The A List: Part 8 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

HORNBY, JOHNNY

Job Partner, Clemmow Hornby Inge.

Company Clemmow Hornby Inge, 7-9 Rathbone Street, London W1.

Work tel +44(0)20 7462 8514.

Born 29 March 1967.

Place of birth Leamington Spa, Warwickshire.

Lives Notting Hill, London.

Family Wife, Clare. Children, Ben, Bella, Joe and Maddy.

Career milestones Ogilvy & Mather graduate trainee 1990, to CDP under my

friend, Osama Ben Langdon, to TBWA in 1998, joint managing director in

2001. Left TBWA on the morning after the last general election with

Simon Clemmow to found CHI. Agency of the year at BTAA in 2004.

What one principle in life do you live by? I haven't any principles, I

work in advertising.

What advice would you give someone wanting to follow in your footsteps?

Find two partners you adore and admire.

Your alternative career? A (slightly fat) jockey.

Name your three closest friends in the business Simon Clemmow, Charles

Inge, Nick Sykes.

Favourite consumer magazine Anything from NatMags.

Favourite business magazine Campaign.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Match of the Day.

Favourite radio programme Today and anything on Heart.

How do you unwind? Going to our cottage in Sussex, eating, walking and

sailing.

What is your greatest extravagance? My wife.

Name one thing about yourself that might surprise others Somedays I

don't lose anything and arrive on time.

If you were an ad, what would your strapline be? "Raise your game."

Lowdown Hornby combines a self-depricating manner with a great sense of

fun, winning over the most resilient members of the client community.

His little black book is bulging and he is not shy to capitalise on his

contacts to win business for his agency.

HOUGH, JULIAN

Job Founding partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5145.

Born 22 November 1961.

Place of birth London.

Lives London.

Family Wife, two children.

Career milestones Getting paid after working for free for my first three

months in advertising. Working at CDP with some of the best people I've

ever met. The launch campaign for Micra with Trevor Beattie and Steve

Chetham.Working on

British Airways at Saatchis. Orange at WCRS. 118 118. Phones 4 U.

Winning 3. Management buyout.

What one principle in life do you live by? Life's a pitch, then you die.

What advice would you give someone wanting to follow in your footsteps?

If you don't feel stongly about something, no-one else will.

Your alternative career? Cycle courier.

Name your three closest friends in the business Tom Knox at DLKW. Tim

Duffy at M&C. Jeremy Bowles at WCRS.

Favourite consumer magazine Cycling Weekly.

Favourite business magazine Management Today.

Favourite newspaper The Independent.

Favourite TV programme The Sopranos.

Favourite radio programme Broadcasting House.

How do you unwind? Cycling.

What is your greatest extravagance? My bike.

Name one thing about yourself that might surprise others

I used to be a sponsored skateboarder.

If you were an ad, what would your strapline be? "Never knowingly

overwhelmed."

Lowdown Orange, 3, 118 118, Phones 4 U ... Hough must be the most

prolific telecoms suit in the business. This year he has gone on to

prove it with a stint in-house at new client 3. Just the sort of

dedication that will help bed down WCRS's fledgling management buyout.

HOWARTH, NICHOLAS JAMES

Job Managing director, HHCL/Red Cell.

Company HHCL/Red Cell, Kent House, 14-17 Market Place, Great Titchfield

Street, London W1.

Work tel +44(0)20 7436 3333.

Born 30 November 1969.

Place of birth Liverpool.

Lives Clapham, London.

Family Wife, Emma Howarth. Children, Tilly and Henry.

Career milestones 1990: graduate trainee at Ogilvy & Mather. 1993:

account director at Ogilvy & Mather. 1995: account director at HHCL &

Partners.

1999: client services director at HHCL & Partners. 2001: founding member

of Armitage Society. 2001: managing director HHCL/Red Cell.

What one principle in life do you live by? When in doubt, dance.

What advice would you give someone wanting to follow in your footsteps?

Avoid jargon. See the funny side of the most desperate situations. Say

yes more than no. Don't tolerate cynicism. Be relentlessly honest.

There's always time to make the work better.

Your alternative career? The Foreign Office.

Name your three closest friends in the business Sid McGrath at HHCL/Red

Cell. Matt Shepherd-Smith at TBWA. Emma Howarth at Chime

Favourite consumer magazine The Spectator.

Favourite business magazine Conde Nast Traveller.

Favourite newspaper The Daily Telegraph.

Favourite TV programme The West Wing.

Favourite radio programme Sports Report on Radio 5 Live.

How do you unwind? Watching Liverpool narrowly avoid defeat, a cuddle

with my children before bedtime then opening up a nicely chilled bottle

of wine.

What is your greatest extravagance? Cabs, Chablis, the occasional

cigarrette.

Name one thing about yourself that might surprise others I'm fastidious

about laundry and suspiciously neat handwriting.

If you were an ad, what would your strapline be? "I've got a cunning

plan."

Lowdown The first thing that strikes you about Howarth is how young he

looks. He makes up for it with informed business comment, peppered

liberally with funny, well-told anecdotes. He has an easy manner that

has played an important part in turning around HHCL.

HOWE, MARK

Job Managing director, IDS.

Company IDS, 2 Stephen Street, London W1.

Work tel +44(0)20 7693 8801.

Born 27 August 1959.

Place of birth Shepperton, Middlesex.

Lives East Sheen,London.

Family Wife, Vicky. Children, Olivia (8), Freddie (6)

and Amelia (4).

Career milestones Deputy sales assistant at Trident Television in

November 1981. Link TV then Tyne Tees TV until I joined Thames TV in

1989. Major milestone was Thames' loss of franchise in 1992 but the

launch of UKGold from the ashes saw the start of my career in

multichannel TV.In 1996 most of the sales team left for Channel 5,

giving me a great opportunity to create a whole new team. This team was

taken over by Flextech in 1997.

Made sales director of Flextech TV in 1998 and, in 2002, managing

director of IDS, the sales division of Flextech and UKTV. I'm proud that

IDS is regarded as the thought leader in multichannel TV, epitomised by

the launch of our book The New Medium of Television in 2004.

What one principle in life do you live by? Don't wear a mask. Be honest

and be yourself.

What advice would you give someone wanting to follow in your footsteps?

Never stop learning. Don't be arrogant. Be yourself and learn to judge

quickly the sensitivities of others. Good communication skills and a

sense of humour are essential and relationships that have taken time to

build should be well looked after.

Your alternative career? An international rowing coach.

Name your three closest friends in the business Phil Carling, senior

vice-president of Octagon. Chris Boothby, managing director of Vizeum.

Paul Parashar of Parashar Associates, formerly of PHD.

Favourite consumer magazine Don't really have one.

Favourite business magazine I guess Campaign.

Favourite newspaper The Times.

Favourite TV programme Queer Eye for the Straight Guy on Living TV.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? If I get a chance, by reading a bedtime story to my

four-year-old daughter, followed by a glass of wine in front of one of

my TV channels. Friday night is nearly always curry night.

What is your greatest extravagance? My wife's

shoe habit.

Name one thing about yourself that might surprise others

I hate paying for my wife's shoe habit.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown A TV veteran and one of media's few oarsmen, a bad back injury

left Howe incapacitated for much of the year. He has been banging the

drum optimistically in the hope of persuading agencies to reconsider the

way they plan TV, given that multichannel has broached the 50 per cent

penetration mark.

HOWELL, RUPERT

Job President EMEA, chairman UK and Ireland Group, McCann Erickson.

Company McCann Erickson, McCann Erickson House, 7-11 Herbrand Street,

London WC1.

Work tel +44(0)20 7961 2301.

Born 6 February 1957.

Place of birth Hereford, Herefordshire.

Lives Surrey.

Family Wife, Claire. Daughter, Amy (13). Son, Dominic (9).

Career milestones 1983-87: new- business director, Young & Rubicam

1987-98: founder, chairman, HHCL - Campaign agency of the decade.

1998-2002: chief executive, Chime Communications. 2002-03: member of

Phillis Review into government communications. 2003 to present:

president EMEA, McCann Erickson.

What one principle in life do you live by? Treat others as you would

like to be treated (and good manners cost nothing).

What advice would you give someone wanting to follow in your footsteps?

Put 100 per cent effort into every task, however mundane, and always be

cheerful.

Your alternative career? Sports commentator/journalist.

Name your three closest friends in the business Robin Price at McCann

Erickson. Nigel Bogle at Bartle Bogle Hegarty. John Ayling at John

Ayling & Associates.

Favourite consumer magazine Country Life.

Favourite business magazine Management Today.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Any live sport.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Playing cricket and golf. Watching sport on TV.

Messing about in boats.

What is your greatest extravagance? My house!

Name one thing about yourself that might surprise others I'm actually

quite shy.

If you were an ad, what would your strapline be? "Reassuringly

expensive."

Lowdown When Howell claims his house is his greatest extravagance,

no-one is quite sure whether he means his family pile in Surrey or his

getaway on the Isle of Wight. His lord-of-the-manor style is not

universally liked but no- one could claim it has not served him well.

HSIUNG, KAI-LU

Job Managing director, RSA Films.

Company RSA Films, 42/44 Beak Street, London W1.

Work tel +44(0)20 7437 7426.

Born 1 July 1964 (yes, I was 40 this year).

Place of birth London.

Lives Alexandra Palace, London.

Family Husband, Colin Smith, composer and musician. Step-daughter, Nelly

Smith (12).

Career milestones BA Hons in fine art from Brighton Polytechnic. MA Hons

in fine art from the Royal College of Art. Lecturing in fine art at

Harrow College of Art and Sunderland Polytechnic. Business manager of

Deadline comic magazine. Time Out Eating Guide, eating lots of food.

Cycling past a shoot and meeting Adrian Hughes. Producing for Steve Lowe

for five years, then for Laurence Dunmore for five years.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? A teacher.

Name your three closest friends in the business Tracie Stokes, head of

TV at TBWA. Sookie Foster, executive producer at RSA Films. Andrew

Lambert, a director at Partizan and my cousin.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper The Guardian.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? You don't want to know.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown "The best-dressed managing director in Soho," is how one

colleague describes Hsuing. An impeccable people manager, she is

renowned for her calm and collected approach to running a business -

essential when it is one with a roster the size of RSA's.

HUNT, TERRY

Job Chairman. EHS Brann.

Company EHS Brann, 6 Briset Street, London EC1.

Work tel +44(0)20 7017 1000.

Born 8 June 1955.

Place of birth Carshalton, Surrey.

Lives Wandsworth Common, London.

Family Wife, Jackie. Sons, Bill and Robbie.

Career milestones 1979: left publishing, got into direct marketing.

1981: made creative director of DDM Advertising. 1986: founded Evans

Hunt Scott.

1986-89: fastest growing UK agency of its kind, bought ourselves out of

BMP. 1990-91: business crashed. 1991: moved business into Havas. 1992:

won Tesco, British Gas, BMW, kick-starting decade of continuous growth.

1994: launched Tesco Clubcard. 1996: voted direct marketer of the year.

1997: EHS named Campaign agency of the year. 2000: merged EHS with Real

Time, the web design agency. 2002: merged with Brann UK to create EHS

Brann, one of the biggest direct-data-digital agencies in the world.

2003: published Scoring Points, the story of Tesco Clubcard.

What one principle in life do you live by? Don't take yourself

too seriously.

What advice would you give someone wanting to follow in your footsteps?

If you're squeamish about selling things, go work in a library.

Your alternative career? Running my own mail

order empire.

Name your three closest friends in the business Ken Scott, freelance

guru. Andrew Harris, chief executive at EHS Brann Group. Ian Haworth,

executive creative director at WWAV Rapp Collins.

Favourite consumer magazine Private Eye.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme Match of the Day.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Run

then drink.

What is your greatest extravagance? An original painting by Jeroen

Krabbe.

Name one thing about yourself that might surprise others I was a Romford

skinhead.

If you were an ad, what would your strapline be? "Every little helps."

Lowdown Totally committed to direct marketing, the once fiery creative

director now focuses on client relationships. He has also mellowed to

the point that his reputation for reducing creatives to tears is hard to

conjure.

HURRELL, NICK

Job Chairman, M&C Saatchi Europe.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4521.

Born 12 May 1962.

Place of birth Newport, Wales.

Lives I say Chelsea, the council tax says Hammersmith and Fulham,

London.

Family Fiancee, Elvira.

Son, Luca Jack (1). Second child due in February.

Career milestones Joined Saatchi & Saatchi in 1985 as a graduate

trainee.

Became joint managing director of Saatchi & Saatchi in 1994. Joint chief

executive of M&C Saatchi at launch in 1995. Chairman of M&C Saatchi

Europe since its flotation in July 2004.

What one principle in life do you live by? Always phone your mum after

you complete a journey.

What advice would you give someone wanting to follow in your footsteps

Be a good account executive.

Your alternative career? I would have liked to have been a professional

golfer.

Name your three closest friends in the business Sam Pocknell (my PA),

Moray MacLennan and Tiger Savage.

Favourite consumer magazine GQ.

Favourite business magazine Campaign, silly.

Favourite newspaper The Times.

Favourite TV programme The West Wing.

Favourite radio programme Anything with Neil Fox in it, and the Today

programme

How do you unwind? I go

home and play with Luca - works a treat.

What is your greatest extravagance? I like cars.

Name one thing about yourself that might surprise others I am

6ft 2in tall.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A key figure in the new generation of M&C Saatchi management,

Hurrell has played a central role in extending the group's activities

beyond advertising. Now has the task of establishing new offices in

Europe and appointing the staff to manage them.

HYTNER, JIM

Job Group brand marketing director, Barclays UK.

Company Barclays UK, 54 Lombard Street, London EC3.

Work tel +44(0)20 7699 5000.

Born 22 July 1964.

Place of birth Manchester.

Lives Chiswick, London.

Family Two girls, Molly

and Lucy.

Career milestones Worked as a chef at L'Escargot, followed by acceptance

into the marketing fraternity. Four fantastic years at Coca-Cola, for

whom I played twice at Wembley! Marketing director at Sky, where I

learned to idolise Rupert Murdoch. His leaving note to me remains framed

in my loo. To Channel 5 and some contentious marketing campaigns. To ITV

and

then Barclays as

marketing director.

What one principle in life do you live by? Ensure diary is clear for

midweek Man Utd games (plus, never lose hatred for Liverpool FC).

What advice would you give someone wanting to follow in your footsteps?

Wash your hands before you prepare food (see career milestones).

Your alternative career? A ball boy at Old Trafford (but

soon released on grounds of not fetching ball for

Liverpool players).

Name your three closest friends in the business Richard Hytner at

Saatchi & Saatchi. Phil Georgiadis at Walker Media. David Kershaw at M&C

Saatchi.

All Blake's Seven members.

Favourite consumer magazine Heat.

Favourite business magazine The Economist.

Favourite newspaper The Sun.

Favourite TV programme Morecambe and Wise.

Favourite radio programme Radio 5 Live Sports Report.

How do you unwind? My girls, Old Trafford, skiing, golf, theatre,

cricket, diving.

What is your greatest extravagance? Having my boxer shorts ironed.

Name one thing about yourself that might surprise others

I always think pigeons are going to fly into me.

If you were an ad, what would your strapline be? "Hello, is that Bartle

Bogle Hegarty? Could you do me a strapline please?"

Lowdown After working at MTV, five and ITV, Hytner waved goodbye to the

world of TV to become the marketing boss at Barclays, where he is in

charge of a significantly larger budget. Anthony McPartlin and Declan

Donnelly were among the celebs who waved him off at his leaving party in

September.

Everyone expects him to make his mark on BBH's "fluent in finance" ads

before long.

HYTNER, RICHARD

Job Chairman and chief executive, EMEA, Saatchi & Saatchi.

Company Saatchi & Saatchi, 80 Charlotte Street, London W1.

Work tel +44(0)20 7462 7122.

Born 24 November 1959.

Place of birth Stockport, Manchester.

Lives West Hampstead, London.

Family Rosie, friend for 43 years, wife for just 22. Joe, son for 16

years, IT help desk for just six. Sophie, daughter, 13 going on 18.

Truffle, rabbit, three going on 30.

Career milestones Successful pitch participant for Lee Jeans as a

trainee at Benton & Bowles. Six weeks in New York for Adskills training

with Young & Rubicam. Launch of Mates with award-winning,

reputation-enhancing and highly effective work at Still Price Court

Twivy D'Souza. Taking the lead at Still Price Lintas when far too young.

Hilarity in the face of adversity with Paul Edwards at The Henley

Centre. Helping to put Publicis on the map in the UK. Co-founding

Shareholders United to stop unwanted takeovers of Manchester United.

Taking a year out to revive my grey cells on The London Business

School's Sloan Fellowship Programme. Now, working for the inspirational

Kevin Roberts and his transformed Saatchi & Saatchi.

What one principle in life do you live by? Family first.

What advice would you give someone wanting to follow in your footsteps

Take your time (I'm not finished yet).

Your alternative career? A

third-rate actor, if my wife hadn't told me just how much better were my

Footlights contemporaries (including Fry, Laurie and Thompson).

Name your three closest friends in the business Adam Morgan, eatbigfish.

Paul Edwards, wherever his brain takes him. Gerry Moira, whose best work

is usually done on the terraces at Highbury.

Favourite consumer magazine For footie, FourFourTwo.

For pure escapism, Conde Nast Traveller.

Favourite business magazine Fast Company.

Favourite newspaper The Economist.

Favourite TV programme Every episode of The Office (still).

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Transcendental meditation. Twenty minutes twice a

day.

What is your greatest extravagance? That extra six inches of hearty

Italian bread to make it a foot long at Subway.

Name one thing about yourself that might surprise others I can still

drink my brother, Jim, under the table. It usually takes just

one-and-a-half pints of ginger-beer shandy.

If you were an ad, what would your strapline be? "Less is more."

Lowdown Even after the famously brainy Hytner did the London Business

School thing, his love for life in advertising lured him back to the

agency world. Easily takes the title of best connected European network

chief - and that's just for the Hytners in his address book.

I

INGE, CHARLES

Job Partner, Clemmow Hornby Inge.

Company Clemmow Hornby Inge, 7 Rathbone Street, London W1

Work tel +44(0)20 7580 1714.

Born 9 June 1961.

Place of birth Rugby, Warwickshire.

Lives Barnes, London.

Family Wife, Jane. Daughters, Sarah, Emma and Laura.

Career milestones Starting long-running campaigns such as Tesco and

Stella Artois on TV. Winning a Cannes Grand Prix for The Independent

"litany".

Being part of the team that made Lowe Campaign's agency of the year

2000.

Starting CHI with Johnny Hornby and Simon Clemmow.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Simon Clemmow. Johnny

Hornby.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Inge's manner and talent mean he is a pitch winner. He loves a

good drink and a laugh, making him a comfortable partner with Johnny

Hornby and Simon Clemmow. He still has a penchant for baggy jumpers.

INGRAM, CHRIS

Job Founder, The Ingram Partnership.

Company The Ingram Partnership, 101 Wigmore Street, London W1.

Work tel +44(0)20 7016 8207.

Details Not supplied.

Lowdown A driven entrepreneur, Ingram was made a multimillionaire when

he sold Tempus Partners to WPP in 2001. But he has not rested on his

laurels and has just celebrated the first birthday of his new toy,

Tempus Partners. There's a warm sense of humour behind the corporate

granite, epitomised, some would say, by Ingram ploughing some of his

millions into his local non-league football club, Woking.

INGRAM, TAMARA

Job President, added value and Fusion 5, The Henley Centre.

Company The Henley Centre, 11-33 St John Street, London EC1.

Work tel +44(0)20 7955 1855.

Born 1 October 1960.

Place of birth London.

Lives Islington, London.

Family Husband, Andrew. Children, Max (13), Anya (11).

Career milestones 1995: chief executive of Saatchi & Saatchi. 1997:

chairman of Saatchi & Saatchi; Procter & Gamble director for Europe.

2000: chairman and chief executive of McCann Erickson UK. 2002: chairman

of Visit London.

2003: president of

The Henley Centre, added value, Fusion 5.

What one principle in life do you live by? Put my whole being and energy

into everything I do.

What advice would you give someone wanting to follow in your footsteps?

Have a passion for your job; be ambitious for your business; love your

clients, your colleagues, your consumers; go beyond the obvious; never

leave a stone unturned; leave people feeling a little bit better after

they have met you.

Your alternative career? Doctor.

Name your three closest friends in the business Too many to mention.

Favourite consumer magazine Harpers & Queen.

Favourite business magazine The Economist.

Favourite newspaper The Guardian, London Evening Standard.

Favourite TV programme This Week.

Favourite radio programme The Archers.

How do you unwind? I never do.

What is your greatest extravagance? Theatre tickets - only in the

stalls.

Name one thing about yourself that might surprise others I grow

vegetables and fruits to make jams, pickles and chutney.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A natural "touchy feely" kind of character, Ingram operates with

high levels of passion and emotion. Her in-your-face style is not

everyone's cup of tea but she has a well-honed instinct for what clients

need and how to build enduring relationships with them.

ISHERWOOD, BOB

Job Worldwide creative director, Saatchi & Saatchi.

Company Saatchi & Saatchi, 80 Charlotte Street, London W1.

Work tel +44(0)20 7462 5000.

Details Not supplied.

Lowdown Spikey-haired Isherwood works very closely with Saatchis' global

head, Kevin Roberts. Together they have a rewarding grip on Procter &

Gamble's $4 billion-plus global ad budget.

J

JACOB, IAIN

Job Chief executive, Starcom Mediavest.

Company Starcom Mediavest, 89 Whitfield Street, London W1.

Work tel +44(0)20 7190 8008.

Born 24 March 1962.

Place of birth Bishop's Stortford, Hertfordshire.

Lives Clapham, London.

Family Wife and one son.

Career milestones Getting a job in advertising (at BMP).

Being in at the start and a co-creator of four new (at the time)

entitities: BBH media department (1987), Motive (1995), Starcom Motive

(2000) and Starcom Mediavest (2003).

What one principle in life do you live by? Get on your bike.

What advice would you give someone wanting to follow in your footsteps?

Try and keep up.

Your alternative career? Professional cyclist or a sommelier, not

necessarily in that order.

Name your three closest friends in the business My wife Kathryn at

Scottish Media Group. Everybody else, equal second.

Favourite consumer magazine You.

Favourite business magazine Campaign, of course.

Favourite newspaper All those created in Derry Street.

Favourite TV programme Queer Eye for the Straight Guy.

Favourite radio programme Steve Allen on LBC.

How do you unwind? Wine and cycling, not necessarily in

that order.

What is your greatest extravagance? Hair restorer.

Name one thing about yourself that might surprise others I have an A in

O' level metalwork.

If you were an ad, what would your strapline be? "Take Courage."

Lowdown Just over a year into the job in charge of running Starcom

Mediavest, Jacob got the agency to convert new business - a task that

has proved elusive for too long. His passion for media is only matched

by his extraordinary loyalty to his boss, Mark Cranmer.

JACOB, KATHRYN MARGARET

Job Managing director, SMG Access.

Company SMG Access, 3 Waterhouse Square, 138-142 Holborn, London EC1.

Work tel +44(0)20 7882 1000.

Born 29 March 1961.

Place of birth Derby, Derbyshire.

Lives Clapham, London.

Family Husband, Iain Jacob.

A son, Archie.

Career milestones Getting a job in media as maths isn't my forte.First

female group head at The Daily Telegraph, launched the Saturday magazine

while there. Being part of magazine launches at IPC. Virgin Radio -

winning awards, court cases, building a fantastic sales team that

punches above its weight as well as getting clients to do new and

innovative campaigns.

Recently, developing the cross-media proposition at SMG and building on

the strengths within the teams, getting clients to do new and innovative

things.Being in a role I get a buzz from.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Don't wear high heels.

Your alternative career? My assistant says stand-up comedian.

Name your three closest friends in the business Iain W1. Phil, W1. Nancy

SE1.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Campaign, Fortune.

Favourite newspaper Depends on the day of the week.

Favourite TV programme Queer Eye for the Straight Guy, The West Wing.

Favourite radio programme Pete and Geoff on Virgin.

How do you unwind? I play Lego, pirates, make Bionicles or whatever else

Archie feels like doing.I also indulge my obsession for tidyness.

What is your greatest extravagance? Holidays

and handbags.

Name one thing about yourself that might surprise others

I love filing.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown Witty, anarchic and bubbling with energy, Jacob has a huge fan

club in the business. In recent years, as she devotes more time to her

young son, she has stepped back slightly from the front line at Virgin

(famously, she was a key member of the team that bested Chris Evans in

court) to run group sales.

JAMESON, LUCY

Job Head of planning, BMP DDB.

Company BMP DDB, 12 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7258 4000.

Details Not supplied.

Lowdown Lost her joint head of planning at DDB this year, following the

departure of partner Richard Butterworth to write plays. The archetypal

DDBer - a lifer and a planner - she is the Queen of Marmite, having won

a five-star IPA effectiveness award for the "love it/hate it" campaign.

It has yet to emerge how she will settle down with her new boss, David

Hackworthy.

JAUME, LEON CHARLES MICHAEL

Job Founding partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5000.

Born 17 October 1955.

Place of birth London.

Lives Portobello Road, London.

Family Girlfriend, Katie. Daughter, Lana.

Career milestones Buying

the agency.

What one principle in life do you live by? Be grateful and enjoy it.

What advice would you give someone wanting to follow in your footsteps

Take it seriously enough to do it well but not so seriously that you

become a bit of an arse.

Your alternative career? Dying

in penury.

Name your three closest friends in the business They've pleaded for

anonymity.

Favourite consumer magazine Observer Food Monthly.

Favourite business magazine Racing Post.

Favourite newspaper Nice Matin.

Favourite TV programme The Simpsons.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Easily.

What is your greatest extravagance? Lunch.

Name one thing about yourself that might surprise others

I used to row.

If you were an ad, what would your strapline be? "Now where the bloody

hell did he go?"

Lowdown His reputation for being one of the most charming men in

advertising is aided heavily by the fact he has a permanent table at the

Ivy. Leslie Ali has joined him this year as WCRS's other creative top

dog, creating a good-cop bad-cop partnership.

JEANS, ROY

Job Managing director, Magna UK.

Company Magna UK, 84 Eccleston Square, London SW1.

Work tel +44(0)20 7663 7101.

Born 22 September 1956.

Place of birth Wimbledon, London.

Lives Hampstead, London.

Family Wife, Lia. Children, Gabriella (10), Edward (8), Natasha (6).

Career milestones Teaching assistant at USC ; managing director at

Zenith Outdoor; head of press at Zenith; general manager at Zenith;

managing director at Amra; managing director at Initiative; chief

operating officer at Initiative; managing director for Unilever Europe

at Initiative; managing director at Magna; chairman/

chief executive at IPM.

What one principle in life do you live by? The universe is in balance -

disturb it at your peril.

What advice would you give someone wanting to follow in your footsteps?

Inspiration without diligence is worthless. Control your own destiny or

someone else will.

Your alternative career? Teaching English and American literature

at university.

Name your three closest friends in the business Too many - or too few -

to mention.

Favourite consumer magazine Vanity Fair - pre Graydon Carter's monthly

rants.

Favourite business magazine Don't have one.

Favourite newspaper Farnham Herald.

Favourite TV programme Frasier.

Favourite radio programme My Planet Rocks - Planet Rock FM.

How do you unwind? Air guitar, swimming, family, Joni Mitchell, eating

Maltesers.

What is your greatest extravagance? Italy.

Name one thing about yourself that might surprise others

I competed in the 1974 Subbuteo World Cup.

If you were an ad, what would your strapline be? "Focused, friendly,

fortunate."

Lowdown An affable, friendly character who commands great respect - not

least because he has been successful on both sides of the buying/selling

divide. He has a nice line in self-deprecating irony, though many

suspect he's not being entirely ironic when he refers to his own matinee

idol good looks.

JEFFREY, BOB

Job Chief executive, J. Walter Thompson. Company JWT, 1 Knightsbridge

Green, London SW1.

Work tel +44(0)20 7656 7755.

Born Undisclosed.

Place of birth Undisclosed.

Lives Undisclosed.

Family Undisclosed.

Career milestones Became chief executive of JWT in January 2004, the

agency's 140th year. Promoted to president of JWT North America in 2001,

after spearheading the tramsformation and growth of the agency's

flagship New York office. Joined JWT in 1998 as president, winning more

than $1 billion in new business and adding blue-chip clients such

as Merrill Lynch, KPMG and Novell. My vision for the agency has

manifested itself in the recruitment of top talent, a dynamic creative

product, revitalised strategic planning and best-in-class delivery of

integrated marketing solutions for clients. Adweek named JWT its eastern

agency of the year.

What one principle in life do you live by? Balance. I encourage

employees to carve out time to pursue their passions outside of the

office. I find those who do are more engaged, creative and produce

better work for our clients.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Yoga, weight training and reading (non-industry)

books.

On my nightstand now are The 911 Commision Report and The Greek Way by

Edith Hamilton.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown At 50, Jeffrey has the enthusiasm and fitness of a man half his

age. As worldwide chief executive he may spend a large portion of his

time in mid-air but he still finds time to practice a form of yoga every

day. He has the passion to turn JWT into a more potent creative network

- or so everyone hopes.

JOHANSSON, ULF

Job Director.

Company Smith & Jones Films, 1419 2nd Street, Santa Monica California.

Work tel 001 310 450 9975.

Details Not suppled.

Lowdown The former Traktor director has now gone solo - but don't expect

anything less from his ads as a result. Johansson is still one of the

masters of comedy spots and, with a string of Tango hits under his belt,

doesn't look like stopping any time soon.

JOHNSON, BORIS

Job Editor, The Spectator.

Company The Spectator, 56 Doughty St, London WC1.

Work tel +44(0)20 7405 1706.

Details Not supplied.

Lowdown The workaholic fop, improbably tipped by Vanity Fair as a future

prime minister, had a typically industrious year. Achievements included

publishing a novel, editing The Spectator and somehow finding time to

represent his MP's constituency of Henley and occupy a position in the

shadow cabinet. It's Operation Scouse-grovel was a low point.

JOHNSON, JANE

Job Editor, Closer.

Company Closer, Emap, 5th Floor, 4 Winsley Street, London WC1.

Work tel +44(0)20 7437 9011.

Details Not supplied.

Lowdown This year's Periodical Publishers Association consumer magazine

editor of the year. Johnson has worked across the board in magazines and

the tabloids and now edits Emap's hugely successful celebrity title

Closer. Her Oxford university background is a far cry from the magazine

world in which she operates but this has not stopped the exclusives

rolling in.

JOHNSON, LUKE

Job Chairman, Channel 4.

Company Channel 4, 124 Horseferry Road, London SW1.

Work tel +44(0)20 7396 4444.

Details Not supplied.

Lowdown Another new entry in the TV category, Johnson was the surprise

replacement for Vanni Treves. His appointment was met with much bitching

in some circles given his lack of TV experience, but he has proved to be

a much more hands-on chairman than his predecessor. Famously dubbed "the

pizza man".

JONES, ANDY

Job Joint managing director, Universal McCann.

Company Universal McCann, 42-47 St John's Square, London EC1.

Work tel +44(0)20 7833 5858.

Born 1 June 1962.

Place of birth Taplow, Buckinghamshire.

Lives London.

Family Wife and two children.

Career milestones 1983: gaining my degree and then a job at ITV. Three

years later, joining McCann. There have been numerous milestones:

joining the McCann board, helping to launch both Universal and Magna,

becoming managing director of Universal, winning and growing some

fantastic business, working with some terrific people.

What one principle in life do you live by? You can't live your life by

one principle but I guess ... everything is possible (well, nearly

everything).

What advice would you give someone wanting to follow in your footsteps?

Believe in yourself and don't let others put you off.

Your alternative career? Playing for Liverpool FC or joining The Clash -

it was a straight choice and in the end I had to turn down both.

Name your three closest friends in the business Most of them have got

out. Tough question - can I have four? On a longevity basis, Mike

Readman (Universal EMEA), Mark Greenstreet (Carat), Chris Hayward

(Zenith), Mick

Perry (Magna). I've known them all for 20-25 years and still haven't had

a drink out of most of them.

Favourite consumer magazine Mojo.

Favourite business magazine Campaign.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Harry Hill, The Simpsons, The Sopranos (anyone

else put that?) and I occasionally watch sport. Just occasionally.

Favourite radio programme For music, mostly Xfm. I was a Radio 4 addict

for years but I also listen to Radio 5 Live, BBC London, talkSPORT -

Paul Hawksbee is a genius.

How do you unwind? I try not to get wound up in the first place.

What is your greatest extravagance? Music/CDs/iTunes.

Name one thing about yourself that might surprise others I don't like

surprises.

If you were an ad, what would your strapline be? "Because I'm worth it!"

Lowdown Veteran broadcast director Jones reached the top of the

Universal McCann management tree in 2004 and his years of experience

proved invaluable in bringing in new business. He has also embarked on a

low-booze, high exercise diet since being made joint managing director.

JONES, DYLAN

Job Editor, British GQ.

Company Conde Nast, Vogue House, Hanover Square, London W1.

Work tel +44(0)20 7499 9080.

Born 18 January 1961.

Place of birth Ely, Cambridgeshire.

Lives Marble Arch, London.

Family Wife, Sarah. Daughters Edie and Georgie

Career milestones 1983: joined i-D, becoming editor in 1985. 1987:

joined Arena, becoming editor in 1988. 1987-90: contributing editor, The

Face.

1992: left Arena to relaunch The Observer Magazine as associate editor.

1993: associate editor, The Sunday Times Magazine. 1996: group editor,

Wagadon (Arena, The Face, Arena Homme Plus). 1997: editor-at-large, The

Sunday Times. 1999-present: editor, GQ.

What one principle in life do you live by? Big smile, short memory.

What advice would you give someone wanting to follow in your footsteps?

Get lucky, then work like stink. If you are enthusiastic, ambitious and

sincere in your aspirations, you'll get on. It doesn't matter how senior

you are, when your boss asks if something is possible, the answer is

always yes. It's your responsibility to make it so.

Your alternative career? Photographer.

Name your three closest friends in the business Robin Derrick, creative

director at Vogue. Simon Kelner, editor-in-chief at The Independent.

Claudia Crow, director at Talk PR.

Favourite consumer magazine The New Yorker, Vanity Fair, Word.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph, The Independent, The Guardian.

Favourite TV programme The Sopranos.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? My iPod.

What is your greatest extravagance? Family holidays.

Name one thing about yourself that might surprise others I'm actually

quite nice.

If you were an ad, what would your strapline be? "It is what it is."

Lowdown Jones has edited GQ for the past five years. Famously laconic,

he is a regular freelance contributor to the style and media press.

JONES, GWYN MEREDITH

Job Chief executive, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingley Street, London W1.

Work tel +44(0)20 7734 1677.

Born 26 July 1966

Place of birth Runcorn, Cheshire.

Lives Islington, London and New York.

Family Wife, Cathy. Two kids.

Career milestones Moved to BBH in 1987, stayed there but now in New

York.

What one principle in life do you live by? The truth will out.

What advice would you give someone wanting to follow in your footsteps?

Get a cab.

Your alternative career? Struggling actor.

Name your three closest friends in the business I am lucky enough to

know some lovely people in the business but I've sat opposite Jim

Carroll for more than ten years and just putting up with me for that

long puts him top.

Favourite consumer magazine The Economist.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Radio 5 Live European

match night, listening to Liverpool win.

How do you unwind? Playing the piano/guitar.

What is your greatest extravagance? Cabs.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "Come on !"

Lowdown His promotion to chief executive of the network's London and New

York offices in the same year shows the high esteem in which Jones is

held by his bosses. Jones' efficiency and razor-sharp mind mask any

sense of humour he may or may not have.

JONES, LOUISE

Job Executive strategic director, PHD.

Company PHD, The Telephone Exchange, 5 North Crescent, Chenies St,

London WC1.

Work tel +44(0)20 7446 9809.

Born 3 July 1964.

Place of birth Stourport-on-Severn, Worcestershire.

Lives Notting Hill, London.

Family Husband, Nick. Daughter, Tilly (2 ).

Career milestones Graduated with a degree in psychology/sociology. Media

Audits (1987), Yershon Media (1989), Still Price Lintas (1991) to be a

new breed of communications planner. Michaelides & Bednash (1993).

Joined PHD group in 1998 to set up MSc (strategic planning company). Two

years later came into

main agency and I'm now part of the executive management team.

What one principle in life do you live by? Do unto others as you would

be done by.

What advice would you give someone wanting to follow in your footsteps?

Spend less time worrying about work and more time enjoying it.

Your alternative career? Setting up Abercrombie and Kent.

Name your three closest friends in the business Gill Reid

at IPM. Karen Blackett at MediaCom. Kate Corbett

at PHD (listed in no

particular order).

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Campaign, of course.

Favourite newspaper The Sunday Times (travel section).

Favourite TV programme EastEnders.

Favourite radio programme Radio 5 Live Breakfast Show.

How do you unwind? Ideally on a Caribbean beach. Failing that, with a

large packet of Kettle Chips and the telly.

What is your greatest extravagance? Gorgeous soap.

Name one thing about yourself that might surprise others

I am a nervous flyer (failed

the British Airways fear of flying course).

If you were an ad, what would your strapline be? "Just do it!"

Lowdown Jones has a remarkable talent for working a room. Although she

may give the impression of being a fully paid-up member of the fluffy

school of media strategy, do not doubt her ambition or shrewdness.

JONES, MARTIN

Job Director of Advertising, the AAR.

Company The AAR, 26 Market Place, London W1.

Work tel +44(0)20 7612 1200.

Born 29 July 1958

Place of birth Bridgwater, Somerset.

Lives Belsize Park, London.

Family Wife Julie. Godchildren, Ella, Jamie and Sam.

Career milestones 1. Getting a job in advertising in the first place.

2. Working with a fantastic new-business team at J. Walter Thompson. 3.

Being lucky enough to have the opportunity to buy AAR from Lyndy Payne.

4. Helping create another great team at AAR.

5. Still being in the Campaign A List in the second year.

What one principle in life do you live by? Always judge people on how

they treat waiters.

What advice would you give someone wanting to follow in your footsteps?

You CAN fool all of the people all of the time.

Your alternative career? Nobody else would have me.

Name your three closest friends in the business You mean they're not all

my friends? Favourite consumer magazine Brighton & Hove Albion Matchday

magazine.

Favourite business magazine Management Today.

Favourite newspaper The Daily Telegraph.

Favourite TV programme The West Wing.

Favourite radio programme Anything on Radio 5 Live.

How do you unwind? Watching Brighton lose this season/win last season.

What is your greatest extravagance? Brighton and Hove Albion programme

and memorabilia collection.

Name one thing about yourself that might surprise others

I'm actually only 5ft 2in tall.

If you were an ad, what would your strapline be? "Eat football, drink

football, sleep football."

Lowdown Jones runs the AAR with a friendly manner. One of adland's most

committed gossips, a chat with Jones is always enlightening. His pet

hate is agencies leaking stories to Campaign (and long may it continue -

Ed).

JONES, NIGEL

Job Chief executive, Claydon Heeley Jones Mason.

Company Claydon Heeley Jones Mason, The Glassmill, 1 Battersea Bridge

Road, London SW1.

Work tel +44(0)20 7675 9000.

Born 23 September 1960.

Place of birth Wolverhampton, Staffordshire.

Lives Wandsworth Common, London.

Family Wife, Gill. Children, Louis, Ethan and Iona.

Career milestones 1984: joined BMP as graduate planning trainee.

1989-91: board account planner working on Foster's, Hofmeister, Miller

Lite, Alliance & Leicter, Health Education Authority Aids campaign.

1991-98: head of account planning, working on most of the agency's

accounts including 1997 Labour election campaign. Won IPA effectiveness

Grand Prix. 1999: started Jones Mason Barton Antenen. 2001: merged with

Claydon Heeley.

2001-present, chief executive, Claydon Heely Jones Mason.

What one principle in life do you live by? The principle that there is

no one principle.

What advice would you give someone wanting to follow in your footsteps?

This isn't rocket science - if your solution is complicated, it won't

work.

Your alternative career? I would have tried to be a maths professor but

would probably have ended up running an indie record label.

Name your three closest friends in the business Jon Claydon, chairman of

Claydon Heeley Jones Mason. Leo Campbell, vice-chairman of Claydon

Heeley Jones Mason. Jonathan Harman, chief executive of RMG Black Cat.

Favourite consumer magazine Uncut.

Favourite business magazine There's more to life than business

magazines.

Favourite newspaper The Guardian on Saturdays.

Favourite TV programme The World Today.

Favourite radio programme John Peel.

How do you unwind? Rarely get wound up but that may be because I spend

enormous amounts of my life listening to music, reading and dreaming.

What is your greatest extravagance? The daily Amazon delivery and

gambling.

Name one thing about yourself that might surprise others I have a list

of all the books I've ever read (384 and one twice at the last count).

If you were an ad, what would your strapline be? I think I'll just fade

to logo, thanks.

Lowdown Jones uses his mathematical genius to make a packet on the side

through online spread betting. A planning geek, he has won respect above

and below the line - he was the head of planning at DDB for eight years

before bringing his sense of humility to Claydon Heeley.

K

KAESS, KEN

Job President and chief executive, DDB Worldwide.

Company DDB Worldwide Communications Group, 437 Madison Avenue, New

York.

Work tel +00(0) 1 212 415 3240.

Born 30 July 1954.

Place of birth Waterbury, Connecticut.

Lives New York.

Family Children, Christopher (16) and Courtney (15).

Career milestones 2002-03: chairman of the American Association of

Advertising Agencies. 2004: chairman of Advertising Week in New York.

2004: chairman of the Advertising Educational Foundation. 2003: AG Age

global network of the year. AdWeek global agency of

the year.

What one principle in life do you live by? Do unto others as

you would have them do

unto you.

What advice would you give someone wanting to follow in your footsteps?

Get a mentor, take calculated risks, be a team player, respect everyone

at every level, have a passion for what you do.

Your alternative career? Child pyscologist.

Name your three closest friends in the business Page Thompson at OMD

North America. Michael Bray at DDB Worldwide. Bob Kuperman at DDB

Worldwide.

Favourite consumer magazine Vanity Fair.

Favourite business magazine Business Week.

Favourite newspaper The New York Times.

Favourite TV programme Any Boston Red Sox game.

Favourite radio programme Undisclosed.

How do you unwind? Spending time with my children.

What is your greatest extravagance? My car.

Name one thing about yourself that might surprise others I can play the

piano.

If you were an ad, what would your strapline be? "Hey, you

never know."

Lowdown Who would have thought that DDB's top dog once considered

becoming a child psychologist. Instead, Kaess has gone on to become the

man at the helm of the world's most awarded creative network and is the

hard-working, serious-minded understudy to DDB Worldwide's chairman,

Keith Reinhard.

KEAN, JACQUI

Job Brand marketing manager, The Economist.

Company The Economist, 25 St James's Street, London SW1.

Work tel +44(0)20 7830 7121.

Born Undisclosed.

Place of birth Glasgow.

Lives Clapham, London.

Family Undisclosed.

Career milestones Making TV commercial with Tom Carty about Nelson

Mandela's incarceration on Robben Island, as documented in his book Long

Walk to Freedom. Tracking down Mac Maharaj, one of Mandela's fellow

prisoners, and getting him to tell the story in the voiceover.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Watch, listen and learn.

Your alternative career? Defence lawyer.

Name your three closest friends in the business Tony Cadman, chief

executive of Sport Business Group. Angie Brooker, board account director

at Banner Corporation. Jenny Brownlee, direct marketing manager at ING

Direct.

Favourite consumer magazine Vanity Fair.

Favourite business magazine The Economist, of course.

Favourite newspaper The Guardian.

Favourite TV programme The Office.

Favourite radio programme The Archers.

How do you unwind? A glass of wine (or two) with friends.

What is your greatest extravagance? Shoes.

Name one thing about yourself that might surprise others

I like football.

If you were an ad, what would your strapline be? "Think outside the

dodecahedron."

Lowdown Economist clients should be smart and cerebral with just a hint

of conspicuous consumption to make the rest of us feel inadequate. Kean,

with a growing body of admired advertising to her name and that shoe

collection, fits the bill perfectly.

KEENAN, PAUL ANTHONY

Job Chief executive, Emap Consumer Media.

Company Emap Consumer Media, Endeavour House, 189 Shaftesbury Avenue,

London WC2.

Work tel +44(0) 20 7859 8643.

Born 29 December 1963.

Place of birth Shrewsbury, Shropshire.

Lives Muswell Hill, London.

Family Sandra and three interesting but noisy children.

Career milestones Launching new things. Reinventing

older things.

What one principle in life do you live by? Avoid questionnaires.

What advice would you give someone wanting to follow in your footsteps?

See above.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Golf ball extraction.

What is your greatest extravagance? Golf balls.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Emap's long-term growth prospects depend on its investment in

new products. The group has an enviable track record in this respect and

the high-profile successes of low-profile Keenan's titles, such as Heat

and Closer, continue to impress agencies and advertisers alike.

This article was first published on campaignlive.co.uk

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