The A List: Part 12 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

POOLER, AMANDA

Job Chief executive, WPP The Channel.

Company WPP The Channel, Berger House, 38 Berkeley Square, London W1.

Work tel +44(0)20 7318 4903.

Born 23 May 1959.

Place of birth Bolton, Lancashire.

Lives Hampton Court, Middlesex.

Family Partner, Howard Dyer. Twins, Max and Nellie.

Career milestones 1991: media director, Ogilvy & Mather. 1998: launch

MindShare. 1994: advertising woman of the year.

What one principle in life do you live by? It doesn't cost anything to

be polite and helpful.

What advice would you give someone wanting to follow in your footsteps?

Wear comfy shoes! It's a long road but there's lots of dancing and fun

along the way.

Your alternative career? Don't know. Been a lot poorer.

Name your three closest friends in the business My current PA, Philippa

Hankin. My ex-PA, Emma Saffer (now a full-time mother) and my old

driver, Mark Jones.

Favourite consumer magazine Vanity Fair.

Favourite business magazine Campaign, of course.

Favourite newspaper The Telegraph on Saturdays.

Favourite TV programme Wimbledon coverage on the BBC with John McEnroe

commentating.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Easily.

What is your greatest extravagance? My twins.

Name one thing about yourself that might surprise others

I'm a northerner.

If you were an ad, what would your strapline be? "No nonsense."

Lowdown Alongside Aegis Media's Nigel Sharrocks and the John Smith's

brand spokesperson, Peter Kay, Pooler is one of the advertising

industry's children from Bolton. Her profile has diminished since she

left MindShare but Pooler continues to hold a mentoring role within the

WPP media organisation.

[xyz]POORTA, JOHN

Job Planning director, Leo Burnett.

Company Leo Burnett, Warwick Building, Kensington Village, Avonmore

Road, London W14 .

Work tel +44(0)20 7751 1800.

Details Not supplied.

Lowdown The Leo Burnett planning guru's penchant for wearing a

sleeveless cardi over a long-sleeved shirt has earned him the name "The

Cardigan" throughout the agency. The granddad look is backed by what is

described as his incredibly thoughtful and rigorous outlook.

[xyz]PORTER, ANGUS

Job Customer director, Abbey.

Company Abbey, 2 Triton Square, London NW1.

Work tel +44(0)20 7756 5556.

Born 9 June 1957.

Place of birth Zambia.

Lives Buckinghamshire.

Family Wife, Kate. Three children, Jack, Lottie, Oliver.

Career milestones Aborted early career in academia in 1985 by joining

Mars Confectionery. Worked in research and development, then sales and,

finally, marketing, including five years as UK marketing director.

Launched Celebrations - the UK's most successful confectionery new

product launch.

Joined BT as marketing director in 1999, promoted to managing director,

consumer division, in 2000. Launched BT Together and BT Broadband. Left

BT to joing Abbey as customer director in July 2003.

What one principle in life do you live by? Understand the big picture.

What advice would you give someone wanting to follow in your footsteps?

Take ownership of your career - no-one else will do it for you.

Your alternative career? Who knows - as long as there's a challenge in

it, I will try anything.

Name your three closest friends in the business Lots of good friends - I

can't single out just three.

Favourite consumer magazine Stuff.

Favourite business magazine Haven't got one.

Favourite newspaper The Independent.

Favourite TV programme Grand Designs.

Favourite radio programme Test Match Special.

How do you unwind? I shout at the kids.

What is your greatest extravagance? Golf club membership - it works out

at about £500 a round.

Name one thing about yourself that might surprise others I'm over 30

(sorry, pathetic gag).

If you were an ad, what would your strapline be? If I could write

straplines, I wouldn't need

an agency.

Lowdown Despite all the flak he has taken for Abbey's relaunch, Porter

(or Dr Porter as he's known in the world of metals) has stuck to his

guns. He is only half way into his three-year plan to turn banking on

its head, after all. Better known as the man who renamed Opal Fruits

Starburst while at Mars.

[xyz]POTTER, MICHAEL

Job Chairman, Seven Publishing.

Company Seven Publishing, 7 St Martin's Place, London WC2.

Work tel +44(0)20 7747 7000.

Born 17 October 1949.

Place of birth Brighton, East Sussex.

Lives Westerham, Kent.

Family Wife, Jan. Children, Tom, Lillie and Chloe.

Career milestones 70s: new magazine development Haymarket. Publishing

director, Campaign and Marketing. 1983: founded Redwood Publishing with

Christopher Ward, BBC invested in 1988 and Redwood launched BBC Good

Food,Gardener's World, Top Gear, etc. Went on to pioneer customer

magazines, publishing titles for Marks & Spencer, Boots, Sky, Harvey

Nichols etc. Marcus Morris award from Periodical Publishers Association.

2003: co-founded Seven Publishing with Seamus Geoghegan and Jo

Sandilands. Seven launched Delicious and Gardenlife. Guardian Media

Group a significant shareholder.

What one principle in life do you live by? Innovate, make a difference.

What advice would you give someone wanting to follow in your footsteps?

Work just that bit harder than others, be enthusiastic and, above all,be

nice to everyone!

Your alternative career? I would have loved to be a racing driver. But

I'd probably have been better as a team manager.

Name your three closest friends in the business My closest friends are

outside the business and naming only three in the business would be

unfair.

Favourite consumer magazine Car.

Favourite business magazine Of course, our trade press are all brilliant

but I still have a soft spot for Campaign.

Favourite newspaper I only have time to read the Financial Times and, of

course, the Guardian media section.

Favourite TV programme I go to the theatre, opera and cinema a lot so I

don't see enough TV to have a favourite.

Favourite radio programme The Today programme - it's unique and

listening to it you know you're back in the UK.

How do you unwind? Drive my 1973 Porsche Carrera RS (and a few Italian

cars) fairly fast around circuits.

What is your greatest extravagance? My 50th birthday party was my

greatest extravagance but was worth it.

Name one thing about yourself that might surprise others

I'm proud of Redwood and hope to be as proud of Seven but I'm much more

proud of my children!

If you were an ad, what would your strapline be? "Tries hard,sometimes

succeeds."

Lowdown The visionary behind Redwood, Potter left his comfortable job at

the company he founded to join start-up Seven last year. He's driven,

energetic and still loves closing deals as much as he did 20 years ago.

Outside work he loves the arts and throwing his Porche and Ferrari

around racetracks at high speeds.

[xyz]POWELL, DICK

Job Director, Seymour Powell.

Company Seymour Powell, 327 Lillie Road, London SW6.

Work tel +44(0)20 7381 6433.

Born 26 December 1951.

Place of birth Great Kingshill, Buckinghamshire.

Lives West Sussex.

Family Wife, Lucy. Children, Jemma, Oscar, Freddie

and Gus.

Career milestones 1976: graduated with masters from Royal College of

Art. 1984: formed Seymour Powell with Richard Seymour. 1995: D&AD

president's award. 1998: Channel 4 TV series Designs on Your ... 2000:

Channel 4 TV series Better by Design. 2002: honorary doctorate of fine

arts, CCS, Detroit. 2004: honorary masters at the Surrey Institute.

What one principle in life do you live by? Treat others as you would

like to be treated yourself.

What advice would you give someone wanting to follow in your footsteps?

Concentrate on what you are really good at.

Your alternative career? Architect.

Name your three closest friends in the business Richard Seymour at

Seymour Powell. Sebastian Conran at Conran and Partners.

Favourite consumer magazine Car.

Favourite business magazine Blueprint.

Favourite newspaper The Independent.

Favourite TV programme Sport.

Favourite radio programme Front Row, Radio 4.

How do you unwind? Family, garden, watercolours and motorcycles.

What is your greatest extravagance? Wonderfully designed and engineered

products of all types.

Name one thing about yourself that might surprise others Nothing - I'm

completely transparent. What you see is what you get.

If you were an ad, what would your strapline be? "Creative engineering."

Lowdown Powell is one of our most prolific and influential product

designers, along with with Richard Seymour, his partner in their design

firm, Seymour Powell. They are to design what the Two Fat Ladies were to

cookery - the most famous double act in their field. If only, as D&AD

president, he could bring the design and advertising worlds closer

together.

[xyz]POYNTON, MALCOLM

Job Executive creative director, Ogilvy & Mather.

Company Ogilvy & Mather, 10 Cabot Square, London E14.

Work tel +44(0)20 7468 6900.

Details Not supplied.

Lowdown Poynton's reputation as a ruthless executive creative director

preceded his arrival at O&M last year. He has undoubtedly stirred the

troops and is known for his fastidious commitment to creativity.

However, the agency is still waiting the reap the results of his

creative leadership.

[xyz]PRESTON, JEREMY

Job Director, the Food Advert-ising Unit.

Company The Food Advertising Unit, Abford House, 15 Wilton Road, London

SW1.

Work tel +44(0)20 7828 2771.

Born 1945.

Place of birth Sussex.

Lives Northamptonshire and the South of France.

Family Wife, Clare. Two sons.

Career milestones 1963: trainee, Unilever. 1983: sales director, RHM.

1990: managing director, Cereal Partners UK.

What one principle in life do you live by? Never give up.

What advice would you give someone wanting to follow in your footsteps?

Don't - preserve your sanity.

Your alternative career? I am not in advertising/media.

Name your three closest friends in the business I wouldn't want to

embarrass them.

Favourite consumer magazine Hello!.

Favourite business magazine Don't read any.

Favourite newspaper The Times.

Favourite TV programme The Office.

Favourite radio programme Drive on Radio 5 Live.

How do you unwind? Sitting behind the bowler's arm on the second deck of

the Lords pavillion.

What is your greatest extravagance? My family.

Name one thing about yourself that might surprise others I am an avid

reader of Hello!.

If you were an ad, what would your strapline be? "You're never too old

to learn."

Lowdown This polarising former client has the thankless job of

strengthening the industry against opposition from a government, hostile

press and a public seduced into believing advertising is the root of all

evil. Preston still behaves like a domineering client, by all accounts,

which does not help his cause.

[xyz]PRIEST, BEN

Job Creative director, Rainey Kelly Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7404 2700.

Born 22 February 1968.

Place of birth Walton on Thames, Surrey.

Lives Wimbledon Village, London.

Family Girlfriend, Suzie. Two goldfish. Horse, Henry.

Career milestones Working with David Harvey, my first art director, who

sadly is no longer with us. Getting first job at Ogilvy & Mather.

Winning my first award (with Tim Brookes), a silver Campaign poster

award for Hamlet. Moving to Lowe Howard-Spink to work with Brian

Campbell under Paul Weinberger, Steve Dunn and Charles Inge. Winning

three D&AD silvers on one night. Becoming a group head at TBWA. Working

with head of TV, Di Croll. Finally moving to RKCR/Y&R as creative

director to work with Mark Roalfe. That's all for now.

What one principle in life do you live by? Your family is more important

than anything.

What advice would you give someone wanting to follow in your footsteps?

You have to be in love with advertising to work in it. Also, remember,

it's as much about determination as talent. If you can take the punches

and still come back fighting , you'll do OK. Don't let it turn you into

a tosser.

Your alternative career? I don't know, I never thought about doing

anything else.

Name your three closest friends in the business Paul Angus, art director

at RKCR/Y&R. Jane Bolton, managing director at Picasso Pictures. Brian

Campbell, art director at TBWA.

Favourite consumer magazine Golf World.

Favourite business magazine Campaign (naturally).

Favourite newspaper The Guardian.

Favourite TV programme While Palace are in the Premiership, it's Match

of the Day.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Getting down to Sussex as quickly as possible at

weekends.

What is your greatest extravagance? Golf clubs.

Name one thing about yourself that might surprise others I've put on a

stone since I started at Rainey Kelly.

If you were an ad, what would your strapline be? "Just doing it."

Lowdown Priest's skills as a creative far outweigh those he displayed

when he began his career as as junior account man. O&M, his first

employer, replaced him with a plant because they thought it would be 70

per cent more effective at the job. His creative calling at RKCR/Y&R

promises to be more successful.

[xyz]PRIEST, IAN

Job Founding partner, Vallance Carruthers Coleman Priest.

Company Vallance Carruthers Coleman Priest, Greencoat House, 15 Francis

Street, London SW1.

Work tel +44(0)20 7802 5803.

Born 7 August 1963.

Place of birth Epsom, Surrey.

Lives Wandsworth, London.

Family Wife, Virginia. Children, Lily and Fynn.

Career milestones 1989: board director,IMP. 1993/1998: partner/managing

director, HHCL. 2002: founding partner,VCCP.

What one principle in life do you live by? Tell the truth - it's easier

to remember.

What advice would you give someone wanting to follow in your footsteps?

Be yourself.

Your alternative career? Teaching.

Name your three closest friends in the business Apart from my three

adorable partners at VCCP, they would be Steve Brown at Sky, Mike Spicer

at Arc and Chris Satterthwaite at Chime.

Favourite consumer magazine Rugby World.

Favourite business magazine Golf World.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Tweenies.

Favourite radio programme Radio 5 Live.

How do you unwind? Smashing a drive down the first at Walton Heath.

What is your greatest extravagance? My wife, Virginia.

Name one thing about yourself that might surprise others I voted Labour

in the last two elections.

If you were an ad, what would your strapline be? "Believe."

Lowdown Not one to become caught up in spin, straight-laced Priest is

known for his honesty and can be relied upon to tell the truth at all

times. Outside of VCCP, he has a great passion for golf.

[xyz]PRINGLE, HAMISH PATRICK

Job Director-general, The Insititute of Practitioners in Advertising.

Company The Insititute of Practitioners in Advertising, 44 Belgrave

Square, London SW1.

Work tel +44(0)20 7201 8201.

Born 17 July 1951.

Place of birth Chiswick Mall, London.

Lives Stamford Brook, Chiswick, London.

Family Wife, Vivienne, co-founder and director of Blooming Marvellous.

Children, Sebastian (20), Benedict (18), Tristan (15) and Arabella (11).

Career milestones 1973: Ogilvy & Mather: graduate trainee from Trinity

College, Oxford.1975: McCormick Richards: account manager.1976: Boase

Massimi Pollitt: became associate director.1980: Publicis board:

new-business director.1982: Abbott Mead Vickers: director, subsequently

shareholder.1984-85: chairman IPA society.1985: IPA council.1986: formed

Madell Wilmot Pringle; sold to RSCG in 1990.1990: Leagas Delaney:

director.1992: KHBB: director, became chairman and chief executive.

1992: fellow of the IPA.1993-96: chairman IPA advertising effectiveness

committee.1996: KHBB relaunched as K Advertising, chairman and chief

executive.1996: D&AD silver for Pentax "art direction". 1997: K merged

into Saatchi & Saatchi. Became vice-chairman, director of

marketing.1999:

co-authored Brand Spirit with Marjorie Thompson. 1999: Nabs Ron Miller

Award.1999: formed Brand Beliefs. 2001: co-authored Brand Manners with

William Gordon. 2001: appointed director-general, IPA. 2004: authored

Celebrity Sells.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Do one really good thing every day.

Your alternative career? Run an art gallery.

Name your three closest friends in the business Bruce Haines at Leo

Burnett.

Mark Robinson TBC. Stephen Woodford at WCRS.

Favourite consumer magazine Private Eye.

Favourite business magazine The Week.

Favourite newspaper The Evening Standard.

Favourite TV programme Six Nations Rugby.

Favourite radio programme The UK chart show.

How do you unwind? I enjoy my family and friends, travel, take

photographs, paint, write, eat out, garden, do DIY and work on new

projects.

What is your greatest extravagance? An occasional £20 taxi home

from work instead of taking the Tube or cycling in the rain.

Name one thing about yourself that might surprise others I was once a

male model on the books of the Ugly agency.

If you were an ad, what would your strapline be? "More good ideas per

minute."

Lowdown Pringle has proved to be one of the most reforming

director-generals the IPA has known. Under his command, the trade body

has significantly increased its membership and transformed itself to

reflect the new communications landscape. He always knows his stuff.

[xyz]PROCTOR, DOMINIC FRANCIS

Job Chief executive worldwide, MindShare.

Company MindShare, 40 Strand, London WC2.

Work tel +44(0)20 7969 4001.

Born 6 September 1956.

Place of birth Guildford, Surrey.

Lives Wimbledon, London.

Family Wife, Lindsay and four children.

Career milestones Chief executive, J. Walter Thompson. Starting

MindShare from scratch and leading it globally. Both jobs have been a

privilege.

What one principle in life do you live by? Make simple plans and stick

with them.

What advice would you give someone wanting to follow in your footsteps?

Enjoy the job or do something else.

Your alternative career? Professional golfer.

Name your three closest friends in the business Far too many to narrow

down to three.

Favourite consumer magazine OK!.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Telegraph.

Favourite TV programme The Sopranos.

Favourite radio programme Sport on Five.

How do you unwind? I don't get wound up.

What is your greatest extravagance? Chateauneuf du Pape 1989.

Name one thing about yourself that might surprise others My putting has

improved.

If you were an ad, what would your strapline be? No idea. Too difficult.

Lowdown Charming, intelligent and considerate, Proctor is a member of

media's officer class. With Irwin Gotlieb taking on a bigger Group M

role, this archetypal English gentleman has risen to the very top of the

advertising tree.

[xyz]PUGH, DAVID

Job Managing director, Maiden Outdoor.

Company Maiden Outdoor, 128 Buckingham Palace Road, London SW1.

Work tel +44(0)20 7838 4000.

Details Not supplied.

Lowdown Quite a year for the modest and rather dour Pugh and his team at

Maiden, as the company faced statutory reviews by virtually all of its

railway contracts. Despite the best efforts of its rivals, Maiden

retained most of them, including the vital Network Rail contact. Pugh's

dourness diminished as the year progressed and the wins stacked up.

[xyz]Q

QUINN, KIMBERLY

Job Publisher, The Spectator.

Company The Spectator, 56 Doughty Street, London WC1.

Work tel +44(0)20 7405 1706.

Born Undisclosed.

Place of birth Los Angeles.

Lives London.

Family Husband, Stephen Quinn, publishing director of Vogue. One son.

Career milestones I am very proud to be the publisher of The Spectator.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Use your brain (clear rational ideas and execution). Use your heart (be

enthusiastic, love your job). And work very, very hard.

Your alternative career? I would have liked to have been a writer. I

still may.

Name your three closest friends in the business Stephen Quinn, publisher

of Vogue and husband. Julia Hobsbawm of HMC. Nick, Katherine, Simon,

Jodie, Paul, Don, Alex, Alida, Claire etc - The Spectator team. We've

been together a long time, they're terrific.

Favourite consumer magazine The Spectator, Apollo, Vogue (and I adore

The Lancet).

Favourite business magazine Undisclosed.

Favourite newspaper The International Herald Tribune.

Favourite TV programme Undisclosed.

Favourite radio programme The Archers.

How do you unwind? Undisclosed.

What is your greatest extravagance? Rereading

Jane Eyre.

Name one thing about yourself that might surprise others

I wrote my thesis on tuberculosis and how it was represented in the arts

in the 19th century.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Lurid tabloid tales ruined "Kimbo's"(as Boris Johnson calls her)

summer but, before that, all the talk had been about a Spectator

management buyout following Hollinger's decision to sell the Telegraph

Group .

[xyz]QUINN, STEPHEN

Job Publishing director, Vogue, and director, Conde Nast Publications.

Company Conde Nast Publications, Vogue House, Hanover Square, London W1.

Work tel +44(0)20 7152 3030.

Born 26 December 1943.

Place of birth Kilkenny, Ireland.

Lives Mayfair, London.

Family Wife, Kimberly.

One son. Three sons from first marriage.

Career milestones Launching GQ in 1988 as the first mainstream upmarket

magazine for men. Publishing Vogue, our flagship title, over the past 12

years and improving its business performance each year.

What one principle in life do you live by? Integrity and loyalty.

What advice would you give someone wanting to follow in your footsteps?

Work hard and read your magazine cover to cover.

Your alternative career? Politics

Name your three closest friends in the business Nicholas

Coleridge,managing director of Conde Nast. Per Neuman, managing director

of Estee Lauder. Arnaud Bamberger, managing director of Cartier UK.

Favourite consumer magazine Undisclosed.

Favourite business magazine The Spectator.

Favourite newspaper The Times.

Favourite TV programme BBC News at Ten.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Taking William, my delightful two-year-old, to

Berkeley Square on Sunday mornings.

What is your greatest extravagance? Hand-made suits from Timothy

Everest.

Name one thing about yourself that might surprise others I love John Lee

Hooker.

If you were an ad, what would your strapline be? "SQ: the king of the

glossies."

Lowdown The popular publisher of Vogue for the past 12 years has taken

the title from strength to strength, steadily increasing its

circulation.

[xyz]R

RAINEY, MARY TERESA

Job Chairman, Rainey Kelly Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7404 2700.

Born 24 May 1955.

Place of birth Dumbarton, Strathclyde.

Lives London and Dorset.

Family Margaret and Peter Rainey (parents); two bothers, one sister and

four fabulous nieces.

Career milestones Discovering that planning was an actual job and not

just a way of thinking. Being hired by Jay Chiat and Jane Newman to

start planning for Chiat/Day on the West Coast, aged 26. Working with

Steve Jobs, Lee Clow and Steve Hayden on the development and launch of

the Mac and picking up the gold at D&AD. Founding Chiat/Day as chief

executive in the UK in 1989. Starting my own agency in 1993 and putting

the case for valuing ideas. Building the RKCR business with some

fantastic clients such as Virgin. Making a potentially very difficult

merger with Y&R really work. Employing 250 great people.

What one principle in life do you live by? Forthrightness. Apparently.

What advice would you give someone wanting to follow in your footsteps?

Play to your strengths and acknowledge your weaknesses - they'll never

really change. Take big challenges early. Work closely with someone you

really admire. Read between

the lines.

Your alternative career? I'd like to have been Helena Kennedy or Sherry

Lansing.

Name your three closest friends in the business Jim Kelly at RKCR. Mark

Roalfe at RCKR. Malcolm Gaskin, a freelance art director.

Favourite consumer magazine Conde Nast Traveller or The Week.

Favourite business magazine Management Today because it's great and

named after me.

Favourite newspaper The Times and the Saturday Financial Times when it

publishes How To Spend It.

Favourite TV programme Late Review and The Sopranos.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Easily. At the weekend with a glass of wine, friends

or family on my balcony overlooking the sea, listening to Steely Dan and

probably eating fish and chips.

What is your greatest extravagance? Not owning

a car.

Name one thing about yourself that might surprise others

I'm shy.

If you were an ad, what would your strapline be? She who laughs, lasts.

Lowdown MT likes to keep her private life just that way. Although she

has a reputation for being a tough business woman when necessary, away

from work she's a doting auntie to her nieces.

[xyz]RAMSEY, RUSSELL

Job Deputy executive creative director, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1B.

Work tel +44(0)20 7734 1677.

Born 19 February 1961.

Place of birth South Shields, Tyne and Wear.

Lives Wandsworth, London.

Family Wife,Anouk. Children, Rumer (8), Charis (5), Eve (2).

Career milestones 1986: started career at Saatchi & Saatchi. 1990: Moved

to BBH. 2000: became creative director. 2002: named in IPA top creative

directors list. Levi's "twist" won gold at D&AD

and Cannes. Awards include seven D&AD silvers, numerous Campaign press

and poster awards.

What one principle in life do you live by? Wisdom is knowing which facts

to ignore.

What advice would you give someone wanting to follow in your footsteps?

The advice that John Hegarty gave me - look after the ads and everything

else will look after itself.

Your alternative career? Design of some kind.

Name your three closest friends in the business A good idea, a good

director and a good client.

Favourite consumer magazine GQ.

Favourite business magazine Campaign.

Favourite newspaper The Times.

Favourite TV programme Match of the Day.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? I don't.

What is your greatest extravagance? My children.

Name one thing about yourself that might surprise others I once worked

in a circus.

If you were an ad, what would your strapline be? "Vorsprung durch

Technik, pet."

Lowdown Uncompromising and passionate, particularly when it comes to his

two favourite subjects: Newcastle United and politics. Ramsey's

contribution to BBH has been significant as the creative director on

seminal campaigns such as Audi "bull" and Levi's "twist".

[xyz]RAMZAN GOLANT, FARAH

Job Chief executive, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 2725.

Born 11 May 1964.

Place of birth Nairobi, Kenya.

Lives Highbury, overlooking the fields.

Family Husband, Ben, an academic. Daughter, Ishtar (7), a ray of light.

Son, Zachary (3), a charmer.

Career milestones Being offered a job at AMV when I still had much to

learn. Being offered the managing director's job at AMV 12 years later,

when I had so much I could give back.

What one principle in life do you live by? Be true to who you really

are.

What advice would you give someone wanting to follow in your footsteps?

Be clear about where and how you can make a difference. Remember the

euphoria of getting great

ideas out. Everyone benefits from laughter.

Your alternative career? Choreographer (is it too late?).

Name your three closest friends in the business Robert Senior at Fallon.

Sarah Hayslep at AMV. Richard Swaab at BBDO Europe.

Favourite consumer magazine The New Yorker.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Sunday Times with a cooked breakfast.

Favourite TV programme Curb Your Enthusiasm.

Favourite radio programme The World Tonight - to get me to sleep.

How do you unwind? Reading to my children. Watching Fellini films.

Listening to Elvis.

What is your greatest extravagance? Cherrywood and etched-glass

cupboards in my dressing room to house my extensive shoe collection.

Name one thing about yourself that might surprise others My first

language was Swahili.

If you were an ad, what would your strapline be? "Welcome to the Farah

Quarter."

Lowdown Increasingly there has been talk of a new, bigger role for AMV's

ambitious managing director. All was revealed when she was recently

promoted from MD to chief executive.

[xyz]RASTELLI, JULES

Job Managing director, Cedar.

Company Cedar, Pegasus House, 37-43 Sackville Street, London W1.

Work tel +44(0)20 7534 2400.

Born 26 December 1962.

Place of birth Leith, Scotland.

Lives Kent.

Family As Sven says: "Private life is private."

Career milestones Tutor to politics undergraduates at University of

Manchester 1986-87. First job in publishing was media sales at VNU,

great schooling.

Left Centaur Communications in 1991 to launch a football game, Dream

League, in the same week that Fantasy League began, unfortunately.

Worked in sponsorship for a year and did my favourite ever deal - Barry

Manilow at Wembley Arena sponsored by Silvikrin hairspray! Joined

Redwood in 1992. Decided to stick with them rather than join the BBC.

Next year became a father and started to take career more seriously.

Launched Dulux Colour magazine, which was named the Periodical

Publishers Association's best customer magazine two years running.

Joined Redwood's board 1999. Moved to Premier just after 9/11,

relaunched as Cedar. New-business wins included TUI, CII, Eurostar and

the biggest account win of 2003 - Tesco. Looking forward to adding lots

more milestones with Cedar in the future.

What one principle in life do you live by? Always try.

What advice would you give someone wanting to follow in your footsteps?

Being very determined can get you a long way. Don't be put off by making

mistakes, learn the lesson and press on. And volunteer for the tough

jobs - you'll get noticed.

Your alternative career? Something in politics or law, maybe.

Name your three closest friends in the business This is too

incriminating, sorry.

Favourite consumer magazine British Airways' High Life, of course.

Favourite business magazine British Airways' Business Life, of course.

Favourite newspaper Kent Courier.

Favourite TV programme Ray Mears' Extreme Survival.

Favourite radio programme The Moral Maze, Radio 4.

How do you unwind? Being a dad. Outdoor life.

What is your greatest extravagance? Buying an in-car CD player that cost

more than my car is worth (not very much).

Name one thing about yourself that might surprise others I have a

passion for chainsaws.

If you were an ad, what would your strapline be? "Does exactly what it

says on the tin."

Lowdown Rastelli has helped to raise Cedar's status when it could easily

shrink behind its larger sibling, Redwood. He's a countryman, with a

penchant for chainsaws. His name can be attributed to his Italian, West

Country and Scottish roots.

[xyz]RATCLIFFE, JANE

Job Joint managing director, MediaCom.

Company MediaCom, 180 North Gower Street, London NW1.

Work tel +44(0)20 7874 5500.

Details Not supplied.

Lowdown Ratcliffe is regarded by MediaCom staff as a consummate "people

person". She excels at engaging clients in the agency's work and is

regarded as one of the best in the business at motivating and getting

the best out of staff.

[xyz]REBBOUH, ERYCK

Job Founder, KR Media.

Company KR Media, 27 Rue d'Orleans, Neuilly sur Seine.

Work tel +33(0) 1 55 62 57 20.

Details Not supplied.

Lowdown One of the famous French KR Media "twins" (see Bruno Kemoun's

entry), whose seismic departure from Aegis Media Europe was announced

with a short statement on 5 November last year. Rebbouh comes across as

more cerebral and intellectual - the research one. Kemoun is more

bombastic, the trader. Both are as driven and well-connected as they

come. No wonder Martin Sorrell wanted a stake in their new venture.

[xyz]REDDY, MARK ROBIN

Job Executive head of art, McCann Erickson.

Company McCann Erickson, 7 Herbrand Street, London WC1.

Work tel +44(0)20 7837 3737.

Born Halloween.

Place of birth Shaftesbury, Dorset.

Lives Dartmouth Park, London.

Family Two sons, Anatole

and Florian.

Career milestones Learning from my heroes: David Holmes, Paul Arden,

Tony Cox, Lester Bookbinder, Don McCullin, John Webster, Johnny Mezaros,

Nadav Kander, Tim Bret-Day and many, many others.

What one principle in life do you live by? Always be prepared to fail.

What advice would you give someone wanting to follow in your footsteps?

Enjoy the talented people around you.

Your alternative career? Learning to surf properly/tending olive groves

in Northern Cyprus.

Name your three closest friends in the business Phillip Heimann, Grant

Parker and Mary Lam - all at DDB.

Favourite consumer magazine Italian Vogue.

Favourite business magazine Private Eye.

Favourite newspaper The Guardian.

Favourite TV programme Anything featuring Ray Mears.

Favourite radio programme Late Junction on Radio 3. Xfm.

How do you unwind? Holding my breath and swimming underwater for as long

as possible.

What is your greatest extravagance? Buying new axes from a blacksmith in

Sweden.

Name one thing about yourself that might surprise others I'm an expert

in knapping neolithic flint arrow heads.

If you were an ad, what would your strapline be? "Ever Reddy, rough and

Reddy."

Lowdown The ultimate art director, Reddy couldn't look more like an

artist if he wore a smock. His creative flair transformed DDB into an

A-class print agency.

[xyz]REINHARD, KEITH

Job Chairman, DDB Worldwide Communications Group.

Company DDB Worldwide Communications Group.

Work tel 212 415 3028.

Born 20 January 1935

Place of birth Berne, Indiana.

Lives Manhattan.

Family Wife, Rose-Lee. Seven children, four grandchildren.

Career milestones 1964: Finally getting a job in an advertising agency

(after trying unsuccessfully for ten years). 1970-75: winning the

McDonald's account and creating the "you deserve a break today"

campaign, named one of the top five best of the century by Ad Age and

best jingle of the century.

1986: forming Omnicom with Allen Rosenshine and others. 1997: winning

back McDonald's in the US after 15 years of trying. 1986-2000: building

and leading DDB Worldwide.

What one principle in life do you live by? Success is not about what you

get but what you give.

What advice would you give someone wanting to follow in your footsteps?

Persistence and determination. "Nothing in the world can take the place

of persistence. Talent will not; nothing is more common than

unsuccessful men with talent. Genius will not; unrewarded genius is

almost a proverb.

Education alone will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent." - Calvin Coolidge.

Your alternative career? Musical arranger, conductor.

Name your three closest friends in the business Ken Kaess, chief

executive of DDB Worldwide. Peter Georgescu, chairman emeritus of Young

& Rubicam.

Allen Rosenshine, chairman of BBDO.

Favourite consumer magazine Downbeat, Blender, Rolling Stone.

Favourite business magazine The Economist.

Favourite newspaper The New York Times.

Favourite TV programme NY Yankees broadcasts.

Favourite radio programme WB60 Jazz.

How do you unwind? I don't.

What is your greatest extravagance? Ski equipment and cameras.

Name one thing about yourself that might surprise others I grew up as a

Mennonite.

If you were an ad, what would your strapline be? "Press on!"

Lowdown Reinhard created the "you deserve a break today" campaign for

McDonald's when he was a copywriter in the 70s but he only broke into

advertising after ten years of trying. His enduring energy means the DDB

network boss, Ken Kaess, is likely to have DDB's pater familias in place

for a while yet.

[xyz]RHODES, CAMILLA

Job Managing director, News Group Newspapers.

Company News Group Newspapers, 1 Virginia Street, London E9.

Work tel +44(0)20 7782 7000.

Details Not supplied.

Lowdown One of the most formidable forces in newspaper sales, Rhodes has

been at News International for as long as most people can remember - a

feat that speaks for itself. She does not entertain fools gladly and has

and angry stare that reduces grown men (even hard-bitten sales

executives) to jelly.

[xyz]RICKARD, ANNIE

Job Chief executive, Posterscope UK.

Company Posterscope UK, Cardinal Tower, 5th Floor, 12 Farrington Road,

London EC1.

Work tel +44(0)20 7336 6363.

Details Not supplied.

Lowdown All of the businesslike Rickard's hard work paid off last year

when Posterscope went from strength to strength. With new accounts such

as COI Communications, it is now the undisputed champion of the outdoor

specialists. Even if WPP chooses to take its newly acquired MediaCom out

of the Posterscope mix, it is miles ahead of its rivals in scale.

Rickard must surely find this gratifying.

[xyz]RIGBY, JONATHAN MARTYN

Job Managing director, FCB London.

Company FCB London, 55 Newman Street, London W1.

Work tel +44(0)20 7947 8394.

Born 10 December 1968.

Place of birth Warrington, Cheshire.

Lives Maida Vale, London.

Family Newly wed to Claire.

Career milestones 1991: graduate trainee, WCRS.

1994: account director, Abbott Mead Vickers BBDO. 1997: board account

director, WCRS. 2000: new-business director, Lowe. 2002: head of account

management, Lowe. 2003: managing director, Banks Hoggins O'Shea/FCB.

2004: relaunched agency as FCB London.

What one principle in life do you live by? Don't do anything by halves.

What advice would you give someone wanting to follow in your footsteps?

Be honest and decent to everyone you meet. Don't try to be something

you're not. Hunt out the most difficult challenges in your agency and

volunteer yourself to crack them. Speak your mind. Work hard, play

harder.

Your alternative career? Thank Christ I got a job in advertising because

I haven't got a clue.

Name your three closest friends in the business Mark Barnard, managing

partner at FCB London. Andy Edwards, senior planner at M&C Saatchi. Matt

Edwards, new-business director at Lowe.

Favourite consumer magazine New Scientist.

Favourite business magazine Management Today.

Favourite newspaper The Observer.

Favourite TV programme 24.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? Drinking (too much), eating out (too often),

exercising (too little).

What is your greatest extravagance? An old Mercedes 380SL convertible -

she is beautiful but extremely high maintenance.

Name one thing about yourself that might surprise others The karaoke

voice of an angel.

If you were an ad, what would your strapline be? "I ate all the pies."

Lowdown Rigby was understandably stung by that put-down quote from a

Lowe senior executive when he left to become managing director of what

is now FCB London. Has a way to travel in terms of experience but makes

up for it with bags of enthusiasm and ambition. Faces a testing time

raising FCB out of mediocrity.

[xyz]RILEY, PHIL

Job Chief executive, Chrysalis Radio.

Company Chrysalis Radio, Chrysalis Building, Bramley Road, London W10.

Work tel +44(0)20 7470 1077.

Born 4 June 1959.

Place of birth Manchester.

Lives Flat in london/house in Warwickshire countryside.

Family Wife, Jean. Children, Alexandra (11), Jessica (9)

and Matthew (7).

Career milestones Launch programme director for Xtra AM in 1988.

Managing director when first Magic (828) launched in 1991. Launch

managing director for 100.7 Heart FM and Heart 106.2. Launching radio

stations simply can't be beaten for excitement. However, my biggest

career milestones have occured while I have been running Chrysalis Radio

and working with the great team here to build the group into one of the

UK's largest radio companies.

Our tenth anniversary coincided with us winning a Sony gold for Heart

106.2 as station of the year and the NTL gold award for the division as

a whole.

What one principle in life do you live by? Act with honesty, honour and

trust - you'll very rarely be let down.

What advice would you give someone wanting to follow in your footsteps?

Work hard and work smartly - and you'll be amazed how far you can go.

Your alternative career? I'd have probably ended up in IT -

my first degree was in computer studies.

Name your three closest friends in the business Simon Cole, chief

executive of UBC Media. John Myers, chief executive of GMG Radio. Don

Thomson, commercial director of Chrysalis Radio - he works down the

corridor.

Favourite consumer magazine The Economist - everything you need to know

about the world in one place.

Favourite business magazine Campaign excepted (!), I'd have to give

MediaGuardian.co.uk the thumbs up - it beats all the mags to stories.

Favourite newspaper The Daily Telegraph. Great sport, great business,

great columnists, great crosswords!

Favourite TV programme The Sopranos. As one reviewer commented - this is

what life would be like if there weren't laws.

Favourite radio programme Nick Ferrari's breakfast show. From the

sublime to the ridiculous - all in one link!

How do you unwind? Riding my bike round the rolling countryside of

Warwickshire.

What is your greatest extravagance? Owning more than one bike.

Name one thing about yourself that might surprise others I can cook a

fantastic thai curry.

If you were an ad, what would your strapline be? "Delivers results -

fast."

Lowdown Riley celebrated Chrysalis Radio's tenth anniversary by leading

a five-day charity cycle ride around Britain. Riding a full 357 miles

from a starting point in London, Riley's tough team experienced nothing

worse than a few flat tyres.

[xyz]RIMINI, MARCO

Job Director of strategy, J. Walter Thompson London.

Company J. Walter Thompson, 1 Knightsbridge Green, London SW1.

Work tel +44(0)20 7656 7633.

Born 20 March 1964.

Place of birth Finchley, London.

Lives Darthmouth Park, London.

Family Wife, Suzanne. Children, Lucia (5), Emilio (3), Clara (1).

Career milestones Planner at Ted Bates - working with Gary Stolkin was a

highlight. Planning director at Horner Collis and Kirvan 1989. MBA in

Italy - working on my skiing was a highlight. Director of strategy,

deputy managing director at CIA medianetwork, launch of Daewoo was a

highlight.

Director of strategy at

JWT - HSBC pitch win was

a highlight.

What one principle in life do you live by? Everything must change for

everything to stay the same.

What advice would you give someone wanting to follow in your footsteps?

Don't.

Your alternative career? Politics.

Name your three closest friends in the business Mark Robinson. Hide Oord

at JWT London. David Lamb at JWT New York.

Favourite consumer magazine Time Out.

Favourite business magazine Investors Chronicle.

Favourite newspaper The Guardian.

Favourite TV programme Match of the Day.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Playing Eton Fives.

What is your greatest extravagance? Vitsoe shelving.

Name one thing about yourself that might surprise others

I make a very average merlot at the family vineyard in

Friuli, Italy.

If you were an ad, what would your strapline be? "No MR, no comment."

Lowdown When Rimini talks, people invariably listen to his words of

wisdom. Although rarely spotted in London these days, JWT would be worse

off without him.

[xyz]ROALFE, MARK CHRISTOPHER

Job Executive creative director, Rainey Kelly Campbell Roalfe/Y&R.

Company Rainey Kelly Campbell Roalfe/Y&R, Greater London House,

Hampstead Road, London NW1.

Work tel +44(0)20 7611 6096.

Born 31 July 1959.

Place of birth Great Yarmouth,Norfolk.

Lives Penn, Buckinghamshire.

Family Children, Hope

and Jack.

Career milestones Learning from Ron Collins, Andrew Rutherford and Robin

Wight. Then from David Abbott and Ron Brown. Starting the Banks

Partnership with John Banks, Ken Hoggins and

Chris O'Shea and, finally, starting Rainey Kelly Campbell Roalfe.

What one principle in life do you live by? Do unto others as you would

have them do unto you.

What advice would you give someone wanting to follow in your footsteps?

Work as hard as possible and be nice.

Your alternative career? Graphic designer.

Name your three closest friends in the business Jim Kelly and MT Rainey

at Rainey Kelly Campbell Roalfe. Robert Campbell at McCann Erickson.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine The Economist.

Favourite newspaper The Sunday Times.

Favourite TV programme 24.

Favourite radio programme Jonathan Ross on Saturday mornings.

How do you unwind? Play with my children.

What is your greatest extravagance? Clothes.

Name one thing about yourself that might surprise others I like trout

fishing.

If you were an ad, what would your strapline be? "Reassuringly

expensive."

Lowdown Unlike his networking counterparts, the conservative Roalfe

likes to keep a low profile. Not one to lose his cool, his management

style is incredibly fair. He believes in hard graft and doing his

talking through his work.

[xyz]ROBERTS, KEVIN

Job Chief executive worldwide, Saatchi & Saatchi.

Company Saatchi & Saatchi, 375 Hudson Street, New York.

Work tel +00(0)1 212 463 2363.

Born 20 October 1949.

Place of birth Lancaster.

Lives New York, Auckland, St Tropez.

Family Wife Rowena. Children, Nikki, Ben, Rebecca and Dan.

Career milestones Thirty years as a client - Mary Quant, Gillette,

Procter & Gamble, Pepsico, Lion Nathan. Seven years on the bright side

with Saatchi & Saatchi.

What one principle in life do you live by? Nothing is impossible.

What advice would you give someone wanting to follow in your footsteps?

Make your own way.

Your alternative career? Staying on the dark side.

Name your three closest friends in the business Bob Isherwood and Jim

O'Mahony at Saatchi & Saatchi. Joe McCollum at Misys.

Favourite consumer magazine FourFourTwo.

Favourite business magazine Fast Company.

Favourite newspaper The New Zealand Herald.

Favourite TV programme The Sopranos.

Favourite radio programme Ooops!.

How do you unwind? Playing tennis.

What is your greatest extravagance? Art.

Name one thing about yourself that might surprise others I was kicked

out of school at 16.

If you were an ad, what would your strapline be? "Impossible is nothing"

(someone steal this already?).

Lowdown His unorthodox management style belies Roberts' reputation as

Procter & Gamble's favourite adman. In common with P&G, he believes in

strong branding, whether for himself or for Saatchis. His flowery

e-mails often provoke much mirth but he is a skilled motivator. Well

known for his liberal use of industrial language.

[xyz]ROBERTS, NIGEL

Job Creative director, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3545.

Details Not supplied.

Lowdown Roberts makes his first appearance in The A List following his

promotion to joint creative director with Paul Belford at AMV. Their

appointment was something of a controversial one - the team was stripped

of its prizes after a doctoring debacle surrounding the 2002 Campaign

Poster Awards. Roberts has an unbelievable work ethic and talent to

match but, perhaps more importantly, the confidence of Peter Souter.

[xyz]ROBERTSON, ANDREW

Job President and chief executive, BBDO Worldwide.

Company BBDO Worldwide, 1285 6th Avenue, New York.

Work tel 212-459-6299.

Born 17 November 1960.

Place of birth Bulawayo, Zimbabwe.

Lives Greenwich, Connecticut.

Family Wife, Sue. Children, Amy (16), Louisa (13) and Angus (11).

Career milestones Trainee media planner at Ogilvy & Mather (1982).

Account director (1985), appointed to the board (1986), management

supervisor.

Group director of JWT (1989). Chief executive of WCRS (1990). Managing

director of Abbott Mead Vickers BBDO (1985). Chief executive of BBDO

North America (2001). Chief executive and president of BBDO Worldwide

(2004).

What one principle in life do you live by? "If not now, then when? If

not me, then who?" -

Adrian Vickers.

What advice would you give someone wanting to follow in your footsteps?

Choose your boss carefully.

Your alternative career? Managed rock stars.

Name your three closest friends in the business Andrew Hawkins at Doner

Cardwell Hawkins. Michael Baulk at Abbott Mead Vickers BBDO.

Favourite consumer magazine The Week.

Favourite business magazine The Economist.

Favourite newspaper The New York Times.

Favourite TV programme The Sopranos.

Favourite radio programme Comedy on BBC Radio 4 (I listen online).

How do you unwind? See previous answers and add red wine.

What is your greatest extravagance? My collection of Hermes ties.

Name one thing about yourself that might surprise others I recorded

backing vocals and handclaps with Bill Wyman

on his solo album, Jesus is a Rock Star.

If you were an ad, what would your strapline be? "Never knowingly

undersold."

Lowdown Robertson was destined to assume the global command of BBDO as

surely as night follows day. Relentless ambition lurks only just

underneath his impish charm, easing his transformation from UK agency

boss to Madison Avenue big cheese. Shows no sign of vertigo at reaching

such dizzy heights.

[xyz]ROBSON, DEREK

Job Managing director, Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0)20 7734 1677.

Born 17 June 1967.

Place of birth Marlborough, Wiltshire.

Lives East Dulwich, London.

Family Wife, Sarnia (wife). Daughters, Millie and Evie.

Career milestones Getting a job as a graduate trainee at Ogilvy & Mather

Direct. Being hired as a planner at BBH. Winning an IPA effectiveness

award for Cadbury's Boost. Being appointed to deputy planning director

of BBH. Running the Levi's European account that produced Flat Eric,

"twist" and "odyssey". Involvement in the launch of Xbox in Europe.

Being part of the team that successfully repitched for the Interbrew

business last year. Appointment as managing director of BBH.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

My father said to me: "Energy, effort and enthusiasm will get you a long

way." You need to align this to the ability to listen to people, as

opposed to waiting to speak, which is what many people actually do.

Your alternative career? I probably would have worked in sport in some

capacity.

Name your three closest friends in the business Apart from numerous

people at BBH, Tim Riley at Abbott Mead Vickers BBDO and Paul O'Donnell

atOgilvy One.

Favourite consumer magazine Runner's World.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme The League of Gentlemen.

Favourite radio programme Test Match Special on Radio 4.

How do you unwind? Playing with my daughters.

What is your greatest extravagance? Collecting rare training shoes (or

sneakers as the Americans call them).

Name one thing about yourself that might surprise others

I once modelled for Paul Smith in Paris.

If you were an ad, what would your strapline be? I am older than I look.

Lowdown Robson's promotion this year to managing director of BBH was

popular among staff and has earned him his debut in The A List.

[xyz]RODES, FERNANDO

Job Chief executive, Media Planning Group.

Company Media Planning Group, Commonwealth House, 1-19 New Oxford

Street, London WC1.

Work tel +44(0)20 7393 9000.

Details Not supplied.

Lowdown The suave leader of the Media Planning Group network comes from

one of the most powerful media families in Spain. Unfortunately, MPG's

standing outside the Latin markets is not high and Rodes may soon be

forced into a partnership with a larger network.

[xyz]ROSENQUIST, TERRY LLOYD

Job Vice-chairman and multinational client director, Lowe & Partners

Worldwide.

Company Lowe & Partners Worldwide, Bowater House, 68-114 Knightsbridge,

London SW1.

Work tel +44(0)20 7584 5033.

Born 24 November 1944.

Place of birth Moline, Illinois.

Lives Chelsea, London.

Family Wife, Felicity. Stepson, Harry.

Career milestones Started my career in brand management on the client

side at Sterling Drug in 1968. In 1972, joined the agency side in

account management at SSC&B in New York. Returned to the client side in

1978 at the Lehn & Fink company, responsible for marketing Lysol

(largest household cleaning business in US). In 1980, joined the Mennen

Co as head of marketing, playing key role in turning around the

business. Appointed resident and chief executive of Scaanon, a fine

fragrance division, in 1982. In 1983, returned to the agency side as

senior client service person at SSC&B Lintas in New York, becoming

executive vice-president in 1987. In 1992, moved to London to take on

newly created role of worldwide.

What one principle in life do you live by? Don't take yourself too

seriously.

What advice would you give someone wanting to follow in your footsteps?

Don't follow in my footsteps but, if you do: stay focused, keep it

simple and never forget to treat the people around you like you'd want

to be treated because, in the end, they are undoubtedly the key to your

success or failure.

Your alternative career? God only knows.

Name your three closest friends in the business My friendships are

private and let's keep it that way.

Favourite consumer magazine Time.

Favourite business magazine The Economist.

Favourite newspaper Financial Times.

Favourite TV programme EastEnders.

Favourite radio programme I don't listen to the radio.

How do you unwind? Golf, spending time with my family and great

holidays.

What is your greatest extravagance? Holidays and buying new sets of golf

clubs.

Name one thing about yourself that might surprise others While attending

university I worked as a dustman and loved it.

If you were an ad, what would your strapline be? "Keep it simple."

Lowdown With so little Unilever business left at Lowe, it is almost last

round-up time for the account baron known as "Teflon Tel". Ruthless but

straight-talking and with a fund of great stories from advertising's 60s

golden age.

This article was first published on campaignlive.co.uk

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