More4 in hunt for advertising agency

campaignlive.co.uk, Friday, 11 February 2005 12:00AM

Channel 4 is looking for an advertising agency for its new digital channel, More4.

The channel, originally slated to launch early in 2005, is now due to debut in September. The AAR has been asked to draw up a shortlist of agencies and Rufus Radcliffe, the head of marketing for E4, is heading the process for the broadcaster.

The More4 offering was initially aimed at the over-30s, broadcasting repeats of dra-mas, documentaries and property shows. However, following a review by Channel 4's new chief executive, Andy Duncan, it will now air more highbrow content.

The channel will complement the broadcaster's existing digital offering, E4, by screening more homegrown, factual and documentary programming.

E4, which targets the under-25s, airs a schedule dominated by US imports and extended content from Channel 4 TV shows.

Duncan's review also resulted in the decision to streamline Channel 4's commercial arm, 4Ventures, including its creative agency, 4Creative, into the main broadcaster under the company's marketing director, Polly Cochrane.

4Creative will now concentrate on developing opportunities in new media and rights exploitation.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs