FOR THE RECORD

By ALASDAIR REID, campaignlive.co.uk, Friday, 14 November 1997 12:00AM

Independent Television News and Teletext are joining forces to develop media services for digital television. The joint venture, provisionally called the Information Channel, will combine text, video and audio to provide the latest news and information from ITN and Teletext broadcast around the clock on digital television.

Independent Television News and Teletext are joining forces to

develop media services for digital television. The joint venture,

provisionally called the Information Channel, will combine text, video

and audio to provide the latest news and information from ITN and

Teletext broadcast around the clock on digital television.



The Radio Authority has awarded the East London licence to Active FM,

after the authority withdrew the licence from Asia FM for failing to

secure funding from sufficient culturally diverse sources in October.

Active FM’s programming will combine popular music with local news and

information.



The Cartoon Network has launched an integrated through-the-line campaign

for Toys ’R’ Us, including airtime slots and an in-store promotion

supported by the channel’s textline service, Toon Text. The tie-up

includes a competition focusing on the Cartoon Network series, the Mask,

and comprises a teaser campaign and ads to encourage children to pick up

entry forms from Toys ’R’ Us stores.



The complexities of digital television will be unravelled at a one-day

conference, ’What’s On Channel 400 Tonight’ on 2 December. The

Campaign-sponsored event will be chaired by Paul Edwards, the chief

executive of the Henley Centre, and speakers include David Elstein,

chief executive of Channel 5, Paul Woolmington, worldwide media director

of Ammirati Puris Lintas, and Richard Burdett, vice-president of

marketing at Flextech. For details, call 0171-413 4116.



United Broadcasting and Entertainment has appointed John Willis, the

former director of programmes at Channel 4, as managing director of

United Film and Television Production. Willis will have overall

responsibility for all of United’s programme productions.


Haymarket Business Publications has acquired Delegates magazine from

Miller Freeman. The bi-monthly controlled circulation title is to merge

with Haymarket’s Conference and Incentive Travel title from the

November/December issue.



The Paramount Comedy Channel has signed agreements with a number of

additional cable operators to increase its penetration by a further

30,000 homes. The deals with Westminster and Milton Keynes BT Cable TV

Services bring Paramount’s cable distribution to 88 per cent of the

total network.



Talk Radio has won the rights to broadcast live commentary of next

year’s World Cup, giving fans a choice of national radio commentary,

previously broadcast exclusively by BBC Radio 5. The station will tailor

its airtime packages for advertisers during the tournament.



VNU Business Publications is to publish the official magazine of the

London Society of Chartered Accountants, the London Accountant. The

revamped magazine will be published ten times a year and sent to more

than 33,000 LSCA members. VNU publishes Accountancy Age and will use the

magazine as a means of distribution for the London Accountant.



Future Publishing launches a monthly magazine called Internet.Works this

week, aimed at people in business involved with IT or marketing. The

magazine will carry a covermounted CD-Rom each month.



H. Bauer is launching a pilot Christmas special of its home and

lifestyle magazine, Beautiful Living, which is set to go monthly in

March. Edited by Penny Dash, launch editor of IPC’s Homes & Ideas,

Beautiful Living is priced pounds 2.20. Bauer anticipates a circulation

of about 150,000. It is is targeted at a core audience of 35-year-olds,

with a wider readership of 25- to 55-year-olds, who are second-time

home-owners with money to invest.



This article was first published on campaignlive.co.uk

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