Agency: DLKW Lowe
campaignlive.co.uk, Friday, 17 December 2004 12:00AM
Known among art directors as "The Meekmeister" and for his bleached-out and disconnected images. This year, Meekin's work has included Rainey Kelly Campbell Roalfe/Y&R's "biggest for sport" campaign for The Times and "dinner party" for the domestic violence charity Refuge through McCann Erickson. Both campaigns won Campaign Poster Awards.
2. Nick Georgiou
Georgiou's most memorable work this year includes Bupa's "patient" posters for WCRS. Previous work includes the Freelander "Masai" and, more recently, the "eagle" print ads for Rainey Kelly Campbell Roalfe/Y&R's client Land Rover.
3. David Stewart
Shot this year's memorable poster ads for Quality Street featuring giant wrappers causing chaos in everyday situations for Lowe. The ads reflect Stewart's style, summed up by one head of art and Stewart fan as a "peculiar view of ordinary situations".
4. Dimitri Danilov
This Paris-based photographer shot the PlayStation console "birth" ads that won plaudits in 2003. The bizarre campaign displayed his unique style, and has made him a hot favourite among edgy young creatives looking to do something explosive, one seasoned head of art says. His fans describe his work as surreal, extraordinary and exquisite.
5. Tim Bret-Day
Bret-Day's work is identifiable for its trademark high-camp, super-glossy shots, which are ideal for fashion brands. He shot Agent Provocateur's hardback mail-order catalogue and he has produced work for Ikea. Most recently, his talent has been put to use shooting the new complex spreads for Harvey Nichols.
6. Nadav Kander
Kandar's work for The Big Issue, Heal's, Nike and Levi's has made him one of the most sought-after photographers among agency creatives. He is credited with producing stylish, artistic work that is much coveted in advertising.
7. Paul Murphy
A renowned car photographer, Murphy's ability in this area was no better demonstrated than in DDB London's poster ad "cops" for Volkswagen, which won Best Use of Photography at the 2004 Campaign Poster Awards.
8. Giles Revell
A chameleon in that he is not identifiable by a particular style. Revell's ad credits include Heal's and Mercedes. He has just finished an exhibition of prints of magnified common insects at the Natural History Museum.
9. Geof Kern
The only American on the list, he is said to have a British sensibility and sense of humour. He shot the launch ads for Tesco's Cherokee clothing range for Lowe. His trademark style is described as "bizarre, surreal portraits".
10. Sue Parkhill
A former assistant of Kander, her style is natural and unforced. Her work so far includes last Christmas' "party" poster for Guinness and she is beginning to break through to become a familiar name in advertising.
This article was first published on campaignlive.co.uk