The A List: Part 15 of 15

campaignlive.co.uk, Tuesday, 14 December 2004 12:00AM

WEED, KEITH

Job President, The Marketing Society.

Company The Marketing Society, 1 Park Road, Teddington, Middlesex.

Work tel +44(0)20 8439 6000.

Details Not supplied.

Lowdown One of the UK's leading protagonists in marketing's struggle to

be taken more seriously at top management tables. The first president of

The Marketing Society, and the chairman of Lever Faberge, he has called

on marketers to shout about the importance of their roles.

WEINBERGER, PAUL

Job Chairman, Lowe.

Company Lowe, Bowater House, 68-114 Knightsbridge, London SW1.

Work tel +44(0)20 7584 5033.

Details Not supplied.

Lowdown Weinberger has emerged as the guardian of Lowe's creative

culture during the most turbulent period in its history. A long-serving

disciple of Sir Frank Lowe, he remains bitter at the way the network's

brilliant but eccentric founder was ousted.

WETHEY, DAVID

Job Founder/chairman, Agency Assessments International.

Company Agency Assessments International, 19 Buckingham Street, London

WC2.

Work tel +44(0)20 7976 1300.

Born 24 April 1944.

Place of birth Redditch, Worcestershire.

Lives Reading, Berkshire.

Family Wife, Sue. Four

grown-up children.

Career milestones Graduate trainee-account executive at AC Nielsen.

Account executive- board director at Wasey Campbell Ewald (formerly

Pritchard Wood and Partners). Country manager for McCann-Erickson in

Portugal and then Malaysia. Deputy managing director at Harrison McCann

London. Managing director at Royds London. Chairman of Wethey Scott

Pocock. Founded Agency Assessments International in 1988.

What one principle in life do you live by? Ideas can change your life.

Spend any waking moment thinking up new ones. But, if you don't torture

test them and try them out on other people, they will never be worth a

thing.

What advice would you give someone wanting to follow in your footsteps?

Look at the business you are in and ask yourself: does this all make

sense? If it doesn't, see how you can change it for the better.

Your alternative career? Politics.

Name your three closest friends in the business They are all agency

heads - it's more than my life's worth to name them.

Favourite consumer magazine Private Eye.

Favourite business magazine Management Today.

Favourite newspaper The Times.

Favourite TV programme Footballers' Wives.

Favourite radio programme Test Match Special.

How do you unwind? Golf.

What is your greatest extravagance? Always travelling first class on

trains.

Name one thing about yourself that might surprise others I am really not

a workaholic.

If you were an ad, what would your strapline be? "Opinionated but fair."

Lowdown Wethey, with his moustache and military posture, has the air of

a sergeant major about him. The international nature of his business

means you are more likely to spot him in an airport lounge than The Ivy.

WHEATLY, RICHARD

Job Chief executive, Local Radio Company.

Company Local Radio Company, 11 Duke Street, High Wycombe,

Buckinghamshire.

Work tel +44(0)1494 688200.

Details Not supplied.

Lowdown The Dennis Bergkamp of media (if only because of his chronic

fear of flying), Wheatly surprised many when he returned to seek a

leading role in radio so soon after selling his previous fiefdom, Jazz

FM. He often appears to be easy-going but underneath he's a driven

entrepreneur.

WHELDON, DAVID ROBERT

Job Global director of marketing and crand communications, Vodafone

Group Services.

Company Vodafone Group Services, Bell House, The Connection, Newbury,

Berkshire.

Work tel +44(0)1635 686 885.

Born 15 August 1956.

Place of birth Luton, Bedfordshire.

Lives Ealing, London.

Family Wife, Macarena. Children, Daniel (18), Alexander (15), Pablo (7).

Career milestones From getting a job in Saatchi & Saatchi in March 1983,

through WCRS and on to Lowe Howard-Spink as managing director (1989-93),

the advertising business was too full of milestones to mention. Going to

work for Coca-Cola as vice-president and global director of advertisng

and living in Atlanta was a real milestone (1993-97). BBDO as European

president was interesting , Tempus and WPP offered great learning and

adventure. Now back to the client side in the most interesting category.

What one principle in life do you live by? Always tell the truth , it's

easier to remember.

What advice would you give someone wanting to follow in your footsteps?

Don't.

Your alternative career? Architecture.

Name your three closest friends in the business I'm a client now so too

many to mention.

Favourite consumer magazine Wallpaper.

Favourite business magazine Wired.

Favourite newspaper The Guardian.

Favourite TV programme 24.

Favourite radio programme The Today programme, Radio 4.

How do you unwind? Travel, exercise (gym, tennis, golf, skiing and

diving), reading and being with my family.

What is your greatest extravagance? CDs.

Name one thing about yourself that might surprise others Vertigo.

If you were an ad, what would your strapline be? "Not the author - the

other one."

Lowdown Wheldon has one of the most varied CVs in advertising,

encompassng stints at advertisers and elite agencies. Sharpening the

huge Vodafone brand with its many constituent parts may prove to be his

biggest challenge yet - but running the business at Tempus and WPP will

prove the perfect grounding.

WHITE, MALCOLM

Job Planning director, Euro RSCG.

Company Euro RSCG, Cupola House, 15 Alfred Place, London W1.

Work tel +44(0)20 7467 9200.

Details Not supplied.

Lowdown Quiet and unassuming, which means he's sometimes overlooked. He

has a passionate side, which gives him a temper he saves for worthwhile

causes.

WHITE, MARK

Job Executive director of sales, five.

Company Five, 22 Long Acre, London WC2.

Work tel +44(0)20 7550 5551.

Born 7 October 1963.

Place of birth Liverpool.

Lives Shenfield, Essex.

Family Wife, Julia. Kids, Jason (8), Ethan (3).

Career milestones Being part of the Thames team that brought in a record

share of revenue in the year we knew we'd lost the franchise. Being part

of the launch team at UK Gold and UK Living. Playing my part putting

together the five sales team and taking the five business from a promise

to a profit.

Helping make "Millie" the millionaire he is today.

What one principle in life do you live by? Do as you would be done by.

What advice would you give someone wanting to follow in your footsteps?

Be yourself. Try to learn something every day. Nobody knows everything.

Enjoy what you do. A genuine team will always beat a collection of

telented individuals. There is no such thing as a stupid question.

Anyone who tells you how good they are, isn't. Honesty's the best

policy.

Your alternative career? Playing in Liverpool's midfield with Steven

Gerrard.

Name your three closest friends in the business Outside of the five

team: Nick Brampton (Viacom Solutions), Nick Milligan (Sky Media), The

"Loose Clothes" Group (the FA, ITV, Capital Radio).

Favourite consumer magazine Auto Express.

Favourite business magazine Campaign, of course!

Favourite newspaper The Sun.

Favourite TV programme Match of the Day, but I'm sure it'll be Joey

soon.

Favourite radio programme Sport on Five, Radio 5 Live.

How do you unwind? Spending time with my lovely wife and fabulous boys.

What is your greatest extravagance? Depreciation

on new cars.

Name one thing about yourself that might surprise others

I worked for four years on

the Ford production line

at Dagenham.

If you were an ad, what would your strapline be? "He does exactly what

it says on the tin."

Lowdown This is White's first appearance on The A List after being

elevated to the five board, alongside Kelly Williams, following the

departure of Nick Milligan to Sky. While the personable Williams is very

much five's agency frontman, White is the person with his hand on the

all-important deal book.

WHITE-SMITH, CHRIS

Job Display sales director, The Daily Telegraph.

Company The Daily Telegraph, 1 Canada Square, London E14.

Work tel +44(0)20 7538 5000.

Details Not supplied.

Lowdown White-Smith is one of the most hands-on sales directors there's

ever been in the business - and he's as comfortable talking to junior

buyers as senior press directors. He is passionate, which can lead to

the odd confrontation, but he is also more likely than most to propose

innovative solutions.

WHYTE, STEPHEN

Job Chief executive, McCann Erickson.

Company McCann Erickson, 7-11 Herbrand Street, London WC1.

Work tel +44(0)20 7961 2288.

Born 7 May 1963.

Place of birth England.

Lives Clapham, London.

Family Partner, Lucinda.

Son, Harry.

Career milestones I joined the industry at Abbott Mead Vickers and,

after four years, moved to Leagas Delaney. In 1993, I joined Still Price

Lintas to run domestic and multi-national accounts and, from there,

moved to GGT Advertising, initially as business development director and

then deputy managing director. In 1997, I joined Leo Burnett London as

managing director and became chief executive in 2001. In my time at Leo

Burnett, the agency's "solid" creative reputation was transformed - in

2001, it was the most highly awarded agency in the world. I joined

McCann Erickson as European client services director in 2003 and was

made chief executive of the London agency in 2004.

What one principle in life do you live by? If something's worth doing,

it's worth doing properly.

What advice would you give someone wanting to follow in your footsteps?

Whatever the short-term pressures, the quality of the creative work

you're involved in, the honesty and integrity of your client

relationships and the way you treat people are the only things that

people will remember when the dust has settled.

Your alternative career? Probably a barrister.

Name your three closest friends in the business Jeremy Miles at Miles

Calcraft Briginshaw Duffy. Peter Soer at Unilever. Bruce Haines at Leo

Burnett.

Favourite consumer magazine Conde Nast Traveller.

Favourite business magazine The Economist.

Favourite newspaper The Times.

Favourite TV programme Match of the Day.

Favourite radio programme I wish I had one.

How do you unwind? For most fortysomethings, children are great

relaxation therapy and my son is no exception. I also play golf and try

to play tennis.

What is your greatest extravagance? My car.

Name one thing about yourself that might surprise others

I quite enjoy gardening!

If you were an ad, what would your strapline be? "Crisp on the outside,

nutty on the inside."

Lowdown Makes his debut on The A List this year following his

appointment as chief executive of McCann Erickson. Whyte was shocked by

his abrupt exit from Leo Burnett but has emerged with another big job

and a powerful mentor in Rupert Howell.

WIGHT, ROBIN

Job Founding partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5006.

Born 6 July 1944.

Place of birth Undisclosed.

Lives Wandsworth, London.

Family Two wives so far. Five children, two stepchildren.

Career milestones 1965: creating Britain's first student advertising

agency while an undergraduate at Cambridge (but the distractions meant I

failed to get a degree). 60s: working at the best UK advertising agency

created in the 20th century, CDP. 80s: helping invent WCRS and reinvent

it in the 21st century.

What one principle in life do you live by? To be thoroughly used up by

the time I die.

What advice would you give someone wanting to follow in your footsteps?

Undisclosed.

Your alternative career? A historian, perhaps.

Name your three closest friends in the business Mostly WCRS pals but

John Hegarty of Bartle Bogle Hegarty is my best friend outside the

agency.

Favourite consumer magazine The Spectator.

Favourite business magazine Campaign, of course.

Favourite newspaper The Sun.

Favourite TV programme Green Wing.

Favourite radio programme Today, Radio 4.

How do you unwind? Read books, play tennis or go to

the theatre.

What is your greatest extravagance? Two divorces.

Name one thing about yourself that might surprise others Modesty.

If you were an ad, what would your strapline be? "The ultimate

advertising machine."

Lowdown Whatever keeps him in advertising (and we reckon he loves it far

too much to do it only for the alimony), Wight is one of the industry's

most colourful talents. And not just because of his lurid suit-and- tie

combos.

WILKINS, JON

Job Partner, Naked Communications.

Company Naked Communications, 159/173 St John Street, London EC1.

Work tel +44(0)20 7336 8084.

Born 29 December 1966.

Place of birth High Wycombe, Buckinghamshire.

Lives Belsize Park, London.

Family Lovely wife, Lara.

Career milestones Media man at granada TV, MTV Europe and Disney.

Advertising man at BMP. Media strategy man at PHD. Joint managing

director man at PHD. Worker at Naked.

What one principle in life do you live by? Treat people the way you

expect to be treated.

What advice would you give someone wanting to follow in your footsteps?

Work hard, have fun, be friendly, avoid the politics, stretch your brain

continuously so you never stop learning, become interested in everything

around you.

Your alternative career? Making TV programmes.

Name your three closest friends in the business Ian Clark at News

International and Steve Newbold at Emap - fellow Chelsea season ticket

holders. My business partners John and Will at Naked.

Favourite consumer magazine The new Chelsea magazine is rather fine.

Favourite business magazine Creative Business.

Favourite newspaper The Guardian and Independent.

Favourite TV programme Chelsea TV is rather fine.

Favourite radio programme Johnny Vaughan (Chelsea fan) is rather fine.

How do you unwind? Watching sport, reading books, having dinner with the

missus, drinking beer with my friends and colleagues, dancing badly in

clubs/bars.

What is your greatest extravagance? Holidays, Chelsea memorabilia.

Name one thing about yourself that might surprise others Weird obsession

with Pannini stickers, Powerpodz and free gifts from cereal packs.

If you were an ad, what would your strapline be? "Buy me, get

one free."

Lowdown This fast talking, cheeky Chelsea fan has kept his sunny outlook

on life even though Naked's honeymoon period ended this year. Liked for

being a down-to-earth and all-round nice bloke but with an edge that

adds a spark to the agency.

WILLIAMS, DYLAN

Job Executive planning director, Grey London.

Company Grey London, 215-227 Great Portland Street, London W1.

Work tel +44(0)20 7413 2495.

Born 1 September 1972.

Place of birth Undisclosed.

Lives Highbury New Park, London.

Family Nicky and our little girl, Papillon.

Career milestones Learning my craft from the best. Other than that, only

time will tell.

What one principle in life do you live by? Live and learn.

What advice would you give someone wanting to follow in your footsteps?

I'd gently encourage them to be themselves.

Your alternative career? The original plan was to be a Premiership

footballer - which goes to show what can happen if you don't route your

planning in a brand truth.

Name your three closest friends in the business You don't do things like

that.

Favourite consumer magazine World of Interiors.

Favourite business magazine The Sun.

Favourite newspaper The Observer.

Favourite TV programme Match of the Day.

Favourite radio programme Phone-ins make me laugh.

How do you unwind? I eat sweets.

What is your greatest extravagance? Nicky's

shoe collection.

Name one thing about yourself that might surprise others

I hope it's a while yet before I surprise anyone.

If you were an ad, what would your strapline be? Depends entirely on

what I was advertising

and why.

Lowdown Williams was hired by Garry Lace to provide the intellectual

backbone to a

re-energised Grey London but quit in October to seek fresh challenges.

Fiercely competitive, he is remembered as player-manager of the Bartle

Bogle Hegarty football team ,which collected two red cards and enough

bookings to give a referee writer's cramp at an inter-agency tournament

in Germany.

WILLOTT, ROBERT GRAHAM

Job Director, Fintellect.

Company Fintellect, The Old Royal Oak, High Street, Blockley,

Gloucestershire.

Work tel +44(0)1386 700 361.

Born 9 March 1942.

Place of birth London.

Lives The Cotswolds.

Family Wife, Carolyn. Two daughters by previous marriage, Sian and

Carys.

Career milestones Partner in West End accountancy firm at age of 26.

First editor of Accountancy Age in 1969, then publisher and director of

Haymarket Publishing. Secy Parl & Law committee, then technical director

of the Instititute of Chartered Accountants in England and Wales,

1976-81. Partner at Spicer and Pegler (now Deloitte), 1981-91. Founding

partner of Willott Kingston Smith 1991-98. Hon treasurer and trustee,

Save the Children, 1998-2004. Chaired founding committe, Design Business

Association.

Hon treasurer of Direct Marketing Association 1996-2001. Editor of

Marketing Services Financial Intelligence and The Encyclopaedia of

Current Accounting Law and Practice. Special professor at University of

Nottingham Business School.

What one principle in life do you live by? Sticking to what I believe

in.

What advice would you give someone wanting to follow in your footsteps?

Take a few career risks that involve an exciting challenge, rather than

worry about having a conventional CV. Then work hard at it.

Your alternative career? Still be a very boring accountant - or, even

worse, become an academic or a teacher.

Name your three closest friends in the business Too many to chose from -

and they may not agree!

Favourite consumer magazine Private Eye.

Favourite business magazine No particular favourite.

Favourite newspaper The Guardian.

Favourite TV programme Have I Got News for You.

Favourite radio programme Jeremy Vine.

How do you unwind? Leave the country for at least two weeks. If I can't

do that, walking, writing and amateur operatics.

What is your greatest extravagance? My house.

Name one thing about yourself that might surprise others I'm only 62!

If you were an ad, what would your strapline be? "Adventure with

accountability."

Lowdown Willott, a regular Campaign contributor, has brought financial

nous to some of the best shops in town. He handled BBH's 49 per cent

sale to Leo Burnett, which is still the best deal of its type for any

agency in that it made the founders a pile of money but ensured the

agency's independence in perpetuity.

WISBEY, JOHN

Job Chief executive, Publicis Blueprint.

Company Publicis Blueprint, 83-89 Whitfield Street, London W1.

Work tel +44(0)20 7462 7666.

Born 26 September 1957.

Place of birth Essex - and proud of it.

Lives Harley Street, London. Cookham, Berkshire.

Family Long-term partner and 16-year-old son.

Career milestones Ten extraordinary years at Financial Times, when "the

pink-un" had a licence to print money.Launching Esquire to an

unsuspecting market in 1990. Founding Publicis Blueprint in 1999 with

one client and one employee. Five years later, fourth in market,

publishing agency of the year and 95 of the best people in

the business.

What one principle in life do you live by? If you are not enjoying it,

don't do it.

What advice would you give someone wanting to follow in your footsteps?

Find a business partner with courage and a genuine commitment to change.

Your alternative career? Fine artist.

Name your three closest friends in the business No comment - I'd rather

they didn't know.

Favourite consumer magazine New Scientist/Private Eye.

Favourite business magazine Business Week.

Favourite newspaper The Times.

Favourite TV programme CSI - it's the faux science that gets me every

time.

Favourite radio programme Radio 5 Live - live commentary on any sport,

Swedish snail racing will do.

How do you unwind? Slowly.

What is your greatest extravagance? Travel and cars, although driving is

rarely a pleasure in the UK any more.

Name one thing about yourself that might surprise others My body is a

temple.

If you were an ad, what would your strapline be? "Just do it."

Lowdown Accomplished media man who helped shape the men's publishing

market by launching Esquire before setting up Publicis Blueprint.

Although he says he's proud of his Essex roots, he now divides his time

between his homes in Berkshire and Harley Street.

WITHEROW, JOHN

Job Editor, The Sunday Times.

Company The Sunday Times, 1 Pennington Street, London E9

Work tel +44(0)20 7782 5000.

Details Not supplied.

Lowdown Few newspapers bear the stamp of a single editor as

comprehensively as The Sunday Times. Witherow has editod many important

sections during his 20-year career at the title. He keeps a relatively

low profile but is quietly efficient as he implements a policy of

continuous innovation.

WOODFORD, STEPHEN WILLIAM JOHN

Job Founding partner, WCRS.

Company WCRS, 5 Golden Square, London W1.

Work tel +44(0)20 7806 5002.

Born 11 February 1959.

Place of birth Watford, Hertfordshire.

Lives Cherington, near Tetbury, Gloucestershire.

Family Wife, Mia. Children, Will, Miles, Katie and Tilly.

Career milestones In 1980, started as marketing graduate trainee at

Nestle.

Left after two years to join Lintas and, in 1985, sought out a smaller,

more creative environment and joined Waldron Allen Henry and Thompson.

In 1989, joined WCRS for the first time as account director on Carling

Black Label, during the glory days of "I bet he drinks ..." campaign.

Left WCRS in 1992 to join Leo Burnett as deputy managing director and

rejoined WCRS in 1994 to work on Orange and became managing director in

1995. Became chief executive in 1999. Elected IPA president in 2003.

Part of management buyout team that took WCRS independent in 2004. Now a

founding partner of the reborn WCRS.

What one principle in life do you live by? Be positive.

What advice would you give someone wanting to follow in your footsteps?

Ditto the above. Advertising is about the most interesting and enjoyable

way to earn a living, so enjoy it!

Your alternative career? Architecture.

Name your three closest friends in the business Derek Morris at Zenith.

Camilla Harrison at Leo Burnett. Hamish Pringle at the IPA.

Favourite consumer magazine Q.

Favourite business magazine The Economist.

Favourite newspaper The Times.

Favourite TV programme Frasier.

Favourite radio programme Jonathan Ross on Radio 2.

How do you unwind? Time with my family, riding, playing tennis, running.

What is your greatest extravagance? Mia's horses.

Name one thing about yourself that might surprise others I have an

unerring ability not to follow instructions.

If you were an ad, what would your strapline be? "He never does what it

says on the tin."

Lowdown Despite being this year's IPA president, Woodford has managed to

find the time to steer through a management buyout at WCRS and keep the

mercurial Robin Wight in check.

WOOTTON, BOB

Job Director of media and advertising, ISBA.

Company ISBA, 1b Portland Place, London W1.

Work tel +44(0)20 7291 9020.

Born 30 June 1955.

Place of birth London.

Lives Mapesbury, London.

Family Partner, Liz Inigo Jones. Son, Caleb.

Career milestones 1981-85: media group director, WCRS. 1985-91: partner,

Horner Collis & Kirvan. Current role.

What one principle in life do you live by? Do unto others ...

What advice would you give someone wanting to follow in your footsteps?

Be enthusiastic. Keep it simple; focus; don't be sidetracked. Know

yourself; have confidence; have a life beyond work with outside

interests and groups of friends. Cheap is seldom any good.

Your alternative career? Musician or fine-art restorer.

Name your three closest friends in the business Tony Hopewell-Smith,

latterly at ITV, now Augur Consulting. Mark Chippendale at BSkyB. Graham

Monk at MBA.

Favourite consumer magazine Mojo.

Favourite business magazine Vintage Guitar.

Favourite newspaper The Guardian.

Favourite TV programme Newsnight.

Favourite radio programme Ricky Gervais on Xfm.

How do you unwind? Play guitar professionally, relax with family and

friends over good food and drink, read, mow the lawn, travel.

What is your greatest extravagance? Gibson Les Pauls from the 50s.

Name one thing about yourself that might surprise others I read The

Guardian - not even my best friends guessed that, thinking my politics

were way to the right.

If you were an ad, what would your strapline be? "Do they not know who I

am?"

Lowdown Wootton combines a bit of moonlighting as a rock guitarist with

his day job as ISBA's top media man. His huge bank of knowledge is the

by-product of long experience of the business, although his bombastic

presentational style is not to everybody's taste.

WREN, JOHN DOUGLAS

Job President and chief executive, Omnicom.

Company Omnicom Group, 437 Madison Avenue, New York.

Work tel 212 415 3672.

Born July 1952.

Place of birth Brooklyn, NY.

Lives Greenwich, Connecticut.

Family Married, two children.

Career milestones Appointment as chief executive of the diversified

agency services division of Omnicom in 1990 followed by election as

president of Omnicom in 1995 and chief executive in 1997. Making the

recruitment and development of talent a priority through programmes such

as Omnicom University and the MBA residency programme, all of which has

helped Omnicom achieve its status as a world-class company with the best

corporate and divisional management in the advertising and marketing

communications industry.

What one principle in life do you live by? Dedication.

What advice would you give someone wanting to follow in your footsteps?

Be passionate about your work, where you work and the people with whom

you work.

Your alternative career? Healthcare.

Name your three closest friends in the business Not telling.

Favourite consumer magazine Media neutral.

Favourite business magazine Media neutral.

Favourite newspaper Media neutral.

Favourite TV programme Media neutral.

Favourite radio programme Media neutral.

How do you unwind? Golf, jet-skiing.

What is your greatest extravagance? Cigars.

Name one thing about yourself that might surprise others Favourite book

is by Dr Seuss.

If you were an ad, what would your strapline be? Who's that guy?

Lowdown Wren casts an imposing shadow across the global communications

scene - and not just because he stands more than 6ft tall. He is

synonymous with Omnicom's reputation for non-interventionist management,

which draws the best out of its subsidiaries and sees creativity as the

key to growth.

WRIGHT, ALISON

Job Former managing director, Manning Gottlieb OMD.

Company Manning Gottlieb OMD, Seymour Mews House, 26-37 Seymour Mews,

London W1.

Work tel +44(0)20 7470 5305.

Born 25 May 1968.

Place of birth Edinburgh.

Lives Delancey Street, London.

Family Partner, Tim Hayward. Daughter, Liberty.

Career milestones Getting a job at HHCL in 1997. HHCL was at the peak of

its success and really approached communications differently. I learned

a lot about the importance of thinking beyond traditional advertising.

Deciding to switch from creative to media and getting a job at Manning

Gottlieb OMD. It's given me a much broader perspective on marketing

communication.

What one principle in life do you live by? Under-promise and

over-deliver.

What advice would you give someone wanting to follow in your footsteps?

Learn to live outside your comfort zone.

Your alternative career? Probably been a lawyer - duller, but better

paid.

Name your three closest friends in the business Morag Blazey at PHD.

Deborah Kerr at Abbott Mead Vickers BBDO. Sara Benison at Grey.

Favourite consumer magazine. I love the BBC's new food magazine, Olive.

Favourite business magazine Campaign.

Favourite newspaper The Observer.

Favourite TV programme EastEnders.

Favourite radio programme The Archers - sadly.

How do you unwind? Playing with my daughter.

What is your greatest extravagance? Living in central London.

Name one thing about yourself that might surprise others Undisclosed.

If you were an ad, what would your strapline be? "I try harder."

Lowdown Wright's future is uncertain after she left Manning Gottlieb in

September. But after some time with her young family, she says she

fancies a return to agency life within the next couple of years.

WRIGHT, CHRIS

Job Chairman, Chrysalis Radio.

Company Chrysalis Radio, The Chrysalis Building, 13 Bramley Road, London

W10

Work tel +44(0)20 7221 2213.

Details Not supplied.

Lowdown Wright is, for many, their fantasy media owner. He's a mover and

shaker yet has time for other interests. He used to own a football club

(Queen's Park Rangers), is now following his true sporting interests at

Wasps and is a keen yachtsman. To cap it all, he is, by all accounts, a

thoroughly decent bloke.

WRIGHT, PETER

Job Editor, The Mail on Sunday.

Company The Mail on Sunday, 2 Derry Street, London W8.

Work tel +44(0)20 7938 6000.

Details Not supplied.

Lowdown Peter "family values" Wright has had the odd wobbly moment of

late. For instance, he had to apologise publicly to Middle England

following the publication of too many salacious details in a

kiss-and-tell story. However, he is still seen as a safe pair of hands

should the editor's chair at the Daily Mail become vacant.

WYSE, SARAH

Job Chief executive, Forward Publishing.

Company Forward Publishing, 84-86 Regent Street, London W1.

Work tel +44(0)20 7734 2303.

Details Not supplied.

Lowdown Combines feminine qualities with a hard-nosed business sense

that demands high standards from her team. Known for working three days

and nights on a pitch, but rewarding her team handsomely at the end.

Y

YOUNG, AL STUART

Job Executive creative director, FCB London.

Company FCB London, 55 Newman Street, London W1.

Work tel +44(0)20 7947 8220.

Born 14 July 1963.

Place of birth Edinburgh.

Lives A converted coach house near Clapham Common, London.

Family Wife, Ali. Daughter, Maisie (18).

Career milestones 1988: hired by TBWA. 1989: fired by TBWA. 1990: joins

HHCL. 1991: Campaign face to watch. 1993: writes "You know when you've

been Tango'd" . Won more than 40 major awards including three D&AD

Pencils, a US One Show gold, five BTA silvers, a Cannes silver Lion, a

Campaign poster silver, a Creative Circle platinum and six golds on work

as diverse as Tango, Pot Noodle, Guinness and Metz. 1999: a Channel

4/Sunday Times Poll votes Tango "orange man" the third best TV ad ever

made. 2000: the RAB votes Apple Tango "lost property" the second best

radio ad ever made.

1998: appointed creative director at HHCL. 2003: becomes FCB London's

creative head.

2004: made president of Creative Circle.

What one principle in life do you live by? To treat others how I'd like

to be treated myself.

What advice would you give someone wanting to follow in your footsteps?

1. Don't worry about what other people think of you. 2.Try not to let

fear dictate the decisions you make. 3. Create advertising real people

will talk about in the pub.

Your alternative career? Freelance shepherd.

Name your three closest friends in the business Trevor Robinson at Quiet

Storm. Jim Bolton at HHCL Red Cell. Ajab Singh at Saatchis.

Favourite consumer magazine What Caravan.

Favourite business magazine Financial Times'How to Spend It supplement.

Favourite newspaper The Sunday Times.

Favourite TV programme Any nature programme.

Favourite radio programme Do people have favourite radio programmes?

How do you unwind? In the gym. With my family. Watching football at

Selhurst Park (but not all at the same time).

What is your greatest extravagance? Flying myself and my family business

class.

Name one thing about yourself that might surprise others Surprisingly,

there is nothing remotely surprising about me.

If you were an ad, what would your strapline be? "Don't fear fucking

up."

Lowdown A bright and chirpy creative thoroughbred, Young raised eyebrows

when he opted to step out of the creatively potent HHCL Red Cell to take

creative command of the creatively nondescript Banks Hoggins O'Shea/FCB.

Young is admired as an inspirational figure in his department and a

great presenter.

YOUNG, ALAN

Job Co-owner/executive creative director, St Luke's.

Company St Luke's Communications, 22 Dukes Road, London WC1.

Work tel +44(0)20 7380 8888.

Born 12 May 1965.

Place of birth Kings Lynn, Norfolk.

Lives North London, Norfolk.

Family Partner, Plum. Children, Damson (6), Celeste (3).

Career milestones Working to Roger Holdsworth and Tony Brignal at DMBB

and to Naresh and Dave at Chiat/Day. Being teamed with Julian Vizard.

St Luke's winning agency of the year in my first year as a creative

director.

Reading that Ikea was the best ad of the year in Campaign and the worst

in Marketing - then talking about it on Radio 4's Today. Helping Ikea

move from number four in the their market to number one. Writing the

UK's biggest ever TV launch for BT Broadband and seeing it reach its

targets three months ahead of schedule.

Receiving a postbag of touching letters from viewers about our Fox's

work.

St Luke's being best overall runner-up in The Sunday Times best small

company to work for 2004. Seeing the agency, after a bumpy period,

climbing the new-business league again.

What one principle in life do you live by? Veracity.

What advice would you give someone wanting to follow in your footsteps?

Don't write for the client or yourself. Write for the audience. Seek out

criticism and employ it. Don't wait for a flash of genius, hard work

beats it every time. Roll with the problems, because they will never

stop coming.

Work with nice people who are better than you.

Your alternative career? Wished I had.

Name your three closest friends in the business I've got quite a few

close friends in the business and I'm not about to pick favourites. I

do, however, owe it to Jules (Vizard) to name him my best friend.

Favourite consumer magazine Tank.

Favourite business magazine Yours is my only regular read.

Favourite newspaper The Guardian.

Favourite TV programme The Simpsons.

Favourite radio programme Against the Ropes, Radio 4.

How do you unwind? Reading the parish magazine in one of two beaten-up

club chairs in my cottage in Norfolk.

What is your greatest extravagance? A cottage in Norfolk with two club

chairs.

Name one thing about yourself that might surprise others My father had a

long-lost daughter born in East Africa. He lost her in a custody battle

as a baby and, after 35 years, she contacted him. She'd been working as

TV producer at DMBB - where I had my first job as a copywriter. As a

director of a "caring, sharing"company I'm now a big believer in nature

over nuture.

If you were an ad, what would your strapline be? "Love your audience and

they'll love you back."

Lowdown The other Al Young in adland, not to be mistaken for FCB's

creative director, he is identifiable by his love of tweeds and all

things country. Distinguishable by his laugh, said to shake the walls as

it echoes through the agency.

YOUNG, ANTONY MICHAEL

Job Chief executive, Zenith Optimedia UK Group.

Company ZenithOptimedia, Bridge House, 63-65 North Wharf Road, London UK

W2.

Work tel +44(0)20 7298 4873.

Born 20 November 1964.

Place of birth Wellington, New Zealand.

Lives Wimbledon, London.

Family Wife, Nancy. Children, Daniel, Hayden and Becky.

Career milestones 1983: started at Saatchi & Saatchi in New

Zealand(Wellington) in the media department. 1988: joined Colenso BBDO

New Zealand as media manager. Promoted to media director in 1990. 1995:

relocated to Hong Kong as the Saatchi & Saatchi regional media head and

Asia board director.

Oversaw development of network's media departments in the regions 13

countries.

1996: appointed chief executive, Zenith Media Asia. Launched Zenith

network in Asia. Established the number one media agency in China.

Awarded media agency of the year in 1998. 2000: Co-founded AdXplorer, a

digital marketing consultancy. Opened offices in Japan, Hong Kong,

China, Singapore and Australia. Sept 2001: returned to Publicis Groupe

as chief executive, Zenith Optimedia Group Asia. Won Asia media agency

of the year. 2003: transferred to London as chief executive of newly

merged ZenithOptimedia UK Group. Launched The ROI Agency.

What one principle in life do you live by? If life gives you lemons, you

make lemonade.

What advice would you give someone wanting to follow in your footsteps?

1. To survive in this business you need to have a constant appetite for

change. 2. Enthusiasm is a great equaliser. It can make up for mistakes

in strategy, errors in judgment, even shortfalls in skill. 3. We work in

a world of hyperbole, but even we can't escape that we are what we do.

Your alternative career? Sports administrator.

Name your three closest friends in the business Undisclosed.

Favourite consumer magazine Biography Magazine.

Favourite business magazine Business Week.

Favourite newspaper The Sunday Times.

Favourite TV programme The Practice - a US law drama.

Favourite radio programme The Today programme, Radio 4, and Johnny

Vaughan's Capital Breakfast Show.

How do you unwind? Spending lots of money flying to an exotic location

to then bury myself in a novel.

What is your greatest extravagance? Flying back to New Zealand for

Christmas every year for the past ten years.

Name one thing about yourself that might surprise others I once worked

worked in a laundry.

If you were an ad, what would your strapline be? "The man from The ROI

Agency."

Lowdown When Young first arrived here from Asia, he

was seen as too earnest, humourless and too focused on simplistic

mantras.

Being teetotal didn't help him integrate with the media community,

either.

Recently, however, there have been some signs that Young has warmed

towards the terribly cynical Brits.

Z

ZITTER, GUY

Job Managing director, Daily Mail.

Company Daily Mail, Northcliffe House, 2 Derry Street, London W8.

Work tel +44(0)20 7938 6497.

Born 26 February 1954.

Place of birth London.

Lives Chiswick, London.

Family Wife, Julie. Children, Gordon and Suzannah.

Career milestones Senior finance officer, Seychelles government. Night

club owner, Seychelles. Sales executive, Sunday Express. Senior sales

executive, The Mail on Sunday. Restaurant and bar owner. Sales manager,

The Mail on Sunday. Ad manager, The Mail on Sunday. Ad director, Daily

Mail. Managing director, Daily Mail. Associated Newspapers Group,

commercial director.

What one principle in life do you live by? Undisclosed.

What advice would you give someone wanting to follow in your footsteps?

Don't!

Your alternative career? Making more money running restaurants, bars and

night clubs.

Name your three closest friends in the business You must be joking. They

would quite rightly stop talking to me if I did.

Favourite consumer magazine The Economist.

Favourite business magazine Anyone that puts Campaign should be shot.

Favourite newspaper Daily Mail, of course.

Favourite TV programme The first series of 24 was good. I don't watch

much TV.

Favourite radio programme Undisclosed.

How do you unwind? Skiing, family, holidays or with a glass (or two) of

fine red wine a MonteCristo number four.

What is your greatest extravagance? I am not sure I understand the word

"extravagance".

Name one thing about yourself that might surprise others I wear a wig

for all the trade press photographs.

If you were an ad, what would your strapline be? "St Moritz every year,

Harry's Bar every month, Daily Mail every day."

Lowdown Zitter's larger-than-life persona is not entirely to everyone's

taste but, if you can see through the right-wing posturing and rampant

political incorrectness, he's shockingly funny. One of the industry's

top bon viveurs, he is also, of course, a total bastard (only when

necessary and only for the corporate good, of course). Following a

Campaign profile, his children referred to him as Vertically Challenged

Daddy.

This article was first published on campaignlive.co.uk

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