NEWS: Review

campaignlive.co.uk, Friday, 13 December 1996 12:00AM

M&C Saatchi and Saatchi and Saatchi are doing battle to handle the launch campaign for Sainsbury’s new banking operation. Pitches will take place before Christmas, with a decision expected early in the new year. Both agencies have been asked to provide strategic ideas for the bank as well as a name. Abbott Mead Vickers BBDO, which handles Sainsbury’s main advertising, is not pitching for the business because it handles the financial giant Prudential’s conflicting account. Marketing Week

M&C Saatchi and Saatchi and Saatchi are doing battle to handle the

launch campaign for Sainsbury’s new banking operation. Pitches will take

place before Christmas, with a decision expected early in the new year.

Both agencies have been asked to provide strategic ideas for the bank as

well as a name. Abbott Mead Vickers BBDO, which handles Sainsbury’s

main advertising, is not pitching for the business because it handles

the financial giant Prudential’s conflicting account. Marketing Week



Andrew Marsden (left) has quit H. P. Foods following a decision by

Danone, H. P.’s French parent, to decentralise marketing across its

brands. It is understood that H. P. Foods may continue without a

marketing director for the group as a whole, but will retain marketing

managers on each brand. The company has also lost the marketing

controllers, Paul Nevett, now Knorr’s marketing manager at CPC, and Ian

Wilson, who has been promoted to marketing director of Danone’s dairy

interests in Poland. Marketing



British Airways has promoted Sue Moore, its head of European strategy,

to the position of general manager of brands. She replaces Hamish

Taylor, currently head of brands, who is leaving to become the managing

director of Eurostar. Moore has been with BA since 1987, and has held a

number of marketing roles within the company, including one as general

manager of relationship marketing. Marketing



David Sims (right) has been appointed group head of marketing for

Norwich Union. Sims, currently the marketing director at Allied Dunbar,

will oversee the company’s marketing. Sims’ departure follows a

restructuring, with Phil Hodgkinson replacing Jerry Greyburn as company

board director for marketing, leaving Sims in the more junior post of

marketing director. Marketing



Hallmark Cards has appointed Leo Burnett to handle its account in the

UK. The agency already handles Hallmark’s advertising in other markets,

including the US, but to date its pounds 4 million UK account has been

handled in-house. Marketing Week



The senior marketing manager at McCain Foods, Eric Jagger, responsible

for the deal in which McCains become the first branded manufacturer to

tie up with the National Lottery, has left to join the Dutch food

company, Lamb Weston. Jagger has been at McCain for eight years. His

departure comes just two months after Julie Leivers was appointed as

marketing director. Marketing



Ogilvy and Mather has been dropped from the Birds Eye agency roster

following the decision by Unilever to axe all sub-brands and concentrate

instead on the Birds Eye brand. O&M loses pounds 4.5 million Crispy

Chicken Dippers and Chicken en Croute business. The two brands are

likely to move to McCann-Erickson which, along with Ammirati Puris

Lintas, already holds 90 per cent of the Birds Eye Wall’s European

frozen-food business. Marketing Week



Goldbrand Development has poached Claire Stroud, Midland Bank’s manager

of card marketing. Stroud will replace Bruce Rayner, a consultant who

was the previous Goldfish marketing chief. Rayner resigned last month.

Marketing Week



David Bradley has been appointed sales and marketing director for

Granada Road Services. Bradley, who was previously group marketing

director for the DIY chain, Wickes, will be responsible for amalgamating

the sales and marketing activities for Little Chef restaurants,

Travelodge motels and Granada Motorways service stations. Marketing



Robin Williams has refused the fast-food chain, McDonald’s, permission

to use film clips containing his image from the upcoming comedy, the

Absent-minded Professor, for promotional activity. Williams has never

permitted his image to be used for consumer goods’ promotion. Daily

Variety



This article was first published on campaignlive.co.uk

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