The A List: Part 14 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

THEAKSTONE, NICK

Job Head of investment, MindShare.

Company MindShare, 40 The Strand, London WC2.

Work tel +44(0)20 7969 4040.

Details Not supplied.

Lowdown With the creation of yet another agency- centralised buying

point - Group M Trading - Theakstone, the natural choice, took an

elevated role as its managing director this year. When not negotiating

shares and discounts, Theakstone has a reputation for being on almost

any jolly going.

THOMAS, CHRIS

Job Chief executive, Proximity London.

Company Proximity London, 191 Old Marylebone Road, London NW1.

Work tel +44(0)20 7298 1000.

Born 15 June 1962.

Place of birth Coventry, West Midlands.

Lives Dunsfold, Surrey.

Family Wife, Fleur. Four children.

Career milestones Joining Abbott Mead Vickers in 1986. Part of team

transforming Volvo in 90s. New-business director at AMV 1996-7.Part of

team creating newly merged Lowe Lintas. Learning new disciplines at

Proximity.

What one principle in life do you live by? Hac recte et nil time

(do the right thing and fear nothing).

What advice would you give someone wanting to follow in your footsteps?

Buy small shoes.

Your alternative career? Running Mark Warner or Sunsail.

Name your three closest friends in the business John Wren at Omnicom.

Andrew Robertson at BBDO. Michael Baulk at AMV.

Favourite consumer magazine Kitesurfer's World.

Favourite business magazine Campaign.

Favourite newspaper The Times.

Favourite TV programme 24.

Favourite radio programme Just a Minute.

How do you unwind? Kitesurfing. Teaching my children a love of sport.

What is your greatest extravagance? Three weeks

in Perth, Australia, every Christmas.

Name one thing about yourself that might surprise others

I am a non-executive director of a publicly quoted gold mine in

Kazakhstan.

If you were an ad, what would your strapline be? "Dig deep."

Lowdown One of the old school of 90s networkers, Thomas has a sometimes

stuffy demeanor that hides a sharp sense of humour and an entertaining

wit. He is well connected in the upper echelons of BBDO and is now,

after an unhappy spell at Lowe, making his mark below the line.

THOMAS, PAUL

Job Managing partner, MindShare UK.

Company MindShare UK, 40 Strand, London WC2N 5RF.

Work tel +44(0)20 7969 4040.

Born 15 May 1966.

Place of birth Slough, Berkshire.

Lives Beaconsfield, Buckinghamshire.

Family Naomi, Harry and another due in November.

Career milestones Learning to walk at 14 months. Learning to talk at

two-and-a-half years. Learning when to keep my mouth shut - still

learning.

Management trainee at Gillette, 1985. Financial planning manager at

Gillette, 1987. Planner buyer at McCann Erickson, 1990.

Head of press at HK McCann, 1992. Head of press at

McCann Erickson, 1994.

Press director at Universal, 1997. Managing partner at MindShare, 2000.

What one principle in life do you live by? The biggest mistake we could

ever make in our lives is to think we work for anybody but ourselves.

What advice would you give someone wanting to follow in your footsteps?

Everybody has a story to tell, make sure you give them time to tell it

as today's sales rep is tomorrows sales director. Be better informed

than those you are negotiating with. Everything is possible with a

little time and the right money.

Your alternative career? Running my own restaraunt.

Name your three closest friends in the business Steve Atkinson at The

Mail on Sunday. Stuart Taylor at The Guardian. Simon Cuff at Money Week.

Favourite consumer magazine The Week.

Favourite business magazine Campaign.

Favourite newspaper The Independent (at the moment).

Favourite TV programme Local Heroes, with Adam Hart-Davis.

Favourite radio programme Jono and Harriet at Breakfast on Heart.

How do you unwind? Play golf, cook, DIY.

What is your greatest extravagance? My home cinema system.

Name one thing about yourself that might surprise others Very

ocassionally I will admit that I am wrong.

If you were an ad, what would your strapline be? "Determination

succeeds, integrity prevails."

Lowdown Thomas is a member of the "bald negotiator" brigade -

predictably enough, being Nick Theakstone's opposite number at

MindShare. An expert golfer, he runs MindShare's press and outdoor

buying contracts.

THOMPSON, ALEXANDER JEREMY

Job Chief executive, Portland Outdoor Advertising.

Company Portland Outdoor Advertising, 14 New Burlington Street, London

W1.

Work tel +44(0)20 7734 7434.

Born 17 April 1968.

Place of birth Sheffield, South Yorkshire.

Lives Fulham, London.

Family Unmarried, no children.

Career milestones I worked in South Africa and Central and Eastern

Europe in dynamic times, which made them interesting places to be - full

of opportunity and challenge in equal measure. I learned a great deal

about the business, life and myself. I also worked on projects in Asia,

South America and the Baltics. Four years in charge of Portland UK has

allowed me to work in a developed market in a period when Portland and

outdoor have grown dramatically. Being part of a supportive and

motivated team, handling monthly billings that would have eclipsed our

annual numbers when I started out, has been very rewarding.

What one principle in life do you live by? We are here for a good time,

not a long time.

What advice would you give someone wanting to follow in your footsteps?

Work hard but enjoy the results of your toils, accept that you are going

to have to listen lots before you do the talking, always ask if you do

not know, understand you will make mistakes but never make them twice.

Your alternative career? Television journalist.

Name your three closest friends in the business Have been blessed with

the people I have worked with from client, media owner and agency side

and the friends I have made. They know who they are.

Favourite consumer magazine GQ.

Favourite business magazine The Economist and the media trade press.

Favourite newspaper The Daily Telegraph and The Sunday Times.

Favourite TV programme Don't watch regularly.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? Go the gym, read the papers when I can, listen

sympathetically to friends telling me how much less cash/sleep/sex they

have since the baby came along, consider this carefully and spend time

with my girlfriend.

What is your greatest extravagance? Paying people to do all the DIY and

fixing that my father seemed to master with ease but defeats me.

Name one thing about yourself that might surprise others Would love to

have more mystique but my friends know me too well.

If you were an ad, what would your strapline be? "Gets the job done."

Lowdown A difficult year for Thompson, who saw the agency's prized COI

Communications account move to the apparently unstoppable Posterscope.

Then WPP moved to shore up Portland by acquiring Poster Publicity,

management and all. Nonetheless, he remains engaging company and is one

of the outdoor industry's undisputed good guys.

THOMPSON, DIANNE

Job Chief executive, Camelot Group.

Company Camelot Group, Tolpits Lane, Watford, Hertfordshire.

Work tel +44(0)1923 425 019.

Born 31 December 1950.

Place of birth Dewsbury, Yorkshire.

Lives Buckinghamshire.

Family Divorced. One daughter.

Career milestones In terms of career milestones, helping Camelot win the

second licence in 2000 was key - it was great to be involved in securing

the company's future and, with it, more than 800 jobs. I won Veuve

Clicquot Business Woman of the year in 2001, which was a huge honour -

joining an illustrous group. Finally, returning the

National Lottery to growth this year - a year ahead of schedule - when

everyone said it could not be achieved. It has been done, not through

one quick fix but by doing 100 things one per cent better and by sheer

hard work.

What one principle in life do you live by? Total honesty.

What advice would you give someone wanting to follow in your footsteps?

The most important piece of advice is to be prepared to work hard. After

that, make sure you are totally committed to whatever project you are

involved in and, finally, don't be afraid to stand up and voice your

views - have the courage of your convictions.

Your alternative career? I would have loved to be a lawyer.

Name your three closest friends in the business Sly Bailey, chief

executive of Trinity Mirror.

MT Rainey at Rainey Kelly Campbell Roalfe/Y&R. Sue Holloway at Media

Vision.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Management Today.

Favourite newspaper As a Press Complaints Commission council member, I

read all the newspapers.

Favourite TV programme BBC's Restoration.

Favourite radio programme John Peel's Home Truths, Radio 4.

How do you unwind? An aromatherapy bath with a chilled glass of

champagne.

What is your greatest extravagance? I love travelling, so good holidays

are my greatest extravagance.

Name one thing about yourself that might surprise others I am frightened

of mice and frogs.

If you were an ad, what would your strapline be? "Doesn't take no for an

answer."

Lowdown Tumbling sales, political scandal and a bid from Richard Branson

for the lottery franchise. Oh, and some excruciating advertising

starring Billy Connolly. Thompson has managed to survive them all. The

popular, spirited Thompson has emerged after a torrid spell at Camelot

smelling of roses as sales of lottery tickets begin to recover.

THOMPSON, MARK

Job Director-general, the BBC.

Company The BBC, Woodlands, 80 Wood Lane, London W12.

Work tel +44(0)20 8433 2000.

Details Not supplied.

Lowdown Following the bitter departure of Greg Dyke from the BBC,

Thompson was the obvious choice as his replacement. The two could not be

more different - Thompson is lofty, intellectual and promised to review

the "public value" of the corporation's output as well as curtail some

of its overtly commercial activities.

THOMPSON, SUKI FRANCES ALLISON

Job Managing director, The Haystack Group.

Company The Haystack Group, 8 Hanover Street, London W1.

Work tel +44(0)20 7290 2660.

Born 7 March 1967.

Place of birth Wimbledon, London.

Lives Penn, Buckinghamshire.

Family Husband, Alan Thompson. Children, Jazmyn (7), Sam (5).

Career milestones Following a drama degree at Leeds University, I ran a

weekly repertory theatre in Devon before starting at BMP YCC. A youth

misspent acting and directing led me into being a new-business director

(almost the same job!) for Rapp Collins, FCA and TBWA. I also gained an

MMA at Kingston Business School. I went to live in Hong Kong in 1996

with my husband and set up Kendall Tarrant there. I spent the rest of my

time learning Mandarin and Dragon Boat racing around Asia. Following the

birth of Jazmyn and Sam I launched Bunker Gin and then set up The

Haystack Group, an agency evaluation, search and selection consultancy,

in 2001.

What one principle in life do you live by? Everything is OK in the end.

If it's not OK, then it's not the end.

What advice would you give someone wanting to follow in your footsteps?

Setting up your own company is a mixture of fun, exhilaration, hard work

and luck. Some days you feel you can do no wrong and the next minute you

feel everything's gone wrong. The most important thing is to work with

people you really like, who complement you (not necessarily your

husband) . If you want to be in control of your own destiny and stretch

yourself, running your own business is the only thing to do.

Your alternative career? Television or politics.

Name your three closest friends in the business They know who they are!

Favourite consumer magazine Red.

Favourite business magazine The Economist.

Favourite newspaper The Times, Mail, Evening Standard and News of the

World.

Favourite TV programme 24.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Spending time with my husband and kids, running,

dinner with friends, theatre, chocolate.

What is your greatest extravagance? Armani suits.

Name one thing about yourself that might surprise others I was the

undisputed champion at university for drinking a pint of beer quicker

than anyone else.

If you were an ad, what would your strapline be? "No ST, no comment."

Lowdown Thompson has shaken up the matchmaker's market with an agressive

approach to finding clients; something that has seen her handle most of

2004's biggest reviews. She is a talented networker and self-publicist,

a knack that has enabled her to succeed in making a name for herself in

the client community.

THOMSON, DON

Job Commercial director, Chrysalis Radio.

Company Chrysalis Radio, Bramley Road, London W10.

Work tel +44(0)20 7470 1012.

Born 8 September1952.

Place of birth Oxford.

Lives Central London.

Family Wife, Karen, two cats and two grown-up kids.

Career milestones Working for LWT in the 80s on all the

out-of-London business with so many great characters. Being a founder of

Chrysalis Radio ten years ago. Launching two Heart stations and seeing

the company grow to where it is today.

What one principle in life do you live by? Treat everyone as you would

wish to be treated youself.

What advice would you give someone wanting to follow in your footsteps?

Be prepared to learn, no matter how long you've been in the business.

Don't be afraid to make mistakes but always learn from them. Treat

everyone as equals.

Your alternative career? Either a criminal lawyer or managing sports

stars.

Name your three closest friends in the business Karen

Thomson at Clear Channel. Alan Thomas, hotelier. Dave Boyle, printer.

Favourite consumer magazine I don't have one, but I wish there was a

weekly sports magazine. I'd read that.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph - for the sport, not the

politics.

Favourite TV programme Have I Got News For You.

Favourite radio programme Nick Ferrari.

How do you unwind? It usually involves wine or sport.

What is your greatest extravagance? A little place

in France.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "Reassuringly

expensive."

Lowdown Fiercely competitive, Thompson has had the chance to take on his

rivals with Heart's battle for share in London and the jostling for

position among the radio companies ahead of mergers. A far cry from his

early days as a Kellogg salesman.

THOMSON, ROBERT

Job Editor, The Times.

Company The Times, 1 Pennington Street, London E9.

Work tel +44(0)20 7782 5000.

Details Not supplied.

Lowdown Thomson has made vast changes to The Times in his two years at

the helm and has now taken it totally tabloid. His editorial vision of

an unbiased yet authoritative paper has yet to be justified in large

circulation gains.

THORNTON, JIM

Job Executive creative director, Leo Burnett.

Company Leo Burnett, Warwick Building, Kensington Village, Avonmore

Road, London W14.

Work tel +44(0)20 7751 1800.

Born 19 January 1963.

Place of birth Nantwich, Cheshire.

Lives The rural idyll, East Sussex.

Family They still wish to remain anonymous due to an even greater fear

of reprisals.

Career milestones Getting a job. Keeping a job. Still having a job.

What one principle in life do you live by? Do the right thing. And if

you can't do the right thing, do the wrong thing but pretend it's the

right thing.

What advice would you give someone wanting to follow in your footsteps?

Get a proper job.

Your alternative career? Got a proper job.

Name your three closest friends in the business Linda Wolfe, Richard

Pinder and Bruce Haines at Leo Burnett. They pay my salary and bonuses.

(Or should that be bonae? Plural nouns can be such

tricky devils.)

Favourite consumer magazine Stoke City match day programme.

Favourite business magazine Why, Campaign - naturellement.

Favourite newspaper Daily Mail. Know thine enemy.

Favourite TV programme Anything with American actors. They can walk and

talk at the same time so much better than British ones.

Favourite radio programme The Archers. That's the great thing about

radio - it doesn't matter whether they can walk and talk simultaneously.

How do you unwind? I pay the children to read me passages of Shakespeare

while walking on the South Downs.

What is your greatest extravagance? I have three pairs of trainers, when

obviously I can only wear one pair at a time.

Name one thing about yourself that might surprise others I wasn't

selected to run for Great Britain at the Athens Olympics.

If you were an ad, what would your strapline be? "He's having

a fag."

Lowdown TheLeo Burnett executive creative director, formerly of Mother,

found himself partnerless earlier this year when Paul Shearer left the

agency. The pair, who had not worked together before, failed to make any

significant creative impact and, since Shearer's departure, Thornton has

been busy hiring teams in an attempt to do just this. A Stoke City fan,

Thornton is also a bit of a thespian and used to attend drama school.

TILBIAN, LORNA

Job Director, head of media research, Numis Securities.

Company Numis Securities, Cheapside House, 138 Cheapside, London EC2.

Work tel +44(0)20 7776 1500.

Born Undisclosed.

Place of birth Nicosia, Cyprus.

Lives Kensington, London.

Family Undisclosed.

Career milestones Sheppards & Chase (1984-88): first ranked as a media

analyst by the Institutional Investor Survey in 1987 and have manged to

stay in the top three ever since. SG Warburg (1988-95): first female

director of SG Warburg Securities in 1989. West LB Panmure (1995-2001):

executive director and deputy head of research. Numis Securities (2001to

date): director and shareholder.

What one principle in life do you live by? There are no short cuts!

What advice would you give someone wanting to follow in your footsteps?

Be determined, stay focused and never say die!

Your alternative career? Journalist.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Vogue.

Favourite business magazine Business Week.

Favourite newspaper The Sunday Times.

Favourite TV programme Parkinson.

Favourite radio programme Bloomberg Money on LBC.

How do you unwind? Designing (and sourcing) jewellery.

What is your greatest extravagance? Buying jewellery!

Name one thing about yourself that might surprise others A surprisingly

soft centre.

If you were an ad, what would your strapline be? "Does what it says on

the tin."

Lowdown From her vantage point at Numis, Tilbian remains one of the most

authoritative commentators on the UK media scene. She is a definite

optimist about the future of recession-battered adland, believing a

prolonged period of cyclical growth could be on the way.

TILLEY, ANDY

Job Partner, The Ingram Partnership.

Company The Ingram Partnership, 101 Wigmore Street, London W1.

Work tel +44(0)20 7016 8200.

Born 22 September 1956.

Place of birth Wolverhampton, West Midlands.

Lives Blewbury, Oxfordshire.

Family Wife, Olwen Rice. Children, Laura (21), Mark (19), Grace (9).

Career milestones Trainee media planner at BMP, September 1982. Board

director at BMP,1986. Media director at Delaney Fletcher Delaney, 1989.

Executive media director/deputy managing director at DFSD Bozell, 1990.

Head of strategic planning at Zenith Media, 1991.Deputy managing

director at Zenith Media, 1993. Joint managing director at Zenith Media,

1995.

Founding partner at Unity, 1997. Founding partner of The Ingram

Partnership, 2003.

What one principle in life do you live by? This is not a rehearsal.

What advice would you give someone wanting to follow in your footsteps?

Don't! Choose your own path.

Your alternative career? Cartographer or university lecturer.

Name your three closest friends in the business Olwen Rice, freelance

journalist. Kevin Brown at Soul. Richard Eyre at RDF, 19, GMG among

others.

Favourite consumer magazine Word.

Favourite business magazine Private Eye.

Favourite newspaper The Guardian.

Favourite TV programme Ever, Fawlty Towers. Recently, Grand Designs.

Favourite radio programme Dead heat between Just a Minute and Today.

How do you unwind? Photography and painting, usually with my youngest

daughter, Grace, who is far more talented than I could ever dream of

being!

What is your greatest extravagance? My wife and three kids.

Name one thing about yourself that might surprise others

I do own some T-shirts that aren't black!

If you were an ad, what would your strapline be? "Think different,"

nicked from an old Apple campaign.

Lowdown Took on a brief from the TV companies to find out what

advertisers wanted from them ahead of the launch of a TV trade marketing

body. Other than that, the former Zenith man continued his work for teen

publisher Hachette Filipacchi and celebrated his first year as part of

The Ingram Partnership.

TRAKTOR

Job Directing collective, Partizan.

Company Partizan, 1419 2nd Street, Santa Monica, California.

Work tel 1 310 260 0016.

Details Not supplied.

Lowdown This was a quieter year for Traktor - the directing collective

was not as prolific as it has been and, to the shock of many, did not

throw its legendary party at Cannes. Nonetheless, its blend of reality

and comedy remains the benchmark of the genre, and its work is still

some of the most copied in the business.

TROTT, DAVE

Job Creative director, Walsh Trott Chick Smith.

Company Walsh Trott Chick Smith, 57 Rathbone Place, London W1.

Work tel +44(0)20 7907 1200.

Born 22 May 1947.

Place of birth East London.

Lives Hampstead, London.

Family Wife, Cathy. Daughter, Jade. Son, Lee.

Career milestones BFA degree, Pratt Institute, Brooklyn, New York, 1970.

BMP deputy creative director, 1971-80. GGT creative director, 1980-90.

BST creative director 1990-1993. WTCS creative director, 1994 to

present.

What one principle in life do you live by? "The wise man knows he

doesn't know. The fool doesn't know he doesn't know." - Lao Tze

What advice would you give someone wanting to follow in your footsteps?

Energy is more important than talent.

Your alternative career? Art school teacher.

Name your three closest friends in the business Paul Arden at Arden

Sutherland-Dodd. Mike "Rocky" Reynolds at New Moon. Cathy Heng at Big

Green Door.

Favourite consumer magazine The Spectator.

Favourite business magazine Don't have one.

Favourite newspaper The Independent.

Favourite TV programme The Simpsons.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Watching football on TV, life drawing class, art

galleries, bookshops, photography, cinema, reading (all with my family).

What is your greatest extravagance? My house.

Name one thing about yourself that might surprise others My best friend

at art school played bass for The New York Dolls.

If you were an ad, what would your strapline be? "It's not pretentious

but it works."

Lowdown Although his best work appeared more than 15 years ago, the

temperamental Trott remains synonymous with great creativity. A debate

rages about whether his creative style is still relevant but most agree

that his recent D&AD president's award was long overdue.

TUNNICLIFFE, MIKE

Job Executive vice president, Initiative Worldwide.

Company Initiative Worldwide, 84 Ecclestone Square, London SW1.

Work tel +44(0)20 7663 7000.

Born 19 January 1961.

Place of birth Manchester.

Lives Hampstead, London

Family Wife, Elaine. One son, one daughter.

Career milestones 1979-82: media assistant, Saatchi & Saatchi. 1983-84:

media executive, Leagas Delaney. 1984-89: media director, Horner Collis

Kirvan. 1989-98: managing director, CIA Medianetwork, director CIA UK

Holdings, CIA European Holdings. 1998-present: Interpublic. 1998-2000:

managing director, Western International Media.

2000-present: executive vice-president, Initiative Worldwide.

What one principle in life do you live by? If at first you don't

succeed, try again.

What advice would you give someone wanting to follow in your footsteps?

Have faith in yourself, never give up and, when all seems lost, get your

thinking hat on - there's always a creative way to resolve any issue.

Your alternative career? Merchant Navy or the music business.

Name your three closest friends in the business

Simon Matthews at Rise Communications. Robin Kent at Universal McCann.

Julian Neuberger at MediaCom.

Favourite consumer magazine Superbike, Private Eye.

Favourite business magazine Campaign.

Favourite newspaper The Times.

Favourite TV programme 24.

Favourite radio programme Nick Ferrari on LBC.

How do you unwind? Riding my motorbike, Shiatsu massage.

What is your greatest extravagance? My house, bespoke suits (Charlie

Allen).

Name one thing about yourself that might surprise others I'm really

quite a shy person. My nickname is Tuna (even to

my clients).

If you were an ad, what would your strapline be? "Tuna - you know he's

good for you."

Lowdown The exhilarating, or nightmare, task of running Initiative's

global Unilever business did not get much easier with the agency facing

a European review in 2004.

TWINN, IAN

Job Director of public affairs, ISBA.

Company ISBA, Langham House, 1b Portland Place, London W1.

Work tel +44(0)20 7291 9020.

Born 26 April 1950.

Place of birth Cambridge.

Lives Dulwich, London.

Family Wife, Frances. Two sons.

Career milestones Doctorate in pressure groups and planning followed by

lecturing in planning, 14 years as a Tory MP and then life with ISBA and

"work experience" as an MEP.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Keep calm.

Your alternative career? An academic or a politician, depending on when

the music stopped.

Name your three closest friends in the business Why let them in for the

hassle?

Favourite consumer magazine Gardens Illustrated.

Favourite business magazine The Economist.

Favourite newspaper The Daily Telegraph.

Favourite TV programme The news.

Favourite radio programme Broadcasting House.

How do you unwind? Reading novels or gardening.

What is your greatest extravagance? Politics.

Name one thing about yourself that might surprise others

I enjoy French polishing.

If you were an ad, what would your strapline be? "Keep calm."

Lowdown A one-time Tory MP, Twinn has adapted the political skills he

learned in Commons corridors to the service of Britain's advertisers. He

has a vital role to play in marshalling the defences now the government

is under intense pressure from the anti-obesity lobby to curb the

promotional activities of food manufacturers.

U

UNERMAN, SUE

Job Director of strategic solutions and real world communications,

MediaCom.

Company MediaCom, 180 North Gower Street, London NW1.

Work tel +44(0)20 7874 5500.

Born Undisclosed.

Place of birth London.

Lives London.

Family Two children.

Career milestones Involvement in the growth of MediaCom to become the

UK's favourite media agency.

What one principle in life do you live by? Honesty.

What advice would you give someone wanting to follow in your footsteps?

Be yourself.

Your alternative career? Indiana Jones.

Name your three closest friends in the business Impossible to narrow it

down to three. Too many mentors but my close friends know who they are

and how much I value them.

Favourite consumer magazine History Today.

Favourite business magazine The Spectator.

Favourite newspaper The Guardian.

Favourite TV programme Buffy the Vampire Slayer.

Favourite radio programme The Archers.

How do you unwind? Being a mum.

What is your greatest extravagance? Swimming

every day.

Name one thing about yourself that might surprise others

I know an awful lot about comic books.

If you were an ad, what would your strapline be? "Does what it says on

the can."

Lowdown Unerman is one of the media industry's true visionaries - and

that is a positioning that does not always guarantee popularity.

Traditionalists may suspect she is too clever (and pretentious, come to

that) by half but they can't deny her planning unit is one of the main

driving forces behind MediaCom's extraordinary growth.

UVA, JOE

Job President and chief executive, OMD Worldwide.

Company OMD Worldwide, 11 Madison Avenue, New York.

Work tel 001 212 590 7202.

Born 16 June 1955.

Place of birth New York.

Lives New Jersey.

Family Wife, Sue. Son, JC. Daughter, Jamie.

Career milestones Eastern regional sales manager of USA Network, 1981.

Vice-president of CNN Advertising Sales, 1984. Senior vice-president,

CNN Advertising Sales, 1989. Executive vice-president, CNN Advertising

Sales, 1990. Executive vice-president, Turner Broadcasting Sales &

Marketing, 1994. President, Turner Broadcasting Sales & Marketing,

1996-2001. President and chief executive, OMD Worldwide, 2002 to

present. Advertising Age Media Maven, 2002. TV Week/Electronic Media

"one of 12 to watch", 2003. Board of trustees, The Valerie Fund for

Children with Cancer and Blood Disorders, 1998 to present. Board of

trustees, international, TV and Radio Society Foundation, 2000-2001 and

2003 to present.

Board of directors, TiVo,2004 to present.

What one principle in life do you live by? Treat others as you would

like to be treated yourself.

What advice would you give someone wanting to follow in your footsteps?

Never stop learning, try to be a good listener, embrace diversity,

challenge yourself and others, have the courage to take risks, provide

leadership and then get out of the way so others can do their jobs, give

credit to others, don't take yourself seriously and spend time with your

family.

Your alternative career? I don't know.

Name your three closest friends in the business Mark Lazarus at Turner

Broadcasting System. Greg D'Alba at CNN. Joe Mangione at CanWest.

Favourite consumer magazine The Week.

Favourite business magazine Business Week.

Favourite newspaper USA Today.

Favourite TV programme The Sopranos.

Favourite radio programme Imus in the Morning.

How do you unwind? I go fishing or play golf.

What is your greatest extravagance? Expensive wine.

Name one thing about yourself that might surprise others I don't like to

fly.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown An aversion to flying does not seem to have held Uva back from

travelling the world in OMD's name. Pleasantly casual in contrast to

some of his more po-faced US peers.

V

VALLANCE, CHARLES AB

Job Founding partner, Vallance Carruthers Coleman Priest.

Company Vallance Carruthers Coleman Priest, Greencoat House, Francis

Street, London SW1.

Work tel +44(0)20 7802 5803.

Born 23 September 1964

Place of birth Harrogate, Yorkshire.

Lives Balham, London.

Family Wife Irina. Children, Mikhail and Evgenya.

Career milestones Burkitt Weinreich Bryant, where I learned a lot from

Hugh, Tom et al. Bartle Bogle Hegarty, where I learned even more and

where, among others, I met Rooney. WCRS, where I worked with Rooney on

Orange, Caffrey's, Land Rover, etc. VCCP, where the four of us got

together, recruited a fantastic team of people and, thanks to them and

each of our clients, created an environment free from

old-school arrogance or the affectations of the new school's studied

mavericks.

What one principle in life do you live by? Teamwork.

What advice would you give someone wanting to follow in your footsteps?

Work hard and be nice to people.

Your alternative career? Auctioneer or diplomat.

Name your three closest friends in the business C,C and P or Gwyn, Jim

and Ol (BBH, BBH and Hooper Galton).

Favourite consumer magazine The Week.

Favourite business magazine Don't have one.

Favourite newspaper Financial Times.

Favourite TV programme Coronation Street.

Favourite radio programme Test Match Special.

How do you unwind? Watching or playing sport.

What is your greatest extravagance? Lobster

and chips.

Name one thing about yourself that might surprise others I wanted to be

an account man.

If you were an ad, what would your strapline be? "Don't just stand

there, do something."

Lowdown Yorkshire-born Vallance is arguably one of the best in the

business at brand strategy. He approaches everything in life with the

same unswerving, meticulous line of attack. However, it has proved less

successful when applied to cricket and golf.

W

WADE, REBEKKAH

Job Editor, The Sun.

Company The Sun, 1 Virginia Street, London E9.

Work tel +44(0)20 7782 4000.

Details Not supplied.

Lowdown Wade is never far from controversy. She has vowed to make The

Sun provocative and anti-establishment once more. She is impatient for

results but her abrasive management style is not suited to fostering

esprit de corps on the editorial floor.

WALKER, CHRISTINE

Job Partner, Walker Media.

Company Walker Media, Middlesex House, 34-42 Cleveland Street, London

W1.

Work tel +44(0)20 7447 7502.

Born 10 November 1953.

Place of birth Zambia.

Lives London.

Family Husband, Oliver. Daughter, Jacqueline.

Son, Jaimie.

Career milestones 1976: joined Benton & Bowles as a graduate trainee

rising to associate director.1985: founding partner of Ray Morgan &

Partners.

1988 sold to Saatchi & Saatchi to launch Zenith Media. Head of broadcast

to managing director to chief executive. 1997: gardening leave.

January 1998: launched Walker Media.

What one principle in life do you live by? Trust your instincts.

What advice would you give someone wanting to follow in your footsteps?

Trust your instincts.

Your alternative career? Landscape gardener.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine Management Today.

Favourite newspaper Daily Mail.

Favourite TV programme No Going Back.

Favourite radio programme The News Quiz.

How do you unwind? Gardening.

What is your greatest extravagance? Smoking.

Name one thing about yourself that might surprise others Played the

double bass in the Northern Irish Youth Orchestra.

If you were an ad, what would your strapline be? "Because I'm worth it."

Lowdown A regular on The A List, this year should also mark Walker's

appearance in the Rich List after the sale of her share of Walker Media

in the M&C Saatchi flotation handed her £6 million. Most believe

it was well deserved.

WALKER, PETER

Job Finance director, Clemmow Hornby Inge.

Company Clemmow Hornby Inge, 7 Rathbone Street, London W1.

Work tel +44(0)20 7462 8500.

Born 21 March 1959.

Place of birth Huddersfield, West Yorkshire.

Lives Earls Barton, Northamptonshire.

Family Wife, Susan. Daughters, Jessica and Megan.

Career milestones Still involved in the industry after 17 years.

What one principle in life do you live by? Tell the truth.

What advice would you give someone wanting to follow in your footsteps?

Adopt a soft Yorkshire accent.

Your alternative career? Counting beans somewhere else.

Name your three closest friends in the business Don't do closest

friends.

Favourite consumer magazine Reveal.

Favourite business magazine The Spectator.

Favourite newspaper The Daily Telegraph.

Favourite TV programme Undisclosed.

Favourite radio programme Heart FM.

How do you unwind? Anything to escape from three women at home.

What is your greatest extravagance? Undisclosed.

Name one thing about yourself that might surprise others

No surprises.

If you were an ad, what would your strapline be? "No PW, no comment."

Lowdown Walker is one of the most well-known finance guys in adland and

was mentioned in the infamous e-mail purporting to be from Garry Lace in

the spring. His move to CHI this year hands him the unenviable task of

trying to rein in the agency's taste for lavish client entertainment.

WALL, MICHAEL

Job Managing partner, Fallon London.

Company Fallon London, 67-69 Beak Street, London W1.

Work tel +44(0)20 7494 9120.

Details Not supplied.

Lowdown One of those annoying people who is brilliant at what he does

without having to try very hard. Down-to-earth character, Wall much

prefers to spend his time with family and friends than follow the

relentless Soho circuit.

WALMSLEY, ANDREW

Job Founder, I-level.

Company I-level, 26-30 Strutton Ground, London SW1.

Work tel +44(0)20 7340 2700.

Born 12 September 1963.

Place of birth London.

Lives Hammersmith, London.

Family Wife, two children.

Career milestones Club promoter; sold helicopter engines for

Rolls-Royce; TV buyer at BMP; MBA with dissertation on strategy for

marketing services agencies in the digital age, founding chairman of DMG

(now part of IPA); head of digital media at Bartle Bogle Hegarty,

co-founded i-level in 1999 based on research conducted as part of MBA.

What one principle in life do you live by? Always seek the opportunity

to learn.

What advice would you give someone wanting to follow in your footsteps?

Having a detailed plan is crucial - being prepared to deviate from it

when opportunities arise is what makes the difference.

Your alternative career? Management consultancy.

Name your three closest friends in the business Charlie Dobres at

i-level.

John Fryers at Chrysalis Radio. Nick Payne at Bearpark publishing.

Favourite consumer magazine The New Yorker, Private Eye.

Favourite business magazine Harvard Business Review.

Favourite newspaper The Guardian.

Favourite TV programme StoryMakers (Blue Cow).

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Cooking for friends, playing with my children.

What is your greatest extravagance? Ice.

Name one thing about yourself that might surprise others

I grow tomatoes.

If you were an ad, what would your strapline be? "We're done."

Lowdown One of digital media's pioneers, Walmsley has turned his

experience in academia into a successful business.

WALSH, AMANDA

Job Chief executive, Red Cell Europe.

Company Red Cell, Kent House, 14-17 Market Place, Great Titchfield

Street, London W1.

Work tel +44(0)20 7150 3300.

Born 27 November 1958.

Place of birth Worcester.

Lives London and south Devon.

Family Husband, Brian Stewart (a photographer and art director).

Stepdaughter, Sophie.

Career milestones 1. Managing director of WCRS. 2. Founding partner of

own agency, Walsh Trott Chick Smith. As chief executive, helped build it

to become, by its third year, the 25th fastest-growing company in the

UK. 3. Appointed by Sir Martin Sorrell and Andy Berlin this year to my

first network job as chief executive of Red Cell.

What one principle in life do you live by? Carpe diem.

What advice would you give someone wanting to follow in your footsteps?

If you love what you do, you will succeed. If you don't, you will fail.

Embrace change.

Your alternative career? Who knows? But I would still like to be a movie

producer.

Name your three closest friends in the business 1. Stevie Spring, chief

executive, Clear Channel. 2. Carolyn McCall, chief executive, Guardian

Newspapers. 3. The remaining 15 members of Blake's Seven (I'll upset 14

of them if I pick another one out).

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine None.

Favourite newspaper Different by the day of the week.

Favourite TV programme Sky Box Office (because I love movies).

Favourite radio programme Today on Radio 4.

How do you unwind? Going to our house in Devon that overlooks the sea.

What is your greatest extravagance? My shopaholic husband.

Name one thing about yourself that might surprise others My dad was a

famous international football player.

If you were an ad, what would your strapline be? "Barriers are

only hurdles."

Lowdown Universally popular, Walsh combines intelligence and tenacity

with a sense of humour. Everybody agrees she never realised her full

potential as the frontperson for Walsh Trott Chick Smith. Now they wait

to see if she can rise to the challenge of helping turn Red Cell into

WPP's most creatively potent network.

WARREN, RICHARD KENNETH

Job Director of strategy, Delaney Lund Knox Warren & Partners.

Company Delaney Lund Knox Warren & Partners, 25 Wellington Street,

London WC2.

Work tel +44(0)20 7836 3474.

Born 8 November 1964.

Place of birth Pembury, Kent.

Lives Highbury, London.

Family Wife, Jenny. Children, Grace (4) and George (2).

Career milestones Management buyout of DLKW, winning Halifax, growing

DLKW into top 20 agency. Winning IPA effectiveness gold for Halifax.

What one principle in life do you live by? Character is destiny.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? Investment banking.

Name your three closest friends in the business Greg, Mark and Tom.

Favourite consumer magazine Wine Spectator.

Favourite business magazine Need you ask?

Favourite newspaper The Times.

Favourite TV programme The West Wing.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Children!

What is your greatest extravagance? Wine.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown Probably the loudest of the four agency partners, Warren is a

good storyteller with a loud laugh and a penchant for nicknaming

everyone he works with. His sharp strategic brain is at its happiest

when tackling the thorny issue of which wine would best suit his meal.

WATSON, DAVID

Job Chief executive, Craik Jones Watson Mitchell Voelkel.

Company Craik Jones Watson Mitchell Voelkel, 120 Regent Street, London

W1.

Work tel +44(0)20 7734 1650.

Details Not supplied.

Lowdown Quiet and understated, Watson is a Brummie with no airs and

graces. However, his gentle demeanor masks a serious determination. He

is loyal and lives by his brands - he drives a Jag and a Range Rover and

uses an Orange phone.

WATSON, ELLIS ALAN NICHOLAS

Job Managing director, national newspapers, Trinity Mirror.

Company Trinity Mirror, 1 Canada Square, London E14.

Work tel +44(0)20 7293 2168.

Born 28 December 1967.

Place of birth Portmouth, Hampshire.

Lives London and Scotland.

Family Wife, Angie. Children, Holly (7), Theo (1).

Career milestones Launching Who Wants to be a Millionaire? around the

world. Marketing The Sun and The News of the World during their most

successful decade (90s). Becoming managing director of Mirror Group.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Don't do it unless you love it.

Your alternative career? Teacher.

Name your three closest friends in the business Andy Zein at Tiger

Aspect.

Rebekah Wade at The Sun. Piers Morgan, unemployed.

Favourite consumer magazine Superbikes.

Favourite business magazine Campaign.

Favourite newspaper The Daily Mirror.

Favourite TV programme The Simpsons.

Favourite radio programme The Archers.

How do you unwind? Family time.

What is your greatest extravagance? Cars and motorbikes.

Name one thing about yourself that might surprise others I have four

mothers and four fathers.

If you were an ad, what would your strapline be? Undisclosed.

Lowdown The newspaper business takes larger-than-life for granted - but

Watson has always stood out as one of its more colourful characters. He

attained notoriety as "the Kelvin MacKenzie of newspaper marketing" at

The Sun during the 80s. Although his brash, no-bullshit approach has

been tempered somewhat, he's still leading from the front.

WEBSTER, JOHN

Job Executive creative director, DDB London.

Company DDB London, 12 Bishop's Bridge Road, London W2.

Work tel +44(0)20 7258 3979.

Born 17 December 1934.

Place of birth Paris.

Lives Arkley, Hertfordshire.

Family Wife, two daughters and five grandchildren.

Career milestones 1968: start up BMP. 1972: creative director 197: Grand

Prix Cannes. 1982: D&AD gold award. 1982: D&AD president's award. 1982:

BTA ITV award. 2000, 2001: "hamilton mattress" broadcast BBC. 2002:

Grand Prix Amency.

What one principle in life do you live by? Don't compromise standards.

What advice would you give someone wanting to follow in your footsteps?

Have passion.

Your alternative career? Paint.

Name your three closest friends in the business Chris Powell, Andrew

Fraser and Martin Boase at DDB London.

Favourite consumer magazine Modern Painters.

Favourite business magazine Campaign.

Favourite newspaper The Guardian.

Favourite TV programme Test Match Special.

Favourite radio programme I'm Sorry I Haven't a Clue.

How do you unwind? Golf, snooker.

What is your greatest extravagance? Good wine.

Name one thing about yourself that might surprise others

I secretly like Baileys.

If you were an ad, what would your strapline be? "No nonsense."

Lowdown Regarded by some as the greatest TV creative ever, Webster has

brought us such classics as the Smash Martians and Hoffmeister's "Follow

the bear". Still involved at DDB, he is one of the industry's most

modest legends.

This article was first published on campaignlive.co.uk

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