NEWS: NMMS picks up contract to sell ADHunter advertising

By GORDON MACMILLAN, campaignlive.co.uk, Friday, 13 December 1996 12:00AM

The Internet-only sales house, New Media Marketing and Sales, has won a contract to sell the advertising for ADHunter, a regional newspaper online classified consortium due to launch next year.

The Internet-only sales house, New Media Marketing and Sales, has won a

contract to sell the advertising for ADHunter, a regional newspaper

online classified consortium due to launch next year.



It marks the first major win for NMMS since the sales house opened in

August (Campaign, 16 August). ADHunter is a combination of nine regional

publishers, representing more than 60 per cent of local newspaper

circulation and 70 per cent of classified ads placed in the UK.



ADHunter takes to the Internet in three stages. The first phase sees the

launch of AutoHunter, which will comprise classified ads for cars,

motorbikes, commercial vehicles and caravans. This will be followed by

JobHunter and PropertyHunter.



The ADHunter initiative, touted as the most significant event for the

regional press in many years, has brought together for the first time

the biggest players in the business, including Northcliffe Newspapers,

Trinity and Newsquest, as well as Johnstone Press, United Provincial

Newspapers and the Manchester Evening News.



Richard Holman, the managing director of NMMS, commented: ‘The potential

for this service is enormous. It is specifically designed for the Web

and the UK and it offers consumers national access to regional

advertising, which has never existed before.’



NMMS will establish a specific department for ADHunter and will seek to

sign up advertisers and sponsors linked to the content of the site. This

could, for instance, include an insurance company providing an online

quote service that is linked to the AutoHunter service.



Ian Campbell, ADHunter’s project manager, said: ‘We took the view that

we needed an agency that could dedicate itself to us on the Web because

of the ground-breaking significance of ADHunter that will see the

regional press working in a way it has never done before.’



This article was first published on campaignlive.co.uk

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