RKCR/Y&R creatives net January Aerial

campaignlive.co.uk, Friday, 28 January 2005 12:00AM

The Rainey Kelly Campbell Roalfe/Y&R team Mike Crowe and Rob Messeter have won the January Aerial Award for best radio ad.

The pair's "special times" spot for The Sunday Times was judged the best ad by Dave Monk and Matt Waller, the creative directors at Bartle Bogle Hegarty.

The winning work promoted The Sunday Times sports supplement with a scenario of a reader wandering through a park among scampering squirrels. "It's a gentle solution to a big, butch sports brief," the judges said.

Joint runners-up for the Aerial Award, held in association with Campaign, were ads from the Leo Burnett team Angus Macadam and Paul Jordan for the Department for Transport, and James Hodge and Richard Fox of Delaney Lund Knox Warren & Partners for the Department of Health.

Separately, the quarterly Aerial Award for best campaign has gone to the BBH team Steve Robertson and Justin Moore. The team's eight ads for Ginsters, part of the "real honest food campaign", were judged the best by the DLKW creative Robert Clayman.

This article was first published on campaignlive.co.uk


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