NEWS: DMA gold medal to Duckworth Finn for Daewoo launch ads

campaignlive.co.uk, Friday, 13 December 1996 12:00AM

Duckworth Finn Grubb Waters has scooped the prestigious gold medal at this year’s Direct Marketing Awards for its launch of Daewoo cars.

Duckworth Finn Grubb Waters has scooped the prestigious gold medal at

this year’s Direct Marketing Awards for its launch of Daewoo cars.



The agency also picked up top honours in the DRTV category, as well as

second prize in the newly created automotive section.



Several other above-the-line agencies also did well this year. Saatchi

and Saatchi took the top prize in the first ever integrated category for

its army recruitment campaign for the COI. Howell Henry Chaldecott Lury

took second place for its work for Lemon Tango.



Saatchis’ army recruitment campaign also took third place in another new

category, electronic media.



Elsewhere, Barker and Ralston triumphed in the financial services

category and won third prize in the consumer inserts section with its

work for Abbey National.



Abbott Mead Vickers BBDO took second place with BT behind Duckworth Finn

in the DRTV category.



HHCL took second place with Martini in the innovation category, which

was won by Burnett Associates with the RNLI. Ammirati Puris Lintas took

third prize for Rover Cars in the consumer direct mail, low volume

category, won by Scotland Direct, working in-house.



This year there were 31 categories with an increased number of entries

from above-the-line agencies. The judging panel comprised agency

executives, clients and media owners.



Awarding the gold medal to Duckworth Finn, the judges declared: ‘It was

a simple, creative idea and it absolutely and fundamentally used direct

marketing techniques, not as an add-on but integrated into the whole

strategy.’



This article was first published on campaignlive.co.uk

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