The A List: Part 13 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

ROSENSHINE, ALLEN

Job Chairman, BBDO Worldwide.

Company BBDO Worldwide, 1285 Avenue of the Americas, New York.

Work tel +00(0)1 212 459 6301.

Born 14 March 1939.

Place of birth New York City.

Lives Manhattan.

Family Wife, Missy Rosenshine. Children, Andrew, Jonathan, Elizabeth,

Laura.

Career milestones 1. Creative director of BBDO New York, 1975-1980. 2.

Chief executive of BBDO Worldwide 1985-1986, 1989-2004. 3. A founder and

chief executive of Omnicom, 1986-1989. 4. A founder and head of creative

review committee of the Partnership for a Drug-Free America,

1986-present.

5. President of Cannes Jury 1991.

What one principle in life do you live by? Don't be an asshole.

What advice would you give someone wanting to follow in your footsteps?

Think about what a dull thing that would be to do.

Your alternative career? Acting.

Name your three closest friends in the business Len Vickers, consultant,

ex-BBDO, General Electric, Xerox. Bruce Crawford, chairman of Omnicom.

Jean-Michel Goudard, president of international at BBDO

Favourite consumer magazine The New Yorker.

Favourite business magazine None.

Favourite newspaper The New York Times.

Favourite TV programme Law and Order.

Favourite radio programme None.

How do you unwind? Boating.

What is your greatest extravagance? Not caring

about the cost of something I really want.

Name one thing about yourself that might surprise others I'm far more

lazy than ambitious.

If you were an ad, what would your strapline be? "A sense of humour.

Don't leave home without it."

Lowdown Famously heralded merger mania on Madison Avenue in the late 80s

when he announced Omnicom's arrival by declaring "We're the biggest -

but maybe only for ten minutes." Equally famous for maintaining a

consistent standard of creative excellence within BBDO and for helping

broker one of the neatest agency mergers when Abbott Mead Vickers was

brought into BBDO's family.

[xyz]ROTHERMERE, VISCOUNT

Job Chairman, Daily Mail & General Trust.

Company Daily Mail & General Trust, 2 Derry Street, London W8.

Work tel +44(0)20 7938 6000.

Details Not supplied.

Lowdown He might have failed in his bid for the Telegraph Group and then

lost the Associated Newspapers managing director, Murdoch MacLennan, to

the Barclay brothers, but Rothermere, 35, still has plenty to smile

about as ad revenues pick up across his newspapers. He has even found

some gracious words for his arch- rival, the Express owner, Richard

Desmond.

[xyz]ROTHWELL, PAUL JULIAN DEWELDYCZ

Job Managing director, Gorgeous Enterprises.

Company Gorgeous Enterprises, 23-24 Greek Street, London W1

Work tel +44(0)20 7287 4060.

Born 14 June 1961.

Place of birth Point Fortin, Trinidad.

Lives Holloway, London.

Family Wife, Sara-Jane. Daughter, Kira.

Career milestones 1982: joined FCB as trainee account manager. 1984:

joined BMP as trainee producer. 1988: joined Paul Weiland Film Company

as producer. 1996: joined RSA as joint managing director. 1997: joined

Gorgeous Enterprises as partner and managing director.

What one principle in life do you live by? Quality not quantity.

What advice would you give someone wanting to follow in your footsteps?

Work with the best people.

Your alternative career? Architect.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Kite surfing.

Favourite business magazine Gardens Illustrated.

Favourite newspaper The Guardian

Favourite TV programme 24.

Favourite radio programme Undisclosed.

How do you unwind? Kite surfing.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Reputedly the best manager of egos in London, Rothwell is the

archetypal swan - calm on the surface, kicking for all he's worth

underneath. While he comes across as conventional, his serene persona

masks a bone-dry sense of humour.

[xyz]ROWLEY, JOHN

Job Chief executive, Leith

Company Leith, 37 The Shore, Leith, Edinburgh.

Work tel +44(0)131 5618600.

Details Not supplied.

Lowdown A stalwart of Scottish advertising, Rowley is the man who makes

it all happen at Leith's operations, north of the border and in London.

Not one to mince his words, he has a straight-talking approach that has

earned him admirers.

[xyz]RUSBRIDGER, ALAN

Job Editor, The Guardian.

Company The Guardian, 119 Farringdon Rd, London EC1.

Work tel +44(0)20 7278 2332.

Details Not supplied.

Lowdown The voice of middle-class, left-wing Britain, Rusbridger

supplements his Guardian income with occasional forays into writing for

children. His book, The Coldest Day in the Zoo, received good reviews.

[xyz]RUTHERFORD, ALAN

Job Global media director, Unilever.

Company Unilever, Brooke House, Manor Road, Crawley, West Sussex.

Work tel +44(0)20 7822 5252.

Details Not supplied.

Lowdown Only his former chairman, Niall FitzGerald, matched Rutherford

in gobbyness and charisma at Unilever. He will need both in his struggle

with local marketing managers for power over Unilever's $3.3

billion global media budget. When the dust settles, Rutherford should

emerge as one of the world's most powerful media men.

[xyz]S

SAATCHI, CHARLES

Job Partner, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4500.

Details Not supplied.

Lowdown More famous these days for his art collection and being married

to the domestic goddess, Nigella Lawson, than for the pioneering

creative work and vaulting ambition that made Saatchi the most

charismatic name in world advertising. Always a volatile character but

possessed of a shrewd eye for a good ad.

[xyz]SAATCHI, LORD MAURICE

Job Partner, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4500.

Details Not supplied.

Lowdown The quiet authority of the man in the dark suit and tortiseshell

glasses is not so much in evidence at M&C Saatchi headquarters at

present as his lordship devotes much of his energy to getting the Tories

back in power. Always courteous and charming with a knack of making

anybody he talks to feel important.

[xyz]SALAMA, ERIC

Job Chairman and chief executive, Kantar Group.

Company Kantar Group, 4 Grosvenor Place, London SW1.

Work tel +44(0)20 7656 5702.

Born 13 March 1961.

Place of birth London.

Lives London.

Family Raffi (9) and Sam (7), constant sources of laughter, happiness,

learning and pride. Karina, a wonderful mum

to them.

Career milestones Researcher and speechwriter for Labour Party foreign

affairs team (1983-86). Henley Centre (1986-94). WPP board member and

strategy director (1994-2002) Kantar (20 03 to date). Also trustee of

British Museum, chairman of British Museum Company and adviser to

government.

What one principle in life do you live by? Always see things through

other people's eyes and treat people the way you would like to be

treated.

What advice would you give someone wanting to follow in your footsteps?

Find a good mentor, choose jobs that will constantly stretch you and

give you the chance to learn from situations and from others. Stand up

for what you believe in, raise openly things that bother you, shun

gossip and politics like the plague, don't think you have to move

companies every two years and don't worry about mapping out a career

path.

Your alternative career? Working for the World Bank, Labour government

or Arsenal FC.

Name your three closest friends in the business Why not go the whole way

and ask which of my brothers I prefer?

Favourite consumer magazine Autocar.

Favourite business magazine Automotive News.

Favourite newspaper The Sun, The New York Times.

Favourite TV programme The Office.

Favourite radio programme The World at One.

How do you unwind? I love work so don't feel I need to unwind from it!

But, outside it, politics and the British Museum stretch me in different

ways. And football, family and kids (not in that order!) dominate my

thoughts and time. Three proper holidays a year are when I'm totally

relaxed.

What is your greatest extravagance? Season tickets in the upper west

stand at Highbury.

Name one thing about yourself that might surprise others I'm an Arsenal

supporter.

If you were an ad, what would your strapline be? "With passion and

integrity."

Lowdown The obsessive Arsenal fan is continuing his WPP education as

chief executive of Kantar and engineered a serious joint venture between

the Kantar audience research division, AGB, and Nielsen. The Kantar job

is probably a stepping stone back to the main WPP board and, like his

boss, Sir Martin Sorrell, Salama is never without his Blackberry.

[xyz]SALLER, SYL

Job Marketing director, Diageo Great Britain.

Company Diageo Great Britain, Park Royal Brewery, London NW10 .

Work tel +44(0)20 8965 7700.

Details Not supplied.

Lowdown Never a fan of pomp or publicity, the straight-talking American

has continued to increase in stature at Diageo while staying out of the

limelight. She was promoted from marketing director to her current role

earlier this year.

[xyz]SALMON, CLAIRE

Job Between jobs.

Company Not applicable.

Work tel Not applicable.

Details Not supplied.

Lowdown Competitive, enthusiastic and highly regarded, Salmon lost her

job at the AA recently when its new venture capitalist owners decided to

drive the "just Aask" strategy into a ditch. Few expect her to be absent

from the fray for long.

[xyz]SAMBROOK, MARTIN

Job Global account director, Media Audits Group.

Company Media Audits Group, 16 Dufours Place, London W1.

Work tel +44(0)20 7734 4080.

Born 14 November 1963.

Place of birth Bloxwich, West Midlands.

Lives Harpenden, Hertfordshire.

Family Wife, Anita. Two sons.

Career milestones Starting as a trainee in a small business and being

part of its evolution into an international business and the world

leader at what it does. Being in a position that helps drives

international growth and working with

great colleagues around the world. Still loving it after

15 years and two

management buyouts.

What one principle in life do you live by? Do the right thing but do it

nicely and politely.

What advice would you give someone wanting to follow in your footsteps?

Choose your own path, don't follow anyone.

Your alternative career? Bus driver.

Name your three closest friends in the business I'm an auditor, everyone

hates me.

Favourite consumer magazine Hello!.

Favourite business magazine Fortune.

Favourite newspaper The Guardian.

Favourite TV programme Match of the Day.

Favourite radio programme The Archers.

How do you unwind? Football, tennis, playing with the kids, playing

guitar.

What is your greatest extravagance? Trips to the

Wine Society.

Name one thing about yourself that might surprise others I can't add up.

If you were an ad, what would your strapline be? "If you can't measure

it, you can't

manage it."

Lowdown Sambrook oversaw reviews such as Diageo and General Motors and

beat his bitter rival, Billetts, with the launch of Media Audits in the

US. The Brummie has been keeping himself busy this year but has still

found time to complete his MBA and learn the guitar. Achieves the almost

impossible for an auditor by managing to be relatively popular among

agencies.

[xyz]SAMPSON, JUSTIN

Job Director of customer relationship marketing, ITV.

Company ITV, 200 Gray's Inn Road, London WC1.

Work tel +44(0)20 7316 6401.

Born 25 June 1966.

Place of birth Newcastle-

Upon-Tyne.

Lives Streatham Hill, London.

Family Wife, Rachel. Children, Alex (7) and Tom (4).

Career milestones 11-plus exams. Joining the Radio Advertising Bureau at

its formation in 1992 and being made managing director at the turn of

the millennium. Being chosen to join the ITV Sales leadership team in

2004.

What one principle in life do you live by? Treat others as you would

like to be treated yourself.

What advice would you give someone wanting to follow in your footsteps?

Have the courage of your convictions and indulge your curiosity.

Your alternative career? Wondering what people in advertising/media

really do.

Name your three closest friends in the business Andrew Ingam at the RAB.

Kathryn Jacob at SMG. Miles Jowett at Blue Sky.

Favourite consumer magazine Private Eye.

Favourite business magazine Er, Campaign.

Favourite newspaper The Economist.

Favourite TV programme Cold Feet/Six Feet Under (mmm ... foot fetish?).

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Listening to classical music/Tom Waits (not at the

same time) with a glass

of wine.

What is your greatest extravagance? Gadgets and good wine.

Name one thing about yourself that might surprise others I have Russian

Orthodox parents

and siblings.

If you were an ad, what would your strapline be? "Now with added

pictures."

Lowdown It was quite a coup on the part of Graham Duff to poach Sampson

from the Radio Advertising Bureau. Although short on laughs and lacking

in TV experience, Sampson brought a serious track record of success and

the respect of his peers. And a collection of moleskin suits.

[xyz]SATTERTHWAITE, CHRISTOPHER

Job Chief executive, Chime Communications.

Company Chime Communications, 14 Curzon Street, London W1.

Work tel +44(0)20 7861 8589.

Born 21 May 1956.

Place of birth Wokingham, Berkshire.

Lives In a valley by a stream in Surrey.

Family Wife, Teresa. Children, Jamie, Henry and Ellie.

Career milestones Part of growing IMP London as UK's largest sales

promotion and direct marketing agency.

1991-93: ending up as chief executive. Part of HHCL, Campaign's agency

of the decade, 1993-99. Ending up as chief executive. Chief executive of

Bell Pottinger. 1999-2001: UK's number-one PR agency.

What one principle in life do you live by? No man is an island.

What advice would you give someone wanting to follow in your footsteps?

Go barefoot.

Your alternative career? Art historian.

Name your three closest friends in the business Reginald Iolanthe

Perrin, Sunshine Desserts.

Favourite consumer magazine The Week.

Favourite business magazine Private Eye.

Favourite newspaper The Times.

Favourite TV programme Flipside.

Favourite radio programme Planet Rock.

How do you unwind? With family and friends.

What is your greatest extravagance? Optimism.

Name one thing about yourself that might surprise others Strawberry

birthmark

on forehead.

If you were an ad, what would your strapline be? "I didn't get where I

am today writing staplines about myself."

Lowdown Self-assured, consistent and calm are among the plaudits heaped

on Satterthwaite. He has needed all those qualities since taking over

the Chime helm from Rupert Howell and steering it through troubled

waters. Known as a consensus manager with an unswerving dedication to

clients.

[xyz]SAVAGE, TIGER

Job Head of art/deputy creative director, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7544 3653.

Born 2 June 1969.

Place of birth Manchester.

Lives Notting Hill, London.

Family Mother, brother.

Career milestones Being "discovered" at the SCA by Paul Arden. My first

job at Simons Palmer Denton & Johnson (91) where the lovely Chris and

Mark taught me dedication, inspiration and attention to detail. Bartle

Bogle Hegarty (93) - John Hegarty taught me how to make it even better

and have more empathy. Leagas Delanay (97), where Tim taught me how to

grow up fast, what the word "integrity" means and how to swear. M&C

Saatchi (99) taught me what it takes to be a great leader ... and how

winning new business is as addictive as any award. Oh yes ... I've loved

winning those over the years (any excuse to buy a new frock).

What one principle in life do you live by? Cherish yesterday, dream

tomorrow, live today.

What advice would you give someone wanting to follow in your footsteps?

Be like no other.

Your alternative career? Musician/artist or a detective (with a gun!).

Name your three closest friends in the business Mark Wnek. Mark Goodwin

at M&C Saatchi. Sue Higgs at Ogilvy & Mather. Judy Mitchem at M&C

Saatchi ( I couldn't pick three).

Favourite consumer magazine Surface, closely followed by Squint.

Favourite business magazine Campaign.

Favourite newspaper All the Sunday papers.

Favourite TV programme MTV.

Favourite radio programme Magic. (My friend Kerry and I do duets when

she's driving - sad.)

How do you unwind? Run, box, read and have lots of massages.

What is your greatest extravagance? Sleep.

Name one thing about yourself that might surprise others

I've beaten Damon Hill at

go-kart racing.

If you were an ad, what would your strapline be? "Put a Tiger in your

tank."

Lowdown M&C Saatchi's head of art is probably adland's most famous

female. She is also its best dressed. Savage combines Bond Street

glamour with a kind heart and down-to-earth northern values, a mixture

that makes her welcome company wherever she goes.

[xyz]SAVILLE, ROBERT

Job Partner, Mother.

Company Mother, The Biscuit Building, 10 Redchurch Street, London EC2.

Work tel +44(0)20 7689 0689.

Details Not supplied.

Lowdown Underneath his gruff exterior, Saville carries a heart of gold

that has helped develop the nurturing environment that is Mother. Not

one to keep his feelings hidden he has, perhaps unfairly, earned a

reputation for being something of a killjoy. A dedicated family man, he

prefers to think of himself as plain and simple - nice.

[xyz]SCHMIDT-VOGEL, ALEXANDER

Job Chairman and chief executive, MediaCom Worldwide.

Company MediaCom Worldwide, 777 Third Avenue, New York.

Work tel 001 (212) 546 1626.

Born 4 April 1949.

Place of birth Hildesheim, Germany.

Lives Mainly in New York, partly in Dusseldorf.

Family Wife, Regina. Sons, Sebastian and Nicolas.

Career milestones After finishing his university studies in economics at

the Free University in Berlin, Alexander Schmidt-Vogel started his

career as a media trainee at Gramm & Grey in Dusseldorf in 1976. In

1980, he was appointed head of planning and, in 1986, he became media

director.

In the year 1988, he became the chief executive of the newly established

MediaCom Germany. In 1996, he was appointed chairman and chief executive

of MediaCom Europe. On 1 April 2002 he was appointed MediaCom's

worldwide chief executive with offices in New York and Europe. Besides

his wide range of activities for MediaCom clients in all media areas, he

represents the agency and the media industry on national and

international media committees. He has served as chairman of the board

of the German Media Agency Association and as chairman of the board of

the European Media Agency Association. He was the media jury president

at the Cannes Lions Festival in 2004.

What one principle in life do you live by? Follow your intuition.

What advice would you give someone wanting to follow in your footsteps?

Have talent, humility, fierce resolve and luck.

Your alternative career? Entertainment business.

Name your three closest friends in the business Peter Schmidt and Steven

Felsher at Grey. Alec Gerster at Initiative.

Favourite consumer magazine Time Out New York.

Favourite business magazine Manager Magazine.

Favourite newspaper Die Welt.

Favourite TV programme Seinfeld.

Favourite radio programme None.

How do you unwind? In La

Croix Valmer.

What is your greatest extravagance? Heavy metal.

Name one thing about yourself that might surprise others Playing drums.

If you were an ad, what would your strapline be? "Tough guys

don't dance."

Lowdown The German leader of MediaCom unveiled the inspired "People

first. Better results" positioning only to see his network acquired by

WPP. A Grey veteran and brilliant client man, it will be interesting to

see how he copes with the WPP approach to media.

[xyz]SCOTT, RIDLEY

Job Founding partner, RSA Films.

Company RSA Films, 42-44 Beak Street, London W1.

Work tel +44(0)20 7437 7426.

Details Not supplied.

Lowdown His trademark cigar may have been stubbed out for the last time

but Ridley Scott still remains the UK's most successful directors of his

generation. Feature commitments mean it has been a few years since he

got behind the camera on a commercial but, through frequent London

trips, he maintains a keen interest in RSA, the commercials production

company he founded.

[xyz]SENIOR, ROBERT WILLIAM

Job Managing partner, Fallon.

Company Fallon, 67-69 Beak Street, London W1.

Work tel +44(0)20 7494 9120.

Born 5 December 1964.

Place of birth Middlesborough, Cleveland.

Lives Swiss Cottage, London.

Family Wife, Inge. Children, Lotte, Bas and Sanne.

Career milestones 1992: appointed to DMB&B board. 1994: client services

director, Simons Palmer. 1996: Nike "parklife". 1998: setting up Fallon.

1998 to present:

the Fallon reel. Every

December since 1998:

Fallon Christmas lunch.

What one principle in life do you live by? Make a difference.

What advice would you give someone wanting to follow in your footsteps?

Play the long game but don't walk slowly. Don't steal other agencies'

ideas.

Your alternative career? More skiing.

Name your three closest friends in the business Aside from the Fallon

partners, Kevin May, in and out of agencies and freelancing. Simon

Clemmow at Clemmow Hornby Inge. Farah Ramzan, Abbott Mead Vickers BBDO.

Favourite consumer magazine Private Eye.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme The Royle Family.

Favourite radio programme Radio 5 Live on a Saturday morning.

How do you unwind? Exercise, drinking and reading my

kids stories.

What is your greatest extravagance? Silly, multi-function mountaineering

watch.

Name one thing about yourself that might surprise others

Big fan of slippers.

If you were an ad, what would your strapline be? "Progress

lies in the hands of unreasonable men."

Lowdown A flamboyant character whose personality is matched by his love

of colourful shirts. When he isn't working the Soho scene, Senior, the

relentless competitor, can be found pounding the streets and has been

known to indulge in the odd triathalon.

[xyz]SHARPE, EDWIN

Job Media manager, Unilever UK.

Company Unilever UK, Brook House, Manor Royal, Crawley, West Sussex.

Work tel +44(0)1293 648000.

Born 1 August 1946.

Place of birth Brighton, East Sussex.

Lives West Sussex.

Family Undisclosed.

Career milestones Negiotiating the £320 million media deals with

Carlton and Granada and the £60 million pan-European deal with

JCDecaux.

Details Not supplied.

Lowdown Well known for being a tough negotiator, advancing the art of

barter and striking some pioneering media deals - such as the

record-breaking £320 million cross-platform deal with Granada and

Carlton. Better known for his anyone-who's-anyone-in-media Christmas

parties at his gaff in West Sussex, now in their 12th year.

[xyz]SHARROCKS, NIGEL

Job Chief executive, Aegis Media UK and Ireland.

Company Aegis Media UK and Ireland, Parker Tower, 43-49 Parker Street,

London WC2.

Work tel +44(0)20 7430 6007.

Born Undisclosed.

Place of birth Bolton, Lancashire.

Lives Highbury, London.

Family Wife, Fiona. Children, Sam and Mia.

Career milestones Undisclosed.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Undisclosed.

Favourite business magazine Undisclosed.

Favourite newspaper Undisclosed.

Favourite TV programme Undisclosed.

Favourite radio programme Undisclosed.

How do you unwind? Undisclosed.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown With the long-predicted departure of Mark Craze, following his

failure to get the European chief executive's role, Sharrocks was a

surprise appointment by Jerry Buhlmann. A very different beast to his

predecessor, it will be interesting to see how he makes his mark on the

Carat culture. Married to TV presenter Fiona Bruce.

[xyz]SHEPHERD-SMITH, MATT

Job Chief operating officer, TBWA\London.

Company TBWA\London, 76-80 Whitfield Street, London W1.

Work tel +44(0)20 7573 6592.

Born 3 September 1967.

Place of birth Beaconsfield, Buckinghamshire.

Lives Chiddingfold, Surrey.

Family Wife. Susie. Children, Harry (7), Jake (4).

Career milestones Spent three years at Still Price Lintas before joining

Leo Burnett to work on Gordon's Gin and United Airlines. Went to Bates

Dorland to run Land Rover and Bass. Left as board director in 1998 to

join TBWA, initially running Nissan. Became head of account management

in 2000 and ran the group responsible for winning Transport for London's

congestion charge pitch, and for taking the John Smith's campaign from a

cardboard man to Peter Kay. It was campaign of the year in 2002 and is

the most awarded campaign of recent years. Became joint managing

director in 2002 and took responsiblity for Abbey. Chief operating

officer in December 2003 and voted IPA account handler of the year in

its Best of the Best Awards.

What one principle in life do you live by? Make your own luck.

What advice would you give someone wanting to follow in your footsteps?

Remember that you need your client more than your client needs you.

Your alternative career? Sports journalist or drummer.

Name your three closest friends in the business Frank Lowe, Maurice

Saatchi, John Hegarty. We have such a laugh.

Favourite consumer magazine Q.

Favourite business magazine The Economist.

Favourite newspaper The Times.

Favourite TV programme Phoenix Nights.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? I sleep.

What is your greatest extravagance? CDs.

Name one thing about yourself that might surprise others I've been

arrested.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown The easygoing Chelsea fan, as well as mucking about with Maurice

Levy, Frank Lowe and John Hegarty, has also been known to pop over to

the Beckhams' pad to get the OK for an Adidas ad. Has had a tough 2004,

with 3 departing for WCRS and pressure mounting on his Abbey account.

[xyz]SHERWOOD, SIMON

Job Worldwide chief operating officer,Bartle Bogle Hegarty.

Company Bartle Bogle Hegarty, 60 Kingly Street, London W1.

Work tel +44(0)20 7453 4416.

Born 5 January 1956.

Place of birth Damascus, Syria.

Lives Godalming, Surrey.

Family Wife, Joanna. Children, Harry, Lucie and Freddie. Career

milestones 1979: getting into DDB, 1982: hired by BBH. 1989: managing

director, BBH.

1993: agency of the year.

1995: best agency in the world, Cannes. 1996: set up BBH Asia-Pacific.

1998: running

BBH globally.

What one principle in life do you live by? Knock hard, life is deaf.

What advice would you give someone wanting to follow in your footsteps?

Go into media.

Your alternative career? Never got as far as plan B.

Name your three closest friends in the business John Bartle, Nigel

Bogle, John Hegarty.

Favourite consumer magazine Yachting Monthly.

Favourite business magazine The Economist.

Favourite newspaper The Guardian.

Favourite TV programme All sports programmes.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Very slowly.

What is your greatest extravagance? House in the South of France.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "Calm under pressure."

Lowdown The silent S in BBH, Sherwood has been responsible for ensuring

the BBH culture has been exported successfully around the globe.

Credited with, among other things, increasing the volume of business

Unilever puts BBH's way.

[xyz]SHULMAN, ALEXANDRA

Job Editor, Vogue.

Company Vogue, Conde Nast Publications, Vogue House, Hanover Square,

London W1.

Work tel +44(0)20 7499 9080.

Details Not supplied.

Lowdown Vogue's long-time editor has seen the title continue to triumph

in the upmarket glossy sector. Next year's launch of Northern & Shell's

B Happy, thought to be aimed at Vogue readers, seems unlikely to pose

any real threat. Schulman, who has previously edited GQ, is credited

with shaping Vogue magazine and giving it a clearer direction.

[xyz]SIMMONS, ALAN JOHN DAWSON

Job Chairman, Concord.

Company Concord, Palladium House, 1-4 Argyll Street, London W1.

Work tel +44(0)20 7543 4444.

Born 2 March 1949.

Place of birth Croydon, Surrey.

Lives Woldingham, Surrey.

Family Wife, Jacky. Two sons.

Career milestones Not going

to university. Gaining experience on the media owner and client sides

before joining an agency. Helping to establish Concord as a foremost

"out of home" agency since our

management buyout in 1993 and remaining a successful

independent.

What one principle in life do you live by? Don't let the bastards grind

you down.

What advice would you give someone wanting to follow in your footsteps?

Don't.

Your alternative career? I will never know.

Name your three closest friends in the business And upset all the many,

many others?

No way.

Favourite consumer magazine The Wine Drinker's Guide to Top Restaurants.

Favourite business magazine The Economist.

Favourite newspaper The Saturday Financial Times.

Favourite TV programme The weather forecast.

Favourite radio programme Round the Horne.

How do you unwind? Winding others up.

What is your greatest extravagance? Bourgogne Aligote.

Name one thing about yourself that might surprise others I used to be

intolerant.

If you were an ad, what would your strapline be? "Keep it simple,

stupid."

Lowdown Another of the outdoor industry's gentlemen, Simmons has

overseen another quiet year at Concord, the last of the independent

media specialists. However, he has defied those who predicted that he

would be forced sell to Interpublic. And with so much business aligned

to the networks, surely it can only be a matter of time before Simmons

wants to realise his assets? Don't bet on it - this could be Concord's

strength.

[xyz]SIMONDS-GOODING, ANTHONY

Job Chairman, D&AD, chairman, DBA, chairman, OMG, director, Corporate

Edge.

Company D&AD, 9 Graphite Square, Vauxhall, London SE11.

Work tel +44(0)20 7840 1112.

Born 10 September 1937.

Place of birth Dublin.

Lives Holmbury St Mary, Surrey, and Dooks, Kerry.

Family Wife, Marji. Daughters, Lucinda, Dominique. Sons, Rupert, Ben,

George, Harry. Stepson, Daniel.

Career milestones 1953:joined Royal Navy (Dartmouth, Far East Fleet,

third submarine squadron). 1959: joined Unilever, 13 years in Birds Eye

marketing. 1972: joined Whitbread as marketing director, gave birth to

"Heineken refreshes the parts" and "Stella Artois: reassuringly

expensive".

Later group managing director, Whitbread. Signed up Pizza Hut and TGI

Friday. 1985: joined Saatchi & Saatchi as chairman, chief executive of

communications division. On joining had 4,000 in division, six months

later 16,000. Merged 19 advertising companies into seven. Never saw an

ad but managed male menopause and PMT on a global scale. 1987: founding

chief executive of BSB (British Satellite Broadcasting) until its merger

with Sky. From 1991: developed portfolio career which has included

Robinson, Kunick, Lilliput, Blick, Community Hospitals, OMG, D&AD, DBA,

ICA, Corporate Edge, SP Lintas, Newell & Sorrell, Macmillan Cancer

Relief, Sea Cadets, Rainbow Children's Trust, Brixton Prison, Esme

Fairbairn Trust.

What one principle in life do you live by? If you say you are going to

do it, do it.

What advice would you give someone wanting to follow in your footsteps?

Retain a sense of humour; retain a sense of proportion; value personal

relationships and the human factor; play it long. Remember nothing is

forever.

Your alternative career? Professional artist.

Name your three closest friends in the business Richard

Hytner at Saatchi & Saatchi. Rupert Simonds-Gooding at M&C Saatchi. Ben

Simonds-Gooding at Wieden & Kennedy.

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign.

Favourite newspaper The Times.

Favourite TV programme Tim Sebastian on Hard Talk.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? In summer, drinking a very large whisky while looking

up at the sky. In winter, drinking a very large whisky while looking

into

the fire.

What is your greatest extravagance? Holidays abroad with the family.

Name one thing about yourself that might surprise others I am an oil

painter - "Faces and Places in the West of Ireland". Visit

www.simonds-gooding.net, The Lion pub by Archway Tube station or Towers

Hotel, Glenbeigh, Kerry, Ireland.

If you were an ad, what would your strapline be? "You've tried the quick

fix, now try something that lasts a little bit longer."

Lowdown Simonds-Gooding will forever be remembered as the client who

bought Heineken's "refreshes the parts" campaign, ignoring research that

threatened to strangle it at birth. Also made a pretty good fist of

rescuing D&AD from the brink of financial disaster.

[xyz]SIMPSON, NEIL RICHARD

Job Global marketing communications director, Vodafone Group Services.

Company Vodafone Group Services, Edison House, The Connection, Newbury,

Berkshire.

Work tel 01635 685121.

Born 5 June 1967.

Place of birth Surrey.

Lives Berkshire.

Family Partner, Simone. Sons, Finn and Rafferty.

Career milestones Teaching the world to "eat football, sleep football,

drink Coca-Cola". And ensuring that Adidas picked up the advertiser of

the year accolade at the Clios in 2002.

What one principle in life do you live by? Remember the people that help

you along the way.

What advice would you give someone wanting to follow in your footsteps?

After "don't bother", I'd say listen hard and take calculated risks.

Your alternative career? Actor.

Name your three closest friends in the business Naming them would

severely damage their successful careers.

Favourite consumer magazine American Photo.

Favourite business magazine The Economist.

Favourite newspaper The Observer.

Favourite TV programme Sky Sports news.

Favourite radio programme None.

How do you unwind? 1. Spending 90 minutes shouting at the City ground,

Nottingham. 2. Watching my sons sleep.

What is your greatest extravagance? My photography collection.

Name one thing about yourself that might surprise others

I answer my mobile on the toilet - but that might not surprise anyone!

If you were an ad, what would your strapline be? "Buy one, and I'll give

you one free."

Lowdown The former head of global advertising at Adidas is one of those

rare big-brand clients who, while relishing being at the centre of the

creative process, still takes time to listen to his agencies. Simpson is

now into his third year at Vodafone. If there is a weakness, it's his

misguided faith in Nottingham Forest football club.

[xyz]SINCLAIR, JEREMY

Job Chairman, M&C Saatchi.

Company M&C Saatchi, 36 Golden Square, London W1.

Work tel +44(0)20 7543 4500.

Born 4 November 1946.

Place of birth Newcastle-Upon-Tyne.

Lives Highgate, London.

Family Wife, Jacqueline. Daughter, Naomi. Sons, Leon and David.

Career milestones First job, Cramer Saatchi in 1969. Chairman, M&C

Saatchi in 2004.

What one principle in life do you live by? Claim nothing.

What advice would you give someone wanting to follow in your footsteps?

I would advise against it.

Your alternative career? Journalist? Estate agent? MP?

Name your three closest friends in the business Maurice Saatchi, Bill

Muirhead, David Kershaw, all M&C Saatchi.

Favourite consumer magazine The Economist.

Favourite business magazine Lurzer's International Archive.

Favourite newspaper The Times and The Daily Telegraph.

Favourite TV programme Have I Got News for You.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Philosophy.

What is your greatest extravagance? Our children.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Some of the best (or my

favourite) ads have no strapline.

Lowdown An inspiration for any creative fiftysomething still in the

business, Sinclair has not only been there and done it but continues to

do it in the M&C Saatchi creative hotseat. However, it remains to be

seen if somebody so steeped in the Saatchi tradition can adapt the

agency's creative product to suit changing times.

[xyz]SMITH, LINDA

Job Commercial director, Capital Radio Group.

Company Capital Radio Group, 30 Leicester Square, London WC2.

Work tel +44(0)20 7766 6143.

Born 18 July 1962.

Place of birth Malawi.

Lives Clapham, London.

Family Husband, Phillip Carling. Children, Olivia, George and Emma.

Career milestones Being promoted to the Capital Radio Group board in

2002.

What one principle in life do you live by? What goes around, comes

around, usually.

What advice would you give someone wanting to follow in your footsteps?

Be honest, direct, listen and have an opinion - but understanding human

behaviour is ultimately what will deliver your success or failure.

Your alternative career? Fashion retailing, although most people will

understand why I would have been an abject failure at this.

Name your three closest friends in the business The Loose Clothing Club

- they know who they are!

Favourite consumer magazine Red.

Favourite business magazine All of them!

Favourite newspaper The Guardian.

Favourite TV programme Super Sunday Football.

Favourite radio programme Christian O'Connell's Xfm Breakfast Show.

How do you unwind? 1. I play with the kids. 2. I play the piano. 3.

I read voraciously. 4. I eat chocolate (anything and everything).

What is your greatest extravagance? The nanny.

Name one thing about yourself that might surprise others I'm an Essex

girl.

If you were an ad, what would your strapline be? "Does exactly what it

says on the tin."

Lowdown Smith made a big impact when she moved to Capital from the

agency side. She's not only a morale booster internally but she is also

good for Capital's profile in the wider world and she takes a particular

interest in supporting the cause of women across the radio industry.

[xyz]SNOW, CHARLIE

Job Planning director, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7836 3474.

Born 13 August 1965.

Place of birth Hereford.

Lives Roehampton, London.

Family Wife, Vicki. Children, Harry (8), Lily (6), Finn (3).

Career milestones Joined DMB&B/D'Arcy as account planner quite late in

life. Joined DLKW as planning director in 2000. Have two IPA awards (one

very good; one not so good); and a few APG awards including two golds

and the Grand Prix.

What one principle in life do you live by? Smile.

What advice would you give someone wanting to follow in your footsteps?

The best thing someone said to me was: "When I walk into my agency, I

want it to feel like double art on a Friday."

Your alternative career? Actor.

Name your three closest friends in the business I quite like Alex

Kuropatwa, who works here at DLKW. Delaney, Lund, Knox and Warren are OK

(but that makes five).

Favourite consumer magazine Private Eye.

Favourite business magazine Don't have one, although I probably should.

Favourite newspaper The Times.

Favourite TV programme Our Friends in The North.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? With my children.

What is your greatest extravagance? Corduroy.

Name one thing about yourself that might surprise others My one line on

The Bill was: "They were vandalising council property, Sarge."

If you were an ad, what would your strapline be? "He's bald but still

needs a haircut."

Lowdown Knowing DLKW's joint managing director, Tom Knox, since the age

of 12 has not stopped Snow going into business with him. He has a

penchant for planner's corduroy, particularly the sky-blue corduroy suit

he wears to every pitch.

[xyz]SNOWBALL, CILLA

Job Chairman, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3666.

Born 1 October 1958.

Place of birth Draycott, Staffordshire.

Lives Barnes, London (and the Scilly Isles).

Family Geoff, Fred, Albert, Rosie.

Career milestones ABM 1981-83. Ogilvy account management and new

business 1983-92. 1992 to date: AMV - new business, client service,

managing director and currently chief executive. Non-executive director

at Fishburn Hedges, Arcadia 1999-01 and trustee of MacMillan Cancer

Relief from 2004.

What one principle in life do you live by? The good guys win.

What advice would you give someone wanting to follow in your footsteps?

Do what you love and do it well.

Your alternative career? Chef or beef farmer.

Name your three closest friends in the business Diana Noble at Reed

Elsevier.

Sally Middleton at GFI. Ella Stewart at BBDO Russia.

Favourite consumer magazine Vogue.

Favourite business magazine The Economist.

Favourite newspaper The Times.

Favourite TV programme The Office.

Favourite radio programme Desert Island Discs

How do you unwind? Pool, steamroom, kayak, sauvignon blanc.

What is your greatest extravagance? Big white roses.

Name one thing about yourself that might surprise others Horrible (but

well hidden) temper.

If you were an ad, what would your strapline be? "Together we

are stronger."

Lowdown Professional and somewhat formal, Snowball has ably juggled

career and family to rise through the AMV ranks at a lightning pace.

Like her mentor, Michael Baulk, who nurtured her career at Ogilvy, she

has AMV blood running through her veins.

[xyz]SORRELL, SIR MARTIN STUART

Job Chief executive, WPP.

Company WPP, 27 Farm Street, London W1.

Work tel +44(0)20 7408 2204.

Born 14 February 1945.

Place of birth London.

Lives On a plane.

Family Three boys and a dog.

Career milestones None yet.

What one principle in life do you live by? Not answering questions like

this.

What advice would you give someone wanting to follow in your footsteps?

It is having fun that counts.

Your alternative career? Opening the batting for England.

Name your three closest friends in the business Maurice Levy at

Publicis.

Alain de Pouzilhac at Havas. Vincent Bollore, Paris.

Favourite consumer magazine Private Eye, Le Carnard Enchaine.

Favourite business magazine The Economist, Business Week, Fortune,

Wired.

Favourite newspaper Financial Times, The Wall Street Journal, Le Figaro.

Favourite TV programme Undisclosed.

Favourite radio programme Today, Radio 4.

How do you unwind? Don't.

What is your greatest extravagance? Holidays.

Name one thing about yourself that might surprise others Winning is not

a matter of life and death - it's more important than that.

If you were an ad, what would your strapline be? This is the first ad

I've ever written.

Lowdown This year, the recently divorced Sorrell snapped up old rival

Grey but that does not mean we are any less confident about his

prospects for future purchases. If anyone else in the business knows the

secret of having fun while never, ever winding down (see above), please

let us know.

[xyz]SOUTAR, MIKE

Job Editorial director, IPC Media.

Company IPC Media, King's Reach Tower, Stamford Street, London SE1.

Work tel +44(0)20 7261 6489.

Born 8 November 1966.

Place of birth Dundee.

Lives Epping, Essex.

Family Wife, Beverly. Sons Jai (17) and Alfie (13).

Career milestones 1991: youngest editor of Smash Hits. 1994-1997: editor

of FHM - sales grew from fewer than 50,000 a month to more than 500,000

in the period. Won Periodical Publishers Association magazine of the

year.

1997-99: managing director of Kiss FM - won the station's first Sony

gold.

1999-2000: editor-in-chief, Maxim in America. Sales doubled from more

than one million to more than two million in the period. Won US magazine

of the year. 2000: joined the board of IPC Media as managing director

IPC Ignite. 2003: became IPC's editorial director. Developed and

launched Nuts, the world's first men's weekly (by a week, admittedly!) -

the undisputed market leader in January to June 2004 ABCs. Joined

trustee board of Comic Relief in January 2004.

What one principle in life do you live by? What's not to like?

What advice would you give someone wanting to follow in your footsteps?

Do the stuff nobody else wants to do, do it well and smile. Genuine

enthusiasm and energy - and a readiness to laugh at yourself - will get

you a very long way.

Your alternative career? I was accepted into PE college in Scotland.

So I'd have been a gym teacher. Oh dear.

Name your three closest friends in the business Kris Thykier at Freud

Communications. Mike Kettles at Igloo. Tom Moloney at Emap.

Favourite consumer magazine Nuts.

Favourite business magazine Fortune.

Favourite newspaper The Sun.

Favourite TV programme Little Britain.

Favourite radio programme Today, Radio 4.

How do you unwind? Supporting Arsenal; talking for hours with my missus

late into the night.

What is your greatest extravagance? Bollinger.

Name one thing about yourself that might surprise others When I was 16 I

performed at the UK's most prestigious contemporary dance festival.

Oh dear. Again.

If you were an ad, what would your strapline be? "Mike Soutar: a drink's

too wet without one!"

Lowdown Soutar's dry sense of humour was probably not his greatest

contribution to IPC's new men's weekly, Nuts. Having edited magazines on

both sides of the Atlantic, he is now IPC's king of new product

development and only takes his eye off the ball for the occasional

Arsenal game.

[xyz]SOUTER, PETER

Job Executive creative director, Abbott Mead Vickers BBDO.

Company Abbott Mead Vickers BBDO, 151 Marylebone Road, London NW1.

Work tel +44(0)20 7616 3500.

Born 2 September 1962.

Place of birth Leicester.

Lives Hampstead, London.

Family Wife, Maggie. Sons, Teddy, Alfie and Tommy.

Career milestones Getting into St Martins school of art, winning four

D&AD Pencils and being asked to take over from David Abbott.

What one principle in life do you live by? Smile a lot.

What advice would you give someone wanting to follow in your footsteps?

Be positive and friendly and read the D&AD Annuals until your eyes

bleed.

Your alternative career? Undisclosed.

Name your three closest friends in the business Paul Weiland, Paul

Brazier and Mike Durban.

Favourite consumer magazine Heat.

Favourite business magazine The Economist (of course).

Favourite newspaper The Independent.

Favourite TV programme The West Wing.

Favourite radio programme Home Truths.

How do you unwind? Play with my boys.

What is your greatest extravagance? Big house by

the seaside!

Name one thing about yourself that might surprise others

The lead singer of Showaddywaddy is my second cousin.

If you were an ad, what would your strapline be? "It's good to talk."

Lowdown Credited as the man who brought BT to AMV, Souter enjoys a high

degree of loyalty from the agency he has made his permanent home. Its

outstanding creative heritage had proved ever more difficult to sustain

in the light of the arrival of the new wave of strong London

independents.

[xyz]SPRING, STEVIE

Job Chief executive, Clear Channel UK.

Company Clear Channel UK, 33 Golden Square, London W1.

Work tel +44(0)20 7478 2270.

Born 10 June 1957.

Place of birth London.

Lives Notting Hill, London.

Family Aussie partner, oddball sister, three amazing nieces.

Career milestones Graduated in law in 1978.Four years client marketing,

two years launching breakfast TV then 16 years in ad agencies (1984,

Grey new business; 1988, GGT deputy managing director; 1992, WMGO

managing director; 1994, Young & Rubicam managing director). In February

2000 became UK chief executive of the world's largest entertainment and

OOH media company. The UK business includes billboards, Adshel,

Taximedia and Phonesites and is the UK's largest outdoor media owner.

2001 to date: chairman of ODPM-sponsored Groundwork Federation (50

trusts), the UK's largest organisation delivering sustainable

regeneration projects. Fellow of IPA and Marketing Society. On boards of

Nabs, Postar, WACL and OAA. One of 75 Women of Achievement in 2000 and

in Campaign's top ten nicest people in media!

What one principle in life do you live by? Life's too short : have fun,

be lucky. (NB: luck is opportunity meeting preparation - so you help

make your own luck.)

What advice would you give someone wanting to follow in your footsteps?

Work beyond your comfort zone. Just because you haven't, doesn't mean

you can't: you won't be "found out". You're not crap. You do know what

you're talking about. Be curious, energetic, enthusiastic. Above all,

recognise ours is a small world - have integrity. What goes around,

comes around.

Your alternative career? If I had my way - a sports instructor. If my

parents had theirs - a barrister.

Name your three closest friends in the business Amanda Walsh, chief

executive, Europe, Red Cell. Stephen Miron (family!), managing director

of The Mail on Sunday. Mike Gold of Gold Greenless Trott (retired).

Favourite consumer magazine Vanity Fair.

Favourite business magazine Campaign (!)

Favourite newspaper The Sunday Times.

Favourite TV programme Sex and the City.

Favourite radio programme Today on Radio 4.

How do you unwind? Run, swim, shop, socialise.

What is your greatest extravagance? Holidays.

Name one thing about yourself that might surprise others Won the

all-England latin recitation contest in 1973 - and can still do it as my

party piece.

If you were an ad, what would your strapline be? Something memorably

branded: "Stevie as in Wonder, Spring as in bounce!"

Lowdown Amid all the turmoil in outdoor this year, Spring has worked

hard to keep Clear Channel on the map. Despite being generally

considered a tough cookie, people who have worked closely with her

testify to her being a warm and good manager.

[xyz]SQUIBB, VINCE

Job Art director, Lowe & Partners.

Company Lowe & Partners, Bowater House, 68-114, London SW1.

Work tel +44(0)20 7584 5033.

Details Not supplied.

Lowdown Squibb has swapped his office at Lowe for a camera and has

joined the ranks of creatives-turned-directors at Gorgeous. But not

before knocking up one more classic Stella Artois ad. And he hints that

Lowe might not have seen the end of his copious copywriting skills just

yet - he still has a desk in the building.

[xyz]STANNERS, KATE

Job Former creative director, Boymeetsgirl S&J.

Company Not applicable.

Work tel Not applicable.

Details Not supplied.

Lowdown Stanners launched Boymeetsgirl with her husband, David Pemsel,

and Andy Law at the beginning of the year. Pemsel and Stanners had

fallen out irreparably with Law by the end of the year and Stanners is

now deciding what to do next.

[xyz]SUTHERLAND, RODERICK (RORY) HENRY

Job Deputy chairman and executive creative director, OgilvyOne

Worldwide.

Company OgilvyOne Worldwide, 10 Cabot Square, London E14.

Work tel +44(0)20 7566 7000.

Born 12 November 1965.

Place of birth Usk, Monmouthshire.

Lives Brasted, Kent.

Family Wife, Sophie Louisa. Twin daughters, Milly

and Hetty.

Career milestones September 1988: joined OgilvyOne. June 1990:

copywriter.

1995: head of copy. 1997: creative director. 2001: executive creative

director. 2004: deputy chairman. 2004: IPA Creative Forum , chairman.

What one principle in life do you live by? I left account management in

1990. Since then I have acquired several principles. Most of the

business ones I got from a Scottish Aga salesman; the rest I buy direct

from a Jewish carpenter.

What advice would you give someone wanting to follow in your footsteps?

Pick a different decade. My move from account handling to creative was

difficult back then: it would be damn near impossible now. Creative

department hiring nowadays makes the 70s print unions look like models

of diversity.

Everyone comes from the same five places. This badly needs to change.

Your alternative career? Property. Interestingly, I have found most

people in creative departments have a streak of property speculation in

them.

It's the same skill: an eye for "what could I make of this?" rather than

"what is it?".

Name your three closest friends in the business Outside Ogilvy (they

count as family, see) I'd mention Stephen Duke, now working for

Wunderman in Seattle, Brian Sasoon and Jason King of TBWA/GGT.

Favourite consumer magazine The Spectator; The Week.

Favourite business magazine Soldier of Fortune (I find The Economist too

left wing).

Favourite newspaper The Onion.

Favourite TV programme Curb Your Enthusiasm.

Favourite radio programme I'm Sorry,I Haven't a Clue; Nick Ferrari on

LBC.

How do you unwind? Reading The Good Curry Guide and acting on its

recommendations.

What is your greatest extravagance? A £500 a month eBay habit.

Name one thing about yourself that might surprise others

I'm Welsh.

If you were an ad, what would your strapline be? Never stop

asking questions.

Lowdown One of the most entertaining personalities in direct marketing,

his oratory skills are renowned in above- and below-the-line circles, as

is his penchant for running over time in presentations. Much younger

than he looks.

[xyz]T

TEER, PHIL

Job Joint managing director/planning director, St Luke's

Commmunications.

Company St Luke's Commmunications, 22 Duke's Road, London WC1.

Work tel +44(0)20 7380 8888.

Born 18 May 1967.

Place of birth Edinburgh.

Lives West London.

Family Wife, Monique. Son, Scott.

Career milestones The launch of St Luke's; becoming planning director of

St Luke's at 29; managing director of St Luke's at 34; Ikea and BT

campaigns. Current emergence of a rejuvenated, punchy, ambitious and

much better-looking St Luke's.

What one principle in life do you live by? Do what you love.

What advice would you give someone wanting to follow in your footsteps?

It's about ideas, mate. Just follow the good ideas.

Your alternative career? I'd have been the tuneless, tone-deaf singer in

a Glaswegian punk-rock band.

Name your three closest friends in the business My closest friends in

the business all work at St Luke's.

Favourite consumer magazine The London Review of Books - no pithy

soundbites or topless women. Just long, erudite articles.

Favourite business magazine None.

Favourite newspaper The Guardian.

Favourite TV programme Undisclosed.

Favourite radio programme Jonathon Ross on Saturday mornings on Radio 2.

How do you unwind? Book, music, wine.

What is your greatest extravagance? Buying wine, books and music.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown The towering Scot manages the agency he co-founded nearly ten

years ago. Previously a big football and golf fan, he has recently

turned his attention to the more controversial sport of shooting. Teer

admits to having a slightly studenty taste in music.

This article was first published on campaignlive.co.uk

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