Agency: Fallon London
campaignlive.co.uk, Friday, 13 December 1996 12:00AM
A Website for one of the UK’s most enduring cars, the Mini, launches
this week through Ammirati Puris Lintas, including screen savers,
quizzes and competitions.
The site for the 30-year-old car brand is based on the proposition,
‘express yourself’. The heart of the site allows users the chance to
design their own fantasy Mini.
The user-created designs are entered into a gallery on the site and
finally into a competition. The finished designs can be downloaded as a
screen saver and used to play a computer puzzle game.
On first entering the site, the user is introduced to six sections
which, aside from the ‘design your own Mini’ competition, offer retro
and sports quizzes, a history of the Mini and its designer, Sir Alec
Issigonis, and a competition that allows users to vote for their
favourite Mini designed by other visitors.
Patrick Fleming, the marketing manager for Mini, commented: ‘In essence,
the Mini is irreverent, cheeky and fun. The site is as much fun as
driving a Mini.’
This article was first published on campaignlive.co.uk