The A List: Part 10 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

MACLENNAN, MORAY ALEXANDER STEWART

Job Chairman UK group, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4523.

Born 29 August 1961.

Place of birth Singapore.

Lives Primrose Hill, London.

Family Partner, Wendy. Daughter, Mia.

Career milestones 1983: joined Saatchi & Saatchi as trainee account

executive.

1986: appointed to the board. 1988: group account director. 1993:

managing director. 1995: founder and chief executive, M&C Saatchi. 2004:

chairman, M&C Saatchi. Company flotation.

What one principle in life do you live by? I don't really have one but,

if pushed, either "be fair" or "try not to be a bastard, even when

severely stressed/provoked".

What advice would you give someone wanting to follow in your footsteps?

Listen. Think. Speak. Manage down not

up. Care.

Your alternative career? Barrister.

Name your three closest friends in the business Phil Edmonds at Leo

Burnett.

Rob Forshaw at The Grand Union. Phil Dowgierd at Fallon.

Favourite consumer magazine Private Eye.

Favourite business magazine The Week .

Favourite newspaper The Daily Mirror.

Favourite TV programme Dad's Army.

Favourite radio programme Sports Report at 5pm on Saturday on Radio 5

Live.

How do you unwind? Very slowly and painfully learning to play the piano.

What is your greatest extravagance? Fifteenth

and 16th century maiolica ceramics and 18th century Meissen porcelain.

Name one thing about yourself that might surprise others I was the 1981

Christ's College disco dancing champion.

If you were an ad, what would your strapline be? "Exclusively at

Saatchi's."

Lowdown MacLennan has a polished charm and an eternally youthful

appearance that belies the 20-plus years he has spent in the ad

business. Although his name is often mentioned when big agency jobs

become vacant, he has remained loyal to the M&C Saatchi cause and has

been rewarded with shares and the chairmanship of the UK group.

MAEDEL, MICHAEL

Job President, J. Walter Thompson.

Company J. Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0)20 7656 7440.

Born 8 July 1950.

Place of birth Vienna.

Lives London.

Family Wife, three children.

Details Not supplied.

Lowdown Maedel's excellent business sense makes him the perfect partner

to complement Bob Jeffrey and propel JWT forward in the Europe region.

Graceful but firm and possibly the only Austrian to have made it big on

the international advertising stage.

MAKIN, CHARLIE

Job Chief operating officer, BLM.

Company BLM, Eagle House, 50 Marshall Street, London W1.

Work tel +44(0)20 7437 1317.

Born 8 March 1960.

Place of birth Kensington, London.

Lives Chiswick, London.

Family Wife, Madeleine Hazard. Children, Oliver, Millie Maud and a son

due

in September.

Career milestones 1982-90: Saatchi & Saatchi media planning director.

1990-92: CKT media director.1992-present: Booth Lockett Makin chief

operating officer. Founding partner of one of the UK's most successful

independent media companies. Author of a paper at the 2002 IPA

Advertising Effectiveness Awards that won a silver, best media thinking

and best interactive (for Domino's Pizza).

What one principle in life do you live by? Never do anything that might

keep you awake at night.

What advice would you give someone wanting to follow in your footsteps?

Try to keep an open mind and never stop learning.

Your alternative career? Chef or a musician (if I were good enough at

either).

Name your three closest friends in the business I wouldn't want to

embarrass anyone by association, however, my business partners are

pretty close to the top.

Favourite consumer magazine Word and The Week.

Favourite business magazine Campaign, obviously.

Favourite newspaper Probably The Sunday Times but I try to read a

variety.

Favourite TV programme Becker (currently running on Paramount).

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? Going to France as often as possible. Playing the

guitar and piano. Cycling, skiing and swimming. Watching cricket.

Cooking.

Going to restaurants (especially in France) and spending time with my

family.

What is your greatest extravagance? I am extremely frugal by nature and

don't believe in excess or extravagence.

Name one thing about yourself that might surprise others

I am teetotal.

If you were an ad, what would your strapline be? "Always look on the

bright side of life."

Lowdown Makin is the least flashy of the BLM trio. The group is

independent in a world full of media agency me-toos and intensely proud

of it.

MALE, JEREMY

Job Chief executive, UK and Northern Europe, JCDecaux.

Company JCDecaux, Summit House, 27 Sale Place, London W2.

Work tel +44(0)20 7298 8000.

Details Not supplied.

Lowdown Male doesn't really give much a way - was he born a chief

executive?

Compared with his flamboyant - if a little gauche - French paymasters,

Male is the very model of quiet English understatement.

MALEGORI, GIULIO

Job European chief executive, MindShare.

Company MindShare, 40 The Strand, London WC2.

Work tel +44(0)20 7969 4046.

Details Not supplied.

Lowdown The thickly accented Milanese Malegori makes his debut

appearance following his surprise appointment as MindShare's European

chief executive. A businessman at heart, he was given the job as a

reward for his success in building MindShare Italy. With a passion for

fast cars, he seems to fit the Italian stereotype but he is also a

former student of philosophy and how this can be applied in business.

Rather dry company.

MANNING, NICK

Job Chief executive, OMD.

Company OMD UK Group, 16 Bishops Bridge Road, London W2.

Work tel +44(0)20 7893 4893.

Born 26 January 1957.

Place of birth Teddington, Middlesex.

Lives Putney, London.

Family Wife. Children, James (13), Alex (12), Henry (6).

Career milestones Co-founding Manning Gottlieb Media in 1990, taking it

from no clients to £300m in 2004 (as Manning Gottlieb OMD). Being

appointed chief executive of OMD UK Group in April 2004

What one principle in life do you live by? Imagination is everything.

What advice would you give someone wanting to follow in your footsteps?

Make sure you have the right stuff to want to win in one of the most

competitive industries in the world.

Your alternative career? Desire: photojournalism. Reality: something a

lot less interesting than advertising.

Name your three closest friends in the business Colin Gottlieb at OMD.

Robert Ffitch at Manning Gottlieb OMD.

Ian Fairbrother at Fairbrother Lenz Eley.

Favourite consumer magazine The Spectator.

Favourite business magazine The Economist.

Favourite newspaper Financial Times.

Favourite TV programme Match of the Day.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Indulging in obsessive Francophilia.

What is your greatest extravagance? See the

previous answer!

Name one thing about yourself that might surprise others

I occasionally stop thinking about work.

If you were an ad, what would your strapline be? "Always on."

Lowdown Manning has a reputation as one of the more cerebral media

agency bosses. A momentous year - he took on the group chief executive

role at OMD and got stuck in with the launch of the OPera buying

operation in collaboration with PHD.

MANSFIELD, DAVID

Job Chief executive, Capital Radio.

Company Capital Radio, 30 Leicester Square, London WC2.

Work tel +44(0)20 7766 6000.

Details Not supplied.

Lowdown Capital's merger with GWR, the Classic FM owner, and Mansfield's

appointment to the helm gave him the new challenge he craved after years

of leading Capital. However, he is more of an old-school rocker than a

lover of classical music.

MANWARING, TONY

Job Communications planning director, Initiative.

Company Initiative, 84 Eccleston Square, London SW1.

Work tel +44(0)20 7663 7000.

Born 17 November 1954.

Place of birth London.

Lives Wimbledon, London.

Family Single.

Career milestones Expelled from school at 16. Stumbled into sales at

Trident Television, then TV buyer/planner at agencies including Bates,

J. Walter Thompson, McCormick, Leo Burnett. A founder of the Lowe media

department. After six years, joined Publicis as media director before a

first spell at Initiative. Set up planning resource, then made managing

director and eventually chairman and creative director. "Media's top

creative", according to Campaign. After ten years, left for a much

needed semi-sabbatical, consulting, coaching and mentoring along the

way. Returned to Initiative on late 2003. Still here and still happy,

doing what I do best.

What one principle in life do you live by? It changes but, as I get

older, I see more and more evidence that what goes around, comes around.

Therefore, be fair. Always.

What advice would you give someone wanting to follow in your footsteps?

Wear comfy shoes because it can be a long, long journey. Know what you

are good and bad at and accept it. Be flexible, be brave and, of course,

be fair.

Your alternative career? An unqualified pscychologist.

Name your three closest friends in the business It would be unfair to

single out three

above all the lovely people

I've got to know.

Favourite consumer magazine Q and, by the way Emap, I've had to pay for

every copy out of my own pocket since launch!

Favourite business magazine Apart from Campaign, The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme Match of the Day, now it's back where it belongs.

Favourite radio programme Danny Baker on BBC London.

How do you unwind? A bath, some music and a spot of cooking with my

girlfriend.

What is your greatest extravagance? To be able to afford being rubbish

with (my own) money.

Name one thing about yourself that might surprise others

I enjoy my job.

If you were an ad, what would your strapline be? "Expect the

unexpected."

Lowdown Still sporting that leather jacket, Manwaring returned to

Initiative after a spell running his own consultancy. He retains his

offbeat sense of humour and impish fondness for storytelling.

MARKS, STEPHEN

Job Chairman and chief executive, French Connection Group.

Company French Connection Group, 3 Hancock Road, Bromley-by-Bow, London

E3.

Work tel +44(0)20 7399 7000.

Details Not supplied.

Lowdown The chief executive of French Connection has hardly been able to

avoid the headlines this year following his divorce and the

relinquishing of some control of his clothing empire. His hotline to

Trevor Beattie means no other agency has got a look at the account.

MARQUIS, SIMON

Job Chairman, Zenith Optimedia UK.

Company Zenith Optimedia UK, Bridge House, 63-65 Northwharf Road, London

W2.

Work tel +44(0)20 7224 8500.

Born 3 May 1953.

Place of birth Leicester.

Lives Wadebridge, Cornwall.

Family Wife, Nicky. Children, Sophie, Clio, Edward.

Career milestones managing director Burkitts 1990. Editorial director of

Marketing 1993. Managing director/chief executive/chairman of Zenith

Optimedia 1998 -present. Chairman of Consolidated Communications

2003.Non-executive director of St Ives 2004. Chairman of Media Circle

2002. Director of D&AD 2003. IPA Council member 2003.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Don't follow in anyone's footsteps -

especially mine.

Your alternative career? A chef, vet or painter.

Name your three closest friends in the business What?

And offend my 854 other closest friends?

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign (of course).

Favourite newspaper The Cornish Guardian.

Favourite TV programme I'm a Celebrity ... Get Me Out of Here!.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Ideally, golf in Scotland with good friends.

What is your greatest extravagance? Seriously expensive binoculars.

Name one thing about yourself that might surprise others I'm actually

only 35.

If you were an ad, what would your strapline be? "You know the big

dollop's right!"

Lowdown Marquis, one of media's true gentlemen, is enjoying the

labrador-and-aga lifestyle down in Cornwall but still gets the train up

to London every Monday morning for a four-day stint as ZenithOptimedia's

chairman.

MARSDEN, ANDREW

Job Category director, Britvic Soft Drinks.

Company Britvic Soft Drinks, Britvic House, Broomfield Road, Chelmsford,

Essex.

Work tel +44(0)1245 261 871.

Details Not supplied.

Lowdown Some clients secretly envy the lives of the agency men and women

who cross their path. Not Marsden. Mr Britvic revels in his position,

thoroughly enjoys his client status and is extremely proud of the role

he has played in his company's creative work. Not afraid to buy wild

ideas, as numerous Tango ads testify.

MARSHALL, JIM

Job Chairman, Starcom UK.

Company Starcom UK, Whitfield House, 89 Whitfield Street, London W1T.

Work tel +44(0)20 7190 8000.

Born 4 March 1955.

Place of birth Camberwell, London.

Lives Hildenborough, Kent.

Family Wife, Lorenza. Children, Oliver, Giacomo, Amelia, Luca.

Career milestones 1973-84: Young & Rubicam. 1984-87: Reeves Robertshaw

Needham. 1988-present: DMB&B, The Media Centre, Mediavest, Starcom.

2001-present: chairman of IPA media futures group.

Details Undisclosed.

Lowdown Although Marshall was reluctant initially to take the role of

Starcom chairman, he has grown into it well - but hates being referred

to as an "elder statesman". With his role in charge of the IPA's media

future group, Marshall is one of the people it is essential to know in

media.

MASON, TIM

Job Managing director, Tesco.

Company Tesco, Tesco House, PO Box 18, Delamere Road, Cheshunt,

Hertfordshire.

Work tel 01992 632 222.

Details Not supplied.

Lowdown Mason's reputation continues to grow as spectacularly as Tesco's

profits. Although he has been linked with the chief executive's role at

Sainsbury's, it is a safe bet that he will bide his time as the heir

apparent to his immediate boss, Sir Terry Leahy. He takes a high energy

approach to everything he does and is a keen tri-athlete.

MAYHEAD, JOHN

Job Chairman, Audit Bureau of Circulations.

Company Audit Bureau of Circulations, High Street, Berkhampsted

Hertforshire.

Work tel +44(0)1442 800 870.

Born 17 May 1948.

Place of birth Surrey.

Lives Buckinghamshire.

Family Yes!

Career milestones Formative marketing career at Cadbury Schweppes.

Marketing director at Argos retail stores followed by chief executive of

company division.

What one principle in life do you live by? Enjoy it, keep learning.

What advice would you give someone wanting to follow in your footsteps?

Set clear goals, work at putting yourself in a position to achieve them.

Your alternative career? National Trust warden.

Name your three closest friends in the business That would embarrass

them.

Favourite consumer magazine FT weekend supplement.

Favourite business magazine I don't have one.

Favourite newspaper Financial Times.

Favourite TV programme News - is there anything else worth watching

nowadays?

Favourite radio programme Classic FM.

How do you unwind? Sorry - what does that mean? (I try not to feel

stressed in the first place.)

What is your greatest extravagance? A good bottle of Sancerre.

Name one thing about yourself that might surprise others

I don't like surprises so I will leave that.

If you were an ad, what would your strapline be? God forbid!

Lowdown A good all-rounder with an impressive career in blue-chip

companies, Mayhead is a classic career administrator and committee man.

He has a technocrat's natural command of minutiae - an essential

attribute in the complex but often politically fraught world of

research.

MCARTHUR OBE, DOUGLAS

Job Chief executive, the Radio Advertising Bureau.

Company The Radio Advertising Bureau, 77 Shaftesbury Avenue, London W1.

Work tel +44(0)20 7306 2571.

Born 17 March 1951.

Place of birth Dundee, Angus.

Lives Clapham South, London.

Family Partner, Miranda Kennett. Three grown-up daughters.

Career milestones 1. Stumbling into FMCG marketing management with

Procter & Gamble, Scottish and Newcastle and Campbells after life as a

postgraduate scientist seemed too impoverished. 2. Stumbling into radio

marketing as a way back to Scotland from Kings Lynn. 3.Discovering the

joy of listening to consumers and learning to motivate them as a planner

in several ad agencies. 4. Learning about teams by setting up a timber

manufacturing company and an Edinburgh ad agency. 5. Conceiving the RAB

plan and leading a great team.

What one principle in life do you live by? Listen, think, develop an

honest plan - and see the plan though!

What advice would you give someone wanting to follow in your footsteps?

Keep wanting to learn new experiences, no matter how senior you get.

Listening to customers is the way you develop marketing campaigns that

work for customers.

Your alternative career? I might have stayed as a physics academic if

the pay had

been better.

Name your three closest friends in the business Miranda Kennett at First

Class Coach. David Mansfield at Capital. Kathryn Jacob at SMG.

Favourite consumer magazine Mojo.

Favourite business magazine Private Eye's business pages.

Favourite newspaper The Guardian.

Favourite TV programme CSI, Law and Order.

Favourite radio programme Whatever complements my mood at the time -

from The Archers to Planet Rock.

How do you unwind? Not terribly good at that - probably working hard in

gym.

What is your greatest extravagance? Buying music.

Name one thing about yourself that might surprise others I became quite

experienced in running groups in Muslim coutries - even Baghdad. Won a

Clio for copywriting.

If you were an ad, what would your strapline be? "Powerfully coercive."

Lowdown The RAB is going strong in its 11th year and McArthur continues

to cause endless pain and anxiety to other industry marketing bodies

that want to "do an RAB" but don't know how to pull it off. He has fewer

fans at the prominent, male-only Solus Club, where his efforts to

modernise the club, founded in 1929, have outraged some of the older

members.

MCATEER, IAN HENDERSON

Job Managing director, The Union.

Company The Union, Union House, 18 Inverleith Terrace, Edinburgh.

Work tel +44(0)131 625 6000.

Born 17 November 1958.

Place of birth Nairobi, Kenya.

Lives Edinburgh, bonnie Scotland.

Family Wife, Clare. Kids, Fergus, Rory and Juliette.

Career milestones 1967: boarding school, Kenya Highlands. Learned to

survive. 1971: boarding school Scotland. Learned what "cold" really

meant.

1981: qualified as a barrister. Learned I was no Perry Mason. 1984: job

at Saatchis. (Bill Muirhead "dragged me from gutter".) Learned what

advertising was all about. 1992: returned to Edinburgh.(Faulds

Advertising.) Learned that there is more to life than the London rat

race. 1996: launched The Union.

Learned what running a business was really like. 2002: chairman,

Scottish IPA. Learned that politics can be fun. 2004: now run the most

creative agency in Scotland. (In my humble opinion, your Honour.)

Learned that advertising really is the best fun you can have with your

clothes on.

What one principle in life do you live by? Be true.

What advice would you give someone wanting to follow in your footsteps?

Be true.

Your alternative career? Law.

Name your three closest friends in the business Simon Collins, creative

director at J. Walter Thompson Sydney, Australia. Mike Amour, global

chief thingy at Grey London. Nick Alford, account director at FCB

London.

Favourite consumer magazine Private Eye.

Favourite business magazine The Economist.

Favourite newspaper The Herald.

Favourite TV programme Fawlty Towers.

Favourite radio programme Radio 5 Live.

How do you unwind? Read. Drink. Talk. Be with friends and family. Go to

rugby or football matches with the lads.

What is your greatest extravagance? A glass of

malt whisky.

Name one thing about yourself that might surprise others I'm a citizen

of the Seychelles.

If you were an ad, what would your strapline be? "You won't get me, I'm

part of The Union, till the day I die." Or "True".

Lowdown The law's loss was advertising's gain because McAteer remains

one of the brightest advocates of the power of regional agencies. You

can bet his malt whisky will be the very best.

MCCALL, CAROLYN JULIA

Job Chief executive, Guardian Newspapers.

Company Guardian Newspapers, 119 Farringdon Road, London EC1.

Work tel +44(0)20 7713 4518.

Born 13 September 1961.

Place of birth Bangalore, India.

Lives Berkhamsted, Hertfordshire.

Family Husband, Peter. Children, Dan, Max

and Emmy.

Career milestones Teacher of history and politics. 1986: joined The

Guardian as a planner. 1993: display ad manager and merged display ad

teams when The Guardian bought The Observer in the same year. 1995:

advertising director. 1999: launched Guardian Unlimited and was

appointed commercial director. 2000: appointed

non-executive director of New Look. 2000: appointed managing director of

GNL and joined Guardian Media

Group board.

What one principle in life do you live by? Treat others as you want to

be treated yourself.

What advice would you give someone wanting to follow in your footsteps?

Find something you love, do it with passion and belief and then enjoy

every minute of it.

Your alternative career? Probably a teacher or something in travel.

Name your three closest friends in the business Tess Alps, Amanda Walsh,

the Browns, P and D (as in PHD).

Favourite consumer magazine Vogue/Conde Nast Traveller.

Favourite business magazine Management Today.

Favourite newspaper I'll give you one guess ...

Favourite TV programme 24.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Holidays (pre-children), Champneys (post-children),

reading (whenever I can).

What is your greatest extravagance? Holidays.

Name one thing about yourself that might surprise others I am actually

very laid back.

If you were an ad, what would your strapline be? "Keep on

running - faster."

Lowdown Popular McCall got stuck into assessing The Guardian's future as

The Independent's compact success became apparent. She may be ballsy and

decisive but there was no copycat response from The Guardian - it will

bide its time before relaunching in a slimmed down "Berliner" format.

MCCLOSKEY, TIM

Job Managing partner, OMD, and executive director, OPera.

Company OMD UK, 16 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7893 4108.

Born 2 December 1953.

Place of birth Oxford.

Lives Moor Common, Buckinghamshire.

Family Wife, Caroline. Kids, Samuel,Tallulah and Stella.

Career milestones Helping build up BMP's, then OMD's and now OPera's

media offering. Especially pleased to have worked with lots of talented

people in BMP DDB, and OMD ( hopefully helping other's careers in that

process) and to have made a contribution to the GLC's anti-abolition

campaign and the two most recent general election campaigns.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Work hard, avoid smokes and strong whisky, fast cars and wild women, and

you'll have a justifiable

reason to hate yourself in

the morning.

Your alternative career? I would probably have ended up somewhere in

academia teaching politics.

Name your three closest friends in the business Kevin Brown (Soul),

Derek Morris (Zenith), Tim Cox (consultant).

Favourite consumer magazine Mojo and Word.

Favourite business magazine Campaign, ofcourse, and The Economist.

Favourite newspaper The Guardian(dammit!).

Favourite TV programme The Sopranos and Channel 4 News (if I'm ever in).

Favourite radio programme Today with John Humphrys.

How do you unwind? Jogging slowly through the Chiltern countryside,

reading quality novels and biographies, listening to the new Ella Guru

album and letting my wife tell me how bad the kids have been.

What is your greatest extravagance? Records,CDs, books, guitars.

Name one thing about yourself that might surprise others To quote Peter

Cook, I was an "only twin".

If you were an ad, what would your strapline be? "Because you're worth

it."

Lowdown The press veteran is proving invaluable to Omnicom as it

attempts to make a success of its OPera. Full of intelligence, McCloskey

knows where the bodies are buried in every major newspaper group.

MCEWAN, FEONA

Job Group communications director, WPP.

Company WPP, 27 Farm Street, London W1.

Work tel +44(0)20 7408 2204.

Details Not supplied.

Lowdown An astute manager of Sir Martin Sorrell's public profile, McEwan

is, nevertheless, far from a control freak. Her former life as a

financial journalist has equipped her well to deal with the press.

Always helpful.

MCGUINNESS, ANDREW

Job Chief executive, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 7142.

Born 22 April 1970.

Place of birth Southport, Lancashire.

Lives Harpenden, Hertfordshire.

Family Wife, Isabella. Twin daughters, Jessica and Ella.

Career milestones After gaining a degree in English and history, I

joined J. Walter Thompson as a graduate trainee. Moved in 1998 to M&C

Saatchi in Sydney as group account director. Returned to the UK in 2000

to join TBWA\London. Led team that created the Labour Party's election

advertising in 2001. Promoted to managing director in June 2001.

Promoted to chief executive in 2002.

What one principle in life do you live by? Don't have principles you

live your life by.

What advice would you give someone wanting to follow in your footsteps?

Work hard, be honest, treat others as you would like to be treated and

get lucky.

Your alternative career? I'd have tried (and no doubt failed) to be a

client.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Sun.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Mucking around with my children, mucking around with

my wife and boogie boarding .

What is your greatest extravagance? My wife.

Name one thing about yourself that might surprise others Contrary to my

Campaign photo, I don't have a glass eye and I do smile occasionally

If you were an ad, what would your strapline be? "Be lucky."

Lowdown One of the industry's youngest and more down to earth chief

executives. His boogie-board hobby was more easily served in Sydney.

MCLEOD, ANDY

Job Creative director and partner, Fallon London.

Company Fallon London, 67-69 Beak Street, London W1.

Work tel +44(0)20 7494 9120.

Born 14 March 1966.

Place of birth London.

Lives London and Suffolk.

Family Wife, Rachel. Sons Jonah (4) and Sidney (2).

Career milestones Winning a black Pencil for Doritos idents, starting

Fallon London with my partners in 1998, helping to reduce the stigma

surrounding the Skoda brand.

Details Undisclosed.

Lowdown Don't be fooled by his boyish appearance - McLeod has helped

mastermind Fallon's impressive creative output over the past five years.

Under him, the agency is a desirable destination for young creative

teams.

MEDD, ANDREW

Job Partner, Mother.

Company Mother, Biscuit Building, 10 Redchurch Street, London E2.

Work tel +44(0)20 7012 1999.

Born 21 March 1966.

Place of birth UK.

Lives Chiswick, London.

Family Lovely wife and three lovely kids.

Career milestones SmithKline then Coke and, finally, Mother.

What one principle in life do you live by? Is it really important?

What advice would you give someone wanting to follow in your footsteps?

Probably "don't follow me, I'm lost too".

Your alternative career? Undisclosed.

Name your three closest friends in the business Apart from those at

Mother, Pippa at Orange, George at AMV and Jim at Leo Burnett.

Favourite consumer magazine The Week.

Favourite business magazine None.

Favourite newspaper The Sunday Times.

Favourite TV programme Black Books.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Go to Cornwall.

What is your greatest extravagance? Sex wax.

Name one thing about yourself that might surprise others I know quite a

lot about middle-Cambrian echinoderm fossils.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown His relaxed manner belies a quick wit and a shrewd business

mind. Perhaps the most laid-back of the Mother partners. A dedicated

family man, he has been the linchpin of Mother's tenure of the Coke

business.

MELSOM, ANDREW

Job Senior partner, Agency Insight.

Company Agency Insight, South House, Ham, Marlborough, Wiltshire.

Work tel +44(0)1488 669 000.

Born 1 February 1953.

Place of birth Aldershot, Hampshire.

Lives Wiltshire.

Family Wife, Melanie. Children, Harry, Edwina

and Cecily.

Career milestones 1. Walking into the El Padrino Bar at The Beverley

Wilshire Hotel and finding 12 members of JWT London's creative

department already there - drinking with Omar Sharif and Lindsay

Anderson. 2. Working with people like Jeremy Bullmore and Martin Boase

3. Setting up the Diageo scholarship whereby young people get to work in

Diageo agencies during the year and then get a full-time job.

What one principle in life do you live by? Be thankful without expecting

anyone else to be.

What advice would you give someone wanting to follow in your footsteps?

Take the road

less travelled.

Your alternative career? An

out-of-work actor or an unsuccesful writer.

Name your three closest friends in the business If I have any, they will

know who they are.

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign, no question.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Casualty - family viewing on Saturdays - and Have

I got News for You.

Favourite radio programme Just a Minute.

How do you unwind? 1. Reading deep books that I don't really understand

in Petite St Vincent, Grenadines.

2. Listening to my youngest daughter sleep-talking about her pony, in a

tent, in the Rocky Mountains, during a thunderstorm, knowing that there

are wild bears and elk roaming around outside.

What is your greatest extravagance? Private education for three children

and expensive holidays.

Name one thing about yourself that might surprise others I am, actually,

quite a nice person.

If you were an ad, what would your strapline be? "Preferred by mothers

who like me best."

Lowdown Melsom has a reputation for aloofness but he's as friendly as

they come if you have an upper-class accent. His years in the business

have given him razor-sharp insight into the relations between client and

agency.

MENDELSOHN, NICOLA

Job Deputy chairman, Grey London.

Company Grey London, 215-227 Great Portland Street, London W1.

Work tel +44(0)20 7413 2565.

Born 29 August 1971.

Place of birth Manchester.

Lives Finchley, London.

Family Husband, Jon. Children, Gabi (7), Danny (5), Sam (2), and one on

the way.

Career milestones Joining Bartle Bogle Hegarty in 1992 and then joining

Grey in 2003.

What one principle in life do you live by? A sensible

work/life balance.

What advice would you give someone wanting to follow in your footsteps?

Make your

own luck.

Your alternative career? Actress or astronaut.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Vogue.

Favourite business magazine Management Today.

Favourite newspaper The Sun/Financial Times.

Favourite TV programme The West Wing.

Favourite radio programme Undisclosed.

How do you unwind? A long, hot bath every night and playing with my

children.

What is your greatest extravagance? Shoes!

Name one thing about yourself that might surprise others I'm bloody good

at Scrabble.

If you were an ad, what would your strapline be? "I'll make you an offer

you can't refuse."

Lowdown Mendelsohn's career progression has gone into overdrive in

recent times. An eyeblink ago she was running new business at BBH. Now,

as the public face of Grey London, she has a key role in ensuring the

agency delivers on its promises.

MENDOZA, MARC

Job Chief executive, Media Planning Group.

Company Media Planning Group, 11 Great Newport Street, London WC2.

Work tel +44(0)20 7393 2405.

Born 28 July 1960.

Place of birth London.

Lives Buckinghamshire.

Family Married with two daughters (10 and 13).

Career milestones 1983: getting out of catering and into media. 1986:

moving to WCRS to join Pattison and Durden. The 80s were a great time to

be at the sexiest agency in London - as much share dealing, property

speculation, ticket touting as media buying.1997: managing director,

Mediapolis.

Time to accept full service was dead and King Canute drowned in the

end.2000: MPG created and new lease of life working with Spanish. 2003:

chief executive, MPG. Lots of

loyal staff that make the

place work.

What one principle in life do you live by? If you screw someone, it will

come back and bite you in the arse one day so play it straight.

What advice would you give someone wanting to follow in your footsteps?

Really believe that what goes around comes around and persevere until it

hurts. Then persevere some more as the grass usually isn't greener

elsewhere.

Your alternative career? On-course bookmaker - still licensed and

occasionally to be found on racecourses in the south east.

Name your three closest friends in the business Mark Craze, at the time

of writing, gardening; at the time of printing, big job somewhere. Phil

the Greek at Walker Media. Marie/Mike/Dom at MPG.

Favourite consumer magazine The Week.

Favourite business magazine Not an avid reader.

Favourite newspaper Racing Post.

Favourite TV programme Phoenix Nights.

Favourite radio programme Tony Blackburn - 70s soul.

How do you unwind? Dogs, kids, walks, beaches, sleeping in hammock.

What is your greatest extravagance? Money no

object for food.

Name one thing about yourself that might surprise others I'm actually

rather sensitive.

If you were an ad, what would your strapline be? "Solid, reliable and

trustworthy - a bit like a labrador."

Lowdown One of the most energetic men in media - he just can't stop

thinking about money for long. Most weekends he'll be found on a

racecourse taking bets for his family owned bookie business or

organising car-boot sales to maximise household income. He's not bad as

a charity auctioneer either.

MERRIHUE, JEFFREY

Job Global managing partner, Accenture Marketing Sciences.

Company Accenture Marketing Sciences, 20 Old Bailey, London EC4.

Work tel +44(0)207 844 5828.

Born 6 December 1969.

Place of birth Berkley, California.

Lives Mayfair, London.

Family Wife, Maria. Two kids.

Career milestones I have worked in nine countries in North and South

America and Europe including as marketing director for Del Monte

Southern Europe, commercial director for Kellogg Latin America and

marketing director for Kellogg Europe. I then jumped the fence to become

chief executive of Inititive Media Europe before launching Accenture

Marketing Sciences.

What one principle in life do you live by? Life each day as if it were

your last.

What advice would you give someone wanting to follow in your footsteps?

Take plenty of vitamins.

Your alternative career?

A scientist, astronomer, meteorologist or astronaut.

Name your three closest friends in the business Greg Lee, chief

marketing officer of Samsung

(Korea). Joe Ennen, vice-president of marketing for Frito Lay North

America. Martin Sorrell, chief executive of WPP.

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign.

Favourite newspaper Financial Times.

Favourite TV programme 24.

Favourite radio programme Howard Stern.

How do you unwind? Skiing.

What is your greatest extravagance? Red wine.

Name one thing about yourself that might surprise others

I played Henry Higgins in My Fair Lady.

If you were an ad, what would your strapline be? "Jeffrey Merrihue - a

little bit goes a long way."

Lowdown Initiative was not the place for a marketer like Merrihue and at

Accenture he has found a happy home, stealthily building up a powerful

econometrics practice under the banner of Accenture's Marketing Sciences

division. He has 200 people in the division now - but don't worry

creative agencies, they are not out to steal your lunch, honest.

MEYER, EDWARD

Job Chairman and chief executive, Grey Global Group.

Company Grey Global Group, 777 Third Avenue, New York. Work tel 001 212

546 1578.

Born 8 January 1927.

Place of birth Manhattan, New York.

Lives New York City.

Family Wife, Sandra. Daughter, an economist and fellow at Nuffield

College Oxford.

Son, an entrepreneur and banker in New York City.

Career milestones Joined the agency in 1956 as account executive and set

about developing the agency's capabilities and packaged goods

advertising.

By 1972 had become chairman and developed Grey from its sole focus as an

advertising agency to a group pf global companies with leadership

positions in direct marketing, public relations, sales promotion,

healthcare marketing, youth and entertainment advertising, Hispanic

advertising, interactive marketing, package design and global media.

Along the way, Grey expanded from its US base to 90 countries. Most

recently guided the pending sale of Grey to WPP.

What one principle in life do you live by? Trust yourself - it is the

first principle of success.

What advice would you give someone wanting to follow in your footsteps?

Consider going to China - it's where the next opportunities are.

Your alternative career? I would have become a playwright.

Name your three closest friends in the business Too many to

list so few.

Favourite consumer magazine Vanity Fair, The New Yorker.

Favourite business magazine Business Week, The Economist.

Favourite newspaper The New York Times, Wall Street Journal.

Favourite TV programme The Squawk Box.

Favourite radio programme WINS News.

How do you unwind? Playing tennis, attending the theatre, reading, going

to great restaurants.

What is your greatest extravagance? The presents I give my

grandchildren.

Name one thing about yourself that might surprise others My favourite

vacation this year was the week I spent at the beach with my

grandchildren.

If you were an ad, what would your strapline be? "Think different"; "A

diamond is forever"; "Be all you can be".

Lowdown The global advertising industry's most famous septuagenarian,

Meyer does not know the meaning of retirement. He took a risk by putting

Grey into play. The gamble paid off, however, when the group fell into

WPP's embrace, allowing the chairman to walk away with a cool $286 million.

MICHAELIDES, GEORGE

Job Managing partner, Michaelides & Bednash.

Company Michaelides & Bednash, 3rd Floor, Elsley Court, 20-22 Great

Titchfield Street, London W1.

Work tel +44(0)20 7468 1168.

Details Not supplied.

Lowdown Anyone who thought the pioneering M&B would go the same route as

Unity were wrong. With his partner, Graham Bednash, Michaelides

continues to produce effective campaigns and win new pieces of business

- the agency even managed to get a place on the Unilever roster.

MILDENHALL, JONATHAN

Job Managing director, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 6762.

Born 9 September 1967.

Place of birth Leeds.

Lives The Ice House, Islington, London.

Family Charlie Bell.

Career milestones My career milstones are best described by the people I

have learned from: Jerry Green, Ruth Parr, Nigel Bogle, John Bartle,

John Hegarty, Cindy Gallop, Derek Robson, Sigrid Jakob, John O'Keeffe,

Russel Ramsey, Frances Royle, Rosie Arnold, Tiger Savage, Paul Silburn,

Paddy Barnes, Tim Lindsay, Liz Kelly, Chris Chalk, Derek Apps, Mitch

Levy, Charles Inge, Paul Hammersley, Richard Jameson, John Robson, Steve

Henry, Ian Priest, Rupert Howell, Al Young, Jonathan Burley, Simon

Sherwood,Minnie Moll, Emma Howarth, Richard Packer. Also, as the

managing director of TBWA\London, the 210 people that work with me at

Whitfield Street. Quite simply the greatest set of teachers and mentors,

who have helped me build an awesome career.

What one principle in life do you live by? Honesty - even if it causes

grief in the short

term. It is the only way in the long term.

What advice would you give someone wanting to follow in your footsteps?

1. Work out exactly what it is you want to stand for, then be

consistently true to yourself. 2. Work out where you want to go in life

- and then be clear on how you are going to get there. 3. Work with the

best people you can from all disciplines - and never stop learning from

them.

Your alternative career? I love managing creative talent and I am

genuinly interested in the fashion industry - therefore my dream job

would be to be part of the management team behind talent like Alexander

McQueen or Oswald Boateng.

Name your three closest friends in the business 1. Frances Royle at

Bartle Bogle Hegarty. 2. Tanya Livesey at Rainey Kelly Campbell

Roalfe/Y&R. 3. Jannicke Halvorsen (my PA of eight years) at TBWA.

Favourite consumer magazine Men's Health.

Favourite business magazine The Week.

Favourite newspaper The Sun.

Favourite TV programme CSI.

Favourite radio programme The Remix on Xfm.

How do you unwind? Playing Whitney on my iPod.

What is your greatest extravagance? Charlie and my annual White Party.

Name one thing about yourself that might surprise others My first job

was as a Saturday lad in Top Man in Leeds.

If you were an ad, what would your strapline be? "Bling anyone?"

Lowdown Immaculately turned out, the TBWA managing director can always

be found at the centre of the dance floor. His plans to move to TBWA New

York were thwarted by the unexpected arrival of Brett Gosper at that

agency. But few expect him not to bounce back from the setback.

MILES, JEREMY

Job Chairman, Miles Calcraft Briginshaw Duffy.

Company Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1.

Work tel +44(0)20 7073 6900.

Born 24 May 1955.

Place of birth Bromsgrove, Worcestershire.

Lives London.

Family Karina and Tess.

Career milestones 1980: joined Abbott Mead Vickers BBDO as a trainee

account executive on all the agency business. 1985-94: board director on

Sainsbury's ("quality print" and "recipe" campaign). 1985-99: board

director on The Economist ("white out of red" and "Kissinger"). 1994-99:

board director on BT ("it's good to talk"). 1995-99: board director on

BT Global, corporate and mobile. 1998: promoted to vice-chairman.

Creative highlights were being part of the team that won nine Campaign

golds, 24 Campaign silvers, eight D&AD silver Pencils, British

Television gold and an IPA effectiveness gold award. 1999 to present,

setting up Miles Calcraft Briginshaw Duffy. Over five years, MCBD

winning 20 pieces of business from scratch, having fun along the way and

becoming a top 30 communications company.

What one principle in life do you live by? My word is my bond.

What advice would you give someone wanting to follow in your footsteps?

Realistic optimism, resilience, cahones and a good sense of humour.

Your alternative career?

Film director.

Name your three closest friends in the business Calcraft, Briginshaw and

Duffy.

Favourite consumer magazine The New Yorker.

Favourite business magazine The Economist.

Favourite newspaper Saturday's Financial Times.

Favourite TV programme The Sopranos.

Favourite radio programme Today on Radio 4.

How do you unwind? Watching sport with mates and a few beers.

What is your greatest extravagance? Fine wine.

Name one thing about yourself that might surprise others Likes a

sandwich.

If you were an ad, what would your strapline be? "Nunc est bibendum."

Lowdown Miles, as adland's gentleman, always delivers on his promises. A

well-developed sense of irony means appointments with him are always

fun. Loves nothing more than a bellini at Harry's Bar.

MILLIGAN, NICK

Job Managing director, Sky Media.

Company Sky Media, Grant Way, Isleworth, Middlesex.

Work tel +44(0)20 7705 3000.

Details Not supplied.

Lowdown A big year for "Slick Nick" Milligan, who he left five to join

his former boss, Dawn Airey, in a newly created role in charge of Sky

Media. While this cannot have gone down well with some of the Sky Media

staffers ,who have managed to build up a trading debt, Milligan's

appointment was inspired - he is one of the few people able to sort this

out.

MILNER, CLIVE

Job Group managing director, News International.

Company News International, 1 Virginia Street, London E9.

Work tel +44(0)20 7782 6000.

Details Not supplied.

Lowdown News International's politically astute managing director has

plenty on his plate after taking on a group role beyond his Times

Newspapers responsibilities. News International's potential relocation

outside Wapping is just one of them.

MIRON, STEPHEN

Job Managing director, The Mail on Sunday.

Company The Mail on Sunday, Northcliffe House, 2 Derry Street, London

W8.

Work tel +44(0)020 7938 6489.

Born 5 August 1965.

Place of birth Kingston Upon Thames, Surrey.

Lives Oxshott, Surrey.

Family Partner, Suzanne. Daughter, Georgia. Next daughter due on 15

November.

Career milestones Joined TV Times in 1985 as a humble sales assistant.

Left to join The Mail on Sunday in 1988 as a sales executive rising to

advertising manager. Moved with Simon Kelner to The Independent in 1998

as commercial director after the acquisition of the paper by Tony

O'Reilly.

Asked to rejoin Associated Newspapers in 2002 as managing director of

Associated New Ventures with repsonsiblity for Loot, Associated New

Media and Ireland on Sunday. In October 2003 I became the managing

director of The Mail on Sunday.

What one principle in life do you live by? Never live life to one

principle.

What advice would you give someone wanting to follow in your footsteps?

Learn to play golf.

Your alternative career?

Probably still working in Safeway if only they hadn't asked me to leave.

Name your three closest friends in the business Mark Craze at TBA, Mike

Anderson at the Evening Standard, Andrew Harrison at Muller.

Favourite consumer magazine GQ.

Favourite business magazine Is this a trick question?

Favourite newspaper Now you're just taking the piss.

Favourite TV programme The Apprentice (US version).

Favourite radio programme The Capital Breakfast Show with Johnny

Vaughan.

How do you unwind?

As much golf as possible, playing with my absolutely gorgeous daughter

and being around my true soul mate, Suzanne. I obviously meant to start

this the other way around.

What is your greatest extravagance? Hopefully it's yet to come but

holidays would be right up there. Apologies in advance to my IFA.

Name one thing about yourself that might surprise others Guy Zitter is

my father.

If you were an ad, what would your strapline be? "Reassuringly

expensive"

Lowdown One of the new generation of Associated managers, Miron has now

settled into his role at The Mail on Sunday. A consummate networker

across the newspaper and agency worlds, he still finds time to keep his

golf handicap healthy.

MITCHEM, JUDY CAROLINE

Job Group marketing director, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4500.

Born 7 July 1966.

Place of birth Dartford, Kent.

Lives Clapham, London.

Family Partner, Neil Dawson. Sons, Tommy and Lucas. Baby (on the way).

Career milestones 1989-91: graduate at Yellowhammer, working on various

accounts including Lynx (the

award-winning anti-fur campaign).1991-94: account manager at Leagas

Delaney, working on The Guardian and Nationwide. 1994-99: account

director, then board account director at start-up Rainey Kelly Campbell

Roalfe, working on the Virgin

Atlantic account, including the Terence Stamp and Helen Mirren

commercials and the "grim reaper" commercial that received a Cannes

gold.1998: promoted to business development director at RKCR. 2000-04:

head of new business at M&C Saatchi. 2004: promoted to group marketing

director at

M&C Saatchi. Oversaw 34 new-business wins in

the first three years at

M&C Saatchi.

What one principle in life do you live by? Take on more than you can do

(and hire a very expensive nanny).

What advice would you give someone wanting to follow in your footsteps?

1. Relationships are as important as talent.

2. Always trust your instinct.

3. Never lie to a journalist.

Your alternative career? Lawyer.

Name your three closest friends in the business Tiger Savage at M&C

Saatchi; Richard Storey at M&C Saatchi; Helen Calcraft at Miles Calcraft

Briginshaw Duffy (to whom I'm indebted for introducing me to my

partner).

Favourite consumer magazine I hardly ever read magazines, except when

I'm at the hairdressser.

Favourite business magazine Campaign (obviously - I read it voraciously

every week).

Favourite newspaper The Evening Standard.

Favourite TV programme Have I Got News For You.

Favourite radio programme Radio 4's Today programme.

How do you unwind? Obsessive tidying or frantically cleaning things.

What is your greatest extravagance? Frequent visits to the hairdresser.

Name one thing about yourself that might surprise others

I ran away from boarding school aged 11. That was my last act of

rebellion.

If you were an ad, what would your strapline be? "If in doubt, do

something."

Lowdown The possessor of one of the most finely tuned sets of

new-business antennae in the ad industry, Mitchem is a relentless

pursuer of prospects. She is a permanent fixture on the London

advertising social circuit and is a highly effective sweeper-up of

gossip.

MOLONEY, TOM

Job Group chief executive, Emap.

Company Emap, 40 Bernard Street, London WC1.

Work tel +44(0)20 7278 0452.

Details Not supplied.

Lowdown The straight-talking chief executive of Emap has been busy since

taking the reins at the start of last year. A rollercoaster share price

has been matched by an assortment of magazine launches and closures.

MORRIS, DEREK JAMES DAVID

Job Vice-chairman, Zenith Optimedia.

Company Zenith Optimedia, Bridge House, 63 North Wharf Road, London W2.

Work tel +44(0)20 7224 8500.

Born 4 December 1958.

Place of birth Ashford, Middlesex.

Lives Barnes, London.

Family Wife, Tracey Reid (Capital Radio). Daughters, Charlotte and

Poppy.

Career milestones Joined the world's best ad agency (BMP) in 1980 as the

first graduate trainee media planner in a sea of buyers. Promoted to

joint media director in 1990 and spent the next seven years as part of

the best media teams in town, leading to setting up the unit as its own

company. Left in 1997 to set up media consultancy Unity, which achieved

good things over the next four years. In 2002, joined Publicis London as

the chief strategic officer and, in 2004, completed the circle by

transferring back to Paddington to help the new team in the reshaping of

ZenthOptimedia.

What one principle in life do you live by? Honesty.

What advice would you give someone wanting to follow in your footsteps?

Think twice. But if you do decide to follow, make sure you apply a

detailed foundation to your advice. The areas of influence will shift in

the next ten years and you won't be able to get away with sheer front

any longer.

Benchmark yourself by the most professional client companies.

Your alternative career? God knows, I never got past A in

the careers handbook.

Name your three closest friends in the business Ivan Pollard at The

Ingram Partnership.

Tim McCloskey at OMD. Blake's Seven at various restaurants.

Favourite consumer magazine The Week.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Observer.

Favourite TV programme Milkshake - it buys 20 mins peace in the morning.

Favourite radio programme Dinner Jazz.

How do you unwind? Hugging all three of my girls.

What is your greatest extravagance? You can never spend too much money

on

a chair.

Name one thing about yourself that might surprise others Before

advertising I was a butcher.

If you were an ad, what would your strapline be? "You get exactly what

it says on the tin."

Lowdown In between switching from Publicis to ZenithOptimedia, Morris

went to the US to take an intensive business course. This was typical of

his focused and determined approach, according to his friends.

MORRIS, RICHARD

Job Business development director, DDB London.

Company DDB London, 12 Bishops Bridge Road, London W2.

Work tel +44(0)20 7258 3979.

Born 3 March 1967.

Place of birth Warrington, Cheshire.

Lives Ham, Richmond.

Family Wife, Lisa. Daughters, Madeleine (2), and twins, Clementine and

Isobel (1).

Career milestones 1988: graduate trainee. Er, still here.

What one principle in life do you live by? There is no such thing as too

much sport.

What advice would you give someone wanting to follow in your footsteps?

Help people out at every opportunity - you will feel good about yourself

and you'll be needing them next time you find yourself up to your neck

in it.

Your alternative career?

I haven't decided yet.

Name your three closest friends in the business Fred Bassett, managing

partner at Blue Latitude Networks. Philippa Roberts, client services

director at Ogilvy & Mather. Glen Lomas, managing director at DDB South

Africa.

Favourite consumer magazine Private Eye.

Favourite business magazine Campaign, naturally.

Favourite newspaper The Guardian.

Favourite TV programme If it involves sport of any kind, I'll watch it;

Curling from Reykjavik, you say? Super, I'm your man.

Favourite radio programme It's Saturday, it's five o'clock. Sports

Report tada tada tada tada tadadadada dada ...

How do you unwind? It's Saturday, it's five o'clock. Sports Report tada

tada tada tada tadadadada dada ...

What is your greatest extravagance? Tumbled marble.

Name one thing about yourself that might surprise others Have you met my

tortoise?

If you were an ad, what would your strapline be? "The eternal optimist."

Lowdown DDB's new-business honcho is another new A List entry this year.

Ever upbeat, Morris runs the expanding new-business department but still

has time to tend his tortoise and to watch as much sport as possible.

This article was first published on campaignlive.co.uk

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