Brook leaves Channel 5 for Channel 4

By CAROLINE MARSHALL, campaignlive.co.uk, Friday, 14 November 1997 12:00AM

David Brook, the man behind the high-profile marketing campaign that launched Channel 5, is defecting to Channel 4 to take on an expanded marketing role.

David Brook, the man behind the high-profile marketing campaign

that launched Channel 5, is defecting to Channel 4 to take on an

expanded marketing role.



Brook will join Channel 4 on Monday as director of strategy and

development, with a brief to take the station into the next

millennium.



Brook’s responsibilities will embrace all consumer marketing of Channel

4, its major programme brands and all on-air promotions. His role will

also include responsibility for extending the Channel 4 brand into other

areas, such as publishing, video publishing and merchandising.



At the same time, Brook will be charged with steering Channel 4 into the

digital age, initially launching a simulcast service on digital

terrestrial television and developing new digital services to target

different audiences.



Brook’s departure from Channel 5 comes 18 months after he joined the

channel from the Guardian and Observer newspapers, where he was

marketing director.



Brook masterminded the launch strategy for the fifth terrestrial channel

and introduced a more fluid approach to brand marketing, with the

creative agency, media agency, media strategist and design company

working together seamlessly.



He was also key to the inception of Channel 5’s ’modern mainstream’

positioning.



However, now that Channel 5’s launch phase is over and the brand is

becoming established, Brook is understood to feel that the main thrust

of his marketing effort for the channel, which launched at Easter, has

been achieved.



This article was first published on campaignlive.co.uk

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