NEWS: HOTLINE

campaignlive.co.uk, Friday, 13 December 1996 12:00AM

Kelly Weedon Shute has won the pounds 5 million Fidelity Investments account after a pitch against Mustoe Merriman Herring Levy and five financial advertising agencies for the world’s largest investment management company. Kelly Wheedon Shute won the business on the strength of its creative work, designed to target a younger audience, which will be seen in the new year.

Kelly Weedon Shute has won the pounds 5 million Fidelity Investments

account after a pitch against Mustoe Merriman Herring Levy and five

financial advertising agencies for the world’s largest investment

management company. Kelly Wheedon Shute won the business on the strength

of its creative work, designed to target a younger audience, which will

be seen in the new year.



John Wren is to become the Omnicom Group’s new chief executive from 1

January, taking over from Bruce Crawford. Wren is currently Omnicom

president as well as the chairman and chief executive of Diversified

Agency Services, the subsidiary covering the group’s 48 marketing and

advertising companies worldwide.



Sarah Hanley, a TV producer at J. Walter Thompson, has died following a

long illness. Hanley joined JWT in 1982 and is best remembered for her

work on Kellogg’s Frosties and Andrex. Donations can be made to the

Royal Marsden Children’s Cancer Appeal, Downs Road, Sutton, Surrey.



Sun Microsystems is reviewing its dollars 70 million global advertising

account, currently with J. Walter Thompson San Francisco. Sun is looking

for a creative agency that can lead its drive into TV and interactive.

JWT has been invited to repitch for the business.



Griffin Bacal has hired the associate planning director of J. Walter

Thompson, Adrian Zambardino. Having worked on JWT’s high- profile

Kellogg’s and Persil campaigns for Griffin Bascal, Zambardino joins on 2

January. He will work as a senior planner alongside the planning

director, Christine Asbury.



Soho 601’s executive chairman, Keith Williams, will leave the company in

the new year. In the meantime, Paul Sims, the director of post-

production at the top facilities house, will assume day-to-day

responsibility for Soho 601’s operations while the company continues its

recruitment drive.



The former London agency boss, Susan Goddard, will be extradited for

trial to the US over allegations that she defrauded the American Soybean

Association of dollars 1 million. Bow Street magistrates made the

decision subject to ratification by the Home Secretary. Goddard, 48,

faces charges of tampering with invoices for the US government-backed

client while she was a partner at Goddard Nicklas Delaney and De Roos

(Campaign, 6 December).



Faulds Advertising has dropped its case against Tim Maguire, its former

head of television. The agency fired Maguire in June, alleging gross

misconduct, after it emerged that he had done a voiceover for a pitch by

a rival agency. Maguire, in turn, dropped his case for unfair dismissal

against his former employer after Faulds settled out of court for an

undisclosed sum.



The Teenage Magazine Arbitration Panel launched this week to monitor

coverage of sexual subject matter in teenage magazines. The guidelines

have been drawn up following consultation with the Home Office, Peter

Luff MP, retailers, publishers and magazine editors. They cover

magazines where women aged 15 years and under make up 25 per cent or

more of the readership.



The Radio Advertising Bureau is launching a programme of one-day

seminars. The scheme includes courses for clients, account planners,

creatives and those working in media departments. On request, the RAB

will also run ‘made to measure’ courses.



Leo Burnett Media has announced three promotions. Matthew Blackborn

moves from broadcast manager to deputy broadcast director, Nicky

Mendonca moves from media manager to become group head on Procter and

Gamble and Chris Williams is promoted from senior buyer to group head.



The Manchester-based agency, Brunnings, has retained the Isle of Man

Steam Packet Company account, following a three-way pitch against the

Leith Agency and the Morgan Partnership. Brunnings will run the above-

the-line launch of the ferry company’s new SeaCat services from England

and Northern Ireland, and handle all direct mail, promotions and sales

literature.



This article was first published on campaignlive.co.uk

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