The A List: Part 11 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

MORRISON, DEBORAH

Job Director of membership services, ISBA.

Company ISBA, Langham House, 1b Portland Place, London W1.

Work tel +44(0)20 7291 9020.

Born 19 November 1960.

Place of birth Leeds.

Lives Half in London, half in sunny Devon by the sea.

Family Son, Eddie (11).

Career milestones How could I possibly single out a few milestones when

it's all been so absolutely fabulous, darling!

What one principle in life do you live by? Do everything

with passion.

What advice would you give someone wanting to follow in your footsteps?

Don't - no, seriously, only stay in a role as long as you're still

learning and having fun.

Your alternative career? Art dealer/gallery owner.

Name your three closest friends in the business Lucy Bryn Davies at

Publicis.

Ninfa Grazinni at Heinz. Jackie Marlow at ISBA.

Favourite consumer magazine Italy Magazine.

Favourite business magazine Campaign, of course.

Favourite newspaper The Guardian.

Favourite TV programme Don't have a TV!

Favourite radio programme Anything on Radio 4 - I love to be told

stories.

How do you unwind? Digging

the garden.

What is your greatest extravagance? Art and handbags.

Name one thing about yourself that might surprise others I was a punk

when I was a teenager.

If you were an ad, what would your strapline be? "She tells it like

it is!"

Lowdown Morrison is one of the most user-friendly executives of the ISBA

high command. She is a client representative who enjoys adland and being

part of its social circuit. Always good company at an awards night.

MUIRHEAD, BILL

Job Founding partner, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4506.

Born Undisclosed.

Place of birth Adelaide, South Australia.

Lives London.

Family Undisclosed.

Career milestones See last year's entry.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Hold fast to the basic idea. Do not give in to the pressures of the

moment.

Your alternative career? Journalist.

Name your three closest friends in the business David Kershaw, Maurice

Saatchi, Jeremy Sinclair at M&C Saatchi.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper The Daily Mirror.

Favourite TV programme Live rugby.

Favourite radio programme Radio 5 Live.

How do you unwind? Run.

What is your greatest extravagance? Flying first class.

Name one thing about yourself that might surprise others

I didn't go to Oxford or Cambridge.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A well-connected top account man, whose unquestioned loyalty to

the Saatchi brothers has earned him a valued place in their inner

circle. Also famous for helping to launch the "Famous Porkinson Banger"

over a wine-fuelled evening with Norman Parkinson.

MURDOCH, JAMES

Job Chief executive, BSkyB.

Company BSkyB, Grant Way, Isleworth, Middlesex.

Work tel +44(0)870 240 3000.

Details Not supplied.

Lowdown Some BSkyB shareholders were distinctly unimpressed when one of

Rupert Murdoch's sons was seemingly foisted upon them as chief

executive.

However, this little display of investor power failed, unlike the

deposing of Carlton's Michael Green. Murdoch Junior has devised some

imaginative ways to counter BSkyB's stalling growth and all eyes will be

on next year's results.

MURDOCH, RUPERT

Job Chairman and chief executive, News International.

Company News International, 1 Virginia Street, London E9.

Work tel +44(0)20 7782 6000.

Details Not supplied.

Lowdown Murdoch's star showed no sign of waning as he took a firmer grip

on BSkyB, installing his son, James, as chief executive despite

shareholder disquiet. While pocketing a record paycheque, Murdoch is

making Tony Blair nervous ahead of the next general election by courting

Michael Howard - the Tory leader attended the News Corporation newspaper

conference in Cancun.

MURPHY, GUY

Job Deptuy chairman and head of planning, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0)20 7734 1677.

Born 27 October 1963.

Place of birth West Germany.

Lives London.

Family Wife, Sarah. Son, Billy.

Career milestones Trained by BMP. Boddingtons at BBH. BBH director in

1995. Head

of planning for BBH in Asia-Pacific. Head of planning

for BBH in Europe.

Deputy chairman.

What one principle in life do you live by? Win all your home games.

What advice would you give someone wanting to follow in your footsteps?

Get really good at Powerpoint.

Your alternative career? Marine biologist.

Name your three closest friends in the business Nick Kendall

at BBH. Derek Robson at BBH. Paul Matheson at

BBH US.

Favourite consumer magazine The Gooner.

Favourite business magazine Campaign.

Favourite newspaper The Guardian.

Favourite TV programme You're on Sky Sports.

Favourite radio programme Sports Report.

How do you unwind? Running.

What is your greatest extravagance? Apple Mac G5.

Name one thing about yourself that might surprise others

My middle name.

If you were an ad, what would your strapline be? "WotalotIgot!"

Lowdown Following John Bartle and Nick Kendall in the BBH planning

hierarchy is a tall order but, then again, smooth succession in planning

has rarely been a problem for the agency. Oh, and that middle name is St

John Nicholas.

MURPHY, JAMES BENEDICT

Job Managing director, Rainey Kelly Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7611 6957.

Born 20 March 1967.

Place of birth Norfolk.

Lives London.

Family Girlfriend, Vicky.

Career milestones 1990: post room at Dorlands. 1991: graduate trainee,

Ogilvy & Mather (Guinness, Ford, Save the Children, Unilever). 1995:

joined Rainey Kelly Campbell Roalfe as account director (Scottish

Courage, Virgin, News International). 1999: head of account handling

through merger with Young & Rubicam. 2001: managing partner, 2003:

managing director.

What one principle in life do you live by? Stand close enough to

brilliance and some of it will rub off on you.

What advice would you give someone wanting to follow in your footsteps?

This business is great because you're surrounded by diverse talents,

characters and challenges. Don't be a passenger. Always have an opinion,

always make it heard - it may ruffle feathers in the short term but it

keeps things moving and people will be grateful for your honesty.

Your alternative career? Freelance combine

harvester contractor.

Name your three closest friends in the business Bill Bernbach, David

Ogilvy and Rosser Reeves - ouija board

coaching circle.

Favourite consumer magazine Q.

Favourite business magazine That's My Livestock (quarterly).

Favourite newspaper The Sunday Times.

Favourite TV programme Documentaries about sharks or war, preferably

both.

Favourite radio programme Just a Minute.

How do you unwind? Buying records.

What is your greatest extravagance? Oversized plants for roof garden.

Name one thing about yourself that might surprise others I was once

approached and signed by a talent scout in a Norfolk nightspot to be

bass player in a band entering the Eurovision Song Contest. (I was

unable to play the bass guitar at the time - or subsequently.)

If you were an ad, what would your strapline be? "Vorsprung Dork

Technic."

Lowdown A music junkie who buys CDs by the gross, Murphy found the

transition to managing director a shock at first. Who wouldn't with

Rainey, Kelly, Campbell and Roalfe still omnipresent at the agency when

he ascended the throne? Nonetheless, he is maturing into the role well

and maintains a sensible "man of the people" demeanour appropriate to

the agency's independent roots. He is key to the agency's Virgin

Atlantic business.

MURRAY, JORIAN MARK

Job Managing director, DDB London.

Company DDB London, 12 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7258 4274.

Born 1 September 1961.

Place of birth London.

Lives Muswell Hill, London.

Family Debbie and three children: Joe (10), Eleanor (7) and George (3).

Career milestones Advertising sales to retail client to account

management.

Five years at Publicis and 12 years at (BMP) DDB London. Twelve-year

association with Volkswagen. In that time, the brand share has doubled

and we have won more than our fair share of effectiveness and creative

awards - the highlight being Campaign's advertiser and campaign of the

year in 1997.

Other direct account experience includes Sony Europe, New Labour,

Barclaycard, Thomson/Tui, Kwik-Fit, Lego and Legoland and now Anadin. In

this time, DDB London has won Campaign agency of the year twice and has

consistenly appeared at the top of the Gunn Report. In 2000, I attended

the Harvard Business School advanced management programme.

What one principle in life do you live by? Treat people the way you

would wish to be treated yourself.

What advice would you give someone wanting to follow in your footsteps?

Don't rush, enjoy the journey. An experienced and successful BMP account

handler, John Mcknight, once told me that there are only four jobs in

account management so take your time and enjoy each one of them. He was

absolutely right.

Your alternative career? If I knew I probably wouldn't be in

advertising.

Name your three closest friends in the business Jonathan Hill at Huge.

Jeremy Craigen at DDB. Tony Harris at Rainey Kelly Campbell Roalfe/Y&R.

Favourite consumer magazine The Observer Sports/Food and Music Monthly.

Favourite business magazine The Observer business section.

Favourite newspaper You guessed it - The Observer.

Favourite TV programme Fawlty Towers.

Favourite radio programme The Today programme in the morning and

talkSPORT on the way home.

How do you unwind? Walking Archie, the dog. Joe and I are Arsenal season

ticket holders.

What is your greatest extravagance? A third child.

Name one thing about yourself that might surprise others I've scored a

goal at Highbury against the Arsenal first team.

If you were an ad, what would your strapline be? "Don't panic."

Lowdown The cheery Londoner started off in ad sales and has traversed

through the account-handling ranks, ending up as a piece of the

furniture at DDB. He is DDB's Mr Volkswagen, having worked on the

account for 12 years.

MYERSON, STAN

Job Joint managing director, Express Newspapers.

Company Express Newspapers, Ludgate House, 245 Blackfriars Road, London

SE1.

Work tel +44(0)20 7928 8000.

Details Not supplied.

Lowdown Some may say that Myerson exerts too iron a grip on the Express

sales department, but there is no doubting the influence of his unique

negotiation skills. Kept busy with the plans to launch a daily free

paper in London and aggressive promotional ideas for the Express titles.

N

NAIRN, ANDY

Job Planning director, Miles Calcraft Briginshaw Duffy.

Company Miles Calcraft Briginshaw Duffy, 15 Rathbone Street, London W1.

Work tel +44(0)20 7073 6940.

Born 8 February 1970.

Place of birth Duns, Berwickshire, Scotland.

Lives Swiss Cottage, London.

Family Wife, Louise. One son.

Career milestones 1993: discover planning by accident, after applying to

Abbott Mead Vickers as an account handler (luckily - for all concerned -

they immediately point me in the right direction). Work with some great

people on some great work, including Health Education Authority

anti-smoking, Kiss FM and WH Smith. 1997: discover Virgin. Join Rainey

Kelly Campbell Roalfe to work on Virgin Atlantic, Direct and Cola. Work

with more great people and help Virgin win advertiser of the year at

Cannes in 1999.

2000: discover America. Move to San Francisco to become a planning

director at Goodby Silverstein. Win both of America's main planning

prizes (a gold APG)US award and a gold Effie) for Pacific Bell. Named

one of the world's top ten planners (excluding London) by Campaign.

2002: discover my home from home, MCBD, where I'm planning director and

enjoying helping the agency go from strength

to strength.

What one principle in life do you live by? Trust your first instincts.

What advice would you give someone wanting to follow in your footsteps?

Don't try to pursue an elaborate career plan - just follow your heart.

Work hard, but make sure you have a life outside advertising. Don't play

politics. Don't get hung up on people's titles, departments or

disciplines.

Never look down on anybody. Concentrate on the important stuff.

Your alternative career? A (bored) lawyer.

Name your three closest friends in the business Too tricky

to choose.

Favourite consumer magazine The Celtic View (the magazine of Glasgow

Celtic FC).

Favourite business magazine The Economist (and Campaign, obviously).

Favourite newspaper The Sunday Times.

Favourite TV programme Little Britain.

Favourite radio programme Ricky Gervais on Xfm.

How do you unwind? Italian holidays, English gardens, Australian wine,

Scottish wife, American son. Preferably all at the same time.

What is your greatest extravagance? See previous answer.

Name one thing about yourself that might surprise others My middle name

is Kevin.

If you were an ad, what would your strapline be? I was going to put

"think different" but I doubt I'd be the only person to do so. So,

instead, I'll go for a homage to Irn-Bru: "Made in Scotland from

burgers."

Lowdown More sociable and outgoing than your average planner, Nairn is

said to be something of a comedian and the drunker he gets, the funnier

he is. A very organised worker who hates leaving things to the last

minute.

NEWHOUSE, JONATHAN

Job Chairman, Conde Nast International.

Company Conde Nast International, Vogue House, Hanover Square, London

W1.

Work tel +44(0)20 7499 9080.

Details Not supplied.

Lowdown To many, Newhouse comes across as somewhat cerebral and aloof.

To others, he personifies the cool yet never understated style (think

wealthy Manhattan in the 80s before the decade was trashed by junk

bonds) of the Vogue set. But he is no dilettante and has masterminded

Conde Nast's continued international expansion.

NEWLAND, MARTIN LAWRENCE

Job Editor, The Daily Telegraph.

Company The Daily Telegraph, 1 Canada Square, London E14.

Work tel +44(0)20 7538 5000.

Born 26 October 1961.

Place of birth Nigeria.

Lives Brockley, London.

Family Wife and four children.

Career milestones Catholic Herald, reporter. The Daily Telegraph, home

editor. The National Post, Canada, launch editor. The Daily Telegraph,

editor since October 2003.

What one principle in life do you live by? Family and faith.

What advice would you give someone wanting to follow in your footsteps?

Fleet Street, contrary to popular opinion, does not thrive on bad

manners. Courtesy and good humour get you further than being a bastard.

Your alternative career? Probably be an officer with the Royal

Fusiliers.

Left Sandhurst, though, and went into journalism instead.

Name your three closest friends in the business Matt, The Telegraph's

page-one cartoonist, who is married to my sister-in-law.

Favourite consumer magazine Don't really read them.

Favourite business magazine The Economist's business coverage.

Favourite newspaper Obvious, innit?

Favourite TV programme Green Wing, although any BBC documentary or

costume drama, such as the recent one about Charles II.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Beer and television, fitness.

What is your greatest extravagance? A Breitling watch that can't tell

the time.

Name one thing about yourself that might surprise others No.

If you were an ad, what would your strapline be? Like Dudley Moore in

that movie about honest advertising: "Volvo. It's boxy but it's good."

Lowdown Newland became The Daily Telegraph's surprise editor one month

before the scandal surrounding Conrad Black and Hollinger broke. He has

held the team together through tough times, circumventing a strike at

the beginning of the year. His passions are his family, his religion and

his fitness.

NEWNHAM, ERIC

Job Chairman and chief executive, Poster Publicity.

Company Poster Publicity, 1 Warwick Row, London SW1.

Work tel +44(0)20 7592 3333.

Details Not supplied.

Lowdown A grandfather of outdoor advertising, Newnham finally managed to

sell his company to WPP after a previous attempt was aborted at the last

minute. With Poster Publicity and WPP's Portland Outdoor set to merge,

Newnham may have to preside over an almighty row as the top jobs are

divvied out.

NORMAN, ROB

Job Chairman, Mediaedge:cia UK.

Company Mediaedge:cia, 1 Paris Garden, London SE1.

Work tel +44(0)20 7703 2107.

Born 30 March 1960.

Place of birth London.

Lives Belsize Park, London.

Family Wife, Kate Marber.

Career milestones Knowing the answer to "What is seven per cent of

seven?" at my first interview. Winning Media Mind 1986, which led to CIA

hiring me. Finding a copy of the Wall Street Journal article on Time

Warner's Orlando trial in 1993, which led to the creation of CIA

Interactive. The launch of Outrider 1998. The sale of Tempus to WPP in

2001. The formation of MEC and my appointment as UK chairman.

What one principle in life do you live by? Assume that everyone means

well until it's obvious they do not.

What advice would you give someone wanting to follow in your footsteps?

Get up early and make your superiors fill your time with more

interesting challenges. Always be part of the solution, not part of the

problem.

Your alternative career? Hopefully an auctioneer or a racing

commentator.

Name your three closest friends in the business 1. Everyone at MEC. 2.

Gerry Moira. 3. Adam Sunderland at White Door.

Favourite consumer magazine The Spectator.

Favourite business magazine The Antiques Trade Gazette.

Favourite newspaper The Hampstead and Highgate Express.

Favourite TV programme The West Wing.

Favourite radio programme The Archers.

How do you unwind? Tennis, art and book fairs, movies and holidays.

What is your greatest extravagance antiquarian books.

Name one thing about yourself that might surprise others

My management style was not entirely inspired by David Brent!

If you were an ad, what would your strapline be? "Fantastic value in an

easy-to-store pack!"

Lowdown Following last year's shameful departure of managing director

Matt James, Norman managed to hire well by recruiting Tom George as his

replacement. Norman is set to move to the US and he is handing over a

much healthier business than the one he inherited. His energy and quirks

will be missed on the domestic media scene.

O

O'BRIEN, JAYNE

Job Head of marketing, UK and Ireland, British Airways.

Company British Airways, Waterside, PO Box 365, Harmondsworth,

Middlesex.

Work tel +44(0)20 8738 5506.

Born 24 September 1960.

Place of birth Nantwich, Cheshire.

Lives Ottershaw, Surrey.

Family Husband, Frank.

Dog, Hunter.

Career milestones London University, major in Serbo-Croat. Brand

manager, Club Europe, British Airways. General manager, Mexico, Central

America and Cuba, British Airways and US Airways. Senior brand manager,

Concorde, first, Club World and World Traveller. Responsible for

introducing flat beds into business class and new cabin, World Traveller

Plus. Led "one world" launch marketing team. Head of UK and Ireland

marketing since 2000.

Led UK marketing through post 9/11 recovery, Sars and Iraq war.

What one principle in life do you live by? Try your best and have fun!

Never ever give up - there is always a way.

What advice would you give someone wanting to follow in your footsteps?

Ensure you are doing something that inspires you and you can feel

passionate about, value the people you work with and be yourself.Always

do what you feel is best, go with your gut instinct as long as some

logic can support it.

Your alternative career? Anything that allowed me to see the world.

Name your three closest friends in the business Andi Peters at the BBC.

Linda Grant at Capital Radio. Linda Smith at Capital Radio. Mike Hoban

at Barclaycard.

Favourite consumer magazine Vogue.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Sunday Times.

Favourite TV programme CSI.

Favourite radio programme Weekend Breakfast with Andi Peters, Capital

FM.

How do you unwind? Weekends involve running with my golden retriever -

my

greatest passion. Given the opportunity, a day in the sun by the sea can

cure most stresses but, best of all, just travelling and seeing

different cultures.

What is your greatest extravagance? Shopping in Rio or New York - I just

have to do it once a year.

Name one thing about yourself that might surprise others

I speak fluent Serbo-Croat.

If you were an ad, what would your strapline be? "Let your ideas fly!"

Lowdown Don't be fooled by her penchant for black Gucci dresses, O'Brien

is no precious glamourpuss. She has never avoided a good scrap (with the

no-frills airlines) or faltered during a heart-stopping crisis

(terrorism, Sars, strikes). This sharp-shooting straight-talker may have

a passion for fashion but with it comes grit and graft.

O'KEEFFE, JOHN

Job Executive creative director, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0)20 7734 1677.

Details Not supplied.

Lowdown Bartle Bogle Hegarty's executive creative director is a famously

hard taskmaster, although friends say his bark is worse than his bite.

He's always willing to offer an, erm, "independent" point of view.

OLDHAM, MARIE ELIZABETH TERESA

Job Joint managing director,Media Planning Group.

Company Media Planning Group, 11 Great Newport Street, London WC1.

Work tel +44(0)20 7393 2410.

Born 30 October 1965.

Place of birth Dublin.

Lives North London.

Family Husband, Andrew Oldham (joint managing director, Viacom outdoor).

Daughter, Caitlin (4).

Career milestones Started as a media secretary in Dublin agencies and

came to London as media assistant at Burton Wisgard in 1985. I moved on

to FCB to become a planner/buyer, which, in those days, meant being a TV

and press buyer during the day and doing my planning in the evening ! In

1989 I moved to Leo Burnett for eight great years as strategist, group

head, head of press and strategic planning director. Decided to broaden

my business skills and use consumer understanding to develop media

brands by moving to BBC Worldwide. Moved to MPG in 2000 as I missed

pitching, the speed of working in media and working with a wide variety

of clients.

What one principle in life do you live by? Can do.

What advice would you give someone wanting to follow in your footsteps?

I believe our role is genuinely understanding human behaviour and using

your skills to change that behaviour - so I would recommend defining

what you want to do within that context . Get the broadest experience

possible and you will be able to bring more to the table.

Your alternative career? Forensics/investigative journalism.

Name your three closest friends in the business Surely that would only

upset the people not mentioned.

Favourite consumer magazine Delicious from Seven Publishing.

Favourite business magazine Heat keeps you in touch with the real world.

(But I top up with The Economist.)

Favourite newspaper The internet.

Favourite TV programme Haven't got one.

Favourite radio programme Plays on Radio 4.

How do you unwind? Unwind I haven't come across that word before.

What is your greatest extravagance? A corporate account with Jo Malone.

Name one thing about yourself that might surprise others I'm shy and

hate parties.

If you were an ad, what would your strapline be? "No problem, when do

you want it by ?"

Lowdown The brightest talent in MPG's management is an asset prized by

other agencies. But she has remained true to the Havas agency and, in

the past year, has set off on relentless pursuit of new business.

Despite her sharp mind, Oldham has the reputation of being disorganised

beyond belief.

O'MALLEY, DAMIAN MICHAEL

Job Executive planner, McCann Erickson.

Company McCann Erickson, 7-11 Herbrand Street, London WC1.

Work tel +44(0)20 7961 2039.

Born 20 May 1956.

Place of birth Wolverhampton, West Midlands.

Lives Bishop's Stortford, Essex.

Family Wife, Patricia Cafferty. Daughter, Ella (13). Twin sons, Mac and

Finn (8).

Career milestones Interview with Stanley Pollitt 1977; planning director

at GGT 1984; GGT flotation 1986; start WMGO; 1987; move to DDB in New

York 1992; launch O'Malley & Hogan in Dublin 1997; sell O'Malley & Hogan

to TBWA 2001; move to McCann Erickson 2004.

What one principle in life do you live by? Tell the truth, it's better

in the long run.

What advice would you give someone wanting to follow in your footsteps?

If you have faith in your own ability, be prepared to take risks.

Your alternative career? Cooking or playing

the saxophone.

Name your three closest friends in the business Patricia Cafferty at OSR

Partners. Michael Finn at DFGW. Paul Cardwell at Doner Cardwell Hawkins.

Favourite consumer magazine The New Yorker.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph.

Favourite TV programme West Wing.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Cooking, swimming, walking, cycling

What is your greatest extravagance? Cheese.

Name one thing about yourself that might surprise others I'm a

passionate Scrabble player.

If you were an ad, what would your strapline be? "Think!"

Lowdown O'Malley just made the momentous decision to move from Ireland

to London to head McCann Erickson London's planning operation. Can he

still hack it? Time will tell.

O'RIORDAN, MARIE

Job Editor, Marie Claire.

Company Marie Claire, King's Reach Tower, Stamford Street, London SE1.

Work tel +44(0)20 8726 8000.

Details Not supplied.

Lowdown The Irish-born editor of the recently revamped women's monthly

has seen the magazines fortunes peak and trough over her three years in

the role. This year the title has clawed its way back into the game and

O'Riordan is now residing over a slightly resized and more modern

magazine, which is aiming to build on recent circulation growth that

exceeded even Glamour's.

O'SHEA, CHRIS

Job Creative partner, HOW.

Company HOW, 15 Rathbone Street, London W1.

Work tel +44(0)20 7190 6500.

Born 15 December 1947.

Place of birth Essex.

Lives Navestock Heath, Essex.

Family Wife, Suzanne. Children, Alice (28), Peter (25) and Tim (23).

Career milestones 1986-9: executive creative director, Lowes. 1989-91:

executive creative director, Chiat Day. 1991: founded Banks Hoggins

O'Shea.

1999: sold to FCB. 2004: founded HOW.

What one principle in life do you live by? Hard work always

pays off.

What advice would you give someone wanting to follow in your footsteps?

Work hard.

Your alternative career? Architect.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine None.

Favourite business magazine None.

Favourite newspaper The Daily Telegraph.

Favourite TV programme The Larry Sanders Show.

Favourite radio programme Anything on Radio 4.

How do you unwind? I read.

What is your greatest extravagance? My family.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A disillusioned O'Shea once quit the industry to drive a bakery

van. Fortunately, he returned to produce some of the UK's most memorable

advertising. Modest and self-effacing, he will forever be associated

with Waitrose's elegant television work. Fiercely loyal to his creative

partner, Ken Hoggins.

OVEREND, JOHN EDWARD

Job Joint managing director, OPera Media.

Company OPera Media, Seymour Mews House, 26-37 Seymour Mews, London W1.

Work tel +44(0)20 7908 3560.

Born 14 May 1963.

Place of birth Watford, Hertfordshire.

Lives Beaconsfield, Buckinghamshire.

Family Wife, Paivi (she's Finnish).

Career milestones Landing my first job in media at Dorland Advertising,

working with media legends such as Tony Kenyon, Steve Booth, Steve King,

Paul Longhurst, Simon Pardon - to name but a few. Buying my first TV

campaign, Yellow Pages "JR Hartley" Easter 1986, two days after starting

at Dorland.

Being one of the original buying directors at Zenith Media at the age of

26. Helping to create and shape the first large buying and planning

point in the UK at Zenith Media. Getting the chance to work with

Christine Walker. Making Steve King pay for a cab - just once! Telling

Ron Miller in a pub in Little Venice that Zenith was switching from

being a LWT supporter to a Carlton supporter - Ron Miller was the person

I respected most in the business. Spending the past six years working

with the finest group of people I have ever come across at PHD. Having

the chance with OPera to do it all again but better! Our first OPera

account win - Yellow Pages, August 2004.

What one principle in life do you live by? You only get one life.

What advice would you give someone wanting to follow in your footsteps?

Don't be afraid to ask questions. Always behave with ingegrity and treat

others the way you wish to be treated yourself. You have to earn

respect.

Never give up.

Your alternative career? Airline pilot.

Name your three closest friends in the business Mike Lench at Optimal

Media. Simon Orpin at ITV. Paul Curtis, soon to join Sky Media.

Favourite consumer magazine Which?.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme The Sopranos.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Reading, photography, eating, watching TV/films and

travelling.

What is your greatest extravagance? Our apartment on the Algarve.

Name one thing about yourself that might surprise others I am 37.5 per

cent Maltese, 12.5 per cent Austrian and only 50 per cent English.

If you were an ad, what would your strapline be? "Actions speak louder

than words."

Lowdown The oddest thing about Overend is that he fails to come from the

usual hard-nosed, tough-as-hell TV buying mould. This provides him with

some much-needed interest, which is just as well because otherwise he'd

probably slip into anonymity.

OWEN, JOHN

Job Planning director, Dare.

Company Dare, 8-10 Great Titchfield Street, London W1.

Work tel +44(0)20 7612 3600.

Born 23 June 1966.

Place of birth Manchester.

Lives Crouch End, London.

Family Wife, Jane.Daughters, Lily (6) and Kate (4).

Career milestones Editor of Campaign Interactive (1995), news editor of

Campaign (1996), founder of Motive Digital Services (1999), director of

Starcom IP (2000), director of Starcom Intellgence Unit (2002), planning

director of Dare (2003). Have also been chairman of the IPA's digital

marketing group since 2002.

What one principle in life do you live by? Treat people with respect but

don't fear

anyone. Unless you play for Manchester City, in which case be very

afraid of more or less everyone.

What advice would you give someone wanting to follow in your footsteps?

Enjoy what you do, do it to the very best of your abilities and stick at

it. At the same time, be alive to opportunities when they come along and

grab them.

Your alternative career? Teacher/academic with nice long holidays and a

nice big chip on my shoulder.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Observer Sport Monthly.

Favourite business magazine How could it be anything other than

Campaign? It was better in my day, though ...

Favourite newspaper The Guardian.

Favourite TV programme Porridge or Blackadder.

Favourite radio programme The cricket.

How do you unwind? Reading, playing with the kids, sleeping.

What is your greatest extravagance? I don't do extravagance. I'm from

the north.

Name one thing about yourself that might surprise others I was once in a

stage production

of Grease.

If you were an ad, what would your strapline be? "Reassuringly

expansive."

Lowdown Campaign has never looked better since John Owen stopped putting

all those pesky digital stories on the front. But, seriously, his

stellar career trajectory shows that launching the magazine's digital

coverage was merely a taste of what was to come.

P

PALMER, CHRIS

Job Director, Georgeous.

Company Gorgeous, 23-24 Greek Street, London W1.

Work tel +44(0)20 7287 4060.

Details Not supplied.

Lowdown Motorcycle despatch riding's loss was advertising's gain when

Chris Palmer hung up his crash helmet and embarked on a career as a

copywriter at Bartle Bogle Hegarty. Now behind the camera at Gorgeous,

he's driven and clean living.

PALMER, MARK

Job Executive head of strategy, OMD.

Company OMD UK, 16 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7893 4130.

Born 23 October 1961.

Place of birth London.

Lives Blackheath, London.

Family Wife, Siobhan. Son, Hector (10), daughter, Matilda (5).

Career milestones Not starting work until I was 26 and still believing

the job is interesting and fun aged 42. Managing to keep the standards

up for encouraging interesting media thinking at two great agencies when

I joined : WCRS and BMP. Advising on the rights and development of

English cricket . Winning the Grand Prix at the IPA Media Awards and

being fortunate to see lots of talented people who work with me win

awards for going the extra mile.

What one principle in life do you live by? You miss 100 per cent of the

shots you never take. Courtesy of Wayne Gretsky.

What advice would you give someone wanting to follow in your footsteps?

Remember it is only a job. There is no right answer. Opinions are what

matter and make the job interesting. The job is really common sense -

consumers don't know they are a demographic, they just respond as people

to brands, media and the world at large. The most compelling people make

complicated things simple (I wish I was one of those). The most

important thing when you start is who you learn from.

Your alternative career? I almost became a marketer at Marley Roofing.

In a ideal world, a film director or a sportsman.

Name your three closest friends in the business Judith Ford at

Fairbrother Media. Tim Orton at Specsavers. Tim Foley at Point Logic.

Favourite consumer magazine Observer Sport Monthly.

Favourite business magazine The Economist.

Favourite newspaper The Observer.

Favourite TV programme Yes, Minister.

Favourite radio programme Test Match Special.

How do you unwind? Spend as much time with Siobhan, Hector and Matilda

out and about. Go to the cinema. Run three times a week. Ski and golf.

Season ticket next to Hector at Charlton. Always go to the Lords Test.

Trying to fend off relegation in my fantasy football. Trying to learn

French. Thinking about the book I want to write.

What is your greatest extravagance? Sports gadgets generally,

particularly golf clubs and heart monitors.

Name one thing about yourself that might surprise others

I was quiet at school.

If you were an ad, what would your strapline be? "Guaranteed opinion.

Now with extra words for free."

Lowdown A serious and respected media strategist who, by all accounts,

richly deserves the executive in front of his head of strategy title.

PATTISON, DAVID RONALD

Job Worldwide chief executive, PHD Network.

Company PHD, 5 North Crescent, Chenies Street, London WC1.

Work tel +44(0)20 7446 0555.

Born 22 June 1956.

Place of birth London.

Lives Bermondsey, London.

Family Sons, Tom, Sam and Joe.

Career milestones Started at Masius Wynne-Williams in 1974. Joined TBWA

in 1980 and met messrs Bartle, Bogle and Hegarty. Met Jonathan Durden in

1983. WCRS joint media director in 1985. Started PHD with Jonathan and

Nick Horswell in 1990. Sold to Abbott Mead Vickers in 1996 and became

part of Omnicom in 2000. Moved to New York to set up PHD USA in 2002.

Returned to UK in mid-2004.

What one principle in life do you live by? Treat others as you would

like to be treated.

What advice would you give someone wanting to follow in your footsteps?

Never be afraid to have an idea and express it. Remember that working

hard is important but family and friends are more important.

Your alternative career? A farmer or a journalist.

Name your three closest friends in the business There are more than

three people that I love very much and I hope I have been smart enough

to let them know who they are.

Favourite consumer magazine Sports Illustrated and Mojo.

Favourite business magazine Obviously, Campaign.

Favourite newspaper The New York Times and The Guardian on Saturdays.

Favourite TV programme The Sopranos.

Favourite radio programme Xfm's breakfast show and

The Archers.

How do you unwind? Playing rugby, fly fishing, reading, listening to

loud guitar music and watching cricket.

What is your greatest extravagance? My sons and cars, in that order.

Name one thing about yourself that might surprise others I have a

tattoo.

If you were an ad, what would your strapline be? "It does exactly what

it says on the tin."

Lowdown Pattison's relocation to the US proved shortlived and he

returned to the UK in 2004. If, as is rumoured, he has managed to

convince John Wren to cough up for a second Omnicom media network, he

might have to dig out that passport again.

PHILLIPS, PAUL

Job Director of advertising and media services, the AAR.

Company The AAR, 26 Market Place, London W1.

Work tel +44(0)20 7612 1200.

Born 15 June 1962.

Place of birth Salford, Greater Manchester.

Lives Dulwich, London.

Family Angie, wife. Daughter, Georgia. Son, Louis.

Career milestones 80s: Doyle Dayne Bernbach and Horner Collis & Kirvan.

90s: WM Media and CIA Medianetwork. 1999 to present: the AAR.

What one principle in life do you live by? Value only the opinions of

those you care about.

What advice would you give someone wanting to follow in your footsteps?

Wing it and get lucky - I did!

Your alternative career? Caddie for Nick Faldo.

Name your three closest friends in the business C'mon, I'm at the AAR,

everyone's my best friend!

Favourite consumer magazine Financial Times' How to Spend It supplement.

Favourite business magazine Management Today.

Favourite newspaper The Telegraph on Saturdays.

Favourite TV programme Ryder Cup Sunday.

Favourite radio programme Just a Minute.

How do you unwind? Weekdays: slump in front of the box. Weekends:

whatever the family wants, usually a combination of the park, the shops

and a restaurant.

What is your greatest extravagance? I'm Jewish, from Manchester and have

worked in media for 20 years - I don't do extravagant!

Name one thing about yourself that might surprise others I can do

advanced step aerobics.

If you were an ad, what would your strapline be? "The cream of

Manchester."

Lowdown The AAR's media face became smoother when Phillips shaved off

his trademark moustache. His patience will have been tested by a quiet

start to the year and a dearth of media pitches.

PHIPPEN, PETER

Job Managing director, magazines, BBC Worldwide.

Company BBC Worldwide, 80 Wood Lane, London W12.

Work tel +44(0)20 8433 3552.

Born 9 February 1960.

Place of birth Devon.

Lives Buckinghamshire.

Family Married with four children.

Career milestones Began my career in 1982 as a graduate trainee at IPC.

Became associate publisher for the women's monthlies in 1983 (including

Ideal Home, Homes and Gardens, Woman's Journal). In 1987, I joined BBC

Magazines as marketing director, where I marketed the existing magazines

and began to launch titles. In early 1990, I became publishing director

of BBC Magazines, responsible for Radio Times, children's magazines, BBC

Wildlife and, in 1992, BBC Music Magazine. In September 1993, I was made

managing director of BBC Magazines. In 1998, I became president and

chief executive of BBC Worldwide Americas, a wholly owned subsidiary of

BBC Worldwide. I was appointed BBC Worldwide's managing director,

Magazines, in July 2001.

What one principle in life do you live by? Be yourself.

What advice would you give someone wanting to follow in your footsteps?

Create your own footsteps in business and

life - don't necessarily follow others'. Treat everybody in the same way

you would expect to be treated. Learn from your mistakes.

Your alternative career? Jazz pianist.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine BBC History Magazine.

Favourite business magazine Private Eye.

Favourite newspaper The Times.

Favourite TV programme Have I Got News For You.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Spending time with my family and playing the piano.

What is your greatest extravagance? Motorcycles.

Name one thing about yourself that might surprise others I used to sell

hats on Paignton beach in Torbay, Devon.

If you were an ad, what would your strapline be? "Beautiful, useful,

real."

Lowdown The Cambridge-educated Phippen is renowned for being somewhat of

a strategy boffin but is described by his peers as an extremely

approachable and considerate boss. He is an avid biker and is passionate

about his new Triumph and playing jazz piano.

PICKERING, CLIVE

Job Creative partner, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 6666.

Born 30 June 1958.

Place of birth Welwyn Garden City, Hertfordshire.

Lives St Albans, Hertfordshire.

Family Wife, Yvonne Gee. Children, Taisha and Azania.

Career milestones Teaming up with Neil Dawson at Leo Burnett London.

Going to work in South Africa when things weren't going so well in

London.

Coming back to work in London when things were going very well in South

Africa. Joining Tony Cox's BMP creative department and learning from

some supremely talented creatives. Receiving worldwide recognition for

our Volkswagen "surprisingly ordinary prices" work. Making Johnnie

Walker a successful creative account at Bartle Bogle Hegarty. Joining

Trevor Beattie's high-achieving creative department at TBWA\London.

What one principle in life do you live by? You don't need to shout to be

heard.

What advice would you give someone wanting to follow in your footsteps?

If you get the chance, work abroad. It really does broaden the mind.

Your alternative career? Fishery management.

Name your three closest friends in the business Neil Dawson at TBWA.

Grant Parker at DDB. Steve Jones at DDB.

Favourite consumer magazine Fly Fishing and Fly Tying.

Favourite business magazine Campaign.

Favourite newspaper No single favourite.

Favourite TV programme Marion and Geoff.

Favourite radio programme Test match coverage.

How do you unwind? By helping to dig out and restore a chalk stream near

my home.

What is your greatest extravagance? Fly-tying equipment.

Name one thing about yourself that might surprise others

I was guitarist in a band that once had Pink Floyd as its support act.

If you were an ad, what would your strapline be? "Does exactly what it

says on the tin."

Lowdown The bets are on as to when Pickering and his creative partner,

Neil Dawson, get snapped up as creative directors. With a reel like

theirs, it can only be a matter of time.

PINDER, RICHARD

Job President, Leo Burnett EMEA.

Company Leo Burnett, Warwick Building, Avonmore Road, Kensington

Village, London W14 .

Work tel +44(0)20 7071 1296.

Born 25 April 1964.

Place of birth Aldershot, Hampshire.

Lives Lambeth, London.

Family Wife, Charlotte.

Career milestones 1986: joined Grey London as a graduate trainee. 1990:

elected to the board. 1994: appointed client service director. 1995:

Allied Dunbar campaign wins Cannes Lions, Clios etc. 1997: joined Ogilvy

& Mather London as managing director. 2000: joined Leo Burnett

Asia-Pacific as regional managing director. 2001: LB A/P named Media's

regional agency of the year. 2003: LB A/P ranked number one agency in

Asia-Pacific by Media. 2004: appointed president of Leo Burnett EMEA.

What one principle in life do you live by? Heaven is high and the

emperor far away.

What advice would you give someone wanting to follow in your footsteps?

Don't: freelance journalist to helicopter salesman to adman in different

parts of the world and now more often in a plane than at home, why

follow that? But assuming someone wanted to do well in our business, I

would tell them to remember that if they want something badly enough,

they can get it. And that tomorrow always brings another elephant to

wash ...

Your alternative career? Photographer/film director.

Name your three closest friends in the business Catherine Gale,

president of Draft Asia. Sally Netherwood, founding partner of

Salvation. Paul Stoneham , managing director of Boots Healthcare

International.

Favourite consumer magazine Car.

Favourite business magazine The Economist.

Favourite newspaper The Wall Street Journal Europe.

Favourite TV programme I'd rather watch VH1.

Favourite radio programme My

iPod gets the nod on listening since I'm not often in the UK.

How do you unwind? Go boating with friends, preferably somewhere sunny.

What is your greatest extravagance? Cambodian stone apsara.

Name one thing about yourself that might surprise others As an

18-year-old freelance motoring journalist, I interviewed Jerry Judge,

Robin Wight and David Abbott for a story about car advertising for Car.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown A cerebral workaholic who, after a stint for Leo Burnett in

booming Asia, can inspire and excite weary London adfolk in the way that

is hard to find in the UK these days.

PINNINGTON, CHRIS

Job Chief executive, Euro RSCG Worldwide.

Company Euro RSCG Worldwide, Cupola House, 15 Alfred Place, London WC1.

Work tel +44(0)20 7257 6036.

Born 22 August 1956.

Place of birth Birkenhead, Merseyside.

Lives Wimbledon, London.

Family Wife, Fiona. Two sons, one daughter.

Career milestones Started at D'Arcy as graduate trainee planner, until

client's daughter took my place in planning and I was moved to account

handling. Married client's daughter. Started 21-year stint at Havas

(still going) by joining WCRS in its early years; five years as board

director.

Moved to Sydney to run WCRS's Sydney agency. Rebuilt agency, won nine

out of 11 pitches. Returned to UK as managing director of FCO , merged

into Euro RSCG to form Euro RSCG Wnek Gosper. Twelve years as managing

director/chief executive - partnering Mark Wnek and Brett Gosper -

doubling the size of the agency and more than quadrupling the profits.

Now chief executive of Euro RSCG Worldwide UK, looking after the ten

Euro RSCG

UK companies.

What one principle in life do you live by? Smile - look for the

positives in every situation.

What advice would you give someone wanting to follow in your footsteps?

Don't try to follow in footsteps: life ain't like that. Work harder and

more obsessively than anyone else and you'll probably succeed. Never

quit; most problems are surmountable and there's a way of working

successfully with most people. Work with the sharpest people you can

find - ideally those who also make you laugh.

Your alternative career? Psychologist.

Name your three closest friends in the business Nightmare question.

Three overseas people so as not to cause offence by omission: Chris

Jaques, chief executive Asia atY&R. Tom Moult, chief executive of The

Moult Partnership in Sydney. John Hunt, creative director at TBWA

Worldwide.

Favourite consumer magazine The Week.

Favourite business magazine Trick question, I assume. Campaign.

Favourite newspaper The Times.

Favourite TV programme Last year, I know, but The Office.

Favourite radio programme Today or Australian radio morning chat shows

How do you unwind? 1. Turn off Blackberry (wonderful machines, but the

"worry" cells in your brain stay active when they're on). 2. Be with my

family (they take the piss out of work worries and make them disappear

instantly). 3. Do something active or imagine I'm doing something

active.

What is your greatest extravagance? School fees.

Name one thing about yourself that might surprise others I hate

revealing facts about myself.

If you were an ad, what would your strapline be? "Soft, strong and very

long" (too long working with Robin Wight).

Lowdown Urbane, classic and well mannered, Pinnington is one of the

gents of UK advertising. He is hailed for his operations skills, having

stepped away from Euro RSCG London to concentrate on Euro RSCG group

concerns. He is a keen sportsman, enjoying golf, tennis and even polo

until he fell off his horse last year.

POLLARD, IVAN

Job Partner, The Ingram Partnership.

Company The Ingram Partnership, 101 Wigmore Street, London W1.

Work tel +44(0)20 7016 8200.

Born 17 June 1962.

Place of birth Scarborough, Yorkshire.

Lives Primrose Hill, London. A a small, 70s house designed by the people

who made Bob and Thelma's house in The Likely Lads and built by the

bloke who made the wobbly bridge.

Family Dad is a surgeon, mum is a farmer and neither is married to each

other. Four children in our family - all reared as my father's science

project - two brothers and a very peculiar sister. Marrying Elizabeth

this Christmas (if she still wants to).

Career milestones Joined BMP in 1987 after my community service. Loved

it for eight years then left for Wieden & Kennedy in 1995 to work in

Amsterdam on Nike - the only thing I could have loved more than BMP. In

1997, came back to London to help set up Unity, one of those

communications agency things, and joined The Ingram Partnership in 2003.

What one principle in life do you live by? Doing nothing is better than

not doing anything.

What advice would you give someone wanting to follow in your footsteps?

Wear really small shoes, watch out for the uphill bits, always do more

than you are asked and don't forget to have a good time.

Your alternative career? Floundered. Seriously. I would have been on the

scrap heap if it hadn't been for Tim McCloskey and Derek Morris taking a

chance on me.

Name your three closest friends in the business Paul Mukherjee at Wieden

& Kennedy - the wit of the devil and the body of a god (albeit Buddha).

Derek Morris at Zenith - much nicer and a little bit funnier than people

give him credit for. And Viv Taylor at The Guardian - brain the size of

a planet and a heart that's even bigger.

Favourite consumer magazine The British Journal of Photography.

Favourite business magazine Campaign - and I am not just saying that.

Well, all right, I am, but I still like it.

Favourite newspaper The Guardian - always was and always will be - even

when it goes all Berliner on me.

Favourite TV programme Match of the Day by a million miles. I try never

to miss it. I even like Gary Lineker.

Favourite radio programme Pete and Geoff on Virgin.

How do you unwind? Laugh. As much as I can. And pretend to still be fit

and healthy by running, balling, boarding and laughing with Mukherjee.

I read, I take crap photographs and I love going to the cinema. Sounds

really active, doesn't it? But, in truth, you are most likely to find me

crashed in front of a television watching Sky Sports.

What is your greatest extravagance? Gadgets. I can't stop buying them.

Especially cameras. I have about 15 and yet the only good pictures they

ever take is when Derek Morris uses them.

Name one thing about yourself that might surprise others I am not

actually that short - I am just a lot further away than you would think.

If you were an ad, what would your strapline be? "It's frothy, man."

Lowdown Said to be one of the best footballers in media, Pollard is

short of team mates at The Ingram Partnership compared with his BMP

days. Has managed to land the ultimate geek's brief in working on the

launch of the latest Star Wars film.

This article was first published on campaignlive.co.uk

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