.

What is your greatest extravagance? Gadgets and music.

Name one thing about yourself that might surprise others I was once the

best bible reader in the North West.

If you were an ad, what would your strapline be? "Two thumbs fresh."

Lowdown One of the smartest strategists in the business, Bellass has

been fundamental to Mother's success. Unflappable, he employes a healthy

mix of fortitude and level-headedness to get the job done.

BENDEL, RICK

Job Chief operating officer, Publicis Worldwide.

Company Publicis, 82 Baker Street, London W1.

Work tel +44(0) 20 7830 3467.

Born 1 March 1958.

Place of birth Stanmore, London.

Lives Windsor, Berkshire.

Family Wife, Gill. A son and daughter.

Career milestones 1987: youngest managing director (at 27) of a UK top

20 ad agency (Geers Gross). 1991: completed merger between GGA and

Publicis.

Became joint chief executive of Publicis UK. 1998: became chairman of

Publicis Group UK. 2000: became regional chairman of Publicis northern

Europe. 2002: became worldwide chief operating officer of Publicis

Worldwide.

What one principle in life do you live by? Don't judge others by your

own standards.

What advice would you give someone wanting to follow in your footsteps?

Have an opinion about everything. Learn how to listen.

Your alternative career?

A retailer.

Name your three closest friends in the business Richard Baker, Boots.

Allan Leighton, Everywhere. Jo Kenrick, Camelot.

Favourite consumer magazine Don't have one.

Favourite business magazine Newsweek.

Favourite newspaper Don't have one.

Favourite TV programme Soccer AM.

Favourite radio programme The morning show on Radio 5 Live.

How do you unwind? Tennis, golf.

What is your greatest extravagance? A mobile DVD player for travelling.

Name one thing about yourself that might surprise others I was educated

at public school.

If you were an ad, what would your strapline be? "Simplicity is

divinity."

Lowdown Bendel's low profile contrasts sharply with his high rank and

influence within Publicis Groupe. He can come across as broody and scary

but is possessed of a sharp intellect and is seen by many as Maurice

Levy's heir apparent. He is fiercely protective of his private life, and

rarely seen unaccompanied by a packet of Marlboro.

BERLIN, ANDY

Job Chairman and chief executive, Red Cell Network.

Company Berlin Cameron Red Cell, 100 6th Avenue, New York, USA.

Work tel 001 (212) 824 2000.

Born 28 January 1950.

Place of birth Kansas City, Missouri.

Lives Hotels. Have a place in New York and some other places but I seem

to travel a lot these days.

Family Wife, Anke.

Step-son, Lorien.

Career milestones Duke University, 1972. Founded Duke Media Center and

Freewater Films. Was a fiction writer and film maker but turned

copywriter and businessman. Founded advertising agencies Goodby Berlin &

Silverstein in San Francisco and Berlin Cameron in New York. Founded the

Mckenzie River Company (a brewery). Associate of Perseus LLC (private

equity firm) in Washington DC.

What one principle in life do you live by? Follow your heart. If you do

what interests you - not what you think you "should do" - you'll usually

do it better and enjoy it more and, in the long run, make a greater

contribution to others.

What advice would you give someone wanting to follow in your footsteps?

If you really want to follow me, don't follow anyone.

Your alternative career? Writing obscure novels and making strange

films.

Name your three closest friends in the business Ewan Cameron, Jeff

Goodby and Rich Silverstein (counts as one). John Hegarty.

Favourite consumer magazine Spy (no longer published).

Favourite business magazine Can't think of one. Wish there was a

business magazine more like Sports Illustrated.

Favourite newspaper The Washington Post - it's fair and smart and

professional.

Favourite TV programme The Simpsons - first three seasons.

Favourite radio programme Cityfolk mornings, WFUV, Fordham University,

New York.

How do you unwind? Talking with intelligent and passionate people about

almost anything.

What is your greatest extravagance? I read a lot. Wish I could read

more.

Name one thing about yourself that might surprise others I believe in

magic.

If you were an ad, what would your strapline be? "Hell, we can do that."

Lowdown Softly spoken Berlin has been known to do the voiceovers in his

own commercials. His intelligence is striking - he is a great lateral

thinker. His long hair, goatee beard, earring and full-length leather

coat make Berlin an unlikely network head but his charisma and business

ability made him an inspired choice.

BERMANN, GEORGES

Job Managing director, Partizan.

Company Partizan, Rue Vivienne, Paris.

Work tel +331 5345 0123.

Details Not supplied.

Lowdown The veteran producer and founder of Partizan still gets his

hands dirty making the odd ad, although his attentions are turning

increasingly long-form as his star director, Michel Gondry, concentrates

on movies.

Bermann was the executive producer on Gondry's Eternal Sunshine of the

Spotless Mind.

BERNARD, PHILLIPE

Job President, Europe, Initiative.

Company Initiative, Middle East, Europe and Africa, 84 Eccleston Square,

London SW1.

Work tel +44(0)20 7663 7000.

Details Not supplied.

Lowdown The former president of Lowe Europe made the leap over to the

media side early in 2004. A cosmopolitan Catalan, Bernard has an English

wife and has run agencies in places as diverse as the Ivory Coast and

Belgium.

BERNARD, RALPH

Job Executive chairman,

Music Radion.

Company

Music Radion,

1 Passage Street, Bristol.

Work tel +44(0)117 900 5316.

Details Not supplied.

Lowdown The energetic GWR boss launched his first radio station from a

house in Wiltshire in 1982. Some 22 years on he is engineering a merger

with Capital that could create the UK's largest radio group. A tireless

evangelist for digital radio.

BETTS, GARY

Job Executive creative director, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7836 3474.

Details Not supplied.

Lowdown One of the equity holders in DLKW, Betts has worked alongside

the creative partner, Malcolm Green, throughout much of his career, even

touting the idea of setting up a business (The Mighty Big Idea Company)

with him. A bit of a contemporary arts buff, Betts is also a keep fit

fan and is seriously into running.

BIGG, PETER

Job Administrator, BTAA.

Company British Television Advertising Awards, 37 Berwick Street, London

W1.

Work tel +44(0) 20 7734 6962.

Born 13 August 1957.

Place of birth Harpenden, Hertfordshire.

Lives Coggeshall, Essex.

Family None.

Career milestones Learning about this business, for an hour each day for

15 years, from the fabulous Tony Solomon. Launching the Vision5 project

at 11 Downing Street. Being asked at the last minute to rescue BMP's

30th birthday bash from being ordinary. Producing the show that launched

NSPCC's "full stop" campaign. Working with Beam TV to devise a tapeless

method of entries to awards and watching it catch on around the world.

Striking an extraordinary deal with Greg Dyke to present BTAA2004 - his

first public appearance since leaving the BBC. Plans for BTAA2005 and

beyond.

What one principle in life do you live by? The only thing we take out of

this world when we die is the food in our stomach. Therefore, eat well.

What advice would you give someone wanting to follow in your footsteps?

Never believe anyone who says they'll call you back.

Your alternative career? Music.

Name your three closest friends in the business Pass - on the grounds

that it would be invidious to my fourth closest friend who may think

they

are first.

Favourite consumer magazine Classic & Sportscar.

Favourite business magazine New Media Age.

Favourite newspaper The Guardian.

Favourite TV programme Shameless was quite exceptional.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Firstly, by not getting wound up and, secondly, by

spending occasional weekends by the shores of a lake in Lake Woebegone

country.

What is your greatest extravagance? When I board an aeroplane and turn

left.

Name one thing about yourself that might surprise others I worked with

Simon Cowell for nearly a year while producing all the music videos for

Robson and Jerome.

If you were an ad, what would your strapline be? "Won't make a drama out

of a crisis."

Lowdown The colourful veteran of numerous BTAA awards balances the

demands of his board of big-name agency bosses and broadcasters with the

need to ensure the canapes look good on the night.

BIGNELL, MARC

Job Joint managing director, OPera.

Company OPera, Seymour Mews House, Seymour Mews, Wigmore Street, London

W1.

Work tel +44(0)20 7908 3400.

Details Not supplied.

Lowdown Although Bignell refuses to conform to the stereotype of a

hard-bitten TV buyer, this did not hinder him becoming the joint

managing director of OPera in 2004. He is likeable and prone to getting

huge spots on his nose ahead of important presentations.

BILLETT, JOHN

Job Chairman, Billetts.

Company Billetts, Alhambra House, 27-31 Charing Cross Road, London WC2.

Work tel +44(0) 20 7321 4002.

Born 28 November 1943.

Place of birth Exeter, Devon.

Lives Westminster, London and North Creme, Norfolk.

Family Wife, Gynis. Children, Andrew, Nicola, Sam. Grandchildren, Mia,

Abi.

Career milestones 1966: Lintas Unilever trainee job. 1970: associate

media director at Masius. 1974: media director at Campbell-Ewald. 1974:

media director at Allen, Brady & Marsh. 1981: started Billett & Co.

1989: sold to CIA and floated on stock exchange. Chief executive of CIA

Billett.

1995: launched Billett. 2000: started Billetts Europe. 2001: started

Billetts Marketing Sciences. 2003: started Billetts America.2004:

highest turnover, profit and client numbers.

What one principle in life do you live by? My word is my bond.

What advice would you give someone wanting to follow in your footsteps?

Get it right first time, blame and fault have no relevance tomorrow,

never criticise clients - they pay your salary, the excellence of your

work is unimportant unless it delivers solutions and competitive advance

for customers.

Your alternative career? Piano in the morning, singing Bach in the

afternoon, choir master in the evening and jazz piano and big band at

night.

Name your three closest friends in the business John Stockley, director

of IPOS Radio Research (Rajar). Robin Whitehead, managing director of

KwikSave. Neil Klar of President Squad, New York, Billetts' US

partnership.

Favourite consumer magazine Vogue.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme Waking the Dead.

Favourite radio programme Just a Minute.

How do you unwind? Creating and working our five-acre wild flower meadow

in Norfolk.

What is your greatest extravagance? Buying, storing and drinking

Chateaux Pichon Longueville, Pigeon Lalande, Lynch Baces & Leoville

Barton claret from Bordeaux.

Name one thing about yourself that might surprise others My youngest son

and I are season ticket holders at Millwall FC.

If you were an ad, what would your strapline be? "John Billett: he's

still here."

Lowdown Lovable but pompous Billett continues to confound and irritate

agencies. This year he spread his wings to the US, a country that needs

a good dose of media accountability. He also reached his 60th birthday

this year but, for the sake of the industry, it would be a shame if he

retired too soon - it would be a lesser place without him.

BISHOP, ALAN

Job chief executive, COI Communications.

Company COI Communications, Hercules House, Hercules Road, London SE1.

Work tel +44(0) 20 7261 8210.

Born 2 August 1953.

Place of birth London.

Lives West End, London.

Family Between wives, no children.

Career milestones Bates, trainee; Milton Sharam Gottlieb, partner; FCB,

account director; Bates, account director; Saatchi & Saatchi, group

account director, vice-chairman, chief operating officer North America,

chairman North America, chairman UK, chairman international; COI, chief

executive.

What one principle in life do you live by? Count your blessings.

What advice would you give someone wanting to follow in your footsteps?

Pick bosses well.

Your alternative career?

History teacher.

Name your three closest friends in the business At the moment, my

closest friends from the business seem to be resting or pursuing new

opportunities.

Favourite consumer magazine No favourite.

Favourite business magazine No favourite (Campaign is too entertaining

to be classed as a business magazine).

Favourite newspaper The Guardian.

Favourite TV programme Today at the Test.

Favourite radio programme Test Match Special.

How do you unwind? Lie down.

What is your greatest extravagance?

Getting married.

Name one thing about yourself that might surprise others Extraordinary

good health.

If you were an ad, what would your strapline be? "Get the Abbey habit."

Lowdown Bishop always has a smile for everyone. His restructure of COI

has been well received, as has his peace making with the Department of

Transport.

BISHOP, SEB

Job Board director and senior vice-president, Espotting Media.

Company Espotting Media,

The Old Truman Brewery,

91 Brick Lane, London E1.

Work tel +44(0) 20 7539 0558.

Born 11 April 1974.

Place of birth London.

Lives London.

Family Married.

Career milestones Joined Publicis at 18. Launched Coca-Cola in Russia at

20. Joined Rainey Kelly Campbell Roalfe at 22. Co-founded Espotting at

25. Merged Espotting at 29 with FindWhat.com. Joined FindWhat.com board

at 30.

What one principle in life do you live by? Ask for forgiveness, not for

permission.

What advice would you give someone wanting to follow in your footsteps?

Manners go a long way.

Your alternative career? Director.

Name your three closest friends in the business John Bishop, fashion

photographer and my father. Robert Campbell.

Paul Weiland.

Favourite consumer magazine Wallpaper.

Favourite business magazine The Economist.

Favourite newspaper The Times.

Favourite TV programme Scare Tactics.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? By switching off my phone.

What is your greatest extravagance? Cola bottles.

Name one thing about yourself that might surprise others I'm a Mecca

Bingo member.

If you were an ad, what would your strapline be? "Made in Walthamstow."

Lowdown Precocious, suave and talented, Bishop has helped create one of

Europe's leading online providers of paid listings.

BLACKDEN, DAMIAN

Job Joint managing director, Universal McCann.

Company Universal McCann, 42-47 St John's Square, London EC1.

Work tel +44(0) 20 7073 7164.

Born 25 November 1966.

Place of birth East Sussex.

Lives Clapham, London.

Family Wife, Ermina. Daughter, Faith.

Career milestones Achieving board director level at Zenith in five

years; founding two successful digital specialists (UM Interactive and

Zenith Interactive); working with an exceptionally talented group of

individuals at UM; working with a partner I admire and respect, and

who's company I enjoy; winning many more pitches than I've lost over the

years; working bloody hard over the past 15 years to get to my current

position but without shafting anyone.

What one principle in life do you live by? I guess I try to treat people

in the manner that I'd like to be treated myself.

What advice would you give someone wanting to follow in your footsteps?

The question assumes that someone would want to follow in my footsteps.

If so, I'd say three things are key: being talented, committed and

someone that everyone else trusts and enjoys working with. If you can be

all three then the breaks will happen sooner or later: one just needs to

recognise them when they reveal themselves.

Your alternative career? Following one of my parents into either of

their vocations: ordination (Church of England) or the gambling

industry. Advertising/media appealed because it seemed normal by

comparison.

Name your three closest friends in the business Adam Fausset, Wieden &

Kennedy. Simon Thorne, HHCL/Red Cell. James Ledger, MindShare.

Favourite consumer magazine Wired, Private Eye, Car, Time Out,

Intersection.

Favourite business magazine Wired (again), Campaign, The Economist.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Six

Feet Under, The Sopranos, Little Britain.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Either by spending time with my daughter, or

rehashing the same, tired old subjects down the pub with my mates.

What is your greatest extravagance? Changing cars at a pointlessly high

frequency.

Name one thing about yourself that might surprise others No idea.

If you were an ad, what would your strapline be? "Shorter; better."

Lowdown Some might have held the opinion that Blackden was over promoted

to the (joint) top management role at Universal, yet the agency's

new-business success and some tough decisions on changing its management

team suggest he might surprise the doubters.

BLAZEY, MORAG

Job Managing director, PHD.

Company PHD, The Telephone Exchange, 5 North Crescent, Chenies Street,

London WC1.

Work tel +44(0)20 7446 0555.

Details Not supplied.

Lowdown She may be diminutive but she is as tough as old boots. Away

from media (and her passion for media research in particular), Blazey

can otherwise be found underwater, strapped to scuba equipment in a cage

surrounded by sharks.

This may be for the safety of the sharks.

BOGLE, NIGEL

Job Chief executive, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0)20 7734 1677.

Born 27 April 1947.

Place of birth Dorking, Surrey.

Lives Barnes, London.

Family Divorced. Four children, Nathan, Amy, Ben and Rosie.

Career milestones 1972: youngest account group head at Leo Burnett.

1973-82: founding partner of TBWA London, Campaign's first agency of the

year.

1982 onwards: helping make BBH a significant force in the business.

What one principle in life do you live by? Life is a series of accidents

culminating in a fatal one.

What advice would you give someone wanting to follow in your footsteps?

Don't follow in my footsteps. Be yourself and be the best you can.

Your alternative career? Driving racing cars.

Name your three closest friends in the business I have lots of close

friends in the business.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Being with my children, spending time at my house in

Sussex.

What is your greatest extravagance? My house in Sussex.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Bogle is the founder of the UK's most admired agency, an

advertising visionary and is generally acknowledged as the most talented

control freak in the business. It is commonplace when discussing Bogle's

career to remark upon his ability to get his point across in a way that

makes disagreement impossible. Behind that scary facade beats a very

kind heart.

BOLTON, SIMON

Job Chief executive, UK and Ireland Group, J. Walter Thompson.

Company

J. Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0) 20 7656 7000.

Born 29 September 1958.

Place of birth Chelsea, London.

Lives Richmond, Surrey.

Family Partner, Mei Foong Cheong. Children: Matilda Charlotte (12) and

Charlie Hugo (10).

Career milestones A product of Ogilvy graduate training. The backbone of

my career has been formed by three clients - American Express, Shell and

Smithkline Beecham. Key positions: 1998: CSD at Ogilvy & Mather

Thailand.

1992: worldwide management supervisor at Ogilvy & Mather London managing

American Express. 1996: managing director at FCB Malaysia and South

EastAsia, overseeing Malaysia, Indonesia and Thailand.1999: president of

FCB San Francisco. 2001: chief executive of JWT UK and Ireland. 2003:

IPA special council and chairman of the training and development

committee.

What one principle in life do you live by? There is talent in everyone -

finding it is genuinely rewarding.

What advice would you give someone wanting to follow in your footsteps?

Have determination and demonstrate application. Be willing to learn -

continuously.

Work in and with different cultures. Take some risks.

Your alternative career? A chef in a country restaurant/hotel.

Name your three closest friends in the business Rod Pullen, regional

chief executive, Batey Ads Singapore. Rooney Carruthers, partner, VCCP.

SP Lee, creative director, Dentsu Malaysia.

Favourite consumer magazine Hello!.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Times.

Favourite TV programme The Office.

Favourite radio programme Radio 5 Live's Morning Drive with Nicky

Campbell.

How do you unwind? Going to the gym or jogging three

times a week. Hill walking/rambling with map and compass once a month.

Scuba diving once a year.

What is your greatest extravagance? My wine cellar.

Name one thing about yourself that might surprise others My diary - but

you won't be reading that, will you?

If you were an ad, what would your strapline be? "He will get you

there."

Lowdown His dedication to JWT sometimes verges on the pathological.

Rumours surrounding Bolton's supposed imminent departure from the agency

have been reverberating for a while now, but he's defied the gossips so

far.

BOOTHBY, CHRIS

Job Operations director, Vizeum UK.

Company Vizeum UK, Orion House, 5 Upper Saint Martin's Lane, London WC2.

Work tel +44(0) 20 7379 9000.

Born 10 February 1960.

Place of birth Worthing, West Sussex.

Lives Blackmore End, Hertfordshire.

Family Wife, Caroline. Children, Sam (12), Chloe (10) and Christian (7).

Career milestones 1989: founder member of BBJ. 1991: promoted to the

board as TV buying director. 1999: made broadcast director. 2003:

launched Vizeum. Investment director. 2004: promoted to operations

director with day-to-day running of the company. 2004: become worldwide

commercial and investment director.

What one principle in life do you live by? Family comes first.

What advice would you give someone wanting to follow in your footsteps?

Be prepared to stick with your principles - gut instinct is often right.

Clients actually like you to say no to them - if it is in a constructive

way! A career will have ups and downs - stick with it as the good guys

usually do win in the end. Don't take yourself too seriously and don't

over-complicate things.

Your alternative career? Scraping a living in the lower reaches of the

football league.

Name your three closest friends in the business Mark Howe at Ids. David

Hipkiss at Emap.

Favourite consumer magazine Wisden Cricket Monthly.

Favourite business magazine Campaign (obviously).

Favourite newspaper The Daily Telegraph.

Favourite TV programme The Fast Show/Coupling/live football.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Most of the spare time in winter is taken up running

the magnificent Wheathampstead Wanderers Tigers under-12 football team.

Also getting beaten on the tennis court by my entire family and getting

beaten on the golf course by anyone.

What is your greatest extravagance? My wife.

Name one thing about yourself that might surprise others I write comic

verse and poems (commissions always taken for best man speeches, leaving

parties, etc).

If you were an ad, what would your strapline be? "He does exactly what

it says on the tin."

Lowdown TV buying may be a brutish and confrontational business but

Boothby rarely has a bad word to say about anyone. He also defied the TV

fatboy stereotype by taking part in this year's London marathon. He has

now relinquished many of his broadcast responsibilities at Vizeum

following the decision by the managing director, Trista Grant, to go

part time. Can his taking over the agency management full time be very

far away?

BOWLES, JEREMY

Job Managing partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5000.

Born 4 February 1962.

Place of birth London.

Lives Richmond, Surrey.

Family Wife, Tara. Children, Loella, Lloyd, Amelia.

Career milestones Joined Saatchi & Saatchi in 1982, meeting some

inspirational people who really developed my entrepreneurial streak. In

1985 I left for CDP, which while not in its full pomp, was still a great

agency and packed full with wonderfully talented people who loved the

business. It's here that I understood the value of a creative idea and

the importance of crafting. Departed Y&R in 1992 to get experience

working on multinational business but left in 1994 to join Tim Lindsay

and Jerry Judge at Lowe Howard-Spink. Again, had the privilege of

working with some of the greats and on magnificent brands: Stella,

Heineken, Reebok, Olympus, Diesel, Coca-Cola. Rexona with great clients.

After three years as managing director I left and became a partner at

WCRS.

What one principle in life do you live by? It's not a dress rehearsal.

What advice would you give someone wanting to follow in your footsteps?

Learn from others on the way but be yourself, learn to trust your

instincts and get on them. Our business is a "black art" so speak out

and push to take so-called risks. This way, your success or failure will

be on your own terms.

Your alternative career? Architect.

Name your three closest friends in the business This is tough but

currently they are: Tim Lindsay at Publicis, Julian Hough at WCRS and

Adam Kirby at Diageo.

Favourite consumer magazine Jack.

Favourite business magazine Admap.

Favourite newspaper The Times.

Favourite TV programme The Long Firm.

Favourite radio programme Virgin or Magic.

How do you unwind?

Sport - running, tennis, biking and football.

What is your greatest extravagance? A horse for my two girls.

Name one thing about yourself that might surprise others I like doing

building work, getting grubby and hanging out in builders' merchants.

If you were an ad, what would your strapline be? "Reassuringly

expensive."

Lowdown There was no love lost between Bowles and Lowe's chief

executive, Matthew Bull, and earlier this year the long-serving managing

director left the agency without a job to go to. He has happily popped

up at WCRS, where his forte - persuading clients to buy strong creative

work - will no doubt be appreciated.

BOWLEY, MARTIN

Job Chief executive, Amplified.

Company Amplified, 15 Rathbone Street, London W1.

Work tel +44(0)20 7073 8100.

Born 27 March 1955.

Place of birth Bath, Avon.

Lives Barnes, London.

Family Wife, Sue. Sons, Ben (12), Harry (9).

Career milestones Appointed sales director of TSW in 1987. Lost LW

franchise in 1991. Joined Carlton TV in 1992. Walked on Palladium stage

to launch Carlton in 1992. Launched Amplified in 2004.

What one principle in life do you live by? It's only rock and roll.

What advice would you give someone wanting to follow in your footsteps?

You have to live, eat and breath the whole business. You work in media,

not in medium.

Your alternative career?

Rock and roll.

Name your three closest friends in the business David Kershaw, Jim

Hytner.

Favourite consumer magazine Rolling Stone.

Favourite business magazine Campaign.

Favourite newspaper Herald Express.

Favourite TV programme Yes, Minister.

Favourite radio programme Round the Horne.

How do you unwind? Rock and roll with Mark Cranmer.

What is your greatest extravagance? Aston Martin Vanquish.

Name one thing about yourself that might surprise others I'm shy and had

a terrible stammer at school.

If you were an ad, what would your strapline be? "Got your number."

Lowdown After Graham Duff took the top job at ITV Sales, Bowley slipped

quietly away only to return later in the year with the launch of

Amplified, his joint-venture content business, thereby proving there's

life in the old dog yet.

BOYD, CHRIS

Job Chief executive, ABC.

Company ABC , 211 High Street, Berkhamsted Hertfordshire.

Work tel +44(0) 1442 200 716.

Born 13 December 1947.

Place of birth Wimbledon, London.

Lives London and Kent.

Family Wife, Suzanne. Daughters, Charlotte and Hannah.

Career milestones 1970-1985: ad sales, IPC Magazines. 1985-1990:

publisher of Ideal Home, Homes & Gardens. 1990-1992: publishing director

of IPC specialist titles. 1992-1994: publishing director of IPC women's

weeklies.

1994-1995: publishing director of IPC TV listings titles. 1995-1998: IPC

board director and managing director of IPC Southbank. 1998-2000:

sabbatical.

2000 to date, chief executive of ABC.

What one principle in life do you live by? A trusted, motivated and

recognised team will always deliver beyond expectations.

What advice would you give someone wanting to follow in your footsteps?

Never be too proud to ask for advice or help. Fully understand the needs

and requirements of the market you serve and always try to satisfy those

needs effectively.

Your alternative career? Either running a boutique hotel only for

appreciative guests or a personal travel business for appreciative

clients.

Name your three closest friends in the business I would upset the other

three.

Favourite consumer magazine I like them all! You would not expect me, as

the chief executive of ABC, to say anything else.

Favourite business magazine Ditto!

Favourite newspaper Ditto!

Favourite TV programme Grand Designs.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Listen to music, walk and travel.

What is your greatest extravagance? Travel and staying in luxurious

hotels.

Name one thing about yourself that might surprise others I hate spinach.

If you were an ad, what would your strapline be? "A brand you can trust

in."

Lowdown To call Boyd mercurial is no exaggeration. Highly talkative and

fast-thinking, he relishes challenges,delights in making things happen

and possesses relentless energy. "To say Chris is unstoppable is

something of an understatement," a colleague remarks.

BOYLE, GERRY

Job Managing director, Zenith Optimedia.

Company Zenith Optimedia, Bridge House, 33-35 North Wharf Road, London

W2.

Work tel +44(0) 20 7298 4873.

Born 29 June 1971.

Place of birth Glasgow.

Lives Beaconsfield, Buckinghamshire.

Family Wife, Caroline. Two children, Caitlin and Rory.

Career milestones 1994-1997: media manager, Leo Burnett. 1997-1999:

media strategist, Michaelides & Bednash.

1999-2003: head of planning, Zenith. 2003-present: managing director,

ZenithOptimedia.

What one principle in life do you live by? What's for you won't go past

you.

What advice would you give someone wanting to follow in your footsteps?

Don't, follow in Simon Marquis' instead.

Your alternative career?

Haven't a clue.

Name your three closest friends in the business I wouldn't like to

choose.

Favourite consumer magazine GQ.

Favourite business magazine The Economist.

Favourite newspaper The Bucks Free Press.

Favourite TV programme The Sopranos.

Favourite radio programme Johnny Vaughan's Breakfast Show on Capital.

How do you unwind? A good book and a cold beer on a sunny beach.

What is your greatest extravagance? My family.

Name one thing about yourself that might surprise others I'm Scottish.

If you were an ad, what would your strapline be? "I'll bet he drinks

Irn-Bru."

Lowdown The bright and ambitious Glaswegian has emerged as one of the

best planners in UK media, and in the past year he has relished taking

on a wider management role. Friends say he has calmed down ever so

slightly since the birth of his children.

BRAY, MICHAEL

Job President, DDB Europe.

Company DDB Europe, 12 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7258 3979.

Born 23 December 1950.

Place of birth Lima, Peru.

Lives London.

Family Divorced, two sons.

Career milestones There were three critical milestones in my career.

The first was to accept the position of international account director

in the newly acquired DDB agency in Spain. That got me out of the US and

into Europe. The second was being chosen, along with five others, to

form the transitional management team to take over from Keith Reinhard

and Bernard Brochand. The third was being offered the position of

president of Europe.

What one principle in life do you live by? In life, you get back what

you put in.

What advice would you give someone wanting to follow in your footsteps?

Work hard, listen carefully, think and get lucky.

Your alternative career?

I have no idea. I studied anthropology so ...

Name your three closest friends in the business Ken Kaess is my oldest

and best friend. He works in New York.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? I watch football and shout.

What is your greatest extravagance? My kids.

Name one thing about yourself that might surprise others I'm very

sentimental.

If you were an ad, what would your strapline be? "It does what it says

on the tin."

Lowdown DDB's European president is based in the London office and is

said by staff to be "very expensive looking", haunting the halls with

immaculately coiffed hair and perfect shoes.

BRAZIER, PAUL

Job Deputy executive creative director, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3513.

Born 29 July1962.

Place of birth Tipton, West Midlands.

Lives Highbury, London.

Family Wife, Diane Leaver (copywriter at AMV BBDO). Daughter, Eva

Brazier.

Career milestones Undisclosed.

What one principle in life do you live by? Perseverance furthers.

What advice would you give someone wanting to follow in your footsteps?

Don't follow. Important to find one's own path.

Your alternative career? Struggling artist.

Name your three closest friends in the business David Price at McCann

Manchester. Diane Leaver at AMV BBDO. Simon Rice at AMV BBDO. Damian

Horner at Mustoe Merriman.

Favourite consumer magazine Modern Painters. GQ.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme Match of the Day.

Favourite radio programme TalkSPORT.

How do you unwind? Play with my two-year-old daughter. Gym. Gardening.

Art. Play football.

What is your greatest extravagance? Eva. My daughter.

Name one thing about yourself that might surprise others I think I have

drifted from being a Wolves fan to being a Gooner.

If you were an ad, what would your strapline be? "Braze Meanz Adz."

Lowdown "Braze" enters The A List for the first time, thanks to an

impressive spell as deputy to Peter Souter. The easygoing creative has a

great eye for art and is one of the most approachable people in the

industry.

This article was first published on campaignlive.co.uk

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