MEDIA: For the record

campaignlive.co.uk, Friday, 13 December 1996 12:00AM

The Times has complained to the Audit Bureau of Circulations about the Daily Telegraph’s sales figures for November, claiming that 100,000 discount sales of the Telegraph gained from a mail-shot should be counted as separate reduced-rate sales. The Daily Telegraph claims the sales can be included in its monthly ABC figure because they are subscription sales.

The Times has complained to the Audit Bureau of Circulations about the

Daily Telegraph’s sales figures for November, claiming that 100,000

discount sales of the Telegraph gained from a mail-shot should be

counted as separate reduced-rate sales. The Daily Telegraph claims the

sales can be included in its monthly ABC figure because they are

subscription sales.



Future Publishing has appointed Stephen Price as the ad manager

responsible for its Website, FutureNet. Price has spent the past ten

years working in Los Angeles as the director of sales and marketing for

Emap’s Screen International and on other entertainment magazines.



The Big Issue launches a film unit this week that will train some Big

Issue vendors to make programming. The Big Issue Film Unit is hoping

that commissions can be won from TV companies and say talks are underway

with LWT and Channel 4.



Latest ABC figures for the Daily Star show that circulation for November

hit 744,000, a slump of 20,000 year on year. It is the first time in 14

months that circulation has fallen and the figures reflect the general

seasonal trend within the industry.



United News and Media has launched a Website with links to some 100

other sites run by the group. Designed by its virtual reality

subsidiary, Televirtual, the site features a virtual office where the

user can interact with a virtual TV, calculator, telephone, computer and

desk.



Cinema Media, the Carlton Communications-owned cinema advertising

company, has appointed Nicola Young as marketing manager. Young joins

from Jazz FM where she was marketing manager. She has worked at Young

and Rubicam and Scottish Television.



The More Group has appointed Karen Guerra as non-executive director from

next year. Guerra, who is managing director of Colgate Palmolive,

replaces Peter Kent, who retires from the board in April.



The Chrysalis Group has revealed pre-tax losses of pounds 5.36 million

for the year ending 31 August 1996. Group turnover increased 27 per cent

from pounds 87.7 million to pounds 111.4 million while group operating

loss fell by 46 per cent to pounds 5.8 million.



The Port of Dover has launched a new advertising medium targeting the

seven million consumer and business travellers using the port each year.

The high-illumination, full-colour moving poster sites, called Praxis,

have already attracted advertisers such as Calvin Klein and Tesco.



The Cartoon Network is spending pounds 500,000 on a London bus promotion

in the run-up to Christmas. One in five buses will carry T-sides and bus

backs from next week. A special 16-page comic will also be inserted in

key regional editions of the Daily Mirror. The creative is through

Mustoe Merriman Herring Levy and 4i, with media planning through the

Media Business Group.



The Co-operative Pioneer’s retail magazine, You and Yours, has released

its first ABC figure. For the period January to June 1996, You and

Yours, published by Mediamark Publishing, had a circulation of 815,604.

Next year, frequency will increase from four to five times a year, with

pagination rising to 52 pages.



Harry Torrance, advertising sales manager at Express Newspapers, is

leaving to join Media Initiatives, a new media specialist. Torrance, who

had been with the Express for more than five years, will be involved in

a range of new-media services designed to help build brands and elicit

consumer reaction.



The Institute of Practitioners in Advertising has elected F. B. Media

Direction as well as GCAS Advertising, Hyde Marketing Services, Maher

Bird Associates and Yellow M as members. This brings the total number of

agencies in IPA membership to 225.



This article was first published on campaignlive.co.uk

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