The A List: Part 3 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

BRIGINSHAW, PAUL

Job Creative director and partner, Miles Calcraft Briginshaw Duffy.

Company Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1.

Work tel +44(0)20 7073 6900.

Born 2 March 1954.

Place of birth Torquay, Devon.

Lives Wandsworth, London, and Dorset.

Family Wife, Laura. Daughter, Francesca. Son, Oliver.

Career milestones Winning a Campaign poster award while still at the

Royal College of Art. Getting my first ad into the D&AD Annual. Getting

my first D&AD Pencil. Being head of art at CDP. Being hired by David

Abbott. Starting MCBD. Becoming a top 30 agency within five years.

What one principle in life do you live by? Fair play.

What advice would you give someone wanting to follow in your footsteps?

Be curious, proactive, courteous, passionate, professional, honest,

wise, loud, quiet, hungry, unique, driven.

Be better than you ever thought you could be but, above all, be you.

Your alternative career? Photographer.

Name your three closest friends in the business Sean Thompson at Wieden

& Kennedy. Ed Evangelista at JWT New York. Bob Gabriel, freelance

creative, London.

Favourite consumer magazine Vogue Italia.

Favourite business magazine Campaign, of course.

Favourite newspaper The Times.

Favourite TV programme Sky Sports1, 2 and 3.

Favourite radio programme Bam Bam on Kiss FM.

How do you unwind? I take photographs, take holidays and work in my

garden.

What is your greatest extravagance? A Leika M7 with a F2 28MM aspheric

lens.

Name one thing about yourself that might surprise others I can fold a

table napkin into the shape of a shoe.

If you were an ad, what would your strapline be? "Just do it."

Lowdown From CDP to Abbott Mead Vickers and now as joint founder of

MCBD, Briginshaw has collected more than 25 major awards in his career

so far.

BROOKE-TAYLOR, DANIEL ELVIS MARLON

Job Creative head, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 6666.

Born 13 May 1969.

Place of birth Chesterfield, Derbyshire.

Lives Next to a man with a massive hedge.

Family Janey and our daughter, Daisy.

Career milestones I try to enjoy every step. No milestones yet.

What one principle in life do you live by? You can't lick your elbow.

What advice would you give someone wanting to follow in your footsteps?

Stop following me, you weirdo, or I'll call the cops.

Your alternative career? It's never crossed my mind. I've always wanted

to do this.

Name your three closest friends in the business A producer with a

rubbish tattoo, a director with a silly name and a creative director who

has seen me being sick. And Gaz.

Favourite consumer magazine Razzle.

Favourite business magazine Creative Review.

Favourite newspaper The Observer.

Favourite TV programme Match of the Day.

Favourite radio programme John Peel's Home Truths.

How do you unwind?

A cheeky beer.

What is your greatest extravagance? A Kit Kat from the minibar at the

Sanderson for £3.50. (It was a chunky one, though.)

Name one thing about yourself that might surprise others I was a

stripper in Corfu until the night my arse set on fire.

If you were an ad, what would your strapline be? I don't know. Can I

draw a picture instead?

Lowdown The laidback creative has just moved to London following a

decade at BDH\TBWA. He is still a passionate Derby County fan and cites

a picture of him dressed as the team's mascot as his most prized

possession. Valuable to his agency as much for his strategic thinking as

his creative nous.

BROWN, ANDREW WILLIAM

Job Director-general, the Advertising Association.

Company The Advertising Association, Abford House, 15 Wilton Road,

London SW1.

Work tel +44(0) 20 7828 2771.

Born 3 March 1946.

Place of birth Beaconsfield, Buckinghamshire.

Lives Cornwall (home) and Paddington (necessary).

Family Wife, Shelby.

Career milestones 1.Getting married. 2.Being lucky enough at JWT to be

the account planner on Guinness in the 70s and account director on

Rowntree in the 80s - two of the great jobs in the business. 3.The

challenge of the Advertising Association is different but equally

satisfying. Learning that Jeremy Bullmore's long-held beliefs about the

difference between advertising and advertisements is not mere pedantry

but essential to trade association thinking. 4.The completion, later

this year, of a successful transition of the regulation of broadcast

advertising content from Ofcom to the self-regulatory system will be a

very worthwhile outcome of the delights of real negotiation.

What one principle in life do you live by? You can make your

own luck.

What advice would you give someone wanting to follow in your footsteps?

Be curious. Understand that indecision is a bad thing but doubt is not.

Disasters are not all bad as they hothouse learning. Enjoy the job

because you do best what you enjoy doing most. Don't overplan your

career. Be patient, others aren't.

Your alternative career? Undiscloed.

Name your three closest friends in the business Laughter, trust,

commitment are present in all the best people.

Favourite consumer magazine The Spectator.

Favourite business magazine Market Leader.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Dad's Army.

Favourite radio programme The News Quiz.

How do you unwind? Gardening and reading take me to places I'd prefer to

be. Walking

to work.

What is your greatest extravagance? A dislike of own-label brands.

Name one thing about yourself that might surprise others Being shy.

If you were an ad, what would your strapline be? "Continue."

Lowdown It takes clever diplomacy to achieve consensus among the AA's

disparate membership and get them all pulling in the same direction but

Brown does it with consummate skill.

He has played a key role in marshalling the food and drink industry's

defence against allegations that its advertising contributes to obesity.

BROWN, KEVIN THOMAS

Job Partner, Soul.

Company Soul, 4 New Burlington Street, London W1.

Work tel +44(0)20 7292 5999.

Born 28 May 1962.

Place of birth Dublin.

Lives London.

Family Wife, Philippa. Children, Polly and Joey.

Career milestones 1981-1983: AFA, Dublin advertising agency. 1983-1985:

Nestle UK (media auditor). 1985-1990: BMP (media planner/buyer).

1990-2000: Bartle Bogle Hegarty (media director) and Starcom Motive

(director).

2000 to date: Soul (founding partner).

What one principle in life do you live by? Life is too short so do what

you think is right and enjoy it.

What advice would you give someone wanting to follow in your footsteps?

Having passion for what you do is the most important thing. Take the

business seriously, not yourself, and always remember 90 per cent of a

great idea is making it happen.

Your alternative career? Writing music from a small hut on the west

coast of Ireland.

Name your three closest friends in the business Bruce, Duncan and Andy,

my partners at Soul.

Favourite consumer magazine Uncut.

Favourite business magazine Admap.

Favourite newspaper The Sun and The Guardian.

Favourite TV programme Tonight with Jonathan Ross.

Favourite radio programme Pete and Geoff on Virgin.

How do you unwind? In a room in a cottage in Hampshire that I call my

"music studio".

What is your greatest extravagance? My guitars.

Name one thing about yourself that might surprise others I've got two

birth certificates.

If you were an ad, what would your strapline be? "Enjoy the craic!"

Lowdown Married to Philippa Brown, the managing director of IPC TX,

Brown enjoys a social life with the media jetset. His chosen club,

Century, bridges perfectly his working life and reputation for being an

Irish rabble rouser.

BRYANT, GEORGE

Job Head of planning, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3500.

Born 10 September 1970.

Place of birth London.

Lives London.

Family Wife, Rachel. Two daughters, Gaby and Jasmine.

Career milestones Every great idea I've ever had the pleasure of working

on.

What one principle in life do you live by? Common sense is as rare as

genius.

What advice would you give someone wanting to follow in your footsteps?

Enjoy it.

Your alternative career? I'd hate to think.

Name your three closest friends in the business Al Mosely at Mother ,

Mark Radcliff at Murmur, and Chris Chalk at boymeetsgirl.

Favourite consumer magazine Empire.

Favourite business magazine Creative Review.

Favourite newspaper The Observer.

Favourite TV programme Phoenix Nights.

Favourite radio programme Undisclosed.

How do you unwind? Often.

What is your greatest extravagance? Lie-ins.

Name one thing about yourself that might surprise others I'm an open

book.

If you were an ad, what would your strapline be? "Who dares wins."

Lowdown Mother was particularly sad to lose easy-going Bryant earlier

this year when he left to become the head of planning at AMV. At Mother

he earned himself the nickname Gorgeous George for his pleasant nature

and good looks. A charismatic character who wears his heart on his

sleeve.

BUCHANAN, PETER MICHAEL

Job Deputy chief executive, COI Communications.

Company COI Communications, Hercules House, Hercules Road, London SE1.

Work tel +44(0) 20 7261 8386.

Born 23 October 1947.

Place of birth Bedford, Bedfordshire.

Lives Maida Vale, London,

and Suffolk.

Family My long-suffering wife, Jane.

Career milestones Becoming advertising manager at British Leyland.

Joining Saatchi & Saatchi as a trainee. Winning a gold Lion at Cannes

for Dunlop.

Swimming in Larry Hagman's pool on a TV shoot. Running the BP and

British Airways accounts. Helping Tim Mellors present work to Charles

Saatchi.

Joining Impact FCA! as client services director. COI being chosen as

Campaign's advertiser of the year for 2001.

What one principle in life do you live by? I try to have integrity.

What advice would you give someone wanting to follow in your footsteps?

Work hard. Be positive. Never give up.

Your alternative career? Designing Formula One cars or being a top

political editor.

Name your three closest friends in the business With so many agencies on

our roster, I've got around 30 "closest friends" in the business.

Favourite consumer magazine Private Eye.

Favourite business magazine Campaign, of course.

Favourite newspaper The Independent.

Favourite TV programme Serious: Channel 4 News.

Not so serious: CSI Miami.

Favourite radio programme I don't have one, unless you'll allow me

Hancock's Half Hour.

How do you unwind? Eating in a favourite London restaurant or walking by

the sea in Suffolk.

What is your greatest extravagance? A visit to the Romantic Garden

nursery in Norfolk.

Name one thing about yourself that might surprise others I was a

cathedral chorister.

If you were an ad, what would your strapline be? "Does what it says on

the tin."

Lowdown Highly regarded by the agency community, Buchanan has built a

reputation as the safe pair of hands at COI. He no longer aspires to run

the show but has proved an invaluable right-hand man to COI chief

executives past and present.

BUDGEN, FRANK

Job director, Georgeous Enterprises.

Company Gorgeous Enterprises,

23-24 Greek Street,

London W1.

Work tel +44(0)20 7287 4060.

Details Not supplied.

Lowdown Budgen's legendary output is inversely linked to its propensity

to scoop awards - the fewer ads he makes, the more they seem to win. Shy

almost to the point of pain, Budgen shuns the limelight and won't be

making any gushing acceptance speeches any time soon.

BUHLMANN, JERRY

Job Chief executive, Aegis Media.

Company Aegis Media, EMEA, Parker Tower, 43-49 Parket Street, London

WC2.

Work tel +44(0) 20 7550 3280.

Born 26 November 1959.

Place of birth London.

Lives Cobham, Surrey.

Family Wife, Lisa. Children, Max, Jack and Katie.

Career milestones 1980-1983: Young & Rubicam. 1983-1989: WCRS. 1989:

founder of BBJ. 1999: business sale to Aegis Group. 2000: chief

executive, Carat International. 2003: chief executive, Aegis Media,

EMEA.

What one principle in life do you live by? Plan for the future but enjoy

today.

What advice would you give someone wanting to follow in your footsteps?

You only fail when you give up. Success is proportional to aspiration

and effort. Delivery is more important than image. Leadership is about

vision and direction. People will only follow you if you are going

somewhere.

Listen to good advice and choose your advisers carefully

Your alternative career? Probably an engineer.

Name your three closest friends in the business Russell Seekings at Leo

Burnett. Paul Marsterson at ITV. Stephen Knight at Creata.

Favourite consumer magazine Time Out.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Match of the Day.

Favourite radio programme Radio 5 Live and Heart FM (on Saturday

nights).

How do you unwind? Exercise mainly. Running, swimming and cycling.

Eating out. Eating in with my wife, Lisa, and drinking good wine.

What is your greatest extravagance? My wine cellar and family holidays.

Name one thing about yourself that might surprise others Completed the

Cresta Run in St Moritz without crashing.

If you were an ad, what would your strapline be? "Does exactly what it

says on the tin."

Lowdown Buhlmann moved from the relative obscurity of Carat

International into a high-profile Aegis Media group role this year. He

has never been particularly high in the popularity stakes but has never

sought a place either.

BULL, MATTHEW LAURENCE CAMERON

Job Chief executive, Lowe London.

Company Lowe London, Bowater House, 68-114 Knightsbridge, London SW1.

Work tel +44(0)20 7584 5033.

Born 28 January 1964.

Place of birth Farnham, Surrey. Which, I admit, is strange for a South

African.

Lives Gerrards Cross. Moving soon to Denham, Buckinghamshire.

Family Wife, Sue. Children, Sarah and Thomas.

Career milestones I believe you're only as good as your last year - so

none.

What one principle in life do you live by? It's only a game.

What advice would you give someone wanting to follow in your footsteps?

Make your own.

Your alternative career? Wayne Rooney would have been the new Matthew

Bull.

Name your three closest friends in the business They wouldn't want

anyone to know.

Favourite consumer magazine Manchester United Monthly - glorious

unbiased reporting and analysis.

Favourite business magazine Chelsea FC Monthly - well it's not really a

football club is it.

Favourite newspaper The Namibian Diamond - it let us run ads for free.

Favourite TV programme Match of the Day. It's the music.

Favourite radio programme Don't listen to radio.

How do you unwind? Being with my family. The first nine holes of golf

because, up until then, there's still hope.

What is your greatest extravagance? Wine and coats.

Name one thing about yourself that might surprise others I care.

If you were an ad, what would your strapline be? "The name says it all."

Lowdown Bull's forthright opinions and in-your-face style are not to

everybody's taste. But his passion makes him Lowe's best chance of

restoring equilibrium to the London office. He is being seen as an

increasingly important power broker within the worldwide group.

BULLMORE, JEREMY

Job Consultant, WPP.

Company WPP, 27 Farm Street, London W1.

Work tel +44(0) 20 7408 2204.

Born 21 November 1929.

Place of birth Thames Ditton, Surrey.

Lives London and Wiltshire.

Family Wife, Pamela. Three children. Eight grandchildren.

Career milestones J. Walter Thompson London 1954-1987. Guardian Media

Group 1988-2001. WPP 1988 to the present.

What one principle in life do you live by? Somebody's watching.

What advice would you give someone wanting to follow in your footsteps?

Never try to follow in anyone else's footsteps.

Your alternative career? Sulked.

Name your three closest friends in the business Not telling.

Favourite consumer magazine The Spectator.

Favourite business magazine The best payer.

Favourite newspaper The Guardian.

Favourite TV programme News.

Favourite radio programme It's That Man Again.

How do you unwind? Cutting the grass.

What is your greatest extravagance? Lawnmowers.

Name one thing about yourself that might surprise others I'm very good

at soldering.

If you were an ad, what would your strapline be? "Hanging on in there."

Lowdown Bullmore is looking and sounding as sprightly as ever despite

having to step down from the WPP board this year because of his age .

Never refuse an invitation to hear him speak - Campaign's star columnist

is the best in the business and self-deprecating to a T.

BUNGAY, BIL

Job Deputy creative director, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7307 9931.

Born 27 September 1964.

Place of birth Aldershot, Hampshire.

Lives Docklands, London.

Family Wife, Nelly. Son, Lucas (5). Daughter, Carla (1). Goldfish, Petit

Poisson, Tigger and Little Fish.

Career milestones Working with some truly brilliant people at TBWA - the

best agency in the world. Winning the Financial Times' best of the best

award with Trev. Working with David Lynch on the launch of PlayStation2.

Working on the relaunch of five. Working with McCain - truly brilliant

clients. Directing my first official commercial for fcuk. Creating the

biggest poster in the world for Adidas. Meeting Nelson Mandela. Helping

launch fcuk FM. Surviving the backstabbing 80s ad industry with only

mild mental scarring. Spending an entire week at the Cannes advertising

festival without having a single drink (seriously). Leaving work at

5.30pm once, back in October 93 (kidding). Surviving Dave Woods planting

my head in an office wall at the Christmas party. Once getting through

all my e-mails ...

blah blah blah.

What one principle in life do you live by? Eat the red one.

What advice would you give someone wanting to follow in your footsteps?

No advice - but please let me know where I am when you find me, my

mother wants to know.

Your alternative career? A salesman. Like, maybe in a haberdasher or

maybe, like, a, uh, a chapeau shop or something, you know, like: "What

size do you wear sir? I think we have that." You see, something like

that I could do.

Name your three closest friends in the business What? And risk letting

those that believe they're my friends know that they're just pawns in my

sordid little game? Too risky.

Favourite consumer magazine The Week. I read every word. Oh, and Stuff -

gadget porn.

Favourite business magazine Marketing Week. Go on, I dare you to write

it. All right, Campaign is pretty good too.

Favourite newspaper Depends on the headline. And if the ink comes off or

not.

Favourite TV programme Anything on the History Channel.

Favourite radio programme Anything on fcuk FM. Except when the cricket's

on.

How do you unwind? Are you saying I'm WOUND UP?!

What is your greatest extravagance? The wife.

Really expensive.

Name one thing about yourself that might surprise others I like life.

If you were an ad, what would your strapline be?

"Errrrrrrrrrrrrchaaaaaaaaa!"

Lowdown Trevor Beattie's creative partner. Without him, the McCain "chin

up" red sock in the white wash ad would never have come off - he was the

only one practical enough on the shoot to think to glue it to the

washing machine door.

BURKITT, HUGH

Job Chief executive, The Marketing Society.

Company The Marketing Society, 1 Park Road, Teddington, Middlesex.

Work tel +44 (0)20 8973 1700.

Born 24 April 1945.

Place of birth Cambridge.

Lives Balham, London.

Family Lives with wife, Jan, and two sons, Charlie (10) and Daniel (8).

Also father of three older children, Nicholas (31), Catherine (28) and

Guy (17).

Career milestones 1967: Unilever trainee at Birds Eye Foods. 1972:

account manager at Collett Dickenson Pearce. 1974: account director at

Wasey Campbell-Ewald. 1982: managing director of Fletcher Shelton

Delaney. 1986: founding partner at Burkitt Weinreich Bryant. 2000 :

chairman at Burkitt DDB. 2003: chief executive at The Marketing Society.

Current council member of The Advertising Association. Former council

member of ASA and IPA.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Be more brutal.

Your alternative career? Lawyer.

Name your three closest friends in the business Tom Rodwell at Organic.

Douglas MacArthur at the Radio Advertising Bureau. David Kershaw at M&C

Saatchi.

Favourite consumer magazine Private Eye.

Favourite business magazine Marketing.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Have I Got News For You.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Singing with the DCPS choral society.

What is your greatest extravagance? Privately educating five children.

Name one thing about yourself that might surprise others I'm planning to

climb Mount Kilimanjaro in February 2005 for the second time - 38 years

after the first.

If you were an ad, what would your strapline be? "Hugh cares what you

think."

Lowdown The impeccably spoken Burkitt is one of the UK ad industry's

gentleman, even though not everybody will concur with some of his

establishment - some would say reactionary - views. A highly experienced

senior agency manager and a provocative commentator on industry issues.

BURT, PETER

Job Chairman, ITV.

Company ITV, 200 Grays Inn Road, London WC1.

Work tel +44(0)20 7843 8000.

Details Not supplied.

Lowdown Following the ousting of Michael Green as chairman of ITV, Burt

joined Charles Allen to take charge of the merged broadcaster. With his

experience of overseeing the Halifax and Bank of Scotland merger, the

company chose well and Burt's support for Allen has been qualified on

the basis of stripping costs from the business.

BUTTERFIELD, LESLIE

Job Managing partner, The Ingram Partnership.

Company The Ingram Partnership, 101 Wigmore Street, London W1.

Work tel +44(0) 20 7016 8216.

Born 31 August 1952.

Place of birth Reading, Berkshire.

Lives London and Berkshire.

Family Undisclosed.

Career milestones Five formative years at BMP. Seven at AMV, during the

crazy 80s. Starting, running and then selling my own agency: Partners

BDDH (1987-2001). Running a successful brand consultancy (Butterfield8).

Writing three books. Working with Labour. Working with some of the

nicest, smartest people for 20-plus years.

What one principle in life do you live by? Things always work out all

right in the end.

What advice would you give someone wanting to follow in your footsteps?

Think about the long game, not just the

quick wins.

Your alternative career? Lawyer, historian, lorry driver or running a

car dealership.

Name your three closest friends in the business Bruce Haines at Leo

Burnett.

Malcolm White at Euro RSCG. Chris Powell at DDB London.

Favourite consumer magazine Autocar.

Favourite business magazine Campaign.

Favourite newspaper The Times.

Favourite TV programme Formula One Grand Prix (ITV1).

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Driving, skiing, swimming.

What is your greatest extravagance? Beautiful cars.

Name one thing about yourself that might surprise others I enjoy

birdwatching.

If you were an ad, what would your strapline be? "Hard work works."

Lowdown A renowned planner and Ferrari collector who, as part of Chris

Ingram's Mayfair gang, fits the mould perfectly - super brainy, wealthy,

if somewhat dour.

C

CADMAN, MARK

Job Managing director, Lowe.

Company Lowe, Bowater House, 68-114 Knightsbridge, London SW1.

Work tel +44(0) 20 7894 5571.

Born 30 December 1963.

Place of birth Farnborough, Kent.

Lives Fulham, London.

Family Wife, Ayesha. Two daughters, Molly and Grace.

Career milestones Started career in New York at DDB Needham. Returned to

London and worked for Publicis (Guinness), AMV (Volvo) and JWT (Kellogg)

before teaming up with Chris Thomas at Ammirati Puris Lintas. Promoted

to head of account management at APL and retained role in merged agency

as well as heading up the Tesco account team. Promoted to managing

director in 2003.

What one principle in life do you live by? Surround yourself with nice,

talented people. Life is too short to have to deal with arseholes, even

talented ones.

What advice would you give someone wanting to follow in your footsteps?

Be seen as someone who creates positive change on the accounts you work

on.

Your alternative career? Relunctantly, a lawyer.

Name your three closest friends in the business Russ Lidstone at Lowe.

Chris Thomas at Proximity and Jaspar Shelbourne at J. Walter Thompson.

Favourite consumer magazine Gardens Illustrated.

Favourite business magazine Business Week.

Favourite newspaper The Sunday Times

Favourite TV programme The X Factor.

Favourite radio programme The Breakfast Show on Heart FM.

How do you unwind? Running, tennis, skiing and gardening.

What is your greatest extravagance? Membership of the Harbour Club.

Name one thing about yourself that might surprise others I used to be a

tennis coach.

If you were an ad, what would your strapline be? "If only everything in

life was as reliable as ..."

Lowdown A consummate account man who, along with Paul Weinberger, has

helped keep Tesco faithful to Lowe. Despite earlier persistent rumours

that he was about to be wooed back to J. Walter Thompson, he's opted to

remain at Bowater House. Highly rated by his boss, Matthew Bull.

CALCRAFT, HELEN

Job Managing director, Miles Calcraft Briginshaw Duffy.

Company Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1.

Work tel +44(0)20 7073 6900.

Born 18 November 1966.

Place of birth St Albans, Hertfordshire.

Lives Balcombe Street, London NW1.

Family Two gorgeous girls, Rosa (3), Maya (2).

Career milestones Being offered a job as a graduate trainee by Peter

Mead. Working with, and learning from, Abbott, Mead, Vickers and Baulk

for a decade. Working with Tom Carty

and Walter Campbell for five years. Being promoted to the board of

Abbott Mead

Vickers at 28 and then to

new-business director at 29. Starting Miles Calcraft Briginshaw Duffy in

1999. Becoming part of a top 30 agency in four-and-a-half years,

described by

Campaign as unofficially the happiest agency in town.

MBA with distinction from London Business School in 1999. President of

Women

in Advertising and Communications London

in 2004.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Take a leaf out of Kipling's book: If you can keep your head when all

about you are losing theirs and blaming it on you; if you can trust

yourself when all men doubt you, but make allowance for their doubting

too; if you can fill the unforgiving minute with 60 seconds' worth of

distance run, yours is the earth and everything that's in it, and -

which is more - you'll be

an (ad)man, my son!

Your alternative career? Actress.

Name your three closest friends in the business Jeremy Miles, Paul

Briginshaw and Malcolm Duffy.

Favourite consumer magazine Heat.

Favourite business magazine Er, that would be Campaign.

Favourite newspaper The Guardian.

Favourite TV programme Six Feet Under.

Favourite radio programme Haven't had one since Gordon Mac came off the

air.

How do you unwind? Dancing barefoot in the dark.

What is your greatest extravagance? My boys:

Jimmy, Manolo, Sergio, Domenico and Stephano.

Name one thing about yourself that might surprise others

I know the lyrics to most, if not all, of Barry Manilow's hits.

If you were an ad, what would your strapline be? "Reassuringly

expensive."

Lowdown Calcraft is one of adland's most talented

female suits. A sharp business mind is combined with a streak of

scattiness that causes her to constantly misplace her glasses. Her shoe

addiction means she is forever

breaking-in expensive heels and is often in too much discomfort to walk

more than 100 yards at a time. She is the reigning WACL president and

loving every minute of it.

CALCRAFT, STEF

Job Partner, Mother.

Company Mother, Biscuit Building, 10 Redchurch Street, London E2.

Work tel +44(0) 20 7012 1999.

Born 3 January 1963.

Place of birth London.

Lives South Kensington, London.

Family Wife, Tara.

Career milestones 1987-1990: Unilever marketing, learned the basics on

Persil. 1990-1993: Leo Burnett, experienced the troubles of an American

multinational. 1993-1996: Bartle Bogle Hegarty, learned from the best.

1996: founded Mother in London. 2003: Mother opened in New York.

What one principle in life do you live by? Do what you believe to be

right.

What advice would you give someone wanting to follow in your footsteps?

1. Work with people you like and respect. 2. Focus on your strengths,

delegate where you are weak. 3. Trust your instincts. 4. Don't take

yourself too seriously.

Your alternative career? Making documentaries.

Name your three closest friends in the business Other than my partners

at Mother, John Harlow and Jon Wilkins at Naked and Richard Cox at Salt

PR.

Favourite consumer magazine Vanity Fair.

Favourite business magazine The Economist.

Favourite newspaper The Times on Saturdays.

Favourite TV programme 24, major sporting events.

Favourite radio programme Don't have one.

How do you unwind? With Tara.

What is your greatest extravagance? Escaping to the beach.

Name one thing about yourself that might surprise others My obsession

with military history, although it does fall short of battle

re-enactments.

If you were an ad, what would your strapline be? "Actions speak

loudest."

Lowdown More comfortable in the limelight than his partners, Calcraft is

engaging and approachable. He was instrumental in snatching Boots from

J. Walter Thompson last year.

CAMPBELL, ROBERT

Job UK executive creative director and vice-president EMEA,

McCann Erickson.

Company McCann Erickson, 7-11 Herbrand Street, London WC1.

Work tel +44(0) 20 7961 2266.

Born 7 October 1958.

Place of birth Wembley, Middlesex.

Lives Notting Hill, London.

Family Partner, Gurmit.

Career milestones Having the courage to leave a great agency (Rainey

Kelly Campbell Roalfe) to make McCann Erickson the great agency it

deserves to be.

What one principle in life do you live by? Do the next right thing.

What advice would you give someone wanting to follow in your footsteps?

Don't follow anyone.

Your alternative career? Undisclosed.

Name your three closest friends in the business Mark Roalfe at Rainey

Kelly Campbell Roalfe. Rupert Howell at McCann. Stephen Ward

at McCann.

Favourite consumer magazine Country Life.

Favourite business magazine Campaign.

Favourite newspaper The Sunday Times.

Favourite TV programme The Simpsons.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Yoga.

What is your greatest extravagance? Collecting art.

Name one thing about yourself that might surprise others My grandfather

invented the ballpoint pen but failed to patent it.

If you were an ad, what would your strapline be? "Reassuringly

subversive."

Lowdown Campbell's composure and charisma mean he is popular with

creatives, suits and clients. His latest uncompleted challenge -

discovering or developing McCann Erickson London's creative flair - will

be a clear measure of his talent.

CANDY, LORRAINE

Job Editor, Elle.

Company Elle, Hatchette Filipacchi, 17-18 Berners Street, London W1.

Work tel +44(0)20 7439 5000.

Details Not supplied.

Lowdown The Cosmpolitan founder, Helen Gurley Brown, would be proud of

the former Cosmo editor who now steers Elle. She combines clarity, focus

and wit and juggles a family and career with an energy to inspire any

youthful reader.

CARROLL, JIM

Job UK chairman,Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0) 20 7453 4110.

Born 29 April 1964.

Place of birth Romford,Essex.

Lives Islington, London.

Family Wife, Dycella Cummings-Palmer.

Career milestones 1987: qualitative researcher, Strategic Research

Group;1990: planner,Madell Wilmot Pringle,1991: planner, BBH. 1992-7:

strategic planner on Levi's account.1993: board planner. 1998-2001: UK

planning director.

2001: deputy chairman. 2004: UK chairman.

What one principle in life do you live by? See how it goes.

What advice would you give someone wanting to follow in your footsteps?

It's not enough to be right, you need to convince other people that

you're right.

Your alternative career? Museum curator.

Name your three closest friends in the business Gwyn Jones at BBH.

Charles Vallance at Vallance Carruthers Coleman Priest. Andy Jameson at

Basis Research.

Favourite consumer magazine Straight No Chaser.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme Whatever Happened to the Likely Lads?.

Favourite radio programme Alistair Cooke's Letter from America.

How do you unwind? Listening to Maxine Brown,drinking the black

stuff,watching the claret-and-blues.

What is your greatest extravagance? CDs (I have to debag them before I

get home).

Name one thing about yourself that might surprise others My grandfather,

Jim Carroll, starred on This is Your Life.

If you were an ad, what would your strapline be? "Not too bad."

Lowdown The quiet, considered intellectual of the agency, Carroll's

passionate streak is displayed no better than when he's playing in

mid-field for BBH at football tournaments. He is a culture vulture and

can be seen regularly at the opening nights of plays and concerts.

CARRUTHERS, ROONEY

Job Creative director, Vallance Carruthers Coleman Priest.

Company Vallance Carruthers Coleman Priest, Greencoat House, Francis

Street, London SW1.

Work tel +44(0) 20 7802 5813.

Born 27 December 1958.

Place of birth Scrubs Lane, London.

Lives Cheyne Walk, London and Barcombe, East Sussex.

Family Partner across the pond.

Career milestones I feel like my career started all over again when we

founded VCCP. Everything before then is history and now I can only look

forward. We started two years ago with four of us and now we are 80. The

next milestone will be moving into new offices.

What one principle in life do you live by? If you've something to say,

say it.

What advice would you give someone wanting to follow in your footsteps?

Don't be fooled or talked into a decision you don't believe in.

Your alternative career? Barman, cab driver or in the army.

Name your three closest friends in the business Joe Campell at Joe & Co,

Leon Jaume at WCRS and the late Phill Masson at Saatchi & Saatchi (apart

from VCP).

Favourite consumer magazine None.

Favourite business magazine None.

Favourite newspaper

The Sunday Times or the Saturday Telegraph.

Favourite TV programme The Long Firm.

Favourite radio programme Jonathan Ross on a Saturday morning.

How do you unwind? By not working.

What is your greatest extravagance? My house in Sussex.

Name one thing about yourself that might surprise others I love

gardening.

If you were an ad, what would your strapline be? "Does it look good?"

Lowdown The lively Carruthers provides the creative spark for VCCP.

Outside of agency life, his hobbies include gardening, procuring fine

wines and collecting art, although rumour has it his taste in this area

does not match the eye for solid creative work he has demonstrated to

steer VCCP's success.

CARTER, CAROLYN

Job President and chief executive, Grey Europe.

Company Grey Global Group EMEA, 215-227 Great Portland Street, London

W1.

Work tel +44(0)20 7636 3399.

Born 2 November 1955.

Place of birth Louisville, Kentucky.

Lives London and New York.

Family Partner across the pond.

Career milestones 1980s: doubling Grey's portfolio of assignments from

General Foods' post division.1988: promotion to executive vice-president

Grey New York. 1996: move to London to build worldwide team as global

account director for Mars. 2000: promotion to president Grey Worldwide

EMEA. 2002: promotion to president, Grey Global Group EMEA. 2004:

promotion to chief executive Grey Global Group EMEA.

What one principle in life do you live by? You reap what you sow.

What advice would you give someone wanting to follow in your footsteps?

Work hard, play hard, question relentlessly. Surround yourself with top

talent - people who are both great professionals and great company. Love

what you do.

Your alternative career? Journalism - I majored in journalism at

college.

The quest for knowledge and the satisfaction of a story well told has

never left me.

Name your three closest friends in the business I love my friends but I

loathe name dropping. The business has given me so many good friends on

both sides of Atlantic. Closest are probably those I started with in New

York more than 20 years ago - they head divisions or own their own firms

now and are always good for advice and a good laugh.

Favourite consumer magazine For a perfect blend of quality information,

sheer escapism and pure enjoyment, it's got to be Conde Nast Traveller.

Favourite business magazine I'm on and off planes all week and squeezed

for time so editorial has to be smart, succinct and well informed. If I

had to choose one publication above all others, it would have to be The

Economist.

Favourite newspaper The Wall Street Journal Europe, Financial Times, New

York Times. I want perspective from both sides of the pond.

Favourite TV programme I'm on record as a CNBC Squark Box junkie. I love

HBO original programming such as Nip/Tuck. And because I'm a fan of

great ensemble play, I still seek out Seinfeld reruns.

Favourite radio programme Undisclosed.

How do you unwind? Marathon yoga sessions instantly diluted by a perfect

margarita.

What is your greatest extravagance? Hermes handbag.

Name one thing about yourself that might surprise others I'm a qualified

Cordon Bleu chef but, of course, I never cook.

If you were an ad, what would your strapline be? I'll go with one of our

own for Nokia: "Connecting people." At the end of the day, that's what a

regional president has to be good at.

Lowdown Every inch the Grey corporate woman, from the top of her blonde

bob to her well-heeled shoes, Carter took a big gamble in hiring Garry

Lace to run Grey London. A clutch of bright stars followed him but the

price was a very messy public parting of the ways with her controversial

chief executive.

CARTER, STEPHEN

Job Chief executive, Ofcom.

Company Ofcom, Riverside House, 2a Southwark Bridge Road, London SE1.

Work tel +44(0) 20 7981 3000.

Born 12 February 1964.

Place of birth Falkirk, Stirlingshire.

Lives London and Devon.

Family Wife, Anna. One son and one daughter.

Career milestones Law graduate. Managing director, J. Walter Thompson.

Harvard Advanced Management Programme. Chief executive, JWT. Managing

director, NTL.Chief executive, Ofcom.

I have been fortunate in the past 15 years to have always been able to

combine challenging roles while working alongside some outstanding

people.

What one principle in life do you live by? Never ask anyone to do

something you would not do yourself.

What advice would you give someone wanting to follow in your footsteps?

Don't - everyone should follow their own path.

Your alternative career? Probably a practicing lawyer.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine The Spectator.

Favourite business magazine Fast Company.

Favourite newspaper Financial Times during the week, The Telegraph on

Saturday.

Favourite TV programme In my current job, I am not allowed to have

preferences.

Favourite radio programme In my current job, I am not allowed to have

preferences.

How do you unwind? Spending time with my family.

What is your greatest extravagance? Most things.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Carter brought several regulators together relatively smoothly.

He has won plaudits for his "light-touch" approach to advertising

regulation. Fittingly, his hairstyle reflects the tough nature of the

challenges he constantly faces: the floppy fringe of his JWT days has

been replaced by a more severe crop.

CARTWRIGHT, SALLY AMANDA

Job Publishing director, Hello!.

Company Hello!, Wellington House, 69/71 Upper Ground, London SE1.

Work tel +44(0) 20 7667 8751.

Born I seem to have forgotten.

Place of birth London.

Lives London during the week, Wiltshire at weekends.

Family Husband, John Hutchings.

Career milestones Being made a publisher eons ago at IPC; being the

first woman chairman of the Periodical Publishers Association;getting

the OBE for services to the magazine industry; the Zeta

Jones/Douglas/Hello! court case (not because I enjoyed it, but because

it was so very, very memorable).

What one principle in life do you live by? Remember that you may need

that person's help sometime.

What advice would you give someone wanting to follow in your footsteps?

In my particular footsteps: learn Spanish, remember that British isn't

always best, keep calm, keep a sense of proportion and try to think

outside the box.

Your alternative career?

Actress.

Name your three closest friends in the business Simon Kippin at Conde

Nast. Charlotte Stockting, Hello!. Guy Zitter at the Daily Mail Group.

Favourite consumer magazine Hello! - silly question.

Favourite business magazine Press Gazette.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Star Trek (not the new series).

Favourite radio programme I'm Sorry, I Haven't a Clue.

How do you unwind? At the gym, or with a book, or just by leaving

London.

What is your greatest extravagance? Shoes, shoes and more shoes.

Name one thing about yourself that might surprise others I am quite good

at log-splitting.

If you were an ad, what would your strapline be? "You'll always be glad

you invested in quality."

Lowdown The Spanish-speaking, shoe-buying publisher of Hello! was

involved in one of the highest-profile magazine-related court cases this

year - the battle over the Catherine Zeta Jones wedding pictures. No

wonder her advice is "never panic".

CARTY, TOM

Job Director, Gorgeous Enterprises.

Company Gorgeous Enterprises, 23-24 Greek Street,

London W1.

Work tel +44 (0)20 7287 4060.

Details Not supplied.

Lowdown Carty's career began in the agency postroom but, by the tender

age of 19, he was already a creative, making a name for himself as half

of the creative team behind that Guinness ad. He has since found success

behind the camera, directing a string of commercials for Gorgeous.

CESCAU, PATRICK

Job Chairman and chief executive, Unilever.

Company Unilever,

Unilever House,

Blackfriars, London EC4.

Work tel +44(0)20 7822 5252.

Details Not supplied.

Lowdown Cescau, as yet largely unknown in the agency world, took up the

Unilever chairmanship in October. The Anglo-Dutch company operates in

mature markets with ruthless supermarket customers to please but Cescau,

by all accounts, has the mettle for such a truly demanding job.

CHALET, DEBBIE

Job Chief executive, Carlton Screen Advertising.

Company Carlton Screen Advertising, 12 Golden Square, London W1.

Work tel +44 (0)20 7534 6252.

Born 6 March 1959.

Place of birth Watford, Hertfordshire.

Lives London.

Family Married to Martin Chalet for 20 years. We have two sons aged 14

and 16. All my family are very supportive and a great steadying

influence.

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Something creative, maybe in design.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Home and Garden.

Favourite business magazine Director.

Favourite newspaper The Sunday Times.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Relaxing in the bath with candles. Reading by the

fire or sitting in my garden, glass of wine in hand.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Chalet has traditionally failed to cause much of a stir outside

of the rather parochial world of cinema advertising. However, this all

changed in 2004 when she was linked to a management buyout of Carlton

Screen Advertising.

CHEETHAM, ANDY

Job Creative director, Cheetham Bell JWT.

Company Cheetham Bell JWT, Astley House, Quay Street, Manchester M3.

Work tel +44(0)161 832 8884.

Born 18 April 1966.

Place of birth Sale, Manchester.

Lives Cheadle, Cheshire.

Family Wife, Barbara. Two boys, Fraser and Rory.

Career milestones First job at BDH\TBWA 1986. Made redundant three times

between 1987 and 1990, there were no jobs available because of the

recession, which forced me to "go it alone". Teamed up with Tony Veazey

in 1990 to form Broadbent Cheetham Veazey. Started Cheetham Bell with

David Bell in 1992. Became IPA council member in 2001. Merged Cheetham

Bell with J. Walter Thompson in 2001 to form Cheetham Bell JWT.

What one principle in life do you live by? Do it now, you never know

what's round the corner.

What advice would you give someone wanting to follow in your footsteps?

Setting up your own agency is a slog, don't go into it unless you're

prepared for the long haul. Don't be tempted into hiring friends or

family. Strike a balance between creative and financial success. And

above all, never put your house on the line, this business is too

unpredictable for that!

Your alternative career? I would have been a builder or a professional

yachtsman.

Name your three closest friends in the business David Bell, my partner

at Cheetham Bell JWT.

Favourite consumer magazine Yachting World.

Favourite business magazine Campaign.

Favourite newspaper The Sun.

Favourite TV programme I don't have one. I don't watch TV enough (and

it's always at different times) to get into anything in particular.

Favourite radio programme Jonathan Ross on Radio 2 on Saturday mornings.

How do you unwind? Sailing in the summer, playing rugby in the winter -

and a few beers with non-advertising mates helps.

What is your greatest extravagance? A 57ft sailing boat in Mallorca.

Name one thing about yourself that might surprise others The phrase

"fish and chip work" (generally used for work done for small clients to

win awards) is named after a campaign produced by Tony Veazey and myself

for Barnacles, my mum's fish and chip shop.

If you were an ad, what would your strapline be? "NOW!"

Lowdown Very much a standard bearer for creativity in the regions,

Cheetham is one of a select band of creatives with real stature outside

London - a fact reflected by his membership of the IPA council.

CHRISTIE, NEIL

Job Managing director, Wieden & Kennedy.

Company Wieden & Kennedy, Elsley Court, 20-22 Great Titchfield Street,

London W1.

Work tel +44(0) 20 7299 7534.

Born 9 July 1962.

Place of birth Aberdeen, Aberdeenshire.

Lives Islington, London.

Family Wife, Jennifer.

Son, Finlay.

Career milestones 1986-91: Yellowhammer. Promoted to board. 1991-92:

Audi at Bartle Bogle Hegarty. 1993-98 : TBWA. Promoted to CSD.

1999-2001: managing director, TBWA\London (mergers, growth, awards, new

business, etc.) 2002-2003: helped take Partners BDDH to top of

new-business league.

2004: got managing director's job at Wieden & Kennedy.

What one principle in life do you live by? Take responsibility.

What advice would you give someone wanting to follow in your footsteps?

Work hard, try to be nice, write stuff down so you don't forget.

Your alternative career? Alternative options were

a) lawyer, b) rock star, c) cartoonist.

Name your three closest friends in the business Russell Davies at Wieden

& Kennedy. Malcolm White at Euro RSCG. Suj Summer at The Watchmen

Agency.

Favourite consumer magazine PitchforkMedia.

Favourite business magazine Creative Review.

Favourite newspaper The Sunday Times.

Favourite TV programme The Sopranos.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? I relax to the soothing sounds of the Fall with a

cold beer.

What is your greatest extravagance? Travel.

Name one thing about yourself that might surprise others I used to be a

milkman.

If you were an ad, what would your strapline be? "Thanks God, I'll take

it from here."

Lowdown Following a move from Euro RSCG, the Scotsman now heads up the

Wieden & Kennedy London office. When he's not busy "taking

responsibility", the self-confessed wannabe rock star is grooving at

alternative music events and trawling music websites.

This article was first published on campaignlive.co.uk

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