NEWS: JWT lures Robinson for marketing director role

By HARRIET GREEN, campaignlive.co.uk, Friday, 13 December 1996 12:00AM

Mark Robinson, the Publicis business development director, has quit the agency to join J. Walter Thompson as its new marketing director.

Mark Robinson, the Publicis business development director, has quit the

agency to join J. Walter Thompson as its new marketing director.



JWT has also promoted Harry MacAuslan to the new role of deputy

chairman. MacAuslan, who is head of account management, has a brief to

develop business with existing clients and to be a focus for business

run through WPP’s network of communication agencies. His former role

will be taken by Jane Mathews, who is currently a group board account

director.



The last holder of the deputy chairmanship was Paul Twivy, the former

chief executive of the Dorland Group, who left JWT three years ago.



Stephen Carter, JWT’s managing director, said: ‘Our view is that we have

got the best clients and the best people in London - but there is a need

to market the brand that is JWT, as well as winning new business.’



Carter added: ‘Mark and Harry will act as mirror images of each other.

We have asked Harry to build on the services we already offer to

existing clients. Mark, meanwhile, will be focused on new clients.’



Robinson replaces the former JWT marketing chief, Martin Jones, who this

week started as managing director at the Advertising Agency Register

(Campaign, 11 October).



Robinson commented: ‘JWT has a very strong management and creative

product. It is the number one agency. There was no contest.’



He is expected to start at the Berkeley Square agency in the new year.

Robinson joined Publicis three years ago from GGK where he held a

similar role.



This article was first published on campaignlive.co.uk

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