The A List: Part 5 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

DAVIES, VICTORIA

Job Head of account management, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0) 20 7573 7167.

Born 2 October 1973.

Place of birth London.

Lives Belsize Park, London.

Family Single.

Career milestones Getting a job in an industry that asked ridiculous

questions like: "How do you sell ice to an eskimo?" I still don't know.

Growing up at M&C Saatchi at a critical time for it and me. Helping

British Airways come back after 11 September, surrounded by people every

day who made me laugh. Making the jump to TBWA\London without

falling ...

What one principle in life do you live by? What's the worst that can

happen?

What advice would you give someone wanting to follow in your footsteps?

Never be intimidated by anyone - just show respect.

Your alternative career? Antiques dealer.

Name your three closest friends in the business The three people I

started with as graduate trainees: Kate Harrison, the head of account

management at Leo Burnett; Aisling Hick, a freelance planner and cafe

owner; John Harrison, a planner at Leo Burnett.

Favourite consumer magazine Heat.

Favourite business magazine The Week.

Favourite newspaper The Sunday Times.

Favourite TV programme The West Wing.

Favourite radio programme The morning on Radio 5 Live.

How do you unwind? Almost immediately.

What is your greatest extravagance? I'm northern and Jewish.

Name one thing about yourself that might surprise others I'm insecure.

If you were an ad, what would your strapline be? "Makes the short look

tall."

Lowdown The outspoken Davies arrived at TBWA from M&C Saatchi earlier

this year and, since then, has displayed a ruthless ambition. Described

as a female version of Garry Lace, she was the force behind TBWA's

Muller pitch.

DAVIS, CRAIG

Job Chief creative officer, EMEA, J. Walter Thompson.

Company J. Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0) 20 7656 7231.

Born Undisclosed.

Place of birth Hamilton, New Zealand.

Lives Fulham, London.

Family Wife, Jo. Children, Micky, Ethan and Avalon.

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Lawyer.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Davis is renowned for his leadership skills. He is creatively

focused, driven and respected. Saatchi & Saatchi's creative reputation

faired well under his watchful eye but he faces a very different ball

game at JWT.

DAWSON, NEIL

Job Executive planning director, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0) 20 7573 6793.

Born 11 October 1964.

Place of birth London.

Lives Clapham, London.

Family Partner, Judy Mitchem . Children, Tommy (7) and Lucas (1).

Career milestones Spent ten years in market research (quantitative and

qualitative). Joined Euro RSCG in 1995 and appointed planning director

1996. Was planning director and partner at Miles Calcraft Briginshaw

Duffy from 1999 to 2001. Executive planning director at TBWA\London from

2001.

What one principle in life do you live by? Nobody knows anything.

What advice would you give someone wanting to follow in your footsteps?

One sentence will take you a long way in this business: "Great idea,

boss."

Your alternative career?

Music journalist.

Name your three closest friends in the business Judy Mitchem at M&C

Saatchi (AKA the love of my life). Paul Shearer, and Richard Swaab at

Abbott Mead Vickers BBDO.

Favourite consumer magazine Uncut.

Favourite business magazine None.

Favourite newspaper The Independent.

Favourite TV programme Soccer AM on Sky.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? Horizontally on the sofa reading the Sunday papers.

What is your greatest extravagance? Buying more music than I could ever

possibly listen to.

Name one thing about yourself that might surprise others I'm a country

and western fan.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown TBWA's head of planning is half of one of adland's power

couples, married to M&C Saatchi's Judy Mitchem. Another of TBWA's

Chelsea fan contingent, he is also a bit of a music buff with tastes

that extend into the rather unexpected territory of country and western.

DE LA BEDOYERE, SALLY

Job Managing director, Rajar.

Company Rajar, Gainsborough House, 81 Oxford Street, London W1.

Work tel +44(0) 20 7903 5353.

Born 9 June1960.

Place of birth Whitchurch Shropshire.

Lives Wandsworth, London.

Family Husband, Raoul. Daughter, Ellie (11), and son, Zak (8).

Career milestones 1. Haymarket publishing - launched my career in media

on Marketing. 2. ITP publications, launched Chat magazine (insight into

the importance of good repro). 3. Associated Newspapers (insight -

people love big brands). Highlights included working with an outstanding

team at The Mail on Sunday, including two years as advertisement

director, and understanding the real nuts and bolts of newspaper

management as managing director of the Evening Standard. 4. Managing

director of Rajar, biggest challenge to date. New medium, lots to learn

and much change ahead.

What one principle in life do you live by? Don't sweat the small stuff.

What advice would you give someone wanting to follow in your footsteps?

Try to understand the wider aims and objectives of the company, not just

your specific part. Keep learning, question everything, change things

for the better, not for the sake of change. Keep your integrity. Enjoy

what you do. If you don't, move on. Life is full of choices.

Your alternative career? Doctor.

Name your three closest friends in the business Sharon Harte, ex-Express

and Carlton and currently a yummy mummy. Mike Orlov at Express

Newspapers.

Miriam Jordan Keane, global marketing, director of WeightWatchers.

Favourite consumer magazine Elle Decoration.

Favourite business magazine Campaign (of course).

Favourite newspaper The Sunday Times.

Favourite TV programme 24.

Favourite radio programme

I'm Sorry I Haven't a Clue.

How do you unwind? Radio, books, friends.

What is your greatest extravagance? A house in Carriacou.

Name one thing about yourself that might surprise others I'm terrified

of parties.

If you were an ad, what would your strapline be? "Tough on the outside,

soft in the centre."

Lowdown Here's proof that life as a Haymarket space flogger can lead to

great things. In a career covering multiple media, de la Bedoyere has

made many friends - just what's needed to get so many parties on her

side as the managing director of Rajar.

DE LAPUENTE, CHRIS

Job Vice-president, Procter & Gamble.

Company Procter & Gamble, The Heights, Brooklands, Weybridge, Surrey.

Work tel +44(0)1932 896 000.

Details Not supplied.

Lowdown A P&G corporate lifer who is steeped in the culture of the

world's biggest advertiser. Noted for turning the company's loss-making

Turkish operation into one of its most profitable in just two years.

Continues to pare down P&G's product portfolio to focus on fewer global

brands.

A sports enthusiast who has coached a boys' rugby team.

DE NARDIS, MAINARDO

Job Worldwide chief executive, Mediaedge:cia.

Company Mediaedge:cia, 1 Paris Gardens, London SE1.

Work tel +44(0) 20 7803 2254.

Born 24 November 1960.

Place of birth Torino, Italy.

Lives Chelsea, London.

Family Separated and have a partner and two children, Alberico (12),

Gherardo (10).

Career milestones I started very young in client service at Young &

Rubicam Milan 25 years ago. Launched my own ad agency at 25 and then a

media independent, both in Milan. Merged Medianetwork with CIA in 1993,

moved to London and spent ten years developing it into one of the

fastest growing global networks.

I then managed the CIA merger with TME after both companies were

acquired by WPP and currently run Mediaedge:cia Worldwide. Key to my

successes have been the partners I have worked with and learned so much

from: Alberto Cremona in my first ad agency, Marco Benatti and Marco

Girelli in Medianetwork, Chris Ingram at CIA and currently Charles

Courtier with our entire board.

What one principle in life do you live by? Respect, honesty and

meritocracy.

What advice would you give someone wanting to follow in your footsteps?

Aim high, work hard, set yourself ambitious goals and measure results.

Don't ever be afraid of change and remember to have some fun on the way.

Your alternative career? Wine producer, which is my very part-time

second occupation!

Name your three closest friends in the business I've got too many. I'm

not going to choose three and offend all the others!

Favourite consumer magazine Auto Italia and Classic Cars.

Favourite business magazine Fortune.

Favourite newspaper Financial Times and Corriere della Sera.

Favourite TV programme News.

Favourite radio programme Anything on sport.

How do you unwind? What do you mean?

What is your greatest extravagance? Classic cars.

Name one thing about yourself that might surprise others I am incredibly

black and white. Friends say that I can only love, hate or pity people.

But I hate to hate anything, so it's not that bad ...

If you were an ad, what would your strapline be? "Genuinely Italian" or

"Nothing is impossible."

Lowdown With the arrival of Mark Austin as the European chairman,

Mediaedge:cia seems to have more than its fair share of chiefs. De

Nardis is still the most impressive.

DE POUZILHAC, ALAIN

Job Chairman and chief executive, Havas.

Company Havas, 84 Rue de Villiers, Levallois Peret, France.

Work tel +33 (0)141 343434.

Born Undisclosed.

Place of birth Undisclosed.

Lives Paris.

Family Married on 6 September 1969. Three children: Edouard, Cedric and

Philippine.

Career milestones Began career at Publicis Conseil in 1968 as an

assistant account executive. A year later became an account executive at

DDB, and was promoted to account manager. Joined the Havas Group in 1976

and was appointed chairman and chief executive of Havas Conseil in 1982.

After helping to develop a joint venture with Young & Rubicam was named

Havas Conseil Marsteller (HCM) Europe. Became, in 1989, chairman and

chief executive of Eurocom and later of Euro RSCG Worldwide in 1991.

Have been chairman of Havas since 1996.

What one principle in life do you live by? A quote by Paul Valery:

"Those that want to achieve big things have to pay attention to

details."

What advice would you give someone wanting to follow in your footsteps?

Things should never be taken for granted.

Your alternative career? Football.

Name your three closest friends in the business Sir Martin Sorrell,

chief executive of WPP, London. Maurice Levy, chief executive of,

Publicis Groupe, Paris.

Favourite consumer magazine L'Express, Paris Match, Voici, Gala, Le

Point.

Favourite business magazine Fortune.

Favourite newspaper L'Equipe, La Gazetta dello Sport.

Favourite TV programme I enjoy two French presenters Michel Drucker and

Thierry Ardisson (who used to work in the advertising industry), and

also other presenters such as

Larry King and David Letterman.

Favourite radio programme I enjoy listening to interviews by Luc Evrard

and Jean-Pierre Elkabach (both at Europe 1).

How do you unwind? Family, family, family.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others I loved myself,

and then I hated myself. Finally, we grew

old together.

If you were an ad, what would your strapline be? Darty, a French

household appliances wholesaler, has a good motto : "Le contrat de

confiance" (The trustworthy contract).

Lowdown De Pouzilhac is known for being a resilient survivor - which is

just as well as Havas, mired in the media also-rans, needs to pull off

its big deal before too long. His calm, seemingly relaxed demeanor and

heavily accented English hide a grim determination.

DECAUX, JEAN-FRANCOIS

Job Chief executive, JCDecaux.

Company JCDecaux, Summit House, 27 Sale Place, London W2.

Work tel +44(0)20 7398 8000.

Details Not supplied.

Lowdown The hearts of some middle-aged women were set alight when this

archetypal French smoothie with his carefully coiffured hair turned up

to make the keynote speech at this year's Barcelona outdoor conference.

DELANEY, TIM

Job Chairman, Leagas Delaney.

Company Leagas Delaney, 1 Alfred Place, London WC1.

Work tel +44(0) 20 7758 1758.

Born 12 March 1946.

Place of birth Bushey, Hertforshire.

Lives Cadogan Square, London.

Family Single.Two children, Conor and Lowell.

Career milestones Starting the agency.

What one principle in life do you live by? Do what's needed, not what's

wanted.

What advice would you give someone wanting to follow in your footsteps?

Don't follow in anyone else's footsteps.

Your alternative career? Reportage photographer or foreign

correspondent.

Name your three closest friends in the business I don't have three close

friends in the business.

Favourite consumer magazine The Guide.

Favourite business magazine Wired.

Favourite newspaper The Guardian.

Favourite TV programme Any La Liga soccer game.

Favourite radio programme From Our Own Correspondent on Radio 4.

How do you unwind? Play a Fender Telecaster loudly and badly.

What is your greatest extravagance? Paying £2.30 for a cappuccino

at Bar Italia.

Name one thing about yourself that might surprise others I am kind.

If you were an ad, what would your strapline be? "Proud to be

different."

Lowdown Driven and passionate about the work, Delaney is rarely given

the credit for turning D&AD into a credible organisation when he helped

remove a previous head, Edward Booth-Clibborn. Make what you will of: "I

don't have three close friends in the business."

DESMOND, MICHAEL JOHN

Job Chief Executive, ITV Broadcasting.

Company ITV, 200 Grays Inn Road, London WC1.

Work tel +44(0) 20 7843 8065.

Born 10 March 1959.

Place of birth Ebbw Vale, Monmouthshire.

Lives Wimbledon, London.

Family Wife, Christine. Children, Camilla, Olivia and Rory.

Career milestones I started as a sales assistant with HTV on the same

day as Steve King (Zenith ). Rose through the ranks at a very young and

successful Anglia sales operation. Joined Granada in 1988. Set up the

second Laser Sales in 1995 following Granada's acquisition of LWT, this

later became Granada Media Sales. A key member of the Granada team that

both acquired United News and Media's television assets and successfully

navigated a competition enquiry wholly in our favour in 2000. Became

managing director of Granada Broadcasting in 2001. Key player again in

successfully steering the completion inquiry in our favour to merge with

Carlton in 2003. Became chief executive of broadcasting for the newly

merged ITV.

What one principle in life do you live by? Don't ask somebody to do

something that you are not prepared to do yourself.

What advice would you give someone wanting to follow in your footsteps?

1.Trust your instincts.2.Create a network of people you trust. 3.Set

yourself clear goals. 4.Enjoy what you do! 5.Be yourself. Don't try and

be somebody else.

Your alternative career? I would have loved to have been involved in

sport.

Name your three closest friends in the business Steve King at Zenith,

David Pattison at PHD. Nick Milligan at Sky.

Favourite consumer magazine Golf Monthly.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme Cold Feet.

Favourite radio programme Radio 5 Live.

How do you unwind? Family, friends, holidays, golf, wine, sleep.

What is your greatest extravagance? Cars, holidays.

Name one thing about yourself that might surprise others I have had two

holes in one at golf. Not bad for a poor golfer!

If you were an ad, what would your strapline be? "Never give up!"

Lowdown Desmond continued his impressive rise up ITV's greasy pole with

his appointment as chief executive of ITV Broadcasting. Famously dubbed

"the man from Del Monte" for his inability to say no to anything,

Desmond is one of the nicest men in media.

DESMOND, RICHARD

Job Chairman, Northern & Shell.

Company Northern & Shell, Ludgate House, 245 Blackfriars Road, London

SE1.

Work tel +44(0)20 7928 8000.

Details Not supplied.

Lowdown Another busy year for Desmond, in which he goose-stepped in

front of Telegraph Group executives, failed in his bid for the Telegraph

newspapers and then decided to throw in his lot with their new owners,

the Barclay brothers, through the joint ownership of the West Ferry

printing plant.

DICKETTS, SIMON CHARLES HEDLEY

Job Executive creative director, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0) 20 7543 4515.

Born 13 September 1954.

Place of birth Newcastle-

Upon-Tyne.

Lives Chelsea, London and West Sussex.

Family Wife, Nicola.

Son, Hamish.

Career milestones Joined J.Walter Thompson in 1976 as general dogsbody.

Took copy test and became a copywriter. Joined Saatchi & Saatchi as

copywriter in 1979. Made group head in 1986 and joint creative director

in 1991.

One of nine founding members of M&C Saatchi in 1995. Joint creative

director until 1999. Creative director, 1993-2003. Executive creative

director and international creative director on British Airways.

What one principle in life do you live by? Put yourself in the shoes of

the person you are talking to.

What advice would you give someone wanting to follow in your footsteps?

Wear wellingtons.

Your alternative career? Christie's art auctioneer.

Name your three closest friends in the business My closest friends in

the business are my partners at M&C Saatchi. Sickening, isn't it?

Favourite consumer magazine The Week.

Favourite business magazine Lurzer's Archive.

Favourite newspaper The Times.

Favourite TV programme University Challenge.

Favourite radio programme I'm Sorry I Haven't a Clue with Humphrey

Lyttleton.

Bless him.

How do you unwind? Cooking.

What is your greatest extravagance? Extremely expensive wine.

Name one thing about yourself that might surprise others I used to be

quite an athlete.

If you were an ad, what would your strapline be? "I used to be quite an

athlete."

Lowdown With his conservative style of dress and and posh accent,

Dicketts gives the impression of being a senior suit rather than an

award-winning creative. He is now in the odd situation of having his

department run by an industry legend, Jeremy Sinclair.

DOBRES, CHARLES DANIEL

Job Co-founder and chief executive, i-level.

Company I-level, 26-30 Strutton Ground, London SW1.

Work tel +44(0)20 7340 2700.

Born 2 January 1962.

Place of birth Rochford, Essex.

Lives Pinner, Middlesex.

Family Wife, Karen. One son and one daughter.

Career milestones 1983: joined the new Essex Radio from university as a

graduate trainee in sales. Made redundant after six months. Moved to

London and started a band while holding down shift work at Victoria

Coach Station.

1988-90: started as an account-handling graduate trainee at Lowe

Howard-Spink. 1990-94: various ludicrous temp jobs while chasing

stardom. 1995-97: rejoined Lowe after a bid at stardom failed. Started

and ran Lowe Digital divison. 1997: left to start a media training

company, Shedlight.

1999: co-founded i-level with Andrew Walmsley. I-level won agency of the

year accolades from Campaign and Revolution (three times). Was the only

new-media agency to appear in The Sunday Times best 150 companies to

work for 2004 (the agency ranked 19 in top 50 small companies). I-level

holds the consolidated digital media planning and buying accounts for

COI Communications and BT - two of the biggest online spenders in the

UK.

What one principle in life do you live by? Cause and effect.

What advice would you give someone wanting to follow in your footsteps?

Do it your own way. There's no right or wrong path, just your own belief

in whatever one you choose.

Your alternative career? A failed 42-year-old musician.

Name your three closest friends in the business Apart from Andrew

(Walmsley), whom I sit next to, I don't really hang out with other

"industry" people.

Favourite consumer magazine Don't have one.

Favourite business magazine Don't read one.

Favourite newspaper The Guardian.

Favourite TV programme Little Britain.

Favourite radio programme Sport onFive, Radio 5 Live.

How do you unwind? By not getting wound up.

What is your greatest extravagance? Still waiting to afford one.

Name one thing about yourself that might surprise others I once recorded

a guitar track with Roger Cook in Alvin Stardust's garden shed.

If you were an ad, what would your strapline be? "He thinks he's got an

answer for everything."

Lowdown What with his interest in Zen Buddhism, you might suspect that

Dobres entered the industry during the crazy hazy days of the dotcom

bubble - but his pedigree reaches right back to the first stirring of

interest in digital media on this side of the Atlantic. That in itself

is a testament both to his abilities and his survival skills.

DOONER, JOHN

Job Chairman and chief executive, McCann World Group.

Company McCann Erickson, 622 3rd Avenue, New York.

Work tel +1 (646) 865 3644.

Born Undisclosed.

Place of birth Mount Vernon, New York.

Lives Westchester County, NY.

Family Wife and daughter.

Career milestones Began career in media area of Grey Advertising. Before

joining McCann in 1984, was with Marschalk (now Lowe and Partners

Worldwide) rising to executive vice-president, director of account

management and board member. 1995-present: chairman and chief executive

of McCann World Group, except for three years at McCann's parent

company, Interpublic.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown After 20 years at Interpublic, the cigar-toting, locquacious

Dooner is one of the US advertising industry's old-school barons.

Returning to run McCann after an unhappy stint running IPG has proved a

success.

DOYLE, SEAN

Job Creative director, Campbell Doyle Dye.

Company Campbell Doyle Dye, Unit 4, Utopia Village, 7 Chalcot Road,

London NW1.

Work tel +44(0)20 7483 9800.

Details Not supplied.

Lowdown Doyle's ace in the pack is his creative partnership with Dave

Dye. This is as potent as ever, judging from this year's Campaign poster

awards, where their work for Adnams shone out.

DRAYTON, HUGO CHARLES

Job Between jobs.

Company Elmhurst, 170 Lordship Road, London N16.

Work tel +44(0)7860 55301.

Born 1 December 1959.

Place of birth London.

Lives Stoke Newington, London.

Family Wife, Blanca.

Children, Molly (7), Charlie (6), Lucas (3).

Career milestones Appointed managing director of The Telegraph in 2003.

Previously managing director of Hollinger Telegraph New Media

(2000-2003) and marketing director of Telegraph Group (1995-2000).

International director of Reed Telemedia, IPC Magazines/Reed

(1991-1993). Joined Coates Viyella as a marketing graduate trainee in

1983, then worked in marketing and sales director roles in Chile,

Ecuador, Spain, France and Italy (1983- 1991). Founding director of

Handbag.com, board director of West Ferry Printers and held

directorships at Whittard of Chelsea, Newsplayer (now Catalyst Media)

and

Stream Group.

What one principle in life do you live by? Make the effort, always.

What advice would you give someone wanting to follow in your footsteps?

Be persistent and clever; make your own luck and breaks; put in the

hours and get involved in every aspect of the business.

Your alternative career? Ideally, made my mark as a journalist!

Name your three closest friends in the business The media business is

very social - I made many good friends in the industry since returning

to London in the early 90s.

Favourite consumer magazine GQ.

Favourite business magazine Media Week.

Favourite newspaper The Telegraph titles, of course!

Favourite TV programme Have I Got News for You.

Favourite radio programme Robert Elms on London 94.9 (or GLR, as I still

call it).

How do you unwind? Watching Spurs, playing tennis, spending time at our

apartment in northern Spain - my wife's home town is Santander.

What is your greatest extravagance? According to my wife, the Spurs

season ticket.

Name one thing about yourself that might surprise others I hate taxis -

and always use my BMW motorbike to get around town.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Drayton was unlucky to be ousted from the Telegraph Group in

October when new owners the Barclay brothers brought in their own team

to run its titles.

DRESDEN, BRINSLEY

Job Partner and head of advertising law, Lewis Silkin.

Company Lewis Silkin, 12 Gough Street, London EC4.

Work tel +44(0) 20 7074 8166.

Born 25 February 1966.

Place of birth London.

Lives London.

Family Wife and two children.

Career milestones Qualified as solicitor (1991). In-house marketing

counsel at BT (1993-1995). Joined Lewis Silkin in 1996 and became a

partner 1999. Advised on landmark campaigns and disputes such as

Kimberley Clarke v Fort Sterling; Bacardi V2 British Bottle parody of

The Italian Job; HHCL/Texaco buried Mercedes promotion; AMV/Diageo

global contractual appointment; Mother/ITV Digital/Johnny Vegas

promotion agreement. Drafted and neogtiated ISBA/IPA/CIPS standard from

contracts and variants for the below-the-line and public relations

sectors. Listed in chambers and Legal 500 as leading UK advertising

lawyer. Election as managing director of European Advertising Lawyers'

Association. Fellow of the Royal Society of Arts (2004).

What one principle in life do you live by? What goes around, comes

around.

What advice would you give someone wanting to follow in your footsteps?

You need to get out more.

Your alternative career? Journalism.

Name your three closest friends in the business Roger Alexander, Giles

Crown and Dominic Farnsworth - all at Lewis Silkin.

Favourite consumer magazine Time Out.

Favourite business magazine Campaign, of course.

Favourite newspaper The Observer.

Favourite TV programme Dad's Army because Captain Mainwaring reminds me

of someone I know.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Down the pub with old mates.

What is your greatest extravagance? Swearing.

Name one thing about yourself that might surprise others I commute to

work on a scooter.

If you were an ad, what would your strapline be? Stick to giving legal

advice and leave the copywriting to the creatives.

Lowdown Combining a relaxed manner with active interest, Dresden is

regarded as one of the best legal brains around when it comes to pure

advertising.

His reputation is reflected in his high standing among industry trade

bodies with whom he has worked on devising standard contracts.

DROGA, DAVID BJORN

Job Worldwide chief creative officer, Publicis.

Company Publicis, 4 Herald Square, 950 Sixth Avenue, New York.

Work tel +1 (212) 279 5550.

Born 27 July 1968.

Place of birth Thredbo, Australia.

Lives West Village, Manhattan.

Family Wife, Marisa. Son, Finn (4). Second child due in December.

Career milestones Omon Sydney 1988-96: Australian agency of the year

twice. Saatchi Singapore 1997-99: regional agency of the year, Ad Age ,

international agency of the year. Saatchi London 1999-2003: Cannes

agency of the year. Publicis 2003-present: still trying.

What one principle in life do you live by? Live up to your own

expectations and don't be a dick.

What advice would you give someone wanting to follow in your footsteps?

Stop following me.

Your alternative career?

Hating advertising, like the average punter.

Name your three closest friends in the business Craig Davis at JWT

Europe.

David Alberts at Grey London. Kevin Dundas at Saatchi London. Trefor

Thomas at Saatchi London. Ben Nott at TBWA Los Angeles. Malcolm Poynton

at Ogilvy London. Haydn Evans at Silverscreen Australia.

Favourite consumer magazine Wired.

Favourite business magazine Undisclosed.

Favourite newspaper The Onion.

Favourite TV programme The Daily Show.

Favourite radio programme Undisclosed.

How do you unwind? Family, yoga, video games , art, watching any sport.

What is your greatest extravagance? People tolerating my vagueness.

Name one thing about yourself that might surprise others I grew up in a

ski resort and seriously considered making a living as a ski instructor.

If you were an ad, what would your strapline be? "Droga: it means drugs

in three languages."

Lowdown Droga is a formidable talent and is very good at leading a

creative department. Requisite talent given his brief to turn around

Publicis' global creative reputation. He has a penchant for charity ads

and their ability to win awards.

DRU, JEAN-MARIE

Job President and chief executive, TBWA Worldwide.

Company TBWA Worldwide, 488 Madison Avenue, New York.

Work tel +1 (212) 804 1331.

Born 24 January 1947.

Place of birth France.

Lives New York and Paris.

Family Wife, Marie-Virginie Dru . Children, Pierre-Marie,

Francois-Marie, Nomie, Clemence, Matthieu.

Career milestones 1971: account executive on Procter & Gamble in France.

1972: executive creative director of Dupuy-Compton (soon to become

Saatchi & Saatchi) at the age of 25. 1977: president of Young & Rubicam

France.

1984: co-founder of BDDP. 1998: president international of TBWA

Worldwide.

2001: president and chief executive of TBWA Worldwide. Author of Saut

Creatif (The Creative Leap), Disruption, Beyond Disruption. President of

the Cannes Advertising Festival in 1982 and 1998.

What one principle in life do you live by? Never give up.

What advice would you give someone wanting to follow in your footsteps?

There are so many great people in advertising but yet so few really

great campaigns. It's proof that talent alone is not enough. You cannot

succeed in this business without tremendous tenacity. Never give up.

Your alternative career? I would have loved to help deliver babies, to

be an obstetrician. Even the most cynical of them marvel for at least

three seconds after each birth.

Name your three closest friends in the business Nick Baum, president of

TBWA

Western Europe. Jean-Michel Carlo, president of Ipsos Research Company

(before that, head of Euro RSCG Diversified Companies).

Tom Carroll, vice- chairman of TBWA Worldwide.

Favourite consumer magazine Rolling Stone.

Favourite business magazine The Economist.

Favourite newspaper L'Equipe (the French daily sports newspaper).

Favourite TV programme Sex and the City (especially the Absolut

episode).

Favourite radio programme My iPod replaced the radio.

How do you unwind? By relaxing in my 17th century battery on the

Britanny cost (built to repel the British ...).

What is your greatest extravagance? My wife.

Name one thing about yourself that might surprise others I find myself

extremely patient.

If you were an ad, what would your strapline be? "Try Disruption. It

could change your life."

Lowdown Dru has weathered the anti-France feeling in the US, continuing

his lead of a potent creative network. At 57, he is less preoccupied

than those around him about who his successor will be.

DUCKWORTH, GARY

Job Management coach, Paths with Heart.

Company Paths with Heart, 18 Soho Square, London W1.

Work tel +44(0) 20 7025 8323.

Born 13 December 1954.

Place of birth Manchester.

Lives Clapham, London.

Family Partner, David.

Career milestones 70s: BMP. 80s: Abbott Mead Vickers BBDO. 1989-03:

founder and chairman of Duckworth Finn Grubb Waters. 2003: left

advertising to set up management coaching practice Paths with Heart.

Clients include the BBC, Cake, Fallon, Publicis, McCann Erickson,

Radioville, Above and Beyond Music, Grey.

What one principle in life do you live by? The best relationships are

based on trust.

What advice would you give someone wanting to follow in your footsteps?

Foucault said the aim in life and in work is to become someone else that

you were not at the beginning. The game is worth playing only insofar as

we do not know how it will end.

Your alternative career? Probably a probation officer or musician.

Name your three closest friends in the business Jeremy Miles at Miles

Calcraft Briginshaw Duffy. Steve Donovan at Radioville. Finn at DFGW.

Favourite consumer magazine None.

Favourite business magazine Er, Campaign?

Favourite newspaper The Times, The Independent, The Daily Telegraph, The

Observer.

Favourite TV programme Little Britain, Bo Selecta!, Newsnight, The Long

Firm.

Favourite radio programme Haven't got one.

How do you unwind? Music, play piano, tai chi, gym, gardening.

What is your greatest extravagance? Regular round-the-world holidays,

especially Australia, by business class.

Name one thing about yourself that might surprise others Sorry. Haven't

a clue.

If you were an ad, what would your strapline be? See above.

Lowdown As famous for his beard as for his brain, Duckworth is also well

known for having one of the dirtiest laughs in advertising. Having left

the DFGW fold, he now gives advice to advertising's finest and most

troubled through his coaching company.

DUFF, GRAHAM

Job Managing director, ITV Sales.

Company ITV Sales, 200 Gray's Inn Road, London WC1.

Work tel +44(0) 20 7316 3289.

Born 13 January 1959.

Place of birth Whitby , Yorkshire.

Lives Islington, London.

Family Partner, Kelly Harrold. Daughter, Ashleigh. Son, Tom.

Career milestones 1977: traffic clerk, Anglia TV. 1997-2001: chief

executive, Zenith Media UK. 2003: managing director, ITV Sales.

What one principle in life do you live by? Life's too short.

What advice would you give someone wanting to follow in your footsteps?

Don't . Go to university, enjoy your freedom, then decide what you want

to do .

Your alternative career? Optimistically, journalism. Realistically,

banking.

Name your three closest friends in the business Hopefully, they know who

they are .

Favourite consumer magazine Q.

Favourite business magazine Campaign.

Favourite newspaper The Sunday Times.

Favourite TV programme The Sopranos.

Favourite radio programme TalkSPORT.

How do you unwind? I used to go to West Ham to unwind and, although I

still do, it now has the opposite effect. Apart from that, I watch TV,

listen to music, go to gigs and go to the cinema.

What is your greatest extravagance? Holidays.

Name one thing about yourself that might surprise others I failed my

maths O' level three times.

If you were an ad, what would your strapline be? "It's frothy man."

Lowdown Another winner from the ITV merger, Duff used the creation of a

single company to create a sales house of his own-making. Don't be

fooled by his apparently laconic demeanour - Duff has a first-class

brain, evident in the way he has constructed ITV Sales with its emphasis

on the customer.

DUFFY, MALCOLM

Job Creative director, Miles Calcraft Briginshaw Duffy.

Company Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1.

Work tel +44(0) 20 7073 6900.

Born 20 April 1957.

Place of birth Newcastle-

Upon-Tyne.

Lives Richmond, Surrey.

Family Wife, Jann.

Daughter, Tallulah.

Career milestones Getting a job as a trainee copywriter at Masius on

£3,000 a year. Getting on the board at Colman RSCG at 29. Getting

made head of copy at CDP. Getting into bed with Jeremy, Helen and Paul

and not regretting it the next morning.

What one principle in life do you live by? Don't talk - do.

What advice would you give someone wanting to follow in your footsteps?

Stop following me.

Your alternative career? Songwriter.

Name your three closest friends in the business Peter Gausis, creative

director at BBDO Cape Town. Simon Monhemius, producer at Exposure.

Richard Packer at Independent.

Favourite consumer magazine The Week.

Favourite business magazine Don't have one.

Favourite newspaper The Evening Chronicle.

Favourite TV programme Match of the Day.

Favourite radio programme Capital.

How do you unwind? I don't. The trick is not to get wound up in the

first place.

What is your greatest extravagance? Newcastle United.

Name one thing about yourself that might surprise others At karaoke I

sound spookily like Bobby Goldsboro, who sang that slushy number Honey.

If you were an ad, what would your strapline be? "As good today as it's

always been."

Lowdown The proud father of Talullah and a would-be script writer, Duffy

is the more laid-back of Miles Calcraft Briginshaw Duffy's two creative

partners. However, when he does decide to dig in his heels, he can

display a formidable stubbornness.

DUFFY, MAUREEN

Job Chief executive, the Newspaper Marketing Agency.

Company The Newspaper Marketing Agency, Empire House, 175 Piccadilly,

London W1.

Work tel +44(0) 20 7182 1700.

Born 4 May 1959.

Place of birth Belfast, Antrim.

Lives Wimbledon, London.

Family Undisclosed.

Career milestones 1982 : joined J. Walter Thompson as a graduate

trainee. 1989-95: group media director, winning NatWest centralised

pitch and then re-engineering Kellogg's centralised media business.

1996-98: strategic communications director and worldwide partner.

Developed first interactive TV commercial for Kellogg's Frosties.

Part of team winning Kellogg's centralised European media business.

1998-2000: controller of TV marketing at the BBC. Tasked with creating a

marketing department from scratch for BBC Television and a core part of

the team developing BBC digital TV strategy.2000-2002: controller, ITV

daytime, working for David Liddiment. 2003: chief executive of the

Newspaper Marketing Agency. Tasked with setting up a generic marketing

company for national newspapers.

What one principle in life do you live by? I've acted honourably.

What advice would you give someone wanting to follow in your footsteps?

Maintain a great network of contacts.

It's people that make the difference.

Your alternative career? I don't plan my career but take on roles I hope

will be interesting, challenging and fun.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper All!

Favourite TV programme It changes according to what is on.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Depends on my mood but, more often than not, sitting

in the sun at a pavement cafe and reading over a cup of coffee.

What is your greatest extravagance? My home.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Ice-cool Duffy has had her nerves tested this year by the

infighting among national press bosses and an ASA investigation into an

NMA print ad. In general, however, the NMA has upped its game and Duffy

still has the support of her paymasters.

DUFFY, TIM

Job Managing director, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4500.

Details Not supplied.

Lowdown Despite his friendly and easygoing exterior, Duffy is far from

the wide-eyed innocent he first appears. His promotion from managing

director to chief executive of the newly floated M&C Saatchi reflects

his loyalty to the company's culture. A key figure in the agency's

succession management.

DUNCAN, ANDY

Job Chief executive, Channel 4.

Company Channel 4, 124 Horseferry Road, London SW1P 2TX.

Work tel +44(0)20 7580 4468.

Details Not supplied.

Lowdown Perhaps the biggest surprise of the year came when Andy Duncan,

the BBC's marketing director, was made chief executive of Channel 4.

With him he brought a more democratic and evangelical approach than his

predecessor, Mark Thompson, as well as a collection of rather dubious

skateboarding shirts.

DUNCAN, GRANT STUART

Job Chief executive, Publicis.

Company Publicis, 82 Baker Street, London W1.

Work tel +44(0) 20 7935 4426.

Born 15 April 1958.

Place of birth Singapore.

Lives Clapham, London.

Family Two children, Louis and Nina.

Career milestones 1982: getting a job! But not any old job - a graduate

traineeship at CDP, learning at the feet of truly inspirational people

such as John Salmon, Tony Brignull, Graham Fink and Andy Law. 1993: my

first big break as deputy managing director and then managing director

of GGT, working with likes of Robert Saville and Trevor Beattie. 1999 :

joining Publicis as managing director when we were ranked number seven

and subsequently being promoted to chief executive of what is now the

UK's fourth largest agency (and growing). 2004: being asked to be

chairman of Nabs, a huge honour and not a little humbling.

What one principle in life do you live by? Say what you think. Do what

you say.

What advice would you give someone wanting to follow in your footsteps?

Be decent, honest and truthful; never assume anything; always worry

about the little things.

Your alternative career? Sir Nicolas Serota's job at Tate.

Name your three closest friends in the business Chris Satterthwaite at

Chime. Paul Fishlock at Campaign Palace. Richard Hytner at Saatchi &

Saatchi.

Favourite consumer magazine FHM.

Favourite business magazine Harvard Business Review. All right then,

FHM.

Favourite newspaper Financial Times and The Sun on weekdays. The Daily

Telegraph on Saturdays. The Sunday Times.

Favourite TV programme Will and Grace.

Favourite radio programme Classic FM's Smooth Lounge on Sunday nights.

How do you unwind? Playing two hours of tennis every Monday night.

Watching Chelsea scrape a 1-0 win. Crying in every Pixar/Disney movie

with my kids.

What is your greatest extravagance? My Yamaha Fazer (that's a motorbike,

not an electric organ, by the way).

Name one thing about yourself that might surprise others I can just

about speak Russian and Arabic

If you were an ad, what would your strapline be? "A good man, and just."

Lowdown The amiable Duncan exudes an aura of calm, in stark contrast to

his rabid network chief, Rick Bendel. Succeeding John Bartle as Nabs

chairman enabled him to teach his pitch-winning techniques to the Nabs

Fast Forward trainees.

DUNDAS, KEVIN

Job Worldwide strategy director, Saatchi & Saatchi.

Company Saatchi & Saatchi, 80 Charlotte Street, London W1.

Work tel +44(0) 20 7462 7005.

Born 6 October 1961.

Place of birth London.

Lives Fulham, London.

Family Wife, Liz. Sons, Hamish (7) and Oliver (6). Daughter, Isabella

(2).

Career milestones 1986-89: account planner, Publicis London. 1989-1993:

board director, Young & Rubicam London. 1993-1995: senior

vice-president, director of planning, Saatchi & Saatchi San Francisco.

1995-99: executive vice-president, director of planning, FCB Advertising

San Francisco. 1999-2002: executive planning director, Saatchi & Saatchi

London. January 2002-September 2003: managing director, Saatchi &

Saatchi London. September 2003 onwards: chief executive of Saatchis.

What one principle in life do you live by? This is not a rehearsal.

What advice would you give someone wanting to follow in your footsteps?

Watch the canopy!

Your alternative career? Flying fast jets.

Name your three closest friends in the business My oldest: Chris

Hunton,ex-McCann.

My closest: Jon Steel at WPP. My richest: David Droga at Publicis.

Favourite consumer magazine I read anything and everything - it's my

job.

Favourite business magazine Fast Company.

Favourite newspaper The Sunday Times.

Favourite TV programme Grand Designs.

Favourite radio programme The Virgin Breakfast Show when Chris Evans had

his say.

How do you unwind? Escaping to our bolthole in Spain to keep the kids up

far too late. Pretending to play golf.

What is your greatest extravagance? Liz's credit card and my cars .

Name one thing about yourself that might surprise others I've had a

private pilot's licence for 16 years and I'm a qualified sea plane

pilot.

If you were an ad, what would your strapline be? "Life's short, go

fast."

Lowdown The unassuming planner appears in The A List for a second time.

Chief executive for one year, Dundas has now taken on a global planning

role that will see him work closely with Kevin Roberts and Bob

Isherwood.

DUNSTONE, CHARLES

Job Chief executive, Carphone Warehouse.

Company Carphone Warehouse, Portal Way, London W3.

Work tel +44(0)20 8896 5000.

Born 21 November 1964.

Place of birth England.

Lives Holland Park, London.

Family Single.

Career milestones Founded Carphone Warehouse in October 1989. I have

ridden the wave of the mobile phone boom ever since.

What one principle in life do you live by? Love what you do.

What advice would you give someone wanting to follow in your footsteps?

I have learned it is possible to do the best for your people and

customers while still having a successful and profitable business.

Your alternative career? Thankfully, none.

Name your three closest friends in the business Johnny Hornby at Clemmow

Hornby Inge. Mike Hellens at Matters Media. Charlie Cox, a radio

consultant and sports commentator.

Favourite consumer magazine Living Etc.

Favourite business magazine Management Today.

Favourite newspaper London Evening Standard.

Favourite TV programme The Fast Show.

Favourite radio programme Johnny Vaughan's Capital Breakfast Show.

How do you unwind? Sailing.

What is your greatest extravagance? Netjet card.

Name one thing about yourself that might surprise others I walked to the

North Pole in April 2004.

If you were an ad, what would your strapline be? "The luckiest guy since

Ringo."

Lowdown Dunstone has a knack for explaining complicated scenarios in

very straightforward terms. The Times lists him as the country's 92nd

richest man but you wouldn't know it to meet him. He has a quiet manner

as well as an enduring passion for sailing.

DURDEN, JONATHAN

Job President, PHD.

Company PHD, The Telephone Exchange, 5 North Crescent, Chenies Street,

London WC1.

Work tel +44(0)20 7446 0555.

Born 21 October 1957.

Place of birth London.

Lives Islington, London.

Family Wife deceased. Children, Amy (17), Alex (15).

Career milestones Co-founded PHD in 1990.

What one principle in life do you live by? Live every day as if it were

your last.

What advice would you give someone wanting to follow in your footsteps?

Take lighter steps.

Your alternative career? Scriptwriter.

Name your three closest friends in the business David Pattison, chief

executive of PHD. Nick Horswell (uncle). Graham Duff at ITV.

Favourite consumer magazine Empire.

Favourite business magazine Campaign (brown noser).

Favourite newspaper The Guardian (brown noser again).

Favourite TV programme The Simpsons.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Copious sex and/or cinema (not at the same time).

What is your greatest extravagance? Porsche Turbo.

Name one thing about yourself that might surprise others I am actually

thin. This is an ingenious fat suit that I wear for experimental

purposes.

If you were an ad, what would your strapline be? A government health

warning.

Lowdown Perhaps the most creative and brilliant media strategist of his

generation, Durden has continued to explore new routes with a TV

production venture and he now works at PHD three days a week. Despite

this, he remains committed to the agency he founded more than a decade

ago.

DYE, DAVE

Job Creative director, Campbell Doyle Dye.

Company Campbell Doyle Dye, Unit 4, Utopia Village, 7 Charlcot Road,

London NW1.

Work tel +44(0)207483 9800.

Details Not supplied.

Lowdown Dye is not a fan of vulgar showiness. He is the most fastideous

art director in London and has an unquenchable thirst for developing

solid relationships with clients. Campbell Doyle Dye's promise, for

many, remains unfulfilled.

E

EARNSHAW, MALCOLM TERRY

Job Director-general, ISBA.

Company ISBA, 44 Hertford Street, London W1.

Work tel +44(0)20 7291 9020.

Born 21 July 1946.

Place of birth Kingston, Surrey.

Lives Rutland and Chelsea, London.

Family Wife, Jane. Daughters, Julie, Sarah and Stephanie. Grandson,

Alexander.

Career milestones Running a production unit at 21. Head of business

planning, Mars Group. Market research director, Mars. Marketing

director, Pedigree Petfood. European marketing director, Mars.Petcare

president, WFA. Vice-president, ISBA.

Vice-chairman, EASA. Director-general, ISBA.

What one principle in life do you live by? Mutuality.

What advice would you give someone wanting to follow in your footsteps?

It's up to you.

Your alternative career? Hypothetical question.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Fly Past.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme The Ten O'clock News.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Sport.

What is your greatest extravagance? Mercedes 500 CL.

Name one thing about yourself that might surprise others I enjoy

holidays.

If you were an ad, what would your strapline be? "Better early than

late."

Lowdown Earnshaw runs ISBA in the scrupulously efficient fashion that

reflects his background as a senior Mars executive. He has been heavily

involved in fighting the industry's corner over the obesity and alcohol

advertising issues.

ECCLESHARE, WILLIAM

Job Chairman and chief executive, Young & Rubicam/Wunderman EMEA.

Company Young & Rubicam, Greater London House, Hampstead Road, London

NW1.

Work tel +44(0)20 7611 6301.

Born 26 October 1955.

Place of birth London.

Lives Hampstead, London.

Family Wife, Carol. Three children, Thomas, Carlie, Rose.

Career milestones 1978-90: account management at J. Walter Thompson,

London. 1990-92: managing director at JWT London.

1992-95: chief executive at PPGH/JWT Amsterdam. 1995-6: director of

worldwide strategy at JWT. 1996-99: chairman/chief executive at Ammirati

Puris Lintas. 2000-2002: partner and leader of European branding

practice at McKinsey & Company.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

It's all about people. Learn from the great people you work for, trust

your peers, hire and nurture hugely smart and decent talent who will

form great teams. And always be utterly honest in your working

relationships.

Your alternative career? Politics.

Name your three closest friends in the business Bernadette Knox at JWT.

Sara Bennison at Grey. Andrew Cracknell at TBWA.

Favourite consumer magazine Stuff.

Favourite business magazine Private Eye.

Favourite newspaper The Guardian.

Favourite TV programme Newsnight.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind?

Running, driving, theatre.

What is your greatest extravagance? Absurdly expensive fast cars.

Name one thing about yourself that might surprise others I have an

embarrassingly complete knowledge of the singles charts 1972-75.

If you were an ad, what would your strapline be? "Hard on the outside,

soft in the middle."

Lowdown Eccleshare's tiny frame belies his big ability with clients.

A stint at McKinsey before he joinedY&R has equipped him well. He has a

good business brain.

EDWARDS, DUNCAN

Job Managing director, The National Magazine Company.

Company The National Magazine Company, 72 Broadwick Street, London W1.

Work tel +44(0)20 7439 5139.

Born 28 March 1964.

Place of birth Watford, Hertfordshire.

Lives Dartmouth Park, London.

Family Wife, Sarah Kennedy, a journalist. Two sons, Freddie and Findlay.

Career milestones Media Week 1985-1989, including two years as ad

manager.

I seemed to go to lots of parties. Joined NatMags as ad director of

Company and became publisher 18 months later. In 1994 I took on a

central role for NatMags as director of business development and became

deputy managing director in 1998. Appointed managing director in January

2002. Managed acquisition of Gruner & Jahr's assets and AIM publications

in 2000 and launch of CosmoGirl in 2001. In 2004, secured a joint

venture with Rodale that resulted in Men's Health and Runners' World

becoming part of the NatMags stable.

What one principle in life do you live by? I try to lead a full life.

What advice would you give someone wanting to follow in your footsteps?

You would be much better off creating your own footsteps than following

anyone else's.

Your alternative career? My head says law, my heart says something in

the Forestry Commission.

Name your three closest friends in the business No thanks.

Favourite consumer magazine At the moment I love Runner's World.

Favourite business magazine The Economist, if this counts. I tend to

look at trade stuff online.

Favourite newspaper Financial Times, closely followed by The Observer.

Favourite TV programme Sky Sports' test cricket highlights package and

international rugby coverage.

Favourite radio programme Jonathan Ross on Radio 2 on Saturday mornings

is required listening. The Radio 4 6.30pm comedy slot is well worth a

listen. The Sunday morning Archers omnibus is great.

How do you unwind? I go running.

What is your greatest extravagance? I like Cuban cigars and handmade

suits and spend more on CDs than I mean to.

Name one thing about yourself that might surprise others I can knock out

a tune on the euphonium.

If you were an ad, what would your strapline be? "He's more fun than he

looks."

Lowdown The long-serving NatMags chief's rivalry with his former

colleague and now Glamour publisher, Simon Kippin, has translated into a

public battle between Conde Nast and NatMags. The NatMags joint venture

with Rodale, which brought Men's Health and Runners' World into the

NatMags fold earlier this year, has clearly had its effect on Edwards.

He has forfeited his "drunken Duncan" soubriquet to become a fitness

fanatic.

EDWARDS, PETER

Job Managing director, Starcom Motive.

Company Starcom Motive, 24-27 Great Pulteney Street, London W1.

Work tel +44(0)20 7453 4943.

Born 18 May 1966.

Place of birth Warwick, Warwickshire.

Lives Clapham, London.

Family Wife, Kate. No kids.

Career milestones Worked in the same building for 13 years but worked

for four different employers (Bartle Bogle Hegarty, Motive, Starcom

Motive - Bcom3, Starcom Motive - Publicis). Being made managing director

last year. Involvement in developing the long-term media behaviour of

our client base, eg. Stella Artois and film. Winning and retaining

blue-chip clients (Cadbury Trebor Bassett, Honda, Pizza Hut ...).

What one principle in life do you live by? Never suffer remorse for what

has gone, concentrate on what is coming - and enjoy yourself, we are

only here once, so change it.

What advice would you give someone wanting to follow in your footsteps?

Listen, listen, listen and take advice. It's a darn sight less painful

than learning from your own mistakes

Your alternative career?

Piano-playing golfer.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Decanter.

Favourite business magazine No favourite.

Favourite newspaper The Guardian.

Favourite TV programme Any sports coverage featuring Norwich City.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Eating out with my wife, watching Norwich City, wine,

reading, playing the piano and golf.

What is your greatest extravagance? Holidays.

Name one thing about yourself that might surprise others I've done the

Olympic bob run in Albertville.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown It has been a bit of a baptism of fire for young Edwards as

Starcom Motive faced reviews from clients such as Heinz and McDonald's.

Despite this, he has maintained his cheery and upbeat demeanour.

Inexplicably, Edwards claims to be Welsh, despite being born in Norwich.

This article was first published on campaignlive.co.uk

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