DIARY: Bullock could expand funeral market share by giving special talk

campaignlive.co.uk, Friday, 13 December 1996 12:00AM

You know how the Advertising Association is always banging on about the freedom of commercial speech (yawn) and (yeah, yeah) the right to advertise?

You know how the Advertising Association is always banging on about the

freedom of commercial speech (yawn) and (yeah, yeah) the right to

advertise?



Well, you could say it has been royally hoist with its own petard.



Its head of public affairs, the highly vocal Jonathan Bullock, has been

invited to give a talk to a trade association of 42 funeral companies.

His topic is: ‘How to increase market share through advertising.’



Ever the professional (who said boring?), Bullock is now claiming the

invite from the National Selected Morticians organisation as a

particularly pertinent victory for the industry.



‘More people are obviously not going to drop dead as a result of

advertising, so this is the ultimate justification of our argument that

advertising is about increasing market share rather than expanding the

market,’ he urges, without the slightest hint of irony.



This article was first published on campaignlive.co.uk

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