campaignlive.co.uk, Friday, 13 December 1996 12:00AM
Kelly Weedon Shute has won the pounds 5 million Fidelity Investments account after a pitch against Mustoe Merriman Herring Levy and five financial advertising agencies for the world’s largest investment management company. Kelly Wheedon Shute won the business on the strength of its creative work, designed to target a younger audience, which will be seen in the new year.
Kelly Weedon Shute has won the pounds 5 million Fidelity Investments
account after a pitch against Mustoe Merriman Herring Levy and five
financial advertising agencies for the world’s largest investment
management company. Kelly Wheedon Shute won the business on the strength
of its creative work, designed to target a younger audience, which will
be seen in the new year.
John Wren is to become the Omnicom Group’s new chief executive from 1
January, taking over from Bruce Crawford. Wren is currently Omnicom
president as well as the chairman and chief executive of Diversified
Agency Services, the subsidiary covering the group’s 48 marketing and
advertising companies worldwide.
Sarah Hanley, a TV producer at J. Walter Thompson, has died following a
long illness. Hanley joined JWT in 1982 and is best remembered for her
work on Kellogg’s Frosties and Andrex. Donations can be made to the
Royal Marsden Children’s Cancer Appeal, Downs Road, Sutton, Surrey.
Sun Microsystems is reviewing its dollars 70 million global advertising
account, currently with J. Walter Thompson San Francisco. Sun is looking
for a creative agency that can lead its drive into TV and interactive.
JWT has been invited to repitch for the business.
Griffin Bacal has hired the associate planning director of J. Walter
Thompson, Adrian Zambardino. Having worked on JWT’s high- profile
Kellogg’s and Persil campaigns for Griffin Bascal, Zambardino joins on 2
January. He will work as a senior planner alongside the planning
director, Christine Asbury.
Soho 601’s executive chairman, Keith Williams, will leave the company in
the new year. In the meantime, Paul Sims, the director of post-
production at the top facilities house, will assume day-to-day
responsibility for Soho 601’s operations while the company continues its
The former London agency boss, Susan Goddard, will be extradited for
trial to the US over allegations that she defrauded the American Soybean
Association of dollars 1 million. Bow Street magistrates made the
decision subject to ratification by the Home Secretary. Goddard, 48,
faces charges of tampering with invoices for the US government-backed
client while she was a partner at Goddard Nicklas Delaney and De Roos
(Campaign, 6 December).
Faulds Advertising has dropped its case against Tim Maguire, its former
head of television. The agency fired Maguire in June, alleging gross
misconduct, after it emerged that he had done a voiceover for a pitch by
a rival agency. Maguire, in turn, dropped his case for unfair dismissal
against his former employer after Faulds settled out of court for an
The Teenage Magazine Arbitration Panel launched this week to monitor
coverage of sexual subject matter in teenage magazines. The guidelines
have been drawn up following consultation with the Home Office, Peter
Luff MP, retailers, publishers and magazine editors. They cover
magazines where women aged 15 years and under make up 25 per cent or
more of the readership.
The Radio Advertising Bureau is launching a programme of one-day
seminars. The scheme includes courses for clients, account planners,
creatives and those working in media departments. On request, the RAB
will also run ‘made to measure’ courses.
Leo Burnett Media has announced three promotions. Matthew Blackborn
moves from broadcast manager to deputy broadcast director, Nicky
Mendonca moves from media manager to become group head on Procter and
Gamble and Chris Williams is promoted from senior buyer to group head.
The Manchester-based agency, Brunnings, has retained the Isle of Man
Steam Packet Company account, following a three-way pitch against the
Leith Agency and the Morgan Partnership. Brunnings will run the above-
the-line launch of the ferry company’s new SeaCat services from England
and Northern Ireland, and handle all direct mail, promotions and sales
This article was first published on campaignlive.co.uk
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